WO2003027932A1 - Procede permettant d'etablir le contact entre les spectateurs d'une representation visuelle et une societe emettant ladite presentation - Google Patents

Procede permettant d'etablir le contact entre les spectateurs d'une representation visuelle et une societe emettant ladite presentation Download PDF

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Publication number
WO2003027932A1
WO2003027932A1 PCT/NO2002/000341 NO0200341W WO03027932A1 WO 2003027932 A1 WO2003027932 A1 WO 2003027932A1 NO 0200341 W NO0200341 W NO 0200341W WO 03027932 A1 WO03027932 A1 WO 03027932A1
Authority
WO
WIPO (PCT)
Prior art keywords
viewer
programme
company
display apparatus
benefit
Prior art date
Application number
PCT/NO2002/000341
Other languages
English (en)
Inventor
Morten Nyborg
Original Assignee
Intermercial As
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Intermercial As filed Critical Intermercial As
Publication of WO2003027932A1 publication Critical patent/WO2003027932A1/fr

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/432—Content retrieval operation from a local storage medium, e.g. hard-disk
    • H04N21/4325—Content retrieval operation from a local storage medium, e.g. hard-disk by playing back content from the storage medium
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4334—Recording operations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4758—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for providing answers, e.g. voting
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4784—Supplemental services, e.g. displaying phone caller identification, shopping application receiving rewards
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/61—Network physical structure; Signal processing
    • H04N21/6156—Network physical structure; Signal processing specially adapted to the upstream path of the transmission network
    • H04N21/6187—Network physical structure; Signal processing specially adapted to the upstream path of the transmission network involving transmission via a telephone network, e.g. POTS
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing

Definitions

  • the present invention relates to a method for establishing and verifying communication between a viewer of a visual presentation and a broadcasting company and/or a programme format that is downloaded from the company, wherein respective sub-codes are transmitted in given, successive time slots, to the viewer's apparatus during at least one commercial and/or at least one programme shown, and wherein the sub-codes collectively form a unique code.
  • the invention is illustrated below in the form of a non-limiting example in which the viewer watches a television set and the presentation originates from a television company.
  • a system is already known in which the television viewers gain access via a commercial to the individual digits of a particular code, e.g., a telephone number that can be called, whereupon the television viewer may participate in a particular programme or a game or other competition.
  • a particular code e.g., a telephone number that can be called
  • the television viewer may not wish to take active part in any such game or competition, but would like to be rewarded in some other way.
  • the object of the present invention is to provide a method whereby the viewer, on confirming that he has seen some shown programme or commercial, is credited with a recompense from the broadcasting company, regardless of whether the viewer watches the programme or commercial on line or when stored in the user's display apparatus.
  • the method is characterised in that the viewer, on verification of a received unique, complete code sent via a selected transmission medium either directly to the company or via the programme format which is optionally stored in the viewer's display apparatus, is credited with either a monetary benefit and/or a programme-related, normally payable benefit.
  • the benefit is credited in or to a payment card that can be introduced into a reader in the display apparatus or in a decoder linked up with the apparatus.
  • the said transmission medium may, e.g., be selected from the group: remote control, mobile telephone, fixed telephone, smart card, Internet, e-mail.
  • the commercial and/or the programme shown can in a known way per se be stored in the display apparatus, and commercials and programmes viewed and verified later by the viewer can be stored in the display apparatus for subsequent crediting of a benefit.
  • the stored verification data can be transferred to the company automatically on direct connection to a commercial and/or programme. This means that as long as the viewer is not connected directly to the company, the information is not transmitted to the company, but on the first connection the company will be informed of the stored verification data, which optionally may be used for valuable viewer statistics.
  • Fig. 1 is a schematic illustration of a system in which the method can be applied.
  • Fig. 2 shows a time-related diagram to illustrate by way of example how a unique, complete code appears.
  • a viewer 1 can look at the screen 2' of a television set 2 on which successive sub-codes Dn, which form a complete, unique code 3, are shown during, for example, a commercial or during a programme.
  • the code 3 may, for example, consist of five elements Dl, D2, D3, D4 and D5, which may be digits, letters, symbols or combinations thereof.
  • ⁇ Dn may represent fewer than or more than five sub-codes, wherein usually n > 2.
  • this code 3 formed by sub-codes Dn When this code 3 formed by sub-codes Dn has been observed in its entirety, it can be sent, for example, by means of a remote control unit 4, mobile telephone 5, fixed telephone or PC 6 via a telecommunications network, as indicated by the reference numerals 7, 8 or 9, to the television company as indicated by the reference numeral 10.
  • a remote control unit 4 mobile telephone 5, fixed telephone or PC 6 via a telecommunications network, as indicated by the reference numerals 7, 8 or 9, to the television company as indicated by the reference numeral 10.
  • An alternative is to optionally store the codes observed and thus obtain a verification benefit in that such a benefit is entered in the internal memory 2" of the television set. Internal memories 2" of this kind have gradually been furnished with such large storage capacity that lengthy television programmes, films etc. can easily be stored therein.
  • the viewer In the event that a viewer does not have time to watch a programme or commercial whilst it is being broadcast, but wishes to store it in the internal memory 2" of the television set, the viewer will be able to be credited for watching the programme or commercial at a later time when this commercial and/or television programme is viewed, and at the same time the viewer makes sure that he verifies the code 3 which is shown as successive sub-codes Dn during the playback. If, for example, a remote control unit 4 is used, the signals from this unit can be passed via a decoder 11 to the television set 2 and its memory 2".
  • the verification information will, for example, be relayed via the telephone connection 7, or via cable connection 12 if the viewer's television set has cable connection with the television company, or optionally via satellite 13 if the viewer uses equipment for the reception of broadcasts via satellite. If the user would like the verification relayed to the television company to be credited in the form of a monetary benefit, this benefit could be credited to, e.g., a smart card 15 which is insertable into a card reader 16 in the decoder 11.
  • the viewer will be able to use this smart card as a means of payment for other benefits, if so desired, or as a means of payment to be able to watch special television programmes for which payment must be made.
  • the television viewer gets a convenient way of paying for what he watches, in some cases more or less free of charge.
  • the suggested method may also be regarded as an alternative to credit cards and ordinary subscriptions.
  • the proposed method is of great value as commercials are easily avoided by television viewers, but when a benefit is granted for watching such a commercial, the television viewer may find it more attractive to do so.
  • An important aspect of the proposed method according to the invention is that the television viewer or the consumer does not need to invest in any new technology whatsoever, as most units that are intended to be used are already available on the market. In certain cases, it may be appropriate for the television company to loan out equipment to the television viewers who may not have such equipment installed.
  • the proposed method according to the invention will enable the media channels to reward viewer loyalty, whilst television advertisers will find that advertising is of greater interest than before.

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Accounting & Taxation (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Computer Security & Cryptography (AREA)
  • Databases & Information Systems (AREA)
  • Game Theory and Decision Science (AREA)
  • Human Computer Interaction (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

La présente invention se rapporte à un procédé permettant d'établir et de vérifier la communication entre un spectateur assistant à une présentation visuelle et la société radiodiffusant ladite présentation et/ou un type d'émission qui est téléchargée à partir de ladite société. Selon ce procédé, des sous-codes respectifs sont transmis au dispositif d'affichage du spectateur au cours d'au moins une publicité et/ou d'une émission présentée dans des intervalles de temps successifs donnés, lesdits sous-codes constituant collectivement un code unique. Lorsque le spectateur vérifie un code reçu unique au moyen d'un support de transmission sélectionné soit directement auprès de la société soit par l'intermédiaire du type d'émission qui est facultativement stockée dans le dispositif d'affichage du spectateur, ce dernier reçoit un avantage monétaire et/ou une indemnité payable(s) normalement et associé(s) à ladite émission.
PCT/NO2002/000341 2001-09-28 2002-09-25 Procede permettant d'etablir le contact entre les spectateurs d'une representation visuelle et une societe emettant ladite presentation WO2003027932A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
NO20014734A NO20014734L (no) 2001-09-28 2001-09-28 Fremgangsmåte for kontakt mellom seere av visuell fremvisning og selskap som utsender fremvisningen
NO20014734 2001-09-28

Publications (1)

Publication Number Publication Date
WO2003027932A1 true WO2003027932A1 (fr) 2003-04-03

Family

ID=19912873

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/NO2002/000341 WO2003027932A1 (fr) 2001-09-28 2002-09-25 Procede permettant d'etablir le contact entre les spectateurs d'une representation visuelle et une societe emettant ladite presentation

Country Status (2)

Country Link
NO (1) NO20014734L (fr)
WO (1) WO2003027932A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2422045A (en) * 2004-11-05 2006-07-12 Mindhouse Ltd A loyalty reward system, adding points to a card in reponse to the viewing of specific content

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1993020914A1 (fr) * 1992-04-21 1993-10-28 The Arenas Group Jeu televise
WO1994005117A1 (fr) * 1992-08-14 1994-03-03 Dtmf Television, Inc. Systeme de television participatif
EP0921696A1 (fr) * 1997-06-19 1999-06-09 Sony Corporation Dispositifs de reception et de transmission d'information et methode afferente
WO1999042187A1 (en) * 1998-02-20 1999-08-26 Intermercial A.S Method and device for establishing contact, based on the telecommunications network, between a selection of tv-viewers and an established game program
WO2001024067A1 (fr) * 1999-09-24 2001-04-05 Discountnet Pty Limited Systeme interactif et procede correspondant pour la consultation de publicite en ligne

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1993020914A1 (fr) * 1992-04-21 1993-10-28 The Arenas Group Jeu televise
WO1994005117A1 (fr) * 1992-08-14 1994-03-03 Dtmf Television, Inc. Systeme de television participatif
EP0921696A1 (fr) * 1997-06-19 1999-06-09 Sony Corporation Dispositifs de reception et de transmission d'information et methode afferente
WO1999042187A1 (en) * 1998-02-20 1999-08-26 Intermercial A.S Method and device for establishing contact, based on the telecommunications network, between a selection of tv-viewers and an established game program
WO2001024067A1 (fr) * 1999-09-24 2001-04-05 Discountnet Pty Limited Systeme interactif et procede correspondant pour la consultation de publicite en ligne

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2422045A (en) * 2004-11-05 2006-07-12 Mindhouse Ltd A loyalty reward system, adding points to a card in reponse to the viewing of specific content
GB2422045B (en) * 2004-11-05 2009-06-17 Mindhouse Ltd Loyalty reward systems and methods

Also Published As

Publication number Publication date
NO20014734D0 (no) 2001-09-28
NO20014734L (no) 2003-03-31

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