WO2001039514A3 - Apparatus and method for selective insertion and pricing of media data into a media data stream - Google Patents

Apparatus and method for selective insertion and pricing of media data into a media data stream Download PDF

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Publication number
WO2001039514A3
WO2001039514A3 PCT/US2000/032552 US0032552W WO0139514A3 WO 2001039514 A3 WO2001039514 A3 WO 2001039514A3 US 0032552 W US0032552 W US 0032552W WO 0139514 A3 WO0139514 A3 WO 0139514A3
Authority
WO
WIPO (PCT)
Prior art keywords
media
items
subscriber
media data
stream
Prior art date
Application number
PCT/US2000/032552
Other languages
French (fr)
Other versions
WO2001039514A2 (en
WO2001039514A9 (en
Inventor
Ricky Rand
Original Assignee
Future Tv Technologies Ltd
Rzucidlo Eugene
Ricky Rand
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Future Tv Technologies Ltd, Rzucidlo Eugene, Ricky Rand filed Critical Future Tv Technologies Ltd
Priority to US10/148,292 priority Critical patent/US20030226142A1/en
Priority to AU19344/01A priority patent/AU1934401A/en
Priority to EP00982290A priority patent/EP1258137A2/en
Publication of WO2001039514A2 publication Critical patent/WO2001039514A2/en
Publication of WO2001039514A3 publication Critical patent/WO2001039514A3/en
Publication of WO2001039514A9 publication Critical patent/WO2001039514A9/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/8146—Monomedia components thereof involving graphical data, e.g. 3D object, 2D graphics
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
    • H04N21/2402—Monitoring of the downstream path of the transmission network, e.g. bandwidth available
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
    • H04N21/26225—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving billing parameters, e.g. priority for subscribers of premium services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/84—Generation or processing of descriptive data, e.g. content descriptors
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications
    • H04N7/17318—Direct or substantially direct transmission and handling of requests

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Computer Graphics (AREA)
  • Human Computer Interaction (AREA)
  • Marketing (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

A method for a media provider in a media-on-demand network to selectively insert media items into a media stream consists of determining a subscriber's preferences for inserted content, determining suitable positions in the transmitted stream for insertion of other media items, and inserting items into a stream being transmitted to a subscriber. The inserted items can be commercial advertisements from advertisers (170), or other items as selected by either the provider or subscriber, and can be interactive items of indeterminate duration. The media provider utilizes the subscriber's preferences to selectively insert media items into a media stream at the previously determined suitable positions. Advertisers (170) can monitor the delivery frequency of advertisements to subscribers and adjust the price of an ad to change the ad's delivery frequency. The media service provider maintains an ad queue for each user and can order ads in the queue based on the price of each ad.
PCT/US2000/032552 1999-11-29 2000-11-29 Apparatus and method for selective insertion and pricing of media data into a media data stream WO2001039514A2 (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
US10/148,292 US20030226142A1 (en) 2000-11-29 2000-11-29 Apparatus and method for selective insertion and pricing of media data into a media data stream
AU19344/01A AU1934401A (en) 1999-11-29 2000-11-29 Apparatus and method for selective insertion and pricing of media data into a media data stream
EP00982290A EP1258137A2 (en) 1999-11-29 2000-11-29 Apparatus and method for selective insertion and pricing of media data into a media data stream

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US16786599P 1999-11-29 1999-11-29
US60/167,865 1999-11-29
US21428800P 2000-06-26 2000-06-26
US60/214,288 2000-06-26

Publications (3)

Publication Number Publication Date
WO2001039514A2 WO2001039514A2 (en) 2001-05-31
WO2001039514A3 true WO2001039514A3 (en) 2002-01-10
WO2001039514A9 WO2001039514A9 (en) 2002-05-23

Family

ID=26863542

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2000/032552 WO2001039514A2 (en) 1999-11-29 2000-11-29 Apparatus and method for selective insertion and pricing of media data into a media data stream

Country Status (3)

Country Link
EP (1) EP1258137A2 (en)
AU (1) AU1934401A (en)
WO (1) WO2001039514A2 (en)

Families Citing this family (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9451310B2 (en) 1999-09-21 2016-09-20 Quantum Stream Inc. Content distribution system and method
US7831512B2 (en) 1999-09-21 2010-11-09 Quantumstream Systems, Inc. Content distribution system and method
RU2299523C2 (en) 2003-02-12 2007-05-20 ВИДЕО НЕТВОРКС АйПи ХОЛДИНГС ЛИМИТЕД System and method for identification and insertion of advertisement into broadcast programs

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5848396A (en) * 1996-04-26 1998-12-08 Freedom Of Information, Inc. Method and apparatus for determining behavioral profile of a computer user
US5990927A (en) * 1992-12-09 1999-11-23 Discovery Communications, Inc. Advanced set top terminal for cable television delivery systems

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5990927A (en) * 1992-12-09 1999-11-23 Discovery Communications, Inc. Advanced set top terminal for cable television delivery systems
US5848396A (en) * 1996-04-26 1998-12-08 Freedom Of Information, Inc. Method and apparatus for determining behavioral profile of a computer user

Also Published As

Publication number Publication date
WO2001039514A2 (en) 2001-05-31
EP1258137A2 (en) 2002-11-20
AU1934401A (en) 2001-06-04
WO2001039514A9 (en) 2002-05-23

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