WO2002075704A1

WO2002075704A1 - Parking space advertising and display device for use therein

Info

Publication number: WO2002075704A1
Application number: PCT/GB2001/001125
Authority: WO
Inventors: Somerset Moore
Original assignee: Somerset Moore
Priority date: 2001-03-15
Filing date: 2001-03-15
Publication date: 2002-09-26

Abstract

An advertisement system comprises a surface (10) divided into a plurality of vehicle parking bays (12) by markings (11). Advertisements (13, 14, 15, 20) are associated with the parking bays (12). The advertisements (13, 14, 15, 20) may be associated with the markings (11) or located within the parking bays. A display device (16, 17, 20) may be used to display the advertisement. The display device may comprise a strip (20) of material carrying the advertisement and secured in position by an adhesive.

Description

"Parking Space Advertising and Display Device for use Therein"

This invention relates to an advertisement system and for a display device

for use therein.

Advertisements are placed in a number of locations where they can be

viewed by members of the public, for example, advertisements in the form of

posters may be displayed by being affixed to suitably positioned bill boards.

According to the present invention there is provided an advertisement

system comprising a surface divided into a plurality of vehicle parking bays, and

at least one advertisement associated with at least one of the bays.

The bays may be defined, for example, by markings provided upon the

surface at least one of the advertisements being associated with the markings.

The advertisements may, for example, be applied over the markings, for example

comprising printed strips adhered to the markings or the markings may be

interrupted, the advertisements being located between the markings.

Alternatively, the markings could be defined by the advertisements.

In the alternative arrangement, the bays may be defined by kerbs, the

advertisements being applied to the kerbs.

In a further alternative, the advertisements may be applied to the surface

within the bay or bays.

Where the advertisement is associated with the markings defining the bays, the advertisement could be continuous and extend across a plurality of

bays.

Where the advertisement is applied to the surface, it may be of a raised

profile, shaped to define bumps whereby, when a vehicle is driven into or out of

one of the bays, the occupant of the vehicle experiences a bump or vibration

drawing his/her attention to the presence of the advertisement. Alternatively or

additionally the advertisement may be brightly coloured and/or reflective to draw

attention to the advertisement.

The advertisement may take the form of text or a logo and may be painted

upon the surface or kerb, or alternatively may take the form of a pre-printed strip

held in position by a suitable adhesive.

Rather than applying the advertisement to the surface or kerb, it may be

mounted upon a structure associated with the bay. For example, where the bay

is provided with a post or barrier to restrict access to the bay, the advertisement

may be applied to or carried by the post or barrier. Alternatively, the

advertisement could be applied to or carried by a display device secured to the

surface or kerbs, for example, adjacent the boundaries of the bay. Such a device

may comprise a frame defined by a rear wall and a front wall, the front wall

having an opening through which an advertisement can be viewed, in use, the

frame further including access means whereby an advertisement can be introduced between the front and rear walls. The access means is conveniently

lockable to prevent unauthorised access to the interior of the frame.

In an alternative arrangement, a display device in the form of an elongate

sleeve may be used, the sleeve being secured to the surface. An advertisement

in the form of a strip, for example of paper or a plastics material, may be inserted

into the sleeve, the sleeve defining an opening through which the advertisement

may be viewed.

The invention will further be described, by way of example, with

reference to the accompanying drawings, in which:

Figure 1 is a plan view illustrating part of a car park, and

Figure 2 is an enlarged perspective view illustrating several techniques for

supplying advertisements to the bays of the car park.

The car park illustrated, in part, in Figure 1 comprises a generally flat

surface 10, conveniently or tarmac, brick or another suitable material. Markings

11 are applied to the surface 10 to divide the car park into a plurality of bays 12,

each bay 12 being of sufficient dimensions to accommodate a car. The markings

11 conveniently take the form of lines painted onto the surface using an

appropriate paint material. It will be appreciated, however, that the markings 11

may take other forms, for example one or more of the markings 11 may be

defined by a kerb, or where the surface is laid with bricks, the markings 11 may take the form of one or more rows of bricks of contrasting colour.

In accordance with the invention, at least one of the bays 12 has an

advertisement associated therewith. Figure 2 illustrates a number of ways in

which the advertisement may be applied. One way in which the advertisement

may be applied is to paint an advertising logo or suitable text onto the surface 10.

This may be achieved, for example, by painting the logo or text onto the surface

10 within one or more of the bays 12 as denoted by reference numeral 13.

Alternatively or additionally the advertising logo or text may be painted over one

or more of the markings 11. In Figure 2, the numeral 14 denotes an arrangement

whereby an advertising logo or text is painted over the full length of one of the

lines, and numeral 15 denotes the case where a plurality of discrete

advertisements are provided on a single line, the advertisements being spaced

apart from one another so that the line is still visible.

Clearly, where the advertisements are associated with the markings 11,

then those parts of the markings 11 which are covered by the advertisements can

be omitted, if desired, the advertisements themselves being used to define the

bays.

Rather than applying the advertisements by painting, if desired the

advertisements could be printed onto, for example, strips of paper or a plastics

material and secured in position using, for example, an adhesive. Such an arrangement is denoted by reference numeral 20 in Figure 2. The printed

material is conveniently of a self-adhesive form, thereby simplifying the process

of securing the material in a desired position.

In one advantageous embodiment, the advertisements take the form of

printed text or logos provided upon a strip 20 of material having a reflective

coating applied thereto, an adhesive being applied to the surface of the strip 20

opposing that carrying the advertisement. In use, the strip 20 is applied to the

existing markings of a car park. As the material is provided with a reflective

coating, the spaces are clearly defined and readily visible to car drivers, both

during daylight hours and after dark. Where no existing markings are present,

the strip 20 may be applied directly to the surface of the car park to act as or

define the markings as well as display the advertisements.

The material of the strip 20 is sufficiently hardwearing that it is able to

withstand being driven over and is able to withstand wide temperature variations

and wet weather without becoming loose.

In an alternative arrangement, one or more display devices 16, 17 may be

associated with the or at least one of the bays 12. The display device 16 is

intended to be positioned generally centrally within a bay 12 and includes a

lower wall secured to the surface 10 and an upper wall 18 secured to the lower

wall. The upper wall defines an opening 19 through which an advertisement can be viewed, in use. The opening 19 may be provided with a suitably strong

transparent material, if desired. The device 16 is provided with access means

whereby a pre-printed advertisement may be introduced between the upper and

lower walls. For example, the upper and lower walls 18 may be connected by

a hinge, the upper wall 18 being moveable between a lowered position

(illustrated) and a raised position in which a printed advertisement may be

removed or positioned within the device. Conveniently a lock arrangement is

provided whereby the upper wall 18 can be locked in its lowered position, and

the device 16 is conveniently designed in such a manner as to provide a degree

of protection from damage by vandals.

The device 17 may be of design similar to that of the device 16 other than

in that it is of elongate form and is designed to be upstanding from the surface

10. Rather than rely upon a hinged connection an end of the device may be

provided with an access opening through which an advertisement can be

introduced, by sliding. If desired, the device 17 may be arranged to permit the

display of advertisements on both sides thereof.

Alternatively, the device 17 may be replaced by a sleeve, conveniently a

flattened metal sleeve, having a window through which an elongate

advertisement located within the sleeve can be viewed. The advertisement is

conveniently printed on paper or a plastics material and introduced into the sleeve through an end thereof.

The sleeve may be fixed in position by any suitable means, for example

by suitable nails or pins. The sleeve is preferably designed to be reasonably

weatherproof and to provide a degree of protection against damage by vandals.

The outer surface of the sleeve may be provided with formations whereby the

risk of sliding of a vehicle driving over the sleeve is reduced.

If desired, the display devices 16, 17 may be of simpler form, being

designed to permit pre-printed advertisements to be adhered thereto.

It is desirable to be able to attract attention towards the advertisements.

This may be achieved, for example, by making the advertisements brightly

coloured. They may further be reflective so as to reflect the light from vehicle

headlights towards the occupants of a vehicle. The advertisements may further

be of a raised profile or may be corrugated and positioned so that the occupants

of a vehicle experience a bump or vibration as the vehicle is driven into or out

of one of the bays.

Where the car park is such that access to one or more the bays is restricted

by a carrier or removable post associated with the bay, then an advertisement

may be provided on, carried by or otherwise associated with the post or barrier.

It is envisaged that existing car parks, for example those at supermarkets,

may be rented or leased and the advertising space generated by using the invention sold to advertising agencies.

Although in the description hereinbefore, each advertisement is of

dimensions not exceeding the length or width of one of the bays, ifdesired, an

advertisement may be of dimensions such that it extends across several of the

bays.

Claims

1. An advertisement system comprising a surface divided into a plurality of

vehicle parking bays, and at least one advertisement associated with at least one

of the bays.

2. A system as claimed in Claim 1 , wherein the bays are defined by markings

provided on the surface, the advertisements being associated with the markings.

3. A system as claimed in Claim 2, wherein the advertisements are applied

over the markings.

4. A system as claimed in Claim 2, wherein the advertisements are applied

between the markings.

5. A system as claimed in Claim 2, wherein the markings are defined by the

advertisements.

6. A system as claimed in Claim 1, wherein the markings are defined by

kerbs, the advertisements being applied to the kerbs.

7. A system as claimed in Claim 1, wherein the advertisements are applied

to the surface within the bay or bays.

8. A system as claimed in any one of the preceding claims, wherein the

advertisement is painted on the surface or kerb.

9. A system as claimed in any one of Claims 1 to 7, wherein the

advertisement comprises a printed strip of material secured in position using an adhesive.

10. A system as claimed in any one of the preceding claims, wherein the

advertisement is textured, reflective and/or brightly coloured to attract attention

thereto.

11. A system as claimed in any one of Claims 1 to 7, further comprising a

display device secured to the surface or kerb and adapted to carry an

advertisement.

12. A system as claimed in Claim 11, wherein the display device comprises

front and rear walls, the front wall having an opening formed therein, and access

means whereby an advertisement can be introduced between the front and rear

walls.

13. A system as claimed in Claim 12, wherein the front and rear walls are

interconnected by a hinge.

14. A display device comprising front and rear walls, the front wall having an

opening formed therein, the rear wall being adapted to permit the device to be

secured in a position associated with a vehicle parking bay, and access means

whereby an advertisement can be introduced between the front and rear walls.

15. A display device comprising an elongate strip of material pre-printed with

an advertisement, the strip carrying an adhesive whereby the strip can be affixed

to a surface of a car park so as to be associated with the parking bays thereof.

16. A display device as claimed in Claim 15, wherein the strip is provided

with a reflective material.

17. An advertisement system substantially as hereinbefore described with

reference to the accompanying drawings.

18. A display device substantially as hereinbefore described.