WO2002029604A8 - Method of and apparatus for designing advertisements by using digital media assets - Google Patents

Method of and apparatus for designing advertisements by using digital media assets

Info

Publication number
WO2002029604A8
WO2002029604A8 PCT/GB2001/004404 GB0104404W WO0229604A8 WO 2002029604 A8 WO2002029604 A8 WO 2002029604A8 GB 0104404 W GB0104404 W GB 0104404W WO 0229604 A8 WO0229604 A8 WO 0229604A8
Authority
WO
WIPO (PCT)
Prior art keywords
multimedia content
advertising
web server
central web
digital media
Prior art date
Application number
PCT/GB2001/004404
Other languages
French (fr)
Other versions
WO2002029604A2 (en
Inventor
Richard Mark White
Original Assignee
Adgistics Ltd
Richard Mark White
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from GBGB0024167.9A external-priority patent/GB0024167D0/en
Application filed by Adgistics Ltd, Richard Mark White filed Critical Adgistics Ltd
Priority to US10/398,071 priority Critical patent/US20040103026A1/en
Priority to EP01972293A priority patent/EP1340163A2/en
Publication of WO2002029604A2 publication Critical patent/WO2002029604A2/en
Publication of WO2002029604A8 publication Critical patent/WO2002029604A8/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

L'invention concerne un serveur central Web stockant des dizaines et des centaines de milliers de contenus multimédia (tels que des photos, des vidéos, des logos, des textes publicitaires, etc.) dans une base de données à laquelle un certain nombre de personnes autorisées peuvent accéder sur l'Internet, chaque personne équipée d'un ordinateur utilisant un navigateur Web standard. Ledit serveur central Web est programmé non seulement pour permettre la création d'une publicité en ligne par sélection, assemblage, ou modification de contenus multimédia appropriés associé à une simulation réaliste sur écran permettant de visualiser la publicité publiée, mais également pour distribuer les contenus multimédia réels, par exemple, à un éditeur de revues ou à une station télévision. Un système complètement intégré, permettant d'accroître l'efficacité du lancement et de la gestion de campagnes publicitaires par intégration d'un processus de distribution de contenus multimédia dans un processus de création de publicité en ligne, est ainsi créé.The invention relates to a central web server storing tens and hundreds of thousands of multimedia content (such as photos, videos, logos, advertising texts, etc.) in a database to which a certain number of people authorized persons can access the Internet, each person equipped with a computer using a standard Web browser. Said central web server is programmed not only to allow the creation of an online advertisement by selection, assembly, or modification of appropriate multimedia content associated with a realistic simulation on screen allowing to visualize the advertisement published, but also to distribute the multimedia content. for example, to a magazine publisher or a television station. A completely integrated system, making it possible to increase the efficiency of launching and managing advertising campaigns by integrating a process of distribution of multimedia content in a process of creating online advertising, is thus created.

PCT/GB2001/004404 2000-10-03 2001-10-03 Method of and apparatus for designing advertisements by using digital media assets WO2002029604A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
US10/398,071 US20040103026A1 (en) 2000-10-03 2001-10-03 Method of and apparatus for designing advertisements by using digital media assets
EP01972293A EP1340163A2 (en) 2000-10-03 2001-10-03 Method of and apparatus for designing advertisements by using digital media assets

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
GB0024167.9 2000-10-03
GBGB0024167.9A GB0024167D0 (en) 2000-10-03 2000-10-03 Database driven system for generating advertisements
GBGB0107248.7A GB0107248D0 (en) 2000-10-03 2001-03-23 Method of and apparatus for deploying digital media assets in advertisements
GB0107248.7 2001-03-23

Publications (2)

Publication Number Publication Date
WO2002029604A2 WO2002029604A2 (en) 2002-04-11
WO2002029604A8 true WO2002029604A8 (en) 2002-07-04

Family

ID=26245092

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/GB2001/004404 WO2002029604A2 (en) 2000-10-03 2001-10-03 Method of and apparatus for designing advertisements by using digital media assets

Country Status (3)

Country Link
EP (1) EP1340163A2 (en)
GB (1) GB2367927A (en)
WO (1) WO2002029604A2 (en)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE202004015679U1 (en) * 2004-10-08 2005-11-24 Man Roland Druckmaschinen Ag Automatic management process for handling data to be printed, e.g. newspapers, has management system processor handling all data received over the Internet and automatically checking and converting into a print form

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4703423A (en) * 1984-07-10 1987-10-27 Recipe Terminal Corporation Apparatus and method for generation of brand name specific advertising media
EP0814425A3 (en) * 1996-06-18 1999-08-18 SCITEX DIGITAL PRINTING, Inc. Method for creating complex layouts with variable data for high speed printing systems
JPH11338666A (en) * 1998-05-04 1999-12-10 Hewlett Packard Co <Hp> Method for providing printable page and device distributing hard copy

Also Published As

Publication number Publication date
GB0123766D0 (en) 2001-11-21
WO2002029604A2 (en) 2002-04-11
GB2367927A (en) 2002-04-17
EP1340163A2 (en) 2003-09-03

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