WO2002030112B1 - Ciblage de pubs dans les guides de programmes, dans les programmes en direct ou dans les programmes enregistres, et coordination des pubs entre elles - Google Patents

Ciblage de pubs dans les guides de programmes, dans les programmes en direct ou dans les programmes enregistres, et coordination des pubs entre elles

Info

Publication number
WO2002030112B1
WO2002030112B1 PCT/US2001/031682 US0131682W WO0230112B1 WO 2002030112 B1 WO2002030112 B1 WO 2002030112B1 US 0131682 W US0131682 W US 0131682W WO 0230112 B1 WO0230112 B1 WO 0230112B1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisements
programming
queue
advertisement
detecting
Prior art date
Application number
PCT/US2001/031682
Other languages
English (en)
Other versions
WO2002030112A1 (fr
Inventor
Charles A Eldering
Gregory C Flickinger
Original Assignee
Expanse Networks Inc
Charles A Eldering
Gregory C Flickinger
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US09/742,507 external-priority patent/US20020083451A1/en
Priority claimed from US09/749,255 external-priority patent/US7653923B2/en
Application filed by Expanse Networks Inc, Charles A Eldering, Gregory C Flickinger filed Critical Expanse Networks Inc
Priority to AU2002213094A priority Critical patent/AU2002213094A1/en
Publication of WO2002030112A1 publication Critical patent/WO2002030112A1/fr
Publication of WO2002030112B1 publication Critical patent/WO2002030112B1/fr

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/231—Content storage operation, e.g. caching movies for short term storage, replicating data over plural servers, prioritizing data for deletion
    • H04N21/23106—Content storage operation, e.g. caching movies for short term storage, replicating data over plural servers, prioritizing data for deletion involving caching operations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/454—Content or additional data filtering, e.g. blocking advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H04N21/4725—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/654—Transmission by server directed to the client
    • H04N21/6543—Transmission by server directed to the client for forcing some client operations, e.g. recording
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/84—Generation or processing of descriptive data, e.g. content descriptors
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
    • H04N21/8586—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
    • H04N7/165—Centralised control of user terminal ; Registering at central

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Computer Security & Cryptography (AREA)
  • Computer Graphics (AREA)
  • Human Computer Interaction (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

L'invention porte sur un système de ciblage de publicités sur des abonnés en comparant leur profil avec ceux des publicités pouvant s'effectuer à partir de toute plate-forme de livraison (par exemple, SDV, HFC, DBS). Les pubs peuvent être présentées aux abonnés dans un guide électronique de programmes, ou dans les contenus de la programmation ou dans les deux. Le ciblage des pubs dans les deux supports peut comporter des liens (330); les pubs (320) peuvent apparaître dans le guide avant ou après celles (310) pour donner la maximum d'efficacité aux campagnes. On peut utiliser une file d'attente de pubs pour déterminer l'ordre dans lequel les pubs sont dans le guide, dans les programmes ou dans les deux. Les pubs et la file d'attente peuvent être stockées en amont (par exemple tête de ligne ou central), ou du côté de l'abonné (par exemple décodeur) ou les deux. Les pubs peuvent être substituées au niveau de la tête de ligne ou du central ou du décodeur. Le décodeur peut recevoir les pubs ciblées avec les programmes et/ou avec le guide, sur un canal publicitaire ou sur Internet. Les pubs peuvent être fournies à des abonnés isolés (par exemple décodeur) ou à des groupes d'abonnés (par exemple des noeuds).
PCT/US2001/031682 2000-10-05 2001-10-05 Ciblage de pubs dans les guides de programmes, dans les programmes en direct ou dans les programmes enregistres, et coordination des pubs entre elles WO2002030112A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2002213094A AU2002213094A1 (en) 2000-10-05 2001-10-05 Targeting ads in ipgs, live programming and recorded programming, and coordinating the ads therebetween

Applications Claiming Priority (10)

Application Number Priority Date Filing Date Title
US23805900P 2000-10-05 2000-10-05
US23805600P 2000-10-05 2000-10-05
US60/238,059 2000-10-05
US60/238,056 2000-10-05
US68062200A 2000-10-06 2000-10-06
US09/680,622 2000-10-06
US09/742,507 2000-12-21
US09/742,507 US20020083451A1 (en) 2000-12-21 2000-12-21 User-friendly electronic program guide based on subscriber characterizations
US09/749,255 2000-12-27
US09/749,255 US7653923B2 (en) 2000-02-18 2000-12-27 Scheduling and presenting IPG ads in conjunction with programming ads in a television environment

Publications (2)

Publication Number Publication Date
WO2002030112A1 WO2002030112A1 (fr) 2002-04-11
WO2002030112B1 true WO2002030112B1 (fr) 2002-07-25

Family

ID=27540090

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2001/031682 WO2002030112A1 (fr) 2000-10-05 2001-10-05 Ciblage de pubs dans les guides de programmes, dans les programmes en direct ou dans les programmes enregistres, et coordination des pubs entre elles

Country Status (2)

Country Link
AU (1) AU2002213094A1 (fr)
WO (1) WO2002030112A1 (fr)

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7260823B2 (en) 2001-01-11 2007-08-21 Prime Research Alliance E., Inc. Profiling and identification of television viewers
WO2004047433A1 (fr) * 2002-11-19 2004-06-03 Koninklijke Philips Electronics N.V. Procede pour proposer simultanement plusieurs types de contenus dans une plate-forme de television
EP2479756A3 (fr) 2005-11-10 2012-08-15 QDC IP Technologies Pty Ltd Génération vidéo personnalisée
GB2472264B (en) * 2009-07-31 2014-12-17 British Sky Broadcasting Ltd Media substitution system

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5600364A (en) * 1992-12-09 1997-02-04 Discovery Communications, Inc. Network controller for cable television delivery systems
US5635978A (en) * 1994-05-20 1997-06-03 News America Publications, Inc. Electronic television program guide channel system and method
US5758259A (en) * 1995-08-31 1998-05-26 Microsoft Corporation Automated selective programming guide
US6177931B1 (en) * 1996-12-19 2001-01-23 Index Systems, Inc. Systems and methods for displaying and recording control interface with television programs, video, advertising information and program scheduling information

Also Published As

Publication number Publication date
WO2002030112A1 (fr) 2002-04-11
AU2002213094A1 (en) 2002-04-15

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