WO2002103472A2 - Pet food kiosk - Google Patents
Pet food kiosk Download PDFInfo
- Publication number
- WO2002103472A2 WO2002103472A2 PCT/US2002/018577 US0218577W WO02103472A2 WO 2002103472 A2 WO2002103472 A2 WO 2002103472A2 US 0218577 W US0218577 W US 0218577W WO 02103472 A2 WO02103472 A2 WO 02103472A2
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- kiosk
- pet
- customized
- product
- analysis
- Prior art date
Links
Classifications
-
- A—HUMAN NECESSITIES
- A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
- A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
- A47F9/00—Shop, bar, bank or like counters
-
- A—HUMAN NECESSITIES
- A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
- A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
- A47F5/00—Show stands, hangers, or shelves characterised by their constructional features
- A47F5/10—Adjustable or foldable or dismountable display stands
- A47F5/13—Adjustable or foldable or dismountable display stands made of tubes or wire
- A47F5/135—Adjustable or foldable or dismountable display stands made of tubes or wire adapted for regular transport to a display area
- A47F5/137—Adjustable or foldable or dismountable display stands made of tubes or wire adapted for regular transport to a display area having wheels
Definitions
- This invention relates generally to methods for marketing pet foods, and more particularly, to an apparatus configured to the manufacture of a pet food customized to the health and nutrition requirements of an individual pet.
- Retail pet food manufacturers typically manufacture their pet foods in large quantities and in only a limited number of formulations. Most manufacturers offer, for example, dog food in several flavors, and in a puppy formula, an adult dog formula, and a mature or inactive dog formula. Some manufacturers offer breed-specific or size-specific formulas. In addition, some manufacturers offer more specialized formulas for dogs having specific food allergies or nutrient responsive diseases. Similarly, retail cat food is typically offered in a limited variety of formulas having different flavors or for different stages of development. However, all of the above described food selections are for a totally pre-made product and hence the range of pet food choices is not necessarily compatible with the highly variable preferences and dietary requirements of individual pets.
- a kiosk which is configured for selling and manufacturing a customized food for a pet.
- the kiosk comprises a customer interface area, a biological sample analysis and handling area, a base product display area, a product additive storage area, and an ingredient mixing and customer observation area.
- a method for marketing a customized food product for a pet using a kiosk, where the kiosk includes at least one of a consumer interaction station, an analysis station, and a workstation.
- the method comprises providing a questionnaire at the consumer interaction station to profile the pets, performing an analysis of a biological sample for a pet at the analysis workstation, determining a customized pet food product based on the questionnaire answers and the biological sample, and preparing a sample of the customized product for the consumer at the workstation.
- Figure 1 is a simplified kiosk for marketing a customized pet food.
- Figure 2 is a diagram of a workstation used to customize pet food.
- Figure 3 is a flowchart illustrating a customized pet food marketing process.
- pet product includes pet foods as well as pet food components.
- the pet products may include food components that are manufactured in bulk, i.e., pre-made, the pre-made components are combined with customized products to produce an end 'product that is customized to the particular needs of an individual pet.
- the phrase customized product includes products that have no pre-made food components as well as products that include pre-made food components and custom made products, h addition, although the method is often described in te ⁇ ns of a complete process, it should be understood that any portion of the process can be used separately or in combination with any other portion of the process described hereinafter.
- FIG. 1 is a simplified diagram of a kiosk 10 according to one embodiment ofthe present invention.
- kiosk 10 includes a customer interface area 12, a biological sample analysis and handling area 14, a base product storage area 16, at least one product additive storage area 18 and an ingredient mixing and customer observation area 20.
- product additive storage area 18 includes dry inventory storage and liquid inventory storage.
- areas 12, 14, 16, 18 and 20 described above are incorporated into three stations, a consumer interaction station 22, an analysis station 24, and a workstation 26.
- consumer interaction station 22, analysis station 24, and workstation 26 are constructed using at least one of wire shelving 28, stainless steel supports 30, plastic bins (not shown), drawers (not shown) and laminated wood or steel shelves 32.
- a height of shelves 32 and wire shelving 28 is adjustable so that a kiosk operator (not shown) can arrange kiosk 10 in a manner that is most efficient for that operator, hi one embodiment, consumer interaction station 22 includes brochures describing the customized pet food product.
- biological sample analysis and handling area 14 is configured with a biological sample disposal area (not shown), hi still another embodiment, biological sample and analysis and handling area 14 is configured with a computer (not shown) used for analysis of the biological samples along with other instruments, including, but not limited to, a microscope and utensils.
- Kiosk 10 includes a set of wheels 40, and is configured to be portable. Although not shown in Figure 1, in other embodiments, kiosk 10 is configured to be covered and locked, for security when, for example, kiosk 10 is located in a shopping mall.
- One method for covering kiosk 10 includes a custom cover, made for example, from canvas, which slips over kiosk 10, and is locked to kiosk 10 in the vicinity of wheels 40.
- kiosk 10 is configurable to be expanded or contracted based upon the space available.
- workstation 26 includes the functionality of analysis station 24, thus providing a kiosk with two stations, and base product storage combined with product additive diy storage.
- kiosk 10 Being expandable and contractable allows for placement of kiosks, in various configurations, for example, at the end cap of an aisle in a store, or alternatively, freestanding such as in a shopping mall. Not shown in Figure 1, and depending upon a location (e.g. veterinarian, shopping mall, pet food store) of each individual kiosk, kiosk 10 is configurable to include graphic side panels and other advertising materials to draw attention of consumers to kiosk 10.
- a location e.g. veterinarian, shopping mall, pet food store
- consumer interaction station 22 includes a computer 42 for storing custom pet product groupings for one or more pets analyzed, where the consumer can return to kiosk 10 to quickly purchase additional supplies of the pet product in either a completed form, or alternatively, the consumer purchases the product additives, dry or liquid, for adding to a base product which can be purchased elsewhere.
- FIG. 2 is a diagram of one embodiment of workstation 26.
- workstation 26 includes wire shelving 28 for storage, a steel shelf 32 used as a work surface, and drawers 52 for storage of supplies used by the kiosk operator (not shown).
- Stocked on wire shelves 28 are bags of base formula food (kibble) 54 and other dry ingredients 56.
- base formula food (kibble) 54
- other dry ingredients 56 are bags of base formula food (kibble) 54 and other dry ingredients 56.
- the kiosk operator prepares customized food for a pet, which is placed in bottle 58 for presentment to a customer, the operator prepares a customized additive for the particular pet using at least one of packets 64 of dry additive or one of a variety of liquid additives stored in dispensers 66.
- Other dry ingredients 56 include at least one of base formula foods 54, extra bottles 58, packets 64, spoons 60 and cups 62 stored in bulk.
- the kiosk operator prepares a custom additive, using at least one of packets 64 and liquids in dispensers 66 to be stored in bottle 58 and presented to the customer.
- the dry ingredients in packets 64 and the liquids in dispensers 66 include multiple, different varieties for preparing unique customized additives to be added to one of base formula foods 54.
- FIG 3 illustrates a method 100 of obtaining a customized pet food product utilizing kiosk 10 (shown in Figure 1).
- a pet owner that is a first-time purchaser of a customized pet food product approaches 102 pet food product kiosk 10, or booth, located in a retail location, including but not limited to, a mall, a store, a veterinarian office, a clinic, an airport, and an outdoor event, h other embodiments, customer interest is solicited through any one of direct mail, electronic mail, brochures and telephone.
- the consumer supplies 104 a biological sample (i.e., stool sample) and completes a questionnaire, typically at customer interaction station 22 (shown in Figure 1) of kiosk 10.
- the questionnaire is provided in advance of the visit on the Internet, in the mail, or personally picked up and answered at kiosk 10.
- the questionnaire profiles the pet.
- customer interest is solicited by supplying a customer with a bag to contain a biological sample for analysis at kiosk 10 using a direct mail campaign.
- analytical data is obtained from the biological sample by a veterinarian/technician located on site, for example at biological sample and analysis and handling area 14 (shown in Figure 1).
- the sample is sent to a central lab for analysis.
- the analysis is performed on the biological sample with respect to examining several health and digestive indicators.
- Data from the biological sample analysis is combined 106 with the pet profile information and entered into a system, for example, computer 42 (shown in Figure 1), including a pet food product customization model.
- the biological sample analysis is forwarded by the pet's veterinarian to the kiosk operator and the results are incorporated into the pet profile.
- the system processes 108 the data utilizing at least one algorithm and generates a pet profile.
- Each profile has a unique identifying code and contains the specific customized food product and feeding instructions recommended for the specific pet.
- the recommended food product includes a pre-manufactured kibble, typically stored at base product display area 16 (shown in Figure 1), the kibble being sometimes referred to as base formula food 54, and a customized additive, sometimes referred to herein as a sauce, h one embodiment, the pre-manufactured kibble is selected from a variety of pre-manufactured base formula foods 54 (shown in Figure 2) and the additive is a liquid additive that is made on site, typically in the presence of the consumer, and typically at mixing and observation area 20 (shown in Figure 1).
- the system directs 110 the kiosk operator to the pre-manufactured kibble best suited for the pet and supplies 112 the operator with a customized additive formula that has been created based upon the individual pet's profile.
- the system indicates a recommendation for the pet to see a veterinarian prior to buying a customized food, if certain "warning" signs are present in the profile. This warning provides the consumer with added health information about the pet between regular vet visits.
- the kiosk operator then obtains 114 a bag of the recommended kibble and prepares 116 a food additive in bottle 58 (shown in Figure 2) using an additive formula at workstation 26, including, but not limited to, a sauce, a gravy, a topping, a thickener, a powder, and a coating, utilizing the customized additive formula.
- a sauce is made.
- customized feeding instructions and package labels are printed 118.
- the consumer is provided 120 a package containing a bag of dry base formula food 54, such as kibbles, a bottle 58 of customized sauce, printed information, a customized measuring cup 62 (shown in Figure 2) for the dry kibbles, a custom-selected spoon 60 (shown in Figure 2) for measuring the sauce into the food bowl, and any other accessories associated with the custom food purchase. Additionally, the consumer receives information about the recommended frequency and conditions of future biological sample analyses and/or profile updates for their pet.
- the pet profile is utilized by the system to direct the kiosk operator to a pre-manufactured kibble (base formula food 54) best suited for the pet and a pre-manufactured sauce best suited for the pet.
- the kiosk operator provides the consumer with the appropriate pre-manufactured kibble and pre-manufactured sauce and the consumer mixes the appropriate amounts of each for the pet.
- a consumer For a repeat purchase, a consumer returns to kiosk 10 and provides their pet's unique code, generated during a previous visit, to access their pet's profile. They may update/change the profile information and/or provide a new biological sample, either of which could result in a difference in the recommended food, either the base formula food 54 or the product additive or both. Alternatively, the consumer leaves the profile as is and replenishes their pet's current food supply.
- a pet questionnaire is administered regarding a pet named "Bruno" at a remote manufacturing location, such as a retail store.
- the questionnaire is completed by Bruno's owner and the following information, among other information, is obtained about Bruno, and provided to the operator of kiosk 10.
- Bruno's owner delivers a typical stool sample of Bruno to the kiosk operator where the feeding and care program is being administered. The following stool sample analyses of Bruno is performed.
- a pre-manufactured kibble (Base B2) is selected that is appropriate for adult, medium sized dogs with a moderate level of activity, good body condition score, the desired flavor preference and no other special health condition.
- a pre-manufactured sauce is selected (S4) which is appropriate for dogs with hard stool and/or fecal straining issues.
- the sauce is formulated to be distributed in a 10 oz. bottle and to complement a 5 lb. bag of dry kibble.
- the sauce's composition is:
- the methods for customizing pet foods and pet products provide a way for pet food manufacturers to address the individualized health and nutrition requirements, and preferences, of individual pets and their owners.
- the customized pet food and pet products can be tailored to provide a desired nutritional balance for a pet of a specific age, gender and weight, at a particular time of year, and having a specific health problem, such as, for example, a food allergy.
- Kiosk 10 provides means and a way for engaging consumers in the marketplace, to introduce the consumers to customized pet foods and further leaves an impression with the consumers of high quality pet and pet food products.
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- Fodder In General (AREA)
- Feed For Specific Animals (AREA)
- Housing For Livestock And Birds (AREA)
- Noodles (AREA)
- General Preparation And Processing Of Foods (AREA)
Abstract
Description
Claims
Priority Applications (8)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
AT02742007T ATE450839T1 (en) | 2001-06-15 | 2002-06-13 | PET FOOD KIOSK |
JP2003505725A JP2004530435A (en) | 2001-06-15 | 2002-06-13 | Pet food kiosk |
DE60234596T DE60234596D1 (en) | 2001-06-15 | 2002-06-13 | KIOSK FOR PET FOOD |
CA002450768A CA2450768C (en) | 2001-06-15 | 2002-06-13 | Pet food kiosk |
BR0210917-4A BR0210917A (en) | 2001-06-15 | 2002-06-13 | Pet Food Kiosk |
EP02742007A EP1402438B1 (en) | 2001-06-15 | 2002-06-13 | Pet food kiosk |
MXPA03011649A MXPA03011649A (en) | 2001-06-15 | 2002-06-13 | Pet food kiosk. |
ZA2004/00283A ZA200400283B (en) | 2001-06-15 | 2004-01-14 | Pet food kiosk |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US09/882,198 US7698145B2 (en) | 2001-06-15 | 2001-06-15 | Pet food kiosk |
US09/882,198 | 2001-06-15 |
Publications (3)
Publication Number | Publication Date |
---|---|
WO2002103472A2 true WO2002103472A2 (en) | 2002-12-27 |
WO2002103472A3 WO2002103472A3 (en) | 2003-08-28 |
WO2002103472A9 WO2002103472A9 (en) | 2003-11-27 |
Family
ID=25380103
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2002/018577 WO2002103472A2 (en) | 2001-06-15 | 2002-06-13 | Pet food kiosk |
Country Status (13)
Country | Link |
---|---|
US (1) | US7698145B2 (en) |
EP (1) | EP1402438B1 (en) |
JP (1) | JP2004530435A (en) |
CN (1) | CN100403292C (en) |
AT (1) | ATE450839T1 (en) |
BR (1) | BR0210917A (en) |
CA (1) | CA2450768C (en) |
DE (1) | DE60234596D1 (en) |
ES (1) | ES2334017T3 (en) |
MX (1) | MXPA03011649A (en) |
RU (1) | RU2297666C2 (en) |
WO (1) | WO2002103472A2 (en) |
ZA (1) | ZA200400283B (en) |
Cited By (1)
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GB2514854A (en) * | 2013-06-05 | 2014-12-10 | Mars Inc | Weight control method, apparatus, system |
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US20050038719A1 (en) * | 2003-08-12 | 2005-02-17 | Young Miranda B. | System and method for suggesting goods and services based on inventory information |
US6957125B1 (en) | 2004-04-30 | 2005-10-18 | Uwink, Inc. | Interactive vending machine to view customized products before they are purchased and internally track saleable inventory |
US8762865B2 (en) * | 2007-12-19 | 2014-06-24 | The Iams Company | Interactive survey feedback tool |
JP5323100B2 (en) * | 2008-03-06 | 2013-10-23 | サルフォード・エンジニアリング・リミテッド | Method for preparing a batch of animal feed from a plurality of ingredients |
WO2009135527A1 (en) * | 2008-05-07 | 2009-11-12 | Foss Analytical A/S | Feedstuff formulations |
US20110073554A1 (en) * | 2009-09-29 | 2011-03-31 | Mcintyre Mark | Component Rack System |
WO2014078856A1 (en) * | 2012-11-19 | 2014-05-22 | Johnson Keith D | Systems and methods for creating a customized blend of pet food |
CN105701915B (en) * | 2016-01-20 | 2019-01-01 | 游本俊 | A kind for the treatment of process of food-product vending machines |
EP4158580A1 (en) * | 2020-05-29 | 2023-04-05 | Can Technologies, Inc. | Graphical editing of animal feed product composition |
CN111967926A (en) * | 2020-06-28 | 2020-11-20 | 深圳市华辰控股有限公司 | Selling system of cat and dog combined full-price grain and operation method of selling system |
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- 2001-06-15 US US09/882,198 patent/US7698145B2/en not_active Expired - Fee Related
-
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- 2002-06-13 JP JP2003505725A patent/JP2004530435A/en active Pending
- 2002-06-13 AT AT02742007T patent/ATE450839T1/en not_active IP Right Cessation
- 2002-06-13 EP EP02742007A patent/EP1402438B1/en not_active Expired - Lifetime
- 2002-06-13 MX MXPA03011649A patent/MXPA03011649A/en not_active Application Discontinuation
- 2002-06-13 BR BR0210917-4A patent/BR0210917A/en not_active IP Right Cessation
- 2002-06-13 WO PCT/US2002/018577 patent/WO2002103472A2/en active IP Right Grant
- 2002-06-13 CA CA002450768A patent/CA2450768C/en not_active Expired - Fee Related
- 2002-06-13 ES ES02742007T patent/ES2334017T3/en not_active Expired - Lifetime
- 2002-06-13 DE DE60234596T patent/DE60234596D1/en not_active Expired - Fee Related
- 2002-06-13 RU RU2004100817/12A patent/RU2297666C2/en not_active IP Right Cessation
- 2002-06-13 CN CNB028159284A patent/CN100403292C/en not_active Expired - Fee Related
-
2004
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Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
GB2514854A (en) * | 2013-06-05 | 2014-12-10 | Mars Inc | Weight control method, apparatus, system |
GB2552122A (en) * | 2013-06-05 | 2018-01-10 | Mars Inc | Weight control method, apparatus, system |
GB2552122B (en) * | 2013-06-05 | 2020-02-26 | Mars Inc | Weight control apparatus |
Also Published As
Publication number | Publication date |
---|---|
RU2004100817A (en) | 2005-06-10 |
JP2004530435A (en) | 2004-10-07 |
CN100403292C (en) | 2008-07-16 |
BR0210917A (en) | 2004-10-05 |
ATE450839T1 (en) | 2009-12-15 |
CA2450768C (en) | 2008-08-12 |
US20030004733A1 (en) | 2003-01-02 |
ES2334017T3 (en) | 2010-03-04 |
CA2450768A1 (en) | 2002-12-27 |
EP1402438A4 (en) | 2006-01-04 |
WO2002103472A9 (en) | 2003-11-27 |
US7698145B2 (en) | 2010-04-13 |
CN1541367A (en) | 2004-10-27 |
ZA200400283B (en) | 2005-03-30 |
MXPA03011649A (en) | 2005-04-19 |
RU2297666C2 (en) | 2007-04-20 |
EP1402438A2 (en) | 2004-03-31 |
DE60234596D1 (en) | 2010-01-14 |
EP1402438B1 (en) | 2009-12-02 |
WO2002103472A3 (en) | 2003-08-28 |
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