WO2002049246A1 - Procede de mesure d'audience d'applications interactives telediffusees ou embarquees sur un decodeur de recepteur de television - Google Patents
Procede de mesure d'audience d'applications interactives telediffusees ou embarquees sur un decodeur de recepteur de television Download PDFInfo
- Publication number
- WO2002049246A1 WO2002049246A1 PCT/FR2001/003745 FR0103745W WO0249246A1 WO 2002049246 A1 WO2002049246 A1 WO 2002049246A1 FR 0103745 W FR0103745 W FR 0103745W WO 0249246 A1 WO0249246 A1 WO 0249246A1
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- application
- interactive
- significant
- representation
- representative
- Prior art date
Links
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
- H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
- H04H60/31—Arrangements for monitoring the use made of the broadcast services
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
- H04H20/38—Arrangements for distribution where lower stations, e.g. receivers, interact with the broadcast
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
- H04H60/76—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet
- H04H60/81—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet characterised by the transmission system itself
- H04H60/93—Wired transmission systems
- H04H60/94—Telephonic networks
Definitions
- the invention relates to a method for measuring the audience of interactive, broadcast or embedded applications on a television receiver decoder or a video recorder.
- television program broadcasting or broadcasting services allow, for the benefit of viewer users, the presentation of interactive applications of a playful nature, for entertainment purposes or for information purposes. More specifically, these interactive applications can be presented either by television broadcasting, from the head of the television broadcasting network for example, or from software embedded at the decoder.
- measures aimed at verifying the audience of such interactive applications make it possible, from an audience measurement module, interconnected with the decoder or, if necessary, integrated into the latter, to know at least 1 moment of selection and therefore launch of the interactive application by the user, when this application, broadcast, can be identified via the DVB triplet, for Digital Video Broadcasting, conventional, as well as the precise instant when this user exits this application to select another broadcast program for example, itself identified by a different DVB triplet.
- These informations can be transmitted, either by a PSTN link by modem or, if necessary, by a specialized link to an audimetry management body, in order to take into account the results of audience and listening time for example.
- Such an operating mode does not allow finer discrimination of the listening behavior habits of users.
- an interactive application embedded in the decoder for example the general menu of the decoder, is generally not identified by a DVB triplet. This type of application cannot therefore be integrated at the audience measurement level.
- the object of the present invention is to remedy the aforementioned drawbacks of the processes of the prior art implemented.
- an object of the present invention is the implementation of a method for measuring the audience of interactive television or embedded applications on a television receiver decoder, allowing monitoring of the listening and reaction behavior of the user with great precision.
- Another object of the present invention is further, thanks to the implementation of behavior monitoring listening and reacting to the user, obtaining real behavioral profiles for each user.
- Another object of the present invention is also, independently of the broadcast or on-board nature of the various interactive applications, the implementation of a particularly reliable and precise method for measuring the audience of inter-application applications.
- Another object of the present invention is also, independently of the broadcast or on-board nature of the various interactive applications, the implementation of a particularly reliable and precise method for measuring the audience of intra-application applications, the different functional scenes of any application that can be the subject of a specific scene audience measurement, in order to classify any interactive application taking into account the results of potential or real audience composing it.
- the method for measuring the audience of interactive applications, object of the present invention, an interactive application being received by a user and represented on a receiver provided with a display system, the audience measurement being carried out by detection of the application by an audience measurement device connected to the receiver, is remarkable in that it consists, for an interactive application subdivided into successive significant representation steps, to be transmitted from the receiver to the audience measurement device, when crossing of each significant step, information representative of this application and of the significant step taken.
- the method which is the subject of the present invention finds application in the automated management of interactive applications, televised from a head end of a television broadcasting network or embedded on a decoder of a television broadcasting receiver.
- FIG. 1B represents, by way of illustration, a detail of implementation of a specific step of the method which is the subject of the present invention, as represented in FIG. 1a, in a preferred nonlimiting embodiment
- the figure represents it, by way of illustration, a message structure supporting the information representative of the application and of the significant step taken allowing the implementation of the method which is the subject of the present invention as shown in figures la and lb ;
- FIG. 1B represents, by way of illustration, a detail of implementation of a specific step of the method which is the subject of the present invention, as represented in FIG. 1a, in a preferred nonlimiting embodiment
- FIG. 1B represents, by way of illustration, a message structure supporting the information representative of the application and of the significant step taken allowing the implementation of the method which is the subject of the present invention as shown in figures la and lb ;
- FIG. 1B represents, by way of illustration, a detail of implementation of a specific step of the method which is the subject of the present invention, as represented in FIG. 1a, in
- FIGS. 3a and 3b represent, by way of nonlimiting example, a succession of screen pages of a specific interactive application allowing the sending of successive messages to the measurement device according to the process shown in Figure 2.
- a decoder usually equips receiving devices. television or, where appropriate, " video recorders.
- This decoder is most often in the form of a module connected to the television broadcasting network.
- the module constituting the decoder allows, in addition to the operations necessary for receiving programs to carry out the implementation of specific functions which are not integrated into the television receiver, these functions comprising for example the control of access to the televised broadcasts and a connection with a so-called return channel to the authority responsible for management of the broadcasting network via a telephone line, for example, directly connected to the decoder module.
- the decoder module includes an output channel connected to the television receiver or to the video recorder to ensure the transmission of the broadcast program in clear after decoding, as well as a link output to the switched telephone network for example, to ensure the management operations via the return path.
- the method which is the subject of the present invention makes it possible in particular to overcome the constraints of detection of certain physical parameters of the broadcast program signals, such as for example the carrier frequency or the DVB triplet of the latter.
- an audience measurement device is on the other hand connected to the receiver via the decoder, as mentioned previously in the description, with a view to carrying out an audience measurement by detecting the interactive application used by the user when this interactive application is displayed on the latter's television receiver.
- IAI interactive application IAI
- SSi significant steps
- the method which is the subject of the invention consists, for the interactive application IAI considered, subdivided into stages of successive significant representations SSi, to be transmitted, in stage T, from the television receiver, from from the decoder for example to the measuring device MA audience, information representative of the application and the significant step taken.
- the method which is the subject of the present invention consists in transmitting with a identification number of the interactive application IAI a reference number or code of the step taken SSi.
- the transmission step T which may relate to several significant steps being crossed, can then be followed by a step C of calculation of inter or intra-application audience under the conditions which will be described later in the description.
- the inter-application audience calculation can be carried out from any significant stage of launching an application, that is to say the first stage of implementation of this application. , which can be considered as significant for the launch of the application considered by the user, while the intra-application audience calculation can be carried out for the interactive IAI application considered and for each of these applications from information and codes assigned to each significant step subsequent to the launch screen of the application in question.
- the stages of significant representations successive include at least the representation of a home screen page or of the launch of the broadcast application, this representation corresponding to the significant step SSi in FIG. 1b, if applicable and as a function of the nature of the application and of the playful nature or not thereof, of the screen pages of launching of groups of scenes constituting an interactive functional unit in the application considered, the corresponding successive significant steps of rank 1 ⁇ i ⁇ n being defined on the initiative of the operator or distributor of interactive application as a function of the nature of the interactive application considered.
- the steps of successive significant representations include the representation of an output screen page or of the termination of the interactive broadcast application in step T n in FIG. 1b, the information representative of the corresponding step being noted.
- BANDIAGRA ® such an application can be represented schematically as a first introduction menu which allows the subscriber to select the game he wishes to run.
- the subscriber can either return to the original menu or switch, i.e. zap to another program.
- the return to the menu is also automatic when the user subscriber has finished his game.
- the significant stages of execution can be: launching the application, i.e. presenting the main menu; the launch of each game; termination of the application, in the case of switching or zapping, on another program.
- such a transmission can be carried out on the basis of a specific message containing a set of parameters comprising at least, as shown in FIG. a variable for identifying the interactive application, a variable denoted IAID, and of course a variable for identifying the significant step taken, ie the code for the step SSi mentioned above.
- the set of parameters constituting the message may include a specific variable representative of an option relating to the significant step taken, this option variable being denoted OSSj.
- variable OSSi j allows it to represent the possibility of the aforementioned choices among the plurality of choices and to follow in a way the behavior of the user, and thereby, of a plurality of users constituting a group of specific users.
- the information representative of the application and of the significant step taken may include a data field representative of the date and time of crossing of the significant step, this data field being represented in FIG. 1a in a conventional manner by a field relating to the calendar of the year YY, a field relating to the month of the year MM, a field relating to the day DD, a field relating to the time HH, a field relating to minutes mn and finally, a field relating to seconds ss.
- each variable and each variable field is advantageously constituted by an alphanumeric variable.
- the identification variable of the interactive application IAID can include a field of alphanumeric data representative of the authority ensuring the representation of the interactive application, this field being noted DIF in the figure.
- the authority ensuring the representation of the interactive application is that which ensures either the broadcasting of the broadcast program when the interactive application is transmitted from a head end of the broadcasting network for example, or if necessary the authority which distributes the interactive application and integrates it into a decoder, for example.
- the identification variable of the interactive application IAID also includes a field representative of the type of receiver used, this field being denoted COD in FIG. Le and possibly corresponding, for example, to the type TV display format, 16: 9 or 4: 3 format, or other specific reception parameters of the receiver concerned.
- the identification variable of the interactive application IAID comprises, as shown in FIG. 1 a, an alphanumeric data field representative of a user reference, this field being denoted USID. It is indicated in a more particular way that this data field representative of the user reference can be coded and that the code used is independent and does not allow any unauthorized access to personal data relating to the user considered.
- the TV receiver denoted Receiver
- the specific decoder comprises a software module for managing the process which is the subject of the present invention, and of course the execution of the interactive application IAI considered.
- IAI interactive application allows you to execute: the display of a selection / purchase menu by the subscribed user. - the movement of the cursor by a remote control of the television receiver and in particular the selection or the purchase, that is to say the choice, in the different options offered to the user for the interactive application considered.
- the aforementioned interactive application allows to generate a message from launch control, denoted Commande_message, allowing the call to a specific primitive such as a primitive MA_notify in a context type OPEN-TV ®, the primitive MA_notify mentioned above designating more specifically an audience measurement primitive allowing to generate the message structure represented in the figure for example, to ensure the transmission of information representative of the application and of the significant step taken.
- the message structure M is then transmitted from. receiver to the measuring device audience by means of a serial link LS for example.
- the audience measurement device then stores the data contained in the aforementioned message structure M and can ensure, following the storage of a sufficient quantity of information relating to the information on the passage of significant step d one or more applications, this information constituting audience measurement data of interactive applications, then the transmission of this data by the return channel on the switched telephone network for example.
- FIG. 3a there is shown the screen for launching the application "At the Multivision screening” offering a buying service per screening in terms of film, sport, or show to a subscriber provided with the rights to subscription to the aforementioned interactive application.
- the interactive application “At the Multivision session” allows the subscribed user to pay only for the sessions watched by the latter.
- the home page contains the instructions given to the user to continue selecting the film, sport or show he wishes to view.
- a menu for choosing different films is displayed for the user who has chosen the "screenings" option corresponding to film screenings.
- a screen giving information on the chosen session bearing the title "IT IS NECESSARY TO SAVE THE SOLDIER RY " in FIG. 3b, gives specific indications as to the conditions of viewing of such a film, this information may contain the name of the director, the names of the main actors and indications of morality or accessibility to minor viewers.
Abstract
Description
Claims
Priority Applications (3)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
EP01270968A EP1247365A1 (fr) | 2000-12-14 | 2001-11-27 | Procede de mesure d'audience d'applications interactives telediffusees ou embarquees sur un decodeur de recepteur de television |
AU2002216144A AU2002216144A1 (en) | 2000-12-14 | 2001-11-27 | Method for audience measurement of interactive applications broadcast or integrated on a television receiver decoder |
HU0300034A HU224785B1 (en) | 2000-12-14 | 2001-11-27 | Method for audience measurement of interactive applications broadcast or integrated on a television receiver decoder |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
FR0016308A FR2818484B1 (fr) | 2000-12-14 | 2000-12-14 | Procede de mesure d'audience d'applications interactives telediffusees ou embarquees sur un decodeur de recepteur de television |
FR00/16308 | 2000-12-14 |
Publications (1)
Publication Number | Publication Date |
---|---|
WO2002049246A1 true WO2002049246A1 (fr) | 2002-06-20 |
Family
ID=8857650
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/FR2001/003745 WO2002049246A1 (fr) | 2000-12-14 | 2001-11-27 | Procede de mesure d'audience d'applications interactives telediffusees ou embarquees sur un decodeur de recepteur de television |
Country Status (8)
Country | Link |
---|---|
US (1) | US20030014746A1 (fr) |
EP (1) | EP1247365A1 (fr) |
CN (1) | CN1205803C (fr) |
AU (1) | AU2002216144A1 (fr) |
FR (1) | FR2818484B1 (fr) |
HU (1) | HU224785B1 (fr) |
MA (1) | MA25883A1 (fr) |
WO (1) | WO2002049246A1 (fr) |
Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
TWI411301B (zh) * | 2004-02-17 | 2013-10-01 | Nielsen Media Res Inc | 決定錄影過節目之觀眾觀看的方法及設備 |
Families Citing this family (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
GB2378371A (en) * | 2001-07-31 | 2003-02-05 | Hewlett Packard Co | Virtual "Big Brother" broadcasting |
US20060015891A1 (en) * | 2004-07-13 | 2006-01-19 | Lazzaro Michael J | Television audience reporting system and method |
US20060085812A1 (en) * | 2004-10-15 | 2006-04-20 | Shishegar Ahmad R | Method for monitoring television usage |
EP2207284A1 (fr) * | 2009-01-07 | 2010-07-14 | Gemalto SA | Procédé de surveillance de la mesure d'audience relative à des données radiodiffusées à un terminal, et jeton de terminal correspondant et système |
US9077462B2 (en) * | 2010-12-21 | 2015-07-07 | Cox Communications, Inc. | Systems and methods for measuring audience participation over a distribution network |
Citations (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO1998031114A1 (fr) * | 1997-01-06 | 1998-07-16 | Bellsouth Corporation | Procede et systeme de suivi de l'utilisation des reseaux |
EP0977389A2 (fr) * | 1998-04-30 | 2000-02-02 | Wink Communications, Inc. | Système configurable pour la mesure d'audience et de l'usage d'applications interactives |
Family Cites Families (7)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US5539822A (en) * | 1994-04-19 | 1996-07-23 | Scientific-Atlanta, Inc. | System and method for subscriber interactivity in a television system |
US6647548B1 (en) * | 1996-09-06 | 2003-11-11 | Nielsen Media Research, Inc. | Coded/non-coded program audience measurement system |
US6298482B1 (en) * | 1997-11-12 | 2001-10-02 | International Business Machines Corporation | System for two-way digital multimedia broadcast and interactive services |
US6286140B1 (en) * | 1997-11-20 | 2001-09-04 | Thomas P. Ivanyi | System and method for measuring and storing information pertaining to television viewer or user behavior |
US6467089B1 (en) * | 1997-12-23 | 2002-10-15 | Nielsen Media Research, Inc. | Audience measurement system incorporating a mobile handset |
US6226656B1 (en) * | 1998-11-12 | 2001-05-01 | Sourcefinder, Inc. | System and method for creating, generating and processing user-defined generic specs |
EP1275253A2 (fr) * | 2000-03-31 | 2003-01-15 | United Video Properties, Inc. | Systemes et procedes permettant une mesure amelioree de l'audience |
-
2000
- 2000-12-14 FR FR0016308A patent/FR2818484B1/fr not_active Expired - Fee Related
-
2001
- 2001-11-27 WO PCT/FR2001/003745 patent/WO2002049246A1/fr not_active Application Discontinuation
- 2001-11-27 AU AU2002216144A patent/AU2002216144A1/en not_active Abandoned
- 2001-11-27 CN CN01804979.6A patent/CN1205803C/zh not_active Expired - Fee Related
- 2001-11-27 US US10/203,401 patent/US20030014746A1/en not_active Abandoned
- 2001-11-27 HU HU0300034A patent/HU224785B1/hu not_active IP Right Cessation
- 2001-11-27 EP EP01270968A patent/EP1247365A1/fr not_active Withdrawn
-
2002
- 2002-08-12 MA MA26769A patent/MA25883A1/fr unknown
Patent Citations (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO1998031114A1 (fr) * | 1997-01-06 | 1998-07-16 | Bellsouth Corporation | Procede et systeme de suivi de l'utilisation des reseaux |
EP0977389A2 (fr) * | 1998-04-30 | 2000-02-02 | Wink Communications, Inc. | Système configurable pour la mesure d'audience et de l'usage d'applications interactives |
Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
TWI411301B (zh) * | 2004-02-17 | 2013-10-01 | Nielsen Media Res Inc | 決定錄影過節目之觀眾觀看的方法及設備 |
US8869187B2 (en) | 2004-02-17 | 2014-10-21 | The Nielsen Company (Us), Llc | Methods and apparatus to determine audience viewing of recorded programs |
Also Published As
Publication number | Publication date |
---|---|
HUP0300034A2 (en) | 2003-05-28 |
HU224785B1 (en) | 2006-02-28 |
FR2818484B1 (fr) | 2003-02-21 |
AU2002216144A1 (en) | 2002-06-24 |
EP1247365A1 (fr) | 2002-10-09 |
CN1205803C (zh) | 2005-06-08 |
CN1401167A (zh) | 2003-03-05 |
MA25883A1 (fr) | 2003-10-01 |
FR2818484A1 (fr) | 2002-06-21 |
US20030014746A1 (en) | 2003-01-16 |
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