WO2001035305A1 - Systeme et procede de developpement de materiels promotionnels graphiques - Google Patents

Systeme et procede de developpement de materiels promotionnels graphiques Download PDF

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Publication number
WO2001035305A1
WO2001035305A1 PCT/US2000/031007 US0031007W WO0135305A1 WO 2001035305 A1 WO2001035305 A1 WO 2001035305A1 US 0031007 W US0031007 W US 0031007W WO 0135305 A1 WO0135305 A1 WO 0135305A1
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WO
WIPO (PCT)
Prior art keywords
order
graphical
artist
vendor
graphical promotional
Prior art date
Application number
PCT/US2000/031007
Other languages
English (en)
Inventor
Kenneth W. Welch, Jr.
Jeffrey T. Donchez
Christos Gaitanaris
Madea Jones-Ziama
Paskel S. Arnold, Iii
Original Assignee
Intercontinental Travel Services, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Intercontinental Travel Services, Inc. filed Critical Intercontinental Travel Services, Inc.
Priority to AU14837/01A priority Critical patent/AU1483701A/en
Publication of WO2001035305A1 publication Critical patent/WO2001035305A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates generally to a system for administering the development of promotional information for use in promoting the services or products of vendors and more particularly to a system for administering the development of promotional information including graphics and multi-media images to promote the products and services of a plurality of vendors.
  • the promotional presentation can take the form of not only a graphical presentation but also a multi-media presentation. Therefore, a system is needed that would not only assist in the creation of the graphical presentation but a full multi-media presentation.
  • the present invention provides a coordinated system for the generating of advertising materials which can then be displayed and viewed via a computer system — possibly a computer system which is in >communication with the Internet.
  • a computer system possibly a computer system which is in >communication with the Internet.
  • the Internet provides an invaluable resource to advertisers having various advantages over other advertising avenues.
  • One type of advertising system includes the coordinated display of graphical promotional materials to any number of potential customers.
  • development of these graphical promotional materials, or graphical advertising pieces, or billboards is not easily undertaken by a wide range of businesses. Consequently, the present system accommodates development of these billboards so that they are in an appropriate format for use in the billboard advertising system. A business, or vendor, could then make use of this type of advertising.
  • these displays could include static graphic images, but could also include some visual animation. Consequently, a skilled graphic artist is desired to produce these graphic images.
  • the system of the present invention gives businesses this resource, without extra hassle or effort on their part.
  • the present invention provides a receiving and processing system which will coordinate orders for the preparation and presentation of billboards. While the system is specifically directed towards billboard development, the same process and systems could be used for the development of any graphical advertising pieces. For example, fully animated multimedia presentations could be prepared utilizing the system of the present invention.
  • the system of the present invention coordinates with these artists and with vendors so that the artists' services can be made available to virtually anyone.
  • the system of the present invention receives and initially processes orders to determine the type of billboard a vendor desires and gives the vendor the opportunity to select an artist.
  • the system of the present invention also provides a mechanism for receiving and processing previously prepared graphical advertising pieces. In this situation, the services of the graphic artist are not needed, however, some initial processing is necessary to ensure the billboard effectively and optimally works on the billboard system.
  • the receiving system initially checks the financial resources or credit card of the vendor to ensure payment to the artist for their services.
  • the receiving system will assign the project to a graphical artist for preparation.
  • This graphical artist may be individually selected by the vendor, or simply may be assigned by the receiving system.
  • the billboard order is placed in a directory which is made available to a graphic artist. The graphic artist can then download any information included with the order and create a graphical advertising piece. Once this graphical advertising piece is prepared, it is then stored in a quality control database for future processing.
  • a quality control process is undergone.
  • the advertising agency or web supporting agency can ensure that the prepared billboard meets certain criteria.
  • One primary interest is the concern that obscenities and profanity not be included in the billboard.
  • the quality or nature of the artwork can be checked to ensure that the vendors' best interests are being protected.
  • the quality control process has the ability to either reject billboards that have been prepared, thus requiring further graphic artwork or re-submission of the order. Alternatively, if the billboard is approved, it is passed to a final billing step and ultimately posted to the billboard advertising system.
  • the vendor's credit card is again checked for billing approval and then billed for the cost of posting to the billboard directory. Once all final billing approvals are completed, the billboard is sent to the billboard directory.
  • the receiving system also provides electronic mail messages to the vendors updating them about the status of their project. This provides for a very interactive relationship with the vendor, while still avoiding the logistical hassles in which the vendor does not wish to participate.
  • an advantage of the present invention is its ability to provide graphical development resources to vendors who might not have access to the appropriate individuals or organizations. These resources are made available in a very user friendly manner, to easily produce graphical advertising pieces. It is an object of the present invention to receive and process all orders for graphical advertising work.
  • FIG. 1 A shows a typical system configuration in which the present invention operates.
  • FIG. IB shows a computer system representative of a server or client computer as shown in Fig. 1 A.
  • Figure 2 shows a block diagram of a system in accordance with the present invention.
  • FIG. 4 shows a block diagram of the receiving system in accordance with the present invention.
  • Figure 5 shows a flow chart of the basic processes in the receiving system.
  • Figure 6 shows a representative billboard display document in accordance with the present invention.
  • Figure 7A-7E show a more detailed flow chart of the receiving process.
  • FIG. 1A A typical system configuration in which the present invention operates is shown in Figure 1A.
  • the configuration in Figure 1A is a client-server configuration typically encountered when the Internet provides the communications link between the client and the server.
  • client computer system 100 communicates over the Internet 102 with server 104.
  • Server 104 may in turn be connected over a local area network LAN 106 to other servers (not shown).
  • Each of the servers 104, connected to the LAN can be given different functions to carry out or all of the servers can share in carrying out all of the functions.
  • Client computer system 100 typically has the function of providing an interface to the users of such a system configuration.
  • One important interface function is that of providing a document viewing process 112 to the user.
  • the document viewing process is typically carried out by a browser program, such as Internet Explorer or Netscape Navigator.
  • the job of the browser on the client machine is to obtain and interpret documents, in particular HTML or similar documents, for the user.
  • Server computer system 104 is shown in Figure 1A as having a receiving process 124.
  • This server system aids in the process of collecting and verifying data to be stored in databases 121.
  • the receiving system aids in receiving and verifying a vendor order form 126 which contains information about the vendor and the vendor's order to create a billboard, and billboard artwork 128 which contains information needed to create a billboard for promoting the vendor's products or services.
  • the vendor can submit a completed billboard or multi-media presentation, in which case the receiving system only verifies the information against certain quality standards which are discussed below.
  • the receiving system in some cases aids in a compression 132 and enhancement process 134 which improves the quality of the billboard and the multi -media presentation.
  • Databases 121 can include many different directories and databases for use by order receiving system 124. These various directories and databases include an artist directory 135, a billing database 137, a quality control database 139, and a return directory 141. Each of these will be used during the receiving of orders processed. Ultimately, once received and approved, the artwork or billboard will ultimately be transferred to an active billboard database 146.
  • the system configuration in FIG. 1A is a typical configuration in which the present invention operates. Many other configurations are possible including ones in which the server systems cooperate to carry out any of the processes which appear to be dedicated to a particular server. Furthermore, only a client-server relationship need exist between the client computer system 100 and the server 104. While communication between the client and the server is shown over the Internet 102, this is not a necessary requirement of the present invention. However, it is preferred in the present invention that client and server communicate over the Internet.
  • FIG. IB shows a block diagram of a computer system representative of a server or client computer as shown in FIG. 1A.
  • processing unit 160 Connected to local bus 156 are a processing unit 160, memory unit 162, monitor and keyboard unit 164, storage device interface unit for operating data storage device 158, and communications interface unit 168.
  • memory unit 162 holds an operating system and applications programs for execution by the processing unit 160.
  • processing unit 160 makes accesses to the data storage device 158 and to the communications interface to send or receive data over a network to which the computer system is connected. Users interact with the system via monitor and keyboard interface 164.
  • FIG. 2 shows a broad block diagram of a larger system within which the present invention operates.
  • the larger system shown includes a receiving system 170 which receives graphical promotional information 172, vendor information 174 and artist information 176.
  • Receiving system 170 communicates with a database server system 178 to request storage of the promotional information in receiving database 180.
  • promotional information is then transferred from receiving database 180 to database 182.
  • promotional information becomes old or is not in service, it is moved to the archive database 184.
  • Reactivated information can be moved back from the archive database 184 to the database 182.
  • Document publishing system 186 and multi-media publishing system 188 request information from the database server system 178 in order to carry out their respective publishing tasks in response to requests from the viewing system.
  • document publishing system provides viewable documents 192 and multi-media documents 194 to the viewing system 190.
  • a particular viewable document 192 is provided to the viewing system 190 upon receiving selection criteria 196 and a particular multi-media presentation is provided to the viewing system 190 upon receiving multi-media selection information 198.
  • viewable documents 192 include graphical advertising images or billboards, which can then be used in an Internet based promotional system.
  • Viewing system 190 acts as a client in a client-server system where the document publishing system 186 and multi-media publishing system 188 are the servers.
  • step 220 is to receive graphical promotional information about the products or services offered by each vendor.
  • step 220 includes either receiving graphical promotional information directly from the vendor 222 or providing vendor artwork to an artist 224 who converts the vendor artwork into the graphical promotional information 226. The artist is chosen from a list of artists available to perform the conversion process.
  • the next step 228 is to review the graphical promotional information to determine whether the information complies with predetermined quality control standards. These standards relate to the visual quality and computer file size of the information and are discussed in more detail below.
  • step 230 the graphical promotional information is entered into a database. Once the information is entered into the appropriate database, the overall system operates as an advertising vehicle.
  • step 242 a request is received to retrieve some promotional information from the database. The request contains certain selection criteria so the that the promotional information can be located in the database.
  • the step 242 includes receiving a billboard identifier in step 244 or receiving in step 246 a search category, a search region, and a two or more letter vendor code.
  • step 248 the database is searched and graphical promotional information is retrieved which matches the selection criteria.
  • step 250 a viewable document is provided to the potential customer. Typically, this involves steps of generating the document containing the requested billboard in 252 and transmitting the document to the potential customer's computer in step 254. This viewable document includes a billboard containing the graphical promotional information that matches the selection criteria.
  • a potential customer can select the billboard in step 256, in which case, in step 258 information about the vendor promoted on the billboard is provided to the potential customer.
  • selecting the billboard causes a document such as a vendor's Web page to be retrieved.
  • the user can continue to view the billboard document as shown by arc 260.
  • the potential customer can input new selection criteria and cause another search to be performed.
  • a multi-media presentation is provided to the user in step 268 after which the user returns to the current billboard document in step 270.
  • the multi-media presentation is an audio-visual presentation that promotes the products or services of the vendor from whose billboard the multi-media presentation was selected.
  • receiving system includes order processing system 310, order assignment system 312, billing system 314, quality check system 316 and artist login system 338.
  • the order processing system 310 is responsible for receiving and processing a billboard order form 318 or an artwork order form 320 from vendor 322.
  • Form 318 contains information the system needs to receive and process a vendor provided billboard 324 which is to be stored n the database 327 by server system 328 at the request of the order processing system 310.
  • Form 320 contains information the system needs to receive and process an artist provided billboard. In the latter case the vendor supplies vendor artwork 326 to the server system 328 which the artist will convert into a graphical billboard.
  • the order processing system 310 provides confirmation of a submitted order by sending emails to the vendor as shown in arc 330.
  • Order assignment system 312 receives communications indicating that the vendor has decided to have an artist to convert the vendor artwork into a graphical billboard.
  • the order assignment system 312 is responsible for creating a display of billboards 332 previously created by artists to the vendor 322 so that the vendor can select an artist based on the quality of the artist's previous work.
  • the order assignment system 312 can send an email confirmation as shown in arc 334 to the artist 336 to inform the artist of the vendor's selection.
  • Artist login system 338 allows the artist 336 to gain access to the database server system 328 which stores the vendor's artwork so that the artist can convert the artwork into a graphical billboard 340.
  • Billing system 314 processes charges made against the vendor for services provided by the system including the conversion of the vendor artwork by the chosen artist.
  • Billing system 314 sends confirmation emails to the vendor 322 and the artist 336 as needed.
  • Quality check system 316 operates to review the vendor supplied billboard 324 or the artist supplied billboard 340 for visual quality and computer file size. Quality check system 316 communicates to the vendor 322 and artist 336 regarding the results of the quality check. If the submitted billboard fails to meet the quality requirement, the quality check system can notify the vendor or artist. The quality check system also transfers a billboard that passes the quality check system to the billboard directory database 342.
  • FIG. 5 shows a flow chart of the basic processes in the receiving system. A more detailed flow chart of this process is presented in Figure 7A-7E.
  • an order form is completed by a vendor. Either the order form is billboard order form or an artwork order form. If the order form is a billboard order as shown by arc 364, then in step 366 the vendor provided billboard is posted to the unapproved billboard directory. If the order form is an artwork order form, then in step 368, vendor artwork is posted in step 370 on the database 327 shown in Figure 4. Next in step 372 the vendor chooses an artist or the system selects an artist automatically.
  • step 374 prepares the billboard from the vendor artwork and posts it, in step 376, to the quality control database of database 327 shown in Figure 4.
  • step 376 prepares the billboard from the vendor artwork and posts it, in step 376, to the quality control database of database 327 shown in Figure 4.
  • the posted billboards are reviewed based on the quality control standards in step 378 and if approved as determined in step 380 are moved in step 382 to the billboard directory database 342 as shown in Figure 4. If the billboard is not approved then a message to t at effect is send either to t e ven or as shown by arc 384 or artist as shown in arc 386.
  • the document publishing system 186 in Figure 2 creates and delivers at the request of the viewing system a document.
  • One document that is delivered to the viewing system is a document that displays a set of vendor billboards.
  • This document is a composite document including a number of discrete parts.
  • Figure 6 shows a representative billboard display document in accordance with the present invention.
  • the billboard display document includes selection area 420, a set 422 of billboard display areas, splash screen area 424, background image 426, document navigation buttons 428 and 430, scroll bar 432, alternate entry field 434 and search button 435.
  • the set of billboard display areas 422 includes one or more billboard display areas.
  • Each billboard display area can contain either one full-sized billboard 450 or two half-sized billboard 452.
  • Any billboard has the option of having multi-media selection buttons 454 on the billboard. Any number of multi-media selection buttons 454 is permitted on a billboard.
  • a full-sized billboard has 8 multi-media selection buttons and a half-sized billboard has 4 buttons. Selecting a multimedia selection button causes a multi-media presentation to be presented to the user. This presentation promotes the products or services of the vendor on whose billboard the button was selected. Multi-media presentations selected by these buttons are discussed in more detail below.
  • receiving system 170 provides for the receipt of orders for billboards and the appropriate processing of these orders to produce a finalized billboard for the vendor.
  • the first portion of the order receiving process is initial order processing 900.
  • the process of developing a billboard begins by the vendor completing an order form as shown in step 902. This completed order form will provide the system with an appropriate amount of vendor information to proceed. This information will typically include vendor name, address and contact information, electronic mail address, credit card information, and order information.
  • receiving system 170 determines whether the order is for the placement of an existing billboard or the preparation of a new, nonexistent billboard. If the billboard already exists, there is no need to prepare additional artwork or graphics for this billboard and the system simply processes the order t rough its other major steps including billing and quality control.
  • step 904 the existing billboard is retrieved and posted to the quality contrql directory in step 906.
  • the quality control database is a holding location that receiving system 170 utilizes in processing the order.
  • step 908 sends an electronic mail message back to the vendor indicating that his billboard order has been received and is being processed.
  • step 910 an e-mail is sent to the quality control department indicating that a new billboard has been stored in the quality control database and that quality review is required. At that point, the process is required to go on to its quality control process, which will be further described below.
  • step 904 determines that a billboard does not exist and the vendor is requesting the development of a new billboard, the process moves to step 912 where the vendor is allowed to upload up to ten different artwork files.
  • These uploaded artwork files may include company logos or advertising material which is consistent with other marketing efforts the vendor is pursuing. As could be easily appreciated, it is very common for vendors to desire that these artwork files be incorporated into any advertising piece that is being prepared. Further, the vendor is requested to provide descriptions of each of these files in order to provide an ultimate artist with some insight into the vendor's desires.
  • step 914 stores vendor information in an order database. This allows the system to record and maintain details about the order and the vendor.
  • the vendor is asked whether they would like to select an artist themselves or have an artist assigned to them. This decision is processed in step 916 to appropriately direct the receiving system 170. If the vendor wishes to select the artist, the system moves to step 918 wherein the vendor is asked to browse numerous exemplary pieces of artwork and provide an indication as to which artist they would like to prepare their billboard. Alternatively, if the vendor wishes an artist assigned by the receiving system 170, the process moves to step 920 where the artist with the smallest workload is identified. The intent of the receiving system is to assign the current billboard project to this identified artist. In this circumstance, workload is simply defined as the number of outstanding billboard projects the particular artist has.
  • the receiving system 170 of the present invention is the unlimited number of artistic resources it can manage. Via electronic mail connections over the Internet, the rece v ng system can ave access to an un m te num er o grap c art sts w o are capa e of preparing high quality graphic artwork pieces. As all information can be transmitted electronically to these artists, the receiving system 170 provides the vendor with artistic resources that they might not otherwise have available to them. This is specifically advantageous to smaller companies who may not have relationships with high quality graphic artists. Further, these companies may not have convenient mechanisms to work with these people. As outlined herein, the automated nature of this process provided by receiving system 170 is particularly well suited to this situation.
  • receiving system 170 moves on to step 922 where a work order is created describing the project and identifying the artist to be used. This description includes information that the vendor has provided along with any desires they have for their billboard. Following the creation of this work order in step 922, all artwork is stored in the artist directory in step 924 while an electronic mail message is sent to the vendor confirming the details of their order in step 926. At this point, the initial order processing 900 is completed and the system can move on to the next appropriate steps.
  • receiving system 170 must then move on to the initial credit approval process 926.
  • This process starts by simply seeking approval of the vendor's credit card. This approval process can be done through any credit organization which is well known to all users of major credit cards.
  • step 928 the process determines if the credit card has been approved or not. If the credit card has not been approved, the process moves on to step 930 where an electronic mail message is sent to the vendor indicating that their credit card has been denied and requesting that they resubmit their order with a new credit card.
  • step 932 any stored information related to the order is deleted from the system as this order must now be resubmitted.
  • step 926 If the credit card is approved in step 926, the process moves on to step 934 where appropriate charges are made to the credit card for preparation of the billboard. At this point, the system moves to step 936 where an electronic mail message is now sent to the vendor indicating their credit card has been approved and charged for the preparation of a billboard. This message also confirms that the order will be further processed and a billboard will be prepared.
  • step 938 an electronic mail message is prepared and sent to the assigned artist indicating there is a project waiting for them in the artist directory.
  • This message will include the exact location of the project, and all information needed by the artist to prepare a billboard.
  • the process now increases that particular artist's workload count by one in order to track the number of projects being worked.
  • the initial credit approval process 926 is completed and receiving system 170 can now move on to its next processing steps.
  • the vendor desires a billboard to be prepared, and the vendor has passed through the initial credit approval process 926, it is now necessary for the artist to prepare the actual artwork.
  • This artwork preparation process 940 is obviously a necessary step in the preparation of the billboard, however is not directly carried out by order receiving system 170.
  • the order has been stored by receiving system 170 and appropriate information has been sent to the artist.
  • the order retrieving system now simply waits for the artist to do their work and return the finished product to retrieval system.
  • Artwork preparation process 940 is shown in more detail in Figure 7C. This process begins by the artist first logging on to the system in step 942. Each artist working on these billboard projects will be provided with appropriate access instructions and information (e.g. passwords) so that they may access the appropriate directories within the system. Following log on, the artist downloads the vendor posted artwork and all information related to this artwork in step 944. In step 946 the artist prepares the actual billboard artwork using whatever methods the artist has at their resources. This could include any number of graphics development programs or processes. This graphics development (step 946) is left entirely to the discretion of the artist, leaving them with creative freedom to produce a pleasing and innovative product.
  • This graphics development (step 946) is left entirely to the discretion of the artist, leaving them with creative freedom to produce a pleasing and innovative product.
  • step 948 the artist uploads the completed billboard to the quality control database in step 948.
  • the quality control database acts as a holding area for incoming projects for the quality control department.
  • step 950 an electronic mail message is sent to the quality control department indicating that a recently prepared billboard has been stored in the quality control database and that this billboard now requires quality review.
  • preparation process 940 has been completed and receiving system 170 can proceed in processing the order.
  • step 954 the electronic mail message sent in either step 910 or step 950 is received by the quality control department indicating that new billboards have been posted in their database and these billboards now require review.
  • step 956 the billboard is downloaded by the quality control department for conducting its review. Using any number of standards, the quality control department can then review the billboard to determine if it meets the standards of the quality control department.
  • the standards used by the quality control department can vary widely depending on their goals. For example, the quality control department could simply review billboards to ensure obscenities or profanity is not included therein. Alternatively, the quality control department could review the billboard to be sure it includes only high quality graphic art pieces. Other quality control measures may be incorporated depending on the desired goals of the quality control department.
  • step 958 the system determines if the billboard is approved. This may be accomplished in many different ways including through manual input of quality approval, or through electronic analysis of the artwork. If the billboard is approved, the process moves on to step 960 where the billboard is transferred to the billing database. Once transferred to the billing database, the receiving system 170 determines whether the billboard was created by the vendor or by an artist in step 962. This information was provided during the initial order processing steps 900. If the billboard was created by an artist, the system reduces the artist's workload count in step 964. The order is then forwarded to accounting for billing purposes in step 966. Similarly, if the order was created by the vendor, the process simply moves directly to step 966 where the order is forwarded to accounting for billing purposes. At this point, the order is ready for a final billing process which is further outlined below.
  • step 968 it is again determined if the billboard was created by an artist or the vendor. This is an identical inquiry to that of step 962. If the billboard was created by a vendor, the process then moves to step 970 where an electronic mail message is prepared and sent to the vendor indicating that their billboard did not meet quality standards and that the order must be placed again. Subsequently, in step 972, any information relating to the order is completely deleted from the system as it is now necessary for the order to be resubmitted. Back in step 968, if it is determined that the billboard was created by an artist, step
  • Step 974 now prepares an electronic mail message and sends it to the artist indicating that their newly prepared billboard has not met quality standards. Step 974 further indicates that changes to the newly prepared billboard are necessary.
  • the system moves on to step 976 where the unapproved billboard is uploaded to the artist directory once again. Now it is necessary for the artist to do revision work, and then once again upload the billboard to the quality control database (similar to the process outlined in the billboard preparation process 940).
  • final billing step 978 the vendor is billed for the posting of their billboard on the billboard directory.
  • This final billing process 978 is further outlined in Figure 7E and begins with step 980 where credit card approval is sought. Again, this inquiry is identical to the previous credit card approval steps. If the credit card is approved, the system moves on to step 982 where the credit card is actually charged for the initial costs of posting the billboard.
  • step 984 vendor information and billboard information are transferred to the appropriate vendor and billboard tables. Further, in step 986 the billboard is posted to the billboard directory.
  • step 988 a confirming electronic mail message is sent to the vendor indicating his billboard has been placed in the billboard directory and corresponding charges have been made to their credit card.
  • step 980 the system goes on to step 990 to again determine if the billboard was created by the vendor or by an artist. If the billboard was created an artist, the billboard is then moved to a return directory in step 992. By storing this billboard in this location, it can later be retrieved. The vendor has already been billed for billboard preparation thus it is unreasonable to simply delete the billboard. Should the credit card or financing problems be worked out, this billboard can then be easily retrieved from the return directory and further processed. Alternatively, the billboard could be retrieved and then resubmitted in a new order. In step 994, an electronic mail message is prepared and sent to the vendor indicating their credit card has been rejected and indicating where in the return directory the billboard can be found.
  • This electronic mail message also provides instructions to the vendor to resubmit their order, this time indicating a prepared billboard already exists.
  • step 996 all information relating to the order, except for the above-referenced storage in the return directory, is deleted from the system. Consequently, a new order must be submitted to further process this billboard.
  • step 998 prepares and sends an electronic mail message to the vendor. This message would be similar to other messages previously discussed wherein the vendor is advised that his credit card has been denied and that the order must be resubmitted.
  • step 996 the information relating to this order is now removed from the system.
  • Figures 7A through 7E provide an automated system for vendors to access graphic artists who are familiar with the preparation of appropriate billboards. This also provides the mechanisms to allow vendors to have billboards prepared for posting on a billboard directory.

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Abstract

Selon l'invention, il est possible de préparer facilement des matériels promotionnels graphiques (220) par la coordination des ressources d'un grand nombre d'artistes graphiques, puis le traitement des travaux qu'ils ont préparés, afin de garantir que lesdits travaux répondent à certaines normes (230) de qualité. Un système qui coordonne toutes ces tâches et donne au vendeur l'accès à des ressources graphiques peut devenir un outil d'une valeur inestimable pour les sociétés dans le cadre de leurs efforts de marketing et de promotion des ventes. En outre, le système garantit la préparation de matériels promotionnels graphiques de haute qualité, et le respect de certaines normes (230) de qualité. Enfin, ces matériels promotionnels graphiques (250) peuvent être affichés pour le compte de clients potentiels dans le cadre de démarches commerciales ultérieures.
PCT/US2000/031007 1999-11-12 2000-11-09 Systeme et procede de developpement de materiels promotionnels graphiques WO2001035305A1 (fr)

Priority Applications (1)

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AU14837/01A AU1483701A (en) 1999-11-12 2000-11-09 Graphical promotional materials development system and process

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US43889399A 1999-11-12 1999-11-12
US09/438,893 1999-11-12

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