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WO2002017591A3 - Data item replacement in a media stream of a streaming media - Google Patents

Data item replacement in a media stream of a streaming media

Info

Publication number
WO2002017591A3
WO2002017591A3 PCT/US2001/024918 US0124918W WO2002017591A3 WO 2002017591 A3 WO2002017591 A3 WO 2002017591A3 US 0124918 W US0124918 W US 0124918W WO 2002017591 A3 WO2002017591 A3 WO 2002017591A3
Authority
WO
Grant status
Application
Patent type
Prior art keywords
data
items
replacement
information
stream
Prior art date
Application number
PCT/US2001/024918
Other languages
French (fr)
Other versions
WO2002017591A2 (en )
Inventor
Mark Duvall
James P Lambert
Original Assignee
Hiwire Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date

Links

Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00Network arrangements or protocols for real-time communications
    • H04L65/40Services or applications
    • H04L65/4069Services related to one way streaming
    • H04L65/4092Control of source by destination, e.g. user controlling streaming rate of server
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L29/00Arrangements, apparatus, circuits or systems, not covered by a single one of groups H04L1/00 - H04L27/00 contains provisionally no documents
    • H04L29/02Communication control; Communication processing contains provisionally no documents
    • H04L29/06Communication control; Communication processing contains provisionally no documents characterised by a protocol
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00Network arrangements or protocols for real-time communications
    • H04L65/60Media handling, encoding, streaming or conversion
    • H04L65/607Stream encoding details
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L29/00Arrangements, apparatus, circuits or systems, not covered by a single one of groups H04L1/00 - H04L27/00 contains provisionally no documents
    • H04L29/02Communication control; Communication processing contains provisionally no documents
    • H04L29/06Communication control; Communication processing contains provisionally no documents characterised by a protocol
    • H04L29/0602Protocols characterised by their application
    • H04L29/06027Protocols for multimedia communication

Abstract

A Data Item Replacement System locates a queue point in a media stream received at a communications device. The queue point indicates a beginning of one or more specific data items in the media stream. Next, the Data Item Replacement System replaces the specific data items in the media stream with replacement data items. In particular, the media stream may be an audio stream and specific and replacement data items may be spots or advertisements. The replacement data items are targeted to users of the communications device. In particular, registration information (e.g., demographic information) and user usage information is collected from a user. Then, data items are selected by matching demographic information associated with the replacement data items with demographic information associated with a user. Additionally, the data items may be selected based on zero or more psychometric profiles, zero or more campaign metrics, and zero or more business rules. From these selected data items, replacement data items are chosen using history information about the replacement data items and using content identification list information.
PCT/US2001/024918 2000-08-08 2001-08-07 Data item replacement in a media stream of a streaming media WO2002017591A3 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
US63452800 true 2000-08-08 2000-08-08
US09/634,528 2000-08-08

Publications (2)

Publication Number Publication Date
WO2002017591A2 true WO2002017591A2 (en) 2002-02-28
WO2002017591A3 true true WO2002017591A3 (en) 2002-05-02

Family

ID=24544162

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2001/024918 WO2002017591A3 (en) 2000-08-08 2001-08-07 Data item replacement in a media stream of a streaming media

Country Status (1)

Country Link
WO (1) WO2002017591A3 (en)

Cited By (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8959016B2 (en) 2002-09-27 2015-02-17 The Nielsen Company (Us), Llc Activating functions in processing devices using start codes embedded in audio
US9100132B2 (en) 2002-07-26 2015-08-04 The Nielsen Company (Us), Llc Systems and methods for gathering audience measurement data
US9197421B2 (en) 2012-05-15 2015-11-24 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US9210208B2 (en) 2011-06-21 2015-12-08 The Nielsen Company (Us), Llc Monitoring streaming media content
US9282366B2 (en) 2012-08-13 2016-03-08 The Nielsen Company (Us), Llc Methods and apparatus to communicate audience measurement information
US9313544B2 (en) 2013-02-14 2016-04-12 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US9336784B2 (en) 2013-07-31 2016-05-10 The Nielsen Company (Us), Llc Apparatus, system and method for merging code layers for audio encoding and decoding and error correction thereof
US9380356B2 (en) 2011-04-12 2016-06-28 The Nielsen Company (Us), Llc Methods and apparatus to generate a tag for media content
US9838288B2 (en) 2014-07-31 2017-12-05 The Nielsen Company (Us), Llc Determining an end time of streaming media
US9900652B2 (en) 2002-12-27 2018-02-20 The Nielsen Company (Us), Llc Methods and apparatus for transcoding metadata

Families Citing this family (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2839599B1 (en) * 2002-05-10 2004-08-06 France Telecom PERSONALIZED insertion portions in a radio signal emisssion television or in a user equipment of
US9711153B2 (en) 2002-09-27 2017-07-18 The Nielsen Company (Us), Llc Activating functions in processing devices using encoded audio and detecting audio signatures
CN100493038C (en) * 2006-05-26 2009-05-27 华为技术有限公司 Method and system for alternating medium-flow during process of terminal talk
EP2009868B1 (en) * 2007-06-29 2016-09-07 Alcatel Lucent Method and system for improving the appearance of a person on the RTP stream coming from a media terminal
US9667365B2 (en) 2008-10-24 2017-05-30 The Nielsen Company (Us), Llc Methods and apparatus to perform audio watermarking and watermark detection and extraction
CN102238139A (en) 2010-04-27 2011-11-09 华为技术有限公司 Method, device and system for inserting advertisement
US9711152B2 (en) 2013-07-31 2017-07-18 The Nielsen Company (Us), Llc Systems apparatus and methods for encoding/decoding persistent universal media codes to encoded audio
US9699499B2 (en) 2014-04-30 2017-07-04 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US9762965B2 (en) 2015-05-29 2017-09-12 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0822535A2 (en) * 1996-08-01 1998-02-04 AT&T Corp. Interactive multimedia advertising and electronic commerce on a hypertext network
US5778187A (en) * 1996-05-09 1998-07-07 Netcast Communications Corp. Multicasting method and apparatus

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5778187A (en) * 1996-05-09 1998-07-07 Netcast Communications Corp. Multicasting method and apparatus
EP0822535A2 (en) * 1996-08-01 1998-02-04 AT&T Corp. Interactive multimedia advertising and electronic commerce on a hypertext network

Cited By (13)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9100132B2 (en) 2002-07-26 2015-08-04 The Nielsen Company (Us), Llc Systems and methods for gathering audience measurement data
US8959016B2 (en) 2002-09-27 2015-02-17 The Nielsen Company (Us), Llc Activating functions in processing devices using start codes embedded in audio
US9900652B2 (en) 2002-12-27 2018-02-20 The Nielsen Company (Us), Llc Methods and apparatus for transcoding metadata
US9380356B2 (en) 2011-04-12 2016-06-28 The Nielsen Company (Us), Llc Methods and apparatus to generate a tag for media content
US9515904B2 (en) 2011-06-21 2016-12-06 The Nielsen Company (Us), Llc Monitoring streaming media content
US9210208B2 (en) 2011-06-21 2015-12-08 The Nielsen Company (Us), Llc Monitoring streaming media content
US9197421B2 (en) 2012-05-15 2015-11-24 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US9209978B2 (en) 2012-05-15 2015-12-08 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US9282366B2 (en) 2012-08-13 2016-03-08 The Nielsen Company (Us), Llc Methods and apparatus to communicate audience measurement information
US9357261B2 (en) 2013-02-14 2016-05-31 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US9313544B2 (en) 2013-02-14 2016-04-12 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US9336784B2 (en) 2013-07-31 2016-05-10 The Nielsen Company (Us), Llc Apparatus, system and method for merging code layers for audio encoding and decoding and error correction thereof
US9838288B2 (en) 2014-07-31 2017-12-05 The Nielsen Company (Us), Llc Determining an end time of streaming media

Also Published As

Publication number Publication date Type
WO2002017591A2 (en) 2002-02-28 application

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