WO2001045011A1 - Procede et systeme permettant d'effectuer du commerce electronique au moyen d'un moteur intelligent de marketing direct intelligent - Google Patents

Procede et systeme permettant d'effectuer du commerce electronique au moyen d'un moteur intelligent de marketing direct intelligent Download PDF

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Publication number
WO2001045011A1
WO2001045011A1 PCT/US2000/034031 US0034031W WO0145011A1 WO 2001045011 A1 WO2001045011 A1 WO 2001045011A1 US 0034031 W US0034031 W US 0034031W WO 0145011 A1 WO0145011 A1 WO 0145011A1
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WO
WIPO (PCT)
Prior art keywords
merchant
web site
user
shopping
users
Prior art date
Application number
PCT/US2000/034031
Other languages
English (en)
Inventor
Damon Bryan Edwards
Roy P. Kim
Gigi Fernandez
Original Assignee
Planesia, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Planesia, Inc. filed Critical Planesia, Inc.
Priority to AU22656/01A priority Critical patent/AU2265601A/en
Publication of WO2001045011A1 publication Critical patent/WO2001045011A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions

Definitions

  • This invention relates to a method and sv stem lor facilitating shopping, and more particulai ly to a shopping tool that maintains user piivacv while allowing users to browse associated merchants on the Internet and make direct marketing connections between the user and a merchant
  • ⁇ cookie is alphanumeric information that is placed on the user " s computer by a web site visited by the user The cookie stores the user ' s preferences while ⁇ s ⁇ t ⁇ ng the web site and may store the addiesses to pages that were previously visited while at the web site
  • This invention facilitates computerized shopping through an intermediary acting as a portal web site, w hich keeps a user ' s shopping habits pnvate from affiliated merchants while the user is browsing 01 shopping horn a choice of diffei ent affiliated merchant web sites
  • the portal enables the selection of products tiom a v ariety of meichants w eb sites and places the selected products for purchase into a master shopping cart w here the user can charge different credit card accounts and ship to diffeient addresses toi each item oidered
  • the user confirms the purchases and the portal w eb site transmits the oidei s foi the usei ' s items for purchase to each selected merchant web site
  • usei s mav be offered promotions from meichants without the merchant ' s knowledge of the user ' s ldentitv
  • This invention allows the merchant to directh target the type of customer that the merchant w ants to reach The merchant can narrow the amount of customers that receive a promotional offer by
  • the user allows the intermediary to gather and access the user ' s data information, such as credit card numbers, shipping addresses, bnthday. anniversary and other significant dates. shopping preferences, tracking of sites visited and/or shopping habits
  • the intermediarv may coordinate a comprehensive correspondence program with its users to establish communication by various methods, such as by e-mail, facsimiles, or an ⁇ other manner that it arranged between the user and the intermediarv
  • the intermediarv mav set up a frequent user program to create loyalty and repeated use of the intermediaiv s web site and/oi the associated merchants ' web sites
  • Users have access to several shopping tools, such as a personal address book, a calendar to keep tiack of significant dates and the usei mav leceiv e reminders w ith gift suggestions prior to a holidav or occasion On-line gieeting caids and gifttititificates aie available to users to send to third parties
  • the user has the option to pre-ordei products and select future delivery dates
  • FIG. 1 is a block diagram illustrating one embodiment of the system of the present invention
  • FIG. 2 depicts a flow diagram of the routine that illustrates interactions that take place between the users and affiliated merchants of thi c system;
  • FIG. 3 depicts a flow diagram of the routine that provides options to the user upon logging onto the system of the present invention
  • FIG. 4 depicts a flow diagram of the private promotion engine within the shopping web site.
  • FIG. 5 provides an illustration of the commercialization of the present invention.
  • the method and system of one embodiment of the present invention matches promotions and advertisements from a varietv of affiliated merchants to users of this system.
  • the merchants define a set of criteria for the type of user that they wish to target.
  • the system of this invention determines the number of users who match the merchant ' s criteria by analyzing the information regarding user shopping habits that has been stored and then providing the merchant w ith statistical reports without disclosing the user ' s idemttv
  • the user remains anonymous to the merchants until a transaction takes place between the merchant and the user. Users will have the option to participate in various types of promotions from the affiliated merchants. fhus. one embodiment o the present invention creates a data clearinghouse of information.
  • I sers of this sv stem allow their information, such as their shopping habits, billing and shipping information and other shopping related information, to be collected and analyzed by the shopping web site.
  • I 'sers can purchase products from multiple merchants, ho are part of the network of merchants hosted by this invention, and the invention places the user ' s purchases into a master shopping cart, which is a single location where the user ' s purchases from all merchants are placed. The user selects the type of payment and the shipping address to apply to each item in the master shopping cart.
  • This inv ention offers a v ariety of shopping tools that will entice the user to return to the third party intermediarv " s site to browse and/or shop on the affiliated merchant web sites.
  • the intermediary ' s site receives a percentage of the transactions that occur through the use of the system of this invention. This creates a continuous revenue flow tor the intermediary, enables the intermediary ' s web site to gain access to valuable shopping habit information and provides a reliable source of marketing information to the affiliated merchants. This invention provides affiliated merchants with a reliable and potentially more profitable marketing process on the Internet.
  • FIG. 1 is a block diagram if ⁇ strating one embodiment of the sv stem o! the present invention.
  • the shopping w eb site sv stem 110 is the central point of communication between the affiliated merchants and users of this invention. Transactions are processed within the central processing unit (CPU), which processes requests for information. Information is stored in databases 1 15 within the shopping eb site. The databases contain information pertaining to the users of the system of this invention and the affiliated merchants. This data is a valuable source of information for the affiliated merchants 120. and may be used to determine marketing trends, demographics, and assist merchants in determining wnere 10 place appropriate local advertising.
  • CPU central processing unit
  • the intermediarv ' s data ⁇ ases are the keeper and guardian of the user information that is obtained while the user 125 is browsing or shopping when logged into the intermediary ' s portal web site.
  • the user is aware that the portal web site is gathering and storing personal information and agrees to the arrangement in exchange for having the portal web site keep the user ' s identity concealed from the affiliated merchants and at the same time receiv e promotions from the merchants.
  • the user has the option to disclose identifying information during the transactions that take place between the user and the merchant, if the user so desires.
  • FIG. 2 is a flow diagram of the routine that illustrates interactions that take place between the users and merchants of this system. Users 125 gain access to this shopping system through public web servers 205.
  • Users may then access the web servers 208 of the affiliated merchants through this system. Users may then shop on or browse the merchant ' s web site for products to purchase. Information regarding the shopping habits of the users is stored by the shopping web site and analyzed for data mining 210 purposes. The results of the data mining are valuable for merchants to determine user shopping habits. The merchants receive the data mining information but the identitv of the users of these shopping habits is concealed. Data mining information enables the merchants to target certain users for particular products and promotional offers from the merchant. Marketing trends and patterns can be determined and used by the merchant to target specific users by analyzing the shopping habit information of the users of the shopping web site. The intermediary keeps track of all of the user ' s shopping choices.
  • the intermediary By tracking information between the user and all affiliated merchants the intermediary is able to put together a total snapshot of the user ' s shopping habits, tastes and interests. This information is of great interest to a marketer because the data contains a trail of user information from across multiple transaction systems and gives the marketer a larger base of information from which to base promotional offers.
  • the shopping web site can supply a merchant with shopping reports, performance information, user traffic statistics and user trends and activity reports, all while keeping the user ' s identity private. Merchants may contact users through the intermediary to offer promotions to specific targeted users. This method of targeting users or e-merchandising 212 increases the merchant ' s marketing opportunities and possibly the merchant ' s profits.
  • Databases 215 within the system store information relating to merchants, customers, transactions and inventory. Users have access to information regarding the inventory of merchant products within the system. Each of the affiliated merchants ' 220 products are aggregated into one inventory location 225 and users can search this aggregation of products to find the particular item they are interested in.
  • the shopping web site communicates with the merchants by way of drivers 227 that convert instructions from the shopping web site system to the merchants ' web site systems into messages that the merchant ' s web site can understand for the creation of integrated interactive product catalogs.
  • the users are provided links to access multiple merchant eb sites and users can access interactive product catalogs, which combine products from various brand names and from the affiliated merchants.
  • the products are gathered by the intermediary through data feeds received from the merchant ' s web site or from within the intermediary ' s own proxy server if the item has already been stored there.
  • This enables the shopping web site to implement one click buying and provides shopping convenience and cross merchandising to the user.
  • one of the options available to the user is the option to advance order an item, which means that the user can select any date in the future to order the product and the user can shop for all current and future needs simultaneously.
  • the present invention uses a Timed Order Management System (TOMS) 230 to integrate the user ' s order with the merchant ' s order system 235. This enables the shopping web site to place orders with the merchant at the appropriate time and meet the customers " required delivery date.
  • TOMS Timed Order Management System
  • FIG. 3 is a flow diagram of the routine that provides options to the user upon logging into the shopping web site.
  • the first time a user logs into the shopping web site it is noted that the user is a new user and a welcoming kit is sent to the user.
  • This kit may contain coupons, promotions, and gift suggestions for the user to use while shopping on the portal web site.
  • Some gift suggestions may be compliments of a celebrity figure. The celebrity figure may advise the user of new gift trends and hot ltei is.
  • the "My Cait option 305 allows the user to view the items that are currently selected tor purchase Puichase information such as item name and description, quantitv price, subtotal, and the merchant fiom where the item was ordered are displav ed
  • the usei s orders lrom any of the af filiated merchant web sites are placed into a master shopping cait
  • the subtotal is displav ed for all items listed
  • the 'Go Shop' option 310 displav s a plurahtv of affiliated merchant web sites B ⁇ clicking on the links to the merchant web sites, the usei gains access into the appropriate eb site
  • the shopping web site uses a prox ⁇ server to determine if the page that the user is
  • the "M ⁇ Stuff option 315 allows the user to personalize the portal web site to the user's personal, specific information relating to shopping
  • the usei can cieate new addiesses 340 and add ciedit card account information 350 ⁇ calendai 360 can be accessed which displays prior and futuie vears
  • the user can add significant ev ents to the calendar such as birthdays, anniv ersaries etc
  • a reminder alert can be set up to remind the user of upcoming events/occasions, which can be in the foim of appropriate gift suggestions that the user may purchase thiough the portal web site If a name is associated with the significant event/occasion that name may be linked to a name in the addiess book It, at a future time, an item is purchased for the person listed at that address the usei mav select that person ' s address from a list of shipping address choices which sav es the usei the time and effort of having to re-enter this information at a later date
  • the usei can access a personal piolile 370 w hich lists the user s address phone number and other personal information
  • the usei can change the password that is used to access the portal web site in this option
  • the user can access an order history 380 to view the current and past purchases and pending oidei s in their account
  • the user also has the option to create merchant accounts 390
  • Merchant accounts allow the user to input the logon and password which the user mav hav e aheadv established with a particular merchant web site when logging into the merchant s web site outside of the s ⁇ stem of this invention
  • the portal web site stores the user ' s logon and password information and uses the information to access the merchant's web site for the user when that particular merchant is selected
  • the user is saved the time and effort of re-inputting this information each time that the user accesses that merchant's
  • the "My Stuff option is a valuable tool for the user because it allows the user to set up all shopping options pnoi to actually completing a purchase
  • the user needs only to select which credit caid. address, and type of delivery service, etc to apply to a particular purchase This sa es time foi the usei. especially if the user is processing the shopping order via a communication device other than a computer, such as a peisonal digital assistant (PDA), or a cell phone an ⁇ other tv pe of communication device
  • PDA peisonal digital assistant
  • the user has the option to access a help screen that contains frequently asked questions and answers 320 and can log off the system b ⁇ selecting the appropriate option 325
  • This option d ⁇ spla ⁇ s a screen that details the information regarding the user s purchases from any and all of the various merchant web sites Information such as item description, quantit ⁇ .
  • puce, and order piocessing date is d ⁇ spla ⁇ ed
  • the user has the option to either hold or delete each item in the purchase oidei
  • the user also has options, which can be selected from a menu, in determining the delivery method, the credit card to be used for each item and the shipping address for sending each item
  • This invention links the information that the user has entered in the personal addiess book with the shipping information and links previously entered credit card numbers to the checkout option This permits the user to select from a list of choices in appropriate menus and proceed w ith the order, which bypasses the step of re-inputting data that has already been entered into the system.
  • FIG. 4 is a flow diagram of the private promotion engine within the shopping web site.
  • affiliated merchants 410 contact the portal web site w ith the parameters of a promotional offer to be communicated to specific targeted users of the shopping web site.
  • the merchant may send information via a data feed to the portal web site.
  • the portal web site examines the data information that has been gathered and stored in the portal web site ' s appropriate databases.
  • the private promotion engine 420 enables the users of the shopping web site to receive promotions from the affiliated merchants and keep the users " identity concealed from the merchants.
  • the data w ithin the shopping web site is analyzed to identify users that match the merchant ' s parameters for a promotional offer.
  • Those parameters specify the criteria that the merchant would like the users 430 of the system of this invention to possess in order to receive the promotional offer. For example, the merchant may only want to contact users that hav e spent over 5300 in the past month while shopping on the merchant ' s web site.
  • promotional offers such as coupons and other offers are sent to a larger group of Internet users than is necessary. This group mav contain people who have never accessed the marketer ' s web site or who may never be interested in the marketer ' s products.
  • the receiver of this offer may purchase one item in order to use the coupon and may not visit the merchant ' s web site again.
  • the merchant loses money on this type of offer because the coupon did not entice the customer to purchase more items and f he customer will not be returning to the web site in the future.
  • the merchant may use any type of a prerequisite as quahfv ing criteria for users to receive a promotional offer
  • the intermediary anahzes the information that has been compiled and stored in its databases regarding the user ' s shopping hab'ts and determines which users match the merchant ' s ciitena
  • the portal web site communicates the promotional offer to the useis This mav be done v l ⁇ e-m ⁇ il or notification to the user upon log-in to the portal web site or bv any other method of communication that is arranged between the portal web site and the user
  • the user may then decide whethei or not to accept a merchant's offer
  • the user ' s data information is kept priv ate until the user decides to accept the merchant ' s otter If the user accepts the promotional offer, some of the user s information becomes available to the merchant such as e user s name and
  • Users of the system of this invention allow their profile attributes or personal information and shopping habits to be gathered and stored bv the portal web site for use in the private promotion engine
  • the user s attributes are then analyzed by the portal web site to determine if the user is eligible to receiv e any current promotional offers from the affiliated merchants If the user s attributes match the criteria from any of the merchants, the user is eligible to receive the promotional offer from that meichant If the user s attributes do not match the merchant ' s criteria, the user w ill not receive the merchant ' s current promotion. However, that user ' s profile attributes w ill continue to be gathered and stored for a possible match with a merchant for another promotional offer in the future.
  • the user can "opt-in " to as man ⁇ ' promotions as the user would like to be offered. This means that if the user wants to maintain a high level of privacy from the affiliated merchants, the user does not have to accept or even receive any promotional offers. The number of promotional offers that the user receives depends on how much privacy the user wants to maintain.
  • This system may enable the user to receive promotional offers that can be used both at the merchant's online site and at the merchant brick and mortar location. The merchant is attempting to obtain a valuable customer and a promotional offer, which can be used either on-line or off-line, will provide a strong incentive to a customer to continue shopping for the merchant ' s products.
  • the intermediary can sell to a merchant the opportunity to offer promotions to users of the intermediary ' s shopping web site.
  • the intermediarv' can advise the merchant of the types of users that are available to receive promotions.
  • the shopping habits and interests of the users are used to market the intermediary ' s promotion engine to merchants without revealing the user's identity.
  • the advantages and uses of the private promotional engine are not limited to those discussed above and parties other than merchants, such as manufacturers or service type companies, can make promotional offers through the use of this system.
  • FIG. 5 is an illustration of the commercialization of the present invention.
  • the shopping web site supports a plurality of affiliate programs 505 to extend the brand name of the merchants and to extend the shopping web site ' s online reach 510.
  • the affiliate programs will work to increase the awareness of the merchant ' s brand name and products and to increase the revenue of the shopping web site and that of the affiliated merchants.
  • Affinity partners 515 are one of the advantages of the shopping web site for usei s 1 he ai iinitv partners may provide airline miles, rebates and other point of sale t ⁇ pe incentiv es lor the user
  • Primary portals 520 are used to provide incentives to the user for frequent use and for user loyalty.
  • Traditional marketing 525 and targeted niche portals 530 are used to entice the user to return to the shopping web site
  • the aim of these programs is to increase sales i ev enue 535.
  • the shopping web site uses the above stated steps as part of the marketing program.
  • the marketing program may be changed at an ⁇ time in the future to increase the profits and awareness of the shopping web site to other users
  • the functionality of this s ⁇ stem enables it to be used in a business to customer platform as well as a business to business platform
  • the tools and information that are provided thiough the use of this shopping web site are easily adaptable to both platforms It will be understood that the method and system of the present inv ention has many applications, and that the present invention is not limited to the representativ e examples disclosed herein. Moreover, the scope of the present invention covers conv entionallv known ai iations and modifications to the system components and the method steps described herein

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un système et un procédé permettant à une tierce partie intermédiaire (110) de mettre au point une base de données et un moteur de marketing direct en stockant et en analysant des informations sur ses utilisateurs (125). Ce système permet à ces utilisateurs (125) d'explorer et/ou d'acheter des articles sur des sites Web commerciaux affiliés (120) tout en dissimulant l'identité de l'utilisateur (125) aux commerçants affiliés (120). Les utilisateurs (125) peuvent désigner n'importe quelle date de livraison dans le futur, accéder à un panier d'achat virtuel qui affichera les articles commandés pour plusieurs commerçants (120), accéder à un calendrier et stocker des informations de date significatives, créer un carnet d'adresses et relier les adresses à une adresse d'expédition lorsqu'ils commandent des article et ouvrir un compte personnel contenant des informations privées destinées à être utilisées pour simplifier les achats de l'utilisateur (125).
PCT/US2000/034031 1999-12-16 2000-12-15 Procede et systeme permettant d'effectuer du commerce electronique au moyen d'un moteur intelligent de marketing direct intelligent WO2001045011A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU22656/01A AU2265601A (en) 1999-12-16 2000-12-15 A method and system for conducting electronic commerce by using an intelligent direct marketing engine

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US17105799P 1999-12-16 1999-12-16
US60/171,057 1999-12-16

Publications (1)

Publication Number Publication Date
WO2001045011A1 true WO2001045011A1 (fr) 2001-06-21

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Application Number Title Priority Date Filing Date
PCT/US2000/034031 WO2001045011A1 (fr) 1999-12-16 2000-12-15 Procede et systeme permettant d'effectuer du commerce electronique au moyen d'un moteur intelligent de marketing direct intelligent

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AU (1) AU2265601A (fr)
WO (1) WO2001045011A1 (fr)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9881314B2 (en) 2015-02-26 2018-01-30 Nokia Technologies Oy Calculation of a third party solicitation fee
US10021153B2 (en) 2015-02-26 2018-07-10 Nokia Technologies Oy Determination of a user context and sending of a third party proposition

Citations (5)

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US5745681A (en) * 1996-01-11 1998-04-28 Sun Microsystems, Inc. Stateless shopping cart for the web
US5835087A (en) * 1994-11-29 1998-11-10 Herz; Frederick S. M. System for generation of object profiles for a system for customized electronic identification of desirable objects
US5966697A (en) * 1997-10-30 1999-10-12 Clearcommerce Corporation System and method for secure transaction order management processing
US6091417A (en) * 1998-03-16 2000-07-18 Earthlink Network, Inc. Graphical user interface
US6101482A (en) * 1997-09-15 2000-08-08 International Business Machines Corporation Universal web shopping cart and method of on-line transaction processing

Patent Citations (5)

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Publication number Priority date Publication date Assignee Title
US5835087A (en) * 1994-11-29 1998-11-10 Herz; Frederick S. M. System for generation of object profiles for a system for customized electronic identification of desirable objects
US5745681A (en) * 1996-01-11 1998-04-28 Sun Microsystems, Inc. Stateless shopping cart for the web
US6101482A (en) * 1997-09-15 2000-08-08 International Business Machines Corporation Universal web shopping cart and method of on-line transaction processing
US5966697A (en) * 1997-10-30 1999-10-12 Clearcommerce Corporation System and method for secure transaction order management processing
US6091417A (en) * 1998-03-16 2000-07-18 Earthlink Network, Inc. Graphical user interface

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9881314B2 (en) 2015-02-26 2018-01-30 Nokia Technologies Oy Calculation of a third party solicitation fee
US10021153B2 (en) 2015-02-26 2018-07-10 Nokia Technologies Oy Determination of a user context and sending of a third party proposition

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Publication number Publication date
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