WO2001069580A1 - Method for targeted advertising - Google Patents

Method for targeted advertising Download PDF

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Publication number
WO2001069580A1
WO2001069580A1 PCT/DE2001/000905 DE0100905W WO0169580A1 WO 2001069580 A1 WO2001069580 A1 WO 2001069580A1 DE 0100905 W DE0100905 W DE 0100905W WO 0169580 A1 WO0169580 A1 WO 0169580A1
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WO
WIPO (PCT)
Prior art keywords
conveyor belt
image
checkout
market
text
Prior art date
Application number
PCT/DE2001/000905
Other languages
German (de)
French (fr)
Inventor
Thomas Kirchhof
Original Assignee
Thomas Kirchhof
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Thomas Kirchhof filed Critical Thomas Kirchhof
Priority to AU56111/01A priority Critical patent/AU5611101A/en
Publication of WO2001069580A1 publication Critical patent/WO2001069580A1/en

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/22—Advertising or display means on roads, walls or similar surfaces, e.g. illuminated

Definitions

  • the invention relates to a method for target-oriented advertising in the area of a wholesale market, self-service market, department store, consumer market, supermarket of any kind, in particular in the area of at least one checkout zone, a checkout counter, a checkout counter or the like, by means of at least one partial image, image, logo, text , a label, image, projection or the like, the use of at least one conveyor belt, a transport carpet, a conveyor belt, a conveyor belt or the like.
  • Known forms of advertising in the area of a wholesale market, self-service market, department store, consumer market, shopping market of any kind are posters, signs, Video presentations, notices or separation devices for conveyor belts
  • the target group is not forced to look at the advertising information.
  • the desired advertising effectiveness is not achieved because the customer is without opening the advertising message, advertising information or the like can pass the signs or posters
  • This object according to claim 1 is achieved according to the invention in that on at least one conveyor belt, a transport carpet, a conveyor belt, a conveyor belt or the like in the area of at least one checkout zone, a checkout counter, a checkout counter or the like of a wholesale market, self-service market, department store, consumer market , Supermarket of any kind at least one drawing, image, logo, text, lettering, image, projection or the like is located or shown.
  • the invention is characterized in that by changing the Conveyor belt, transport carpet, conveyor belt, conveyor belt or the like by means of at least one partial image, picture, logo, text, lettering, image, projection or the like in the area of at least one checkout zone, a checkout counter, a checkout counter or the like of a wholesale market, self-service market, department store, Consumer market, shopping market of all kinds a higher advertising effectiveness is all the more, because the customer has to at least passively focus his attention on the advertising message when placing the goods on the conveyor belt and thus directly on the advertising information and can not escape this experience has shown that the placing of the goods on the conveyor belt, the stay in the area of the checkout area combined with idle and extended waiting times.This is due to the correspondingly placed at least one drawing, logo, text, lettering, image, projection or the like on the conveyor belt, trans portteppich, conveyor belt, conveyor belt or the like exploited, which is arranged or arranged so that at least in the area of the checkout zone of the checkout counter, checkout counter or the like?

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Vehicle Waterproofing, Decoration, And Sanitation Devices (AREA)
  • Displays For Variable Information Using Movable Means (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention relates to a method for targeted advertising in the sphere of a hypermarket, supermarket, warehouse, consumer market, or markets of any kind, in particular, in the region of a checkout area, a cashier stand, a cashdesk or similar, by means of at least one partial image, image, logo, text, legend, illustration, projection or similar, on at least one transport belt, travelator, conveyor belt, supply belt or similar.

Description

VERFAHREN ZUR ZIELORIENTIERTEN WERBUNG TARGET-ORIENTED ADVERTISING METHOD
Beschreibungdescription
Die Erfindung betrifft ein Verfahren zur zielorientierten Werbung im Bereich eines Großmarktes, SB-Marktes, Warenhauses, Verbrauchermarktes, Einkaufsmarktes jeglicher Art, insbesondere im Bereich wenigstens einer Kassenzone, eines Kassenstandes, eines Kassentisches oder dergleichen, mittels mindestens eines Teilbildes, Bildes, Logos, Textes, einer Beschriftung, Abbildung, Projektion oder dergleichen, die Verwendung von wenigstens einem Transportband, eines Transportteppichs, einem Forderband, einem Vorlaufband oder dergleichen Bekannte Werbeformen im Bereich eines Großmarktes, SB-Marktes, Warenhauses, Verbrauchermarktes, Einkaufsmarktes jeglicher Art sind Plakate, Schilder, Videoprasentationen, Aushange oder Trenneinrichtungen für Transportbander Diese Verfahren sind jedoch mit entscheidenden Schwachpunkten verbunden So ist die Zielgruppe nicht gezwungen, Ihren Blick auf die Werbeinformation zu richten Somit wird die gewünschte Werbewirksamkeit nicht erreicht, da der Kunde ohne Aufnahme der Werbebotschaft, der Werbeinformation oder dergleichen an den aufgestellten Schildern oder Plakaten vorbeigehen kannThe invention relates to a method for target-oriented advertising in the area of a wholesale market, self-service market, department store, consumer market, supermarket of any kind, in particular in the area of at least one checkout zone, a checkout counter, a checkout counter or the like, by means of at least one partial image, image, logo, text , a label, image, projection or the like, the use of at least one conveyor belt, a transport carpet, a conveyor belt, a conveyor belt or the like. Known forms of advertising in the area of a wholesale market, self-service market, department store, consumer market, shopping market of any kind are posters, signs, Video presentations, notices or separation devices for conveyor belts However, these processes are associated with decisive weak points. The target group is not forced to look at the advertising information. The desired advertising effectiveness is not achieved because the customer is without opening the advertising message, advertising information or the like can pass the signs or posters
Ausgehend davon ist es somit eine Aufgabe der Erfindung, ein Verfahren zur zielorientierten Werbung in einem Großmarkt, SB-Markt, Warenhaus, Verbrauchermarkt, Einkaufsmarkt jeglicher Art, insbesondere im Bereich wenigstens einer Kassenzone, eines Kassenstandes, eines Kassentisches oder dergleichen mittels mindestens eines Teilbildes, Bildes, Logos, Textes, einer Beschriftung Abbildung, Projektion oder dergleichen zur Verfugung zu stellenProceeding from this, it is therefore an object of the invention to provide a method for target-oriented advertising in a wholesale market, self-service market, department store, hypermarket, any kind of supermarket, in particular in the area of at least one checkout zone, a checkout counter, a checkout counter or the like by means of at least one partial image, To provide images, logos, text, a label, illustration, projection or the like
Diese Aufgabe gemäß Patentanspruch 1 wird erfindungsgemaß dadurch gelost, daß sich auf wenigstens einem Transportband, einem Transportteppich, einem Forderband, einem Vorlaufband oder dergleichen im Bereich wenigstens einer Kassenzone, eines Kassenstandes, eines Kassentisches oder dergleichen eines Großmarktes, SB-Marktes, Warenhauses, Verbrauchermarktes, Einkaufsmarktes jeglicher Art mindestens ein Teilbild, Bild, Logo, Text, eine Beschriftung, Abbildung, Projektion oder dergleichen befindet oder dargestellt wird Die Erfindung zeichnet sich dadurch aus, daß durch Veränderung des Transportbandes, Transportteppichs, Forderbandes, Vorlaufbandes oder dergleichen mittels mindestens eines Teilbildes, Bildes, Logos, Textes, einer Beschriftung, Abbildung, Projektion oder dergleichen im Bereich wenigstens einer Kassenzone, eines Kassenstandes, eines Kassentisches oder dergleichen eines Großmarktes, SB-Marktes, Warenhauses, Verbrauchermarktes, Einkaufsmarktes jeglicher Art eine höhere Werbewirksamkeit erzeugt wird Dies um so mehr, da der Kunde beim Auflegen der Ware auf das Transportband und somit direkt auf die Werbeinformation zumindest passiv seine Aufmerksamkeit auf die Werbebotschaft richten muß und sich dieser nicht entziehen kann Erfahrungsgemäß ist nun nach dem Auflegen der Ware auf das Transportband der Aufenthalt im Bereich der Kassenzone mit tatenlosen und ausgedehnten Wartezeiten verbunden Dies wird durch das entsprechend plazierte mindestens eine Teilbild, Bild Logo, Text, Beschriftung Abbildung, Projektion oder dergleichen auf dem Transportband, Transportteppich, Forderband, Vorlaufband oder dergleicher ausgenutzt, das so angebiacht odtr angeordnet ist, daß der im Bereich der Kasseπzone des Kassenstandes, Kassentisches oder dergleichen mindesten? eine wartende Kjnde wahrend der Wartezeit die mindestens eine Werbebots haft oder dergleichen aufnehmen muß r . TM teilweises Verdecken der Werbeinformatior oder dergleichen mit aufgelegter Wa e werden eine angespannte Erwartung und Neugier erzeugt, da der Kunde die gesar-+e Werbeinformation zumindest unbewußt erkennen will Durch die Bewegung des Transportbandes mit der aufgebrachten Werbeinformation ode dei gleichen erfolgt eine wechselnde Darstellung der abgebildeten Werbeinformation Durch αriutior jon Große Form, Farbe
Figure imgf000003_0001
oder dergleichen de - aι dem Transoortband, Transportteppich, Forderband, Voilaufba iu c~!er dergleichen dargestellten Werbeinformation, die überdies unter V rw ndung ausgewählter Verfahren leicht auswechselbar und somit ohne weiteres an Veränderungen angepaßt werden kann, ist eine zielonentierte Werbung muhelos zu verwirklichen This object according to claim 1 is achieved according to the invention in that on at least one conveyor belt, a transport carpet, a conveyor belt, a conveyor belt or the like in the area of at least one checkout zone, a checkout counter, a checkout counter or the like of a wholesale market, self-service market, department store, consumer market , Supermarket of any kind at least one drawing, image, logo, text, lettering, image, projection or the like is located or shown. The invention is characterized in that by changing the Conveyor belt, transport carpet, conveyor belt, conveyor belt or the like by means of at least one partial image, picture, logo, text, lettering, image, projection or the like in the area of at least one checkout zone, a checkout counter, a checkout counter or the like of a wholesale market, self-service market, department store, Consumer market, shopping market of all kinds a higher advertising effectiveness is all the more, because the customer has to at least passively focus his attention on the advertising message when placing the goods on the conveyor belt and thus directly on the advertising information and can not escape this experience has shown that the placing of the goods on the conveyor belt, the stay in the area of the checkout area combined with idle and extended waiting times.This is due to the correspondingly placed at least one drawing, logo, text, lettering, image, projection or the like on the conveyor belt, trans portteppich, conveyor belt, conveyor belt or the like exploited, which is arranged or arranged so that at least in the area of the checkout zone of the checkout counter, checkout counter or the like? a waiting customer during the waiting period which has to accept at least one advertising bots or the like r. TM partially concealing the Werbeinformatior or the like with applied Wa e generated a tense expectation and curiosity, since the customer will recognize the gesar- + e advertising information at least unconsciously ode by the movement of the conveyor belt with the applied advertising information dei same occurs a changing display of the imaged Advertising information By αriutior jon Great shape, color
Figure imgf000003_0001
or d e rgleichen de - aι the Transoortband, transport carpet, conveyor belt, Voilaufba iu c ~ he like advertising information illustrated, which, moreover, is below V rw invention selected method easily exchangeable and can be adapted to changes thus readily target-ones oriented advertising effortlessly to! realize

Claims

Patentansprüche claims
1 Verfahren zur zielorientierten Werbung in einem Großmarkt, SB-Markt, Warenhaus, Verbrauchermarkt, Einkaufsmarkt jeglicher Art, insbesondere im Bereich wenigstens einer Kassenzone, eines Kassenstandes, eines Kassentisches oder dergleichen, dadurch gekennzeichnet, daß sich auf wenigstens einem Transportband, einem Transportteppich, einem Forderband, einem Vorlaufband oder dergleichen mindestens ein Teilbild, Bild, Logo, Text, eine Beschriftung, Abbildung, Projektion oder dergleichen befindet1 method for targeted advertising in a wholesale market, self-service market, department store, hypermarket, shopping market of any kind, in particular in the area of at least one checkout zone, a checkout counter, a checkout counter or the like, characterized in that on at least one conveyor belt, a transport carpet, a Conveyor belt, a leader belt or the like at least one partial image, image, logo, text, lettering, illustration, projection or the like
2 Verfahren nach Anspruch 1 , dadurch gekennzeichnet, daß das mindestens eine Teilbild, Bild, Logo, Text, eine Beschriftung, Abbildung, Projektion oder dergleichen vollständig auf dem Transportband, Transportteppich, Forderband, Vorlaufband oder dergleichen dargestellt wird2 The method according to claim 1, characterized in that the at least one partial image, image, logo, text, lettering, image, projection or the like is shown completely on the conveyor belt, transport carpet, conveyor belt, conveyor belt or the like
3 Verfahren nach Anspruch 1 , dadurch gekennzeichnet, daß das mindestens eιnα Teilbild, Bild, Logo, Text, eine Beschriftung, Abbildung Projektion oder dergleichen zumindest abschnittsweise auf dem Transportband, I ransportteppich Forderband Voriaufband oder dergleichen dargestellt wird3. A process according to claim 1, characterized in that the at least part of α eιn image, picture, logo, text, a label, Figure projection or the like at least in sections on the conveyor belt, I ransportteppich conveyor belt or the like is represented Voriaufband
4 Verwendung von wenigstens einem Transportband, Transportteppich ForderDarα Vorlaufband oder dergleichen in einem Großmarkt, SB-Markι Warenhaus, Verbrάuchermarkt, Einkaufsmarkt jeglicher Art, insbesondere im Bereich vv'eπigsiens einer Kassenzopf-, eines Kassenstandes eines Kassentiε *.hes oder dergleichen zur zielorientierten Werbung mittels mindestens eines Teilbildes Bιlαec Logo, Textes, einer Beschriftung, Abbildung, Projektion oder dergleichen insbesondere gemäß dem Verfahren nach einem der vorgenannten Ansprüche 4 Use of at least one conveyor belt, transport carpet for a DarDarα conveyor belt or the like in a wholesale store, hypermarket department store, consumer market, any kind of supermarket, in particular in the area of a checkout, a checkout of a checkout * .hes or the like for targeted advertising by means of at least one partial image Bιlαe c logo, text, lettering, image, projection or the like in particular according to the method according to any one of the preceding claims
PCT/DE2001/000905 2000-03-13 2001-03-09 Method for targeted advertising WO2001069580A1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU56111/01A AU5611101A (en) 2000-03-13 2001-03-09 Method for targeted advertising

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DE2000123131 DE10023131A1 (en) 2000-03-13 2000-03-13 Method for targeted advertising in supermarket, warehouse or market; involves using at least one image, logo, text, legend, illustration or projection on at least one conveyor belt or supply belt
DE10023131.4 2000-03-13

Publications (1)

Publication Number Publication Date
WO2001069580A1 true WO2001069580A1 (en) 2001-09-20

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Country Status (3)

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DE (1) DE10023131A1 (en)
WO (1) WO2001069580A1 (en)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2003083814A1 (en) * 2002-03-26 2003-10-09 Massimo Pannocchi Adhesive protective advertising means for supermarket ribbon conveyors
DE102008009576A1 (en) * 2008-02-16 2009-08-20 Aqua Select Gmbh Article hanging device for use in point of sale in e.g. supermarket, has conveyor belt movable between two end positions and comprising upper surface provided as contact surface, where good perceivable symbols are pasted on contact surface

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4979591A (en) * 1988-09-08 1990-12-25 Habasit Ag Conveyor belt
US5244080A (en) * 1991-08-29 1993-09-14 Promotex Werbetechnik Gmbh Information bearing belt conveyor
WO1999041165A1 (en) * 1998-02-13 1999-08-19 Andreas Stommel Conveyor plate as publicity support

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4979591A (en) * 1988-09-08 1990-12-25 Habasit Ag Conveyor belt
US5244080A (en) * 1991-08-29 1993-09-14 Promotex Werbetechnik Gmbh Information bearing belt conveyor
WO1999041165A1 (en) * 1998-02-13 1999-08-19 Andreas Stommel Conveyor plate as publicity support

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2003083814A1 (en) * 2002-03-26 2003-10-09 Massimo Pannocchi Adhesive protective advertising means for supermarket ribbon conveyors
DE102008009576A1 (en) * 2008-02-16 2009-08-20 Aqua Select Gmbh Article hanging device for use in point of sale in e.g. supermarket, has conveyor belt movable between two end positions and comprising upper surface provided as contact surface, where good perceivable symbols are pasted on contact surface

Also Published As

Publication number Publication date
DE10023131A1 (en) 2001-10-04
AU5611101A (en) 2001-09-24

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