WO2002097696A1 - A method & analytic device of consumer behavior feature on electronic commerce system - Google Patents

A method & analytic device of consumer behavior feature on electronic commerce system Download PDF

Info

Publication number
WO2002097696A1
WO2002097696A1 PCT/KR2001/000933 KR0100933W WO02097696A1 WO 2002097696 A1 WO2002097696 A1 WO 2002097696A1 KR 0100933 W KR0100933 W KR 0100933W WO 02097696 A1 WO02097696 A1 WO 02097696A1
Authority
WO
WIPO (PCT)
Prior art keywords
customers
commerce
information
database
customer
Prior art date
Application number
PCT/KR2001/000933
Other languages
French (fr)
Inventor
Soon-Mo Seo
Hae-Sool Yang
Original Assignee
Soon-Mo Seo
Hae-Sool Yang
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Soon-Mo Seo, Hae-Sool Yang filed Critical Soon-Mo Seo
Priority to PCT/KR2001/000933 priority Critical patent/WO2002097696A1/en
Publication of WO2002097696A1 publication Critical patent/WO2002097696A1/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions

Definitions

  • the invention is a method of Electronic Commerce System operation.
  • the customers log in to the e-commerce system through internet. Then the special
  • the focus of the invention is e-commerce system ic based part. Therefore, the background arts are e-commerce related technology, database technology and Customer Relationship Management(CRM) running technology.
  • the core technologies can be classified in two categories. The first one is the
  • the other is the application development technology for special devices.
  • the system provides customers with specialized service and enables the sellers reuse a variety of customer information. Also, the interaction between the customer and
  • Figure 1/2 shows the composition of the devices.
  • Figure 2/2 presents the algorithm of extracting customers' behavioral characteristics.
  • Best Model for Carrying Out the Invention 5 The model with the new methods and devices are like below;
  • the customer connect with the e-commerce server through internet.
  • the server provides the product brochures and lo information.
  • the customer behavior analyzing device acquires the number of clicks on the product.
  • IE 3.2 The device stores the information in a temporary database.
  • the e-commerce reception system offers customers' characteristics or intentions to the sellers. With this information, the seller communicates with the customer
  • Information of the customers' behavioral characteristics will be extracted by the device when a customer connects with the e-commerce system and questions product details.
  • the whole information goes to the management or reception system.
  • the manager of the system studies customer traits and provides the optimal service to the customers.
  • the information makes 'One-To-One Marketing' possible without a separate CRM system.
  • the companies which run e-commerce systems can expect continuous increase in customer royalty through providing specialized information.
  • the system has a great availability in industrial field, and could be a way to overcome the hardships in e-commerce.

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The contrivance is a system of e-commerce, with a special analyzing device for customers' behaviors on internet. The system produces the database of customer traits and enable sellers to provide specialized services. The analyzing is done with repeated behavior modes and requests. Knowing the traits of customers is a key to the success in e-commerce and continuous marketing. This system was designed to provide customers with more friendly service.

Description

A Method & Analytic Device of Consumer Behavior Feature on Electronic Commerce System [Description] Technical Field
The invention is a method of Electronic Commerce System operation. The customers log in to the e-commerce system through internet. Then the special
5 device analyzes customer's traits and offers the specialized service. The system comes under 'applied e-commerce technology' field. Background Art
The focus of the invention is e-commerce system ic based part. Therefore, the background arts are e-commerce related technology, database technology and Customer Relationship Management(CRM) running technology. In specific, the core technologies can be classified in two categories. The first one is the
15 technological know-how for the interchange of information.
The other is the application development technology for special devices.
Up to now, no proper devices or programs for managing customer-inquiries existed. However, the
2C invention brings up a new way to solve the raised problems. Disclosure of Invention:
It is very important to comprehend customers' troubles for B2C companies. It is both crucial in marketing and management. However, existing e-commerce systems don't offer any device or technology to understand customers' behaviors. In order to get some information on
5 customers, the 'Customer Relationship Management(CRM) technology' is being operated on a separate database. Yet, much inconveniences are caused because it is not integrated with the whole system. Furthermore, the core technology of the CRM being a mere arrange of the lc addresses and phone numbers, it is hard to understand what customers think and how they feel. Building a database takes a long time, and that could be a problem to the companies which surely want to create value-added in a short time. This system which has a
IE totally different approach to overcome the given problems utilizes various information.
Those are purchase demand, product details demand raised by customers through internet and phones. Also, the number of clicks on internet product brochures , analysis
2c on logging and customer behaviors are used as the materials.
The system provides customers with specialized service and enables the sellers reuse a variety of customer information. Also, the interaction between the customer and
25 the seller can be made in real time. On that account, the lacking human touch in using computers could be regained by this system. Brief Description of the Drawings: Figure 1/2 shows the composition of the devices. Figure 2/2 presents the algorithm of extracting customers' behavioral characteristics. Best Model for Carrying Out the Invention 5 The model with the new methods and devices are like below;
1. The customer connect with the e-commerce server through internet.
2. The server provides the product brochures and lo information.
3. The customer presses the 'purchase' button on the server or delivers the intention to purchase.
3.1 The customer behavior analyzing device acquires the number of clicks on the product. IE 3.2 The device stores the information in a temporary database.
3.3 In the main database, only confirmed information is preserved, but the information can be written, amended or deleted by the analyzing device. 2C 3.4 Information on the customers' characteristics is offered to the e-commerce reception system.
4. The e-commerce reception system offers customers' characteristics or intentions to the sellers. With this information, the seller communicates with the customer
25 through telephones, mobile phones or internet phones.
The seller can hear from the customers and give answers to their questions. Besides, they can provide more information on the product. The customers will trust the companies, and the company can pull up the sales with, optimized information and instant connections. Industrial Applicability:
Information of the customers' behavioral characteristics will be extracted by the device when a customer connects with the e-commerce system and questions product details. When the customer connects to the server again and buys a product, the whole information goes to the management or reception system. The manager of the system studies customer traits and provides the optimal service to the customers. Moreover, the information makes 'One-To-One Marketing' possible without a separate CRM system. The companies which run e-commerce systems can expect continuous increase in customer royalty through providing specialized information. The system has a great availability in industrial field, and could be a way to overcome the hardships in e-commerce.

Claims

[Claims]
1. It is the e-commerce system with the database of customers' behavioral characteristics.
The server authenticates the customers and offers product brochures. The information is produced when customers open new web pages, and is stored in an individual database.
The customer behavior analyzing device operates on the basis of information in the database.
On the whole, the invention is about customers' characteristics analyzing in e-commerce that includes several devices. Those devices are customers' question receptor and customers' behavior analyzer.
2. The customers' behavior analyzer determines the type of the traits in comparison with the patterns given ahead.
3. In Claim 1, the system practices One-To-One marketing with customers' behavior analysis.
PCT/KR2001/000933 2001-06-01 2001-06-01 A method & analytic device of consumer behavior feature on electronic commerce system WO2002097696A1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/KR2001/000933 WO2002097696A1 (en) 2001-06-01 2001-06-01 A method & analytic device of consumer behavior feature on electronic commerce system

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/KR2001/000933 WO2002097696A1 (en) 2001-06-01 2001-06-01 A method & analytic device of consumer behavior feature on electronic commerce system

Publications (1)

Publication Number Publication Date
WO2002097696A1 true WO2002097696A1 (en) 2002-12-05

Family

ID=19198393

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2001/000933 WO2002097696A1 (en) 2001-06-01 2001-06-01 A method & analytic device of consumer behavior feature on electronic commerce system

Country Status (1)

Country Link
WO (1) WO2002097696A1 (en)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6012051A (en) * 1997-02-06 2000-01-04 America Online, Inc. Consumer profiling system with analytic decision processor
KR20000017788A (en) * 1999-12-08 2000-04-06 서성호 Method for building and applying human sensibility based database
US6128624A (en) * 1997-11-12 2000-10-03 Ncr Corporation Collection and integration of internet and electronic commerce data in a database during web browsing
KR20000064077A (en) * 2000-08-19 2000-11-06 김현석 A system and method to extract buying intention for commercial goods and services

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6012051A (en) * 1997-02-06 2000-01-04 America Online, Inc. Consumer profiling system with analytic decision processor
US6128624A (en) * 1997-11-12 2000-10-03 Ncr Corporation Collection and integration of internet and electronic commerce data in a database during web browsing
KR20000017788A (en) * 1999-12-08 2000-04-06 서성호 Method for building and applying human sensibility based database
KR20000064077A (en) * 2000-08-19 2000-11-06 김현석 A system and method to extract buying intention for commercial goods and services

Similar Documents

Publication Publication Date Title
Quelch et al. The Internet and international marketing
CN101138002B (en) For determining the system and method for user action
Heinen Internet marketing practices
WO2001074036A3 (en) Speech interactive information system
Sugai Mapping the mind of the mobile consumer across borders: An application of the Zaltman metaphor elicitation technique
CN101297316A (en) Merchant powered click-to-call method
KR20070116243A (en) Providing history and transaction volume information of a content source to users
Sawhney Don't just relate-Collaborate
Yen et al. The impact and implementation of XML on business-to-business commerce
CN106251169A (en) Electronic coupon system and the monitoring of the advertisement method of this system for monitoring of the advertisement
US20020007334A1 (en) Brokerage system and method
Lau A study on direction of development of business to customer m-commerce
Larsson et al. The transparent market
Bertelè et al. Mobile Internet: An empirical study of B2c WAP applications in Italy
JP2006195974A (en) Platform managing display as target of advertisement in computer network
Gao et al. Smartmobile-ad: An intelligent mobile advertising system
Shareef et al. Proliferation of the Internet Economy: E-Commerce for Global Adoption, Resistance, and Cultural Evolution: E-Commerce for Global Adoption, Resistance, and Cultural Evolution
KR100455928B1 (en) Method of exchanging contents of advertisement in the internet
US20020023047A1 (en) Financing commercial product trading method
WO2002097696A1 (en) A method & analytic device of consumer behavior feature on electronic commerce system
Rahman et al. Internet commerce and software agents: cases, technologies, and opportunities
Vriens et al. Building profitable online customer-brand relationships
KR100363132B1 (en) Agent system for internet advertisement
Vesa et al. Factors in adopting multi-access technologies in online consumer auction markets in Finland
RU2383927C2 (en) System and method for automatically linking advertiser and consumer through telephone connection

Legal Events

Date Code Title Description
AK Designated states

Kind code of ref document: A1

Designated state(s): CN JP US

NENP Non-entry into the national phase

Ref country code: JP