A device and a method for exposing a visual message
FIELD OF THE I NVENTION AND PRIOR ART
The invention relates to a device and a method for exposing a visual message, preferably an advertising message, on a basket, a basket and a plate-shaped object for use together with the device and a fastening element for fastening of the device on a basket.
Shopping baskets belong to the objects which are most frequently exposed to the eyes of the customers in business premises, such as a department store, a supermarket or the similar. These shopping baskets therefore constitute suitable and attractive advertising spots and have also been use for this purpose. In this connection, it has occurred that the advertising message has been applied to the shopping baskets by means of stickers provided with advertising print. For these stickers not to come loose undesiredly, it is required that they have a relatively good adherence to the shopping basket. This results in that the work to change stickers will be difficult and time consuming, which can be required when a sticker has become worn and/or dirty or when the advertising message is to be changed . As a solution to this problem, shopping baskets have been provided with some kind of frame for receiving exchangeable sheets of paper provided with advertising print. It is true that a change of advertising message will be somewhat easier and less time consuming with this solution, the arrangement of a frame will however make the production of the shopping basket more difficult and expensive. Furthermore, the advertising surface is limited by the size of the frame, and for that reason it is generally only
possible to use a small surface of the basket for the exposure of the advertising message.
OBJECT OF THE INVENTION
An object of the present invention is to achieve a device and a method for exposing a message on baskets, preferably shopping carts or shopping baskets provided with carrying handles, which allow a large flexibility concerning the design of the message and the surface of the basket that can be used for the exposure of the message.
A further object of the invention is to achieve a device and a method of said kind , which allow a rapid and simple applying and changing of the message.
SUMMARY OF THE INVENTION
According to the invention said objects are achieved by means of a device according to claim 1 and a method according to claim 23. With this solution a large flexibility is obtained concerning the size and the design of the message, since generally speaking all the surfaces of the basket can be used for exposing the message. Furthermore, the device and the method according to the invention allow a rapid and simple applying and changing of the message.
According to a preferred embodiment, the casing comprised in the device is made of a transparent material, whereby an object applied between the casing and the basket, for instance in the form a plate-shaped sheet, can be made to appear to the observer. In this way the casing itself does not have to be provided with the desired message, on the contrary said message can be printed on the plate-shaped object, which can be advantageous since it from a printing technical point of view can be easier to apply the message on a plate-shaped object, for instance in the
form of a sheet of paper material, than on the casing itself. Furthermore, the casing can be re-used during the change of message since only the plate-shaped objects have to be exchanged, which is favourable from a cost point of view since the plate- shaped objects provided with messages normally can be produced at lower costs than the casings. The plate-shaped object is carried and protected by the casing covering the object, whereby the object does not have to have any larger stiffness or rigidity. If the casing is provided with areas, text or symbols having a colour that is different from the colour of the transparent material, the casing can be made to co-operate with objects or basket side surfaces covered by the casing for the creation of particular visual effects.
According to a preferred embodiment, the casing has the shape of an upwardly opened box and has side walls and a bottom part. In this way the casing can be designed so that it can be piled in another similar casing. Since the casings consequently can be piled in each other, they occupy a small space during transport and storage. In this way no particularly large areas have to be used if the casings are to be stored for a possible later re-use. A further advantage of a casing of this type is that the casing in a simple manner can be designed so as to cover all the external side surfaces of the basket, whereby the entire external surface of the basket can be used for exposing the desired message.
By providing the bottom part of the casing with one or several openings, the advantage is achieved that air is not confined between the casing and the basket and makes it difficult to apply the casing to the basket in case the casing is to be applied to a basket provided with a closed bottom. If the casing is applied to a basket having a bottom provided with openings, the casing bottom provided with openings gives the advantage that a retaining vacuum effect is avoided between baskets provided with casings and piled in each other. A corresponding advantage
is obtained with a device comprising a casing having one or several side walls, which casing is open at the top and at the bottom.
According to another preferred embodiment, the casing has an essentially horizontally directed flange at the lower and/or upper edge of the side wall or the side walls. In this way the casing obtains an improved shape stability. Furthermore, the flange can facilitate the fastening of the casing to the basket.
According to advantageous embodiments of the invention, the means of the device for holding the casing to the basket consists of fastening members which consist of apertures, femalelike recesses or protruding members arranged in the casing, which are intended to cooperate with corresponding fastening members arranged in the basket. In this way a simple and rational design of the fastening members is obtained, which makes it possible for the fastening members to be integrated with the casing and the basket, respectively, and to be formed at the same time as these. By arranging the fastening members in the bottom part or the lower flange of the casing the advantage is obtained that the fastening members, when the casing is applied to the outside of the basket, can not be seen when the basket is in its normal position turned upwards, at the same time as the fastening members of the casing in one simple operation can be brought into engagement with the bottom of the basket and possible fastening members arranged therein.
By providing the protruding members with hook-shaped sections intended to engage with corresponding apertures or recesses, a very secure holding of the casing to the basket is obtained .
According to a particular embodiment of the invention the casing comprises two essentially parallel plates which are connected to each other at one of their lateral edges and the remaining lateral edges of which are free, the casing having its shape adapted to
the basket in such a way that it can be slipped over a side wall of the basket and fastened to this with the essentially parallel plates located on either sides of said side wall. A casing designed in this manner can for instance easily be applied to con- ventional wire baskets or to the basket of conventional shopping carts.
The invention also relates to a basket for use together with a device according to the invention, which basket is provided with apertures, female-like recesses or protruding members intended to cooperate with corresponding fastening members of the casing.
The invention also relates to a basket for use together with a device according to the invention, the side walls of which being provided, at their end facing the opening of the basket, with a flange having a first part essentially extending along a section of the adjacent basket side wall at the outside of this basket side wall and a second part extending between said first part and said basket side wall, said first flange part being connected to the basket via said second flange part so that a longitudinal and downwardly open slot is formed between the side walls of the basket and said first flange part, which slot is intended to receive the upper part of the casing comprised in the device. In this way the joint between the basket and the casing will not be seen, therefore an observer is not able to see that a separate casing is applied to the basket. This gives a uniform and neat impression , which is advantageous from an advertising point of view.
Furthermore, the invention relates to a plate-shaped object for use together with a device according to the invention, which object in a flat extended state has the shape of a cross. This object is intended to be applied between the casing and the basket, and owing to the particular design the object will, when
the arms have been turned up, obtain a shape that allows the object to cover all the walls of a basket having four side walls.
According to a preferred embodiment of the plate-shaped object, the part of the object forming the central section of the cross has at least one opening, which when the object is used together with a casing having an opening in the bottom section or a completely open bottom makes it possible to obtain the advantages mentioned above in connection with this type of cas- ing.
The invention also relates to a fastening element for fastening a device according to the invention to a basket, which fastening element has the shape of frame designed to fasten to the basket a casing applied thereto.
BRIEF DESCRIPTION OF THE DRAWI NGS
With reference to the enclosed drawings, the invention will in the following be more closely described by means of embodiment examples. It is shown in:
Fig . 1 a schematically in a perspective view obliquely from above, a basket and a device according to a first em- bodiment of the invention,
Fig . 1 b schematically in an exploded view, a device according to a second embodiment of the invention, a plate- shaped object and a fastening element according to the invention and a basket,
Fig. 2-4 in a cross-sectional view, a section of the bottom part of the basket and a device, respectively, of the kind shown in Fig . 1 , illustrating different variants of fasten- ing members, and
Fig. 5 schematically in a perspective view obliquely form above, a device according to a second embodiment of the invention and a shopping basket of previously known design.
DETAI LED DESCRIPTION OF PREFERRED EMBODIMENTS
The expression basket that occurs in this description and the subsequent claims is in no way limited to refer only to conven- tional shopping baskets provided with carrying handles, on the contrary it embraces basket constructions of all sorts which have at least a side wall, a bottom part and an opening and which are intended for carrying articles. Consequently, the expression also embraces baskets which are attached to a frame construction provided with wheels, for instance so called shopping carts.
The device according to the invention comprises a casing having its shape adapted to a basket and being intended to be releasa- bly hold to this. In the embodiment of the device according to the invention shown in Fig . 1 a, the casing 1 has the shape of an upwardly open box with four side walls 2 and a bottom part 3. The side walls 2 and the bottom part 3 together limit a cavity, which is designed to receive at least a part of a basket 5. Since shopping baskets almost without exception are pliable, casings having a box-shape adapted to a certain type of shopping basket will also be pliable. That the casing 1 shown in Fig . 1 a is pliable in another similar casing results from the side walls 2 thereof inclining obliquely outwards seen from the bottom part 3 and upwards. The device according to the invention comprises means for releasably holding the casing 1 to a basket, which means for instance can consist of fastening members 4 arranged in the bottom part 3 of the casing as illustrated in Fig . 1 a. If desired, the fastening members can instead be arranged in the side walls 2 of the casing or in the side walls 2 as well as the bottom part 3.
Fig . 1 a further shows a basket 5 which is particularly designed for co-operation with the casing 1 shown in Fig. 1 a. This basket 5 comprises four side walls 6, a bottom part 7 and an opening located at the top, the side walls inclining obliquely outwards seen in the direction from the bottom part 7 and upwards. At the upper end of the side walls, which end is facing the opening, a flange 8 running along the entire upper edge of the basket 5 is arranged. The flange 8 comprises a first part 9 and a second part 10, the first part 9 being , at its upper end , connected to the basket 5 via the second part 10. The first flange part 9 is directed downwards and extends essentially along a section of the adjacent basket side wall so that a longitudinal and downwardly open slot (now shown) is formed between the side walls 6 of the basket and said flange part. In order to apply the casing 1 to the basket 5, the basket is moved down into the casing and its bottom part 7 is pushed against the bottom part 3 of the casing so that the fastening members in the bottom part 3 of the casing will come into a retaining engagement with the bottom part 7 of the basket. The casing 1 is here so adapted to the basket 5 that the inner side of its side walls 2 will bear on the outside of the respective side wall 6 of the basket 5, at the same time as the upper end of each side wall 2 of the casing 1 extends into said slot between the flange 8 and the side walls 6 of the basket.
The casing does not have to be adapted for application to a basket especially produced for this purpose, as described above, on the contrary it can also be adapted for application to conventional today existing shopping baskets. The casing can also be adapted to the internal surfaces of a basket for application within the basket. In this case, the casing can consist of one or several side walls and a bottom part which together limit a cavity which, when the casing is applied within the basket, forms a part of the internal volume of the basket. In this way, it will be possible to use the entire internal surface of the basket for exposing a desired message.
In both the above described cases with casings intended to be applied on the outside and the inside, respectively, of a basket, it is possible to design the casing without any bottom part if so desired. The casing then has one or several side walls, which are adapted to the external or internal side wall surfaces of the basket and which constitute limiting surfaces for the previously mentioned cavity, and openings at the top and at the bottom. At the lower and/or upper edge of the side walls of the casing an inwardly and essentially horizontally directed flange can be arranged so as to give the casing a better stability. Said means for releasably holding can be arranged in the side walls of the casing and/or in said flange.
The casing 1 should be self-supporting but does however not need to take up any load. It is suitably produced from a thin fo- lie-like material, for instance a plastic material , and is for instance shaped by means of vacuum shaping to the desired shape. The foil is delivered in rolls and the application of the de- sired message to the casing can be carried out by printing in the same process as the shaping of the casing 1 , which gives a rational application and production. The message could possibly be printed on the foil before it is shaped into a casing. The foil can have a certain desired colour but can also be transparent and provided with areas, text or symbols having a colour that is different from the colour of the foil material. In the cases where the casing is produced from a transparent material, the colour of the basket contributes to the creation of the desired visual effects.
Instead of having the message printed directly onto the casing 1 , the message can be applied to a plate-shaped object 1 1 , suitably a sheet of for instance paper material, which is applied between the basket 5 and the casing 1 . It is realised that the casing 1 in this case has to be transparent.
Fig. 1 b shows a second embodiment of the device according to the invention, where a plate-shaped object 1 1 is intended to be inserted between the basket 5 and the casing 1 comprised in the device. In Fig. 1 b the same references as in Fig. 1 a are con- sistently used for details having its correspondence in both figures. The basket 5 shown in Fig. 1 b has an edging 12 protruding from the basket side walls 6, which edging in the shown view has the same appearance as the flange 8 in Fig. 1 a. However, this edging 12 has no slot for receiving the casing . The bottom 7 of the basket is here provided with openings 13, which prevents that a vacuum ensues between baskets piled in each other, which vacuum would make it more difficult to release the baskets from each other. The casing 1 shown in Fig . 1 b comprises four side walls 2, at the lower edge of which an essentially hori- zontally and inwardly directed lower flange 14 is arranged. An essentially horizontally and outwardly directed upper flange 15 is arranged at the upper edge of the side walls 2. The upper flange 15 is designed in such a way that the flange 15 can be applied against a lower shoulder of the edging 12 of the basket. In the shown example, the upper flange 15 is provided with fastening members 4 for co-operation with corresponding fastening members arranged on the shoulder of the edging . It is also possible to fasten the upper flange 15 to the edging 12 in another way, for instance by means of an adhesive means or to let the flange 15 lay loosely against the edging 12. The lower flange 14 can also be provided with fastening members for engagement with the bottom 7 of the basket.
The plate-shaped object 1 1 shown in Fig. 1 b has in a flat ex- tended state the shape of a cross with a rectangular central part 16 forming the central section of the cross and four side parts 17, forming the arms of the cross, protruding from the central section. The central part 16 has a central opening 18, which in the shown embodiment example has such a design that the central part 16 will obtain a frame-like shape. The central part 16 could instead be provided with several smaller openings or
be completely without such. On this plate-shaped object 1 1 , the desired message can easily be printed when the object 1 1 is in its flat extended state. When the object is to be applied to a basket, the side parts 17 are turned up from the central part 16. The side parts 17 are suitably designed so that their lateral edges facing each other will come against each other when the side parts 17 are turned up towards each other. The side parts 17 should furthermore have a shape which essentially corresponds to the shape of the internal or external side surfaces of the basket so that the object 1 1 in turned up state completely covers the internal or external side surfaces of the basket.
In Fig . 1 b is furthermore shown a fastening element 19 for fastening the casing 1 to the basket 5. This fastening element has the shape of a frame and has side walls 20 and a flange 21 arranged at the lower edge of the side walls. The fastening element 19 is designed to receive the lower part of the basket 5 and the casing 1 and the plate-shaped object 1 1 arranged between them, the casing 1 and the object 1 1 being clamped against the basket 5 by the fastening element 19. The fastening element 19 can be fastened to the basket 5 by clamp fit but can also have fastening members for engagement with corresponding fastening members arranged in the basket 5. In order not to obstruct the piling of the baskets in each other, the fastening element can be designed as a flat frame without protruding side walls, which frame has such a size that it without protruding outside the bottom of the basket can be applied under the bottom in order to fasten a casing between itself and the bottom. In this case, the frame can be provided with female-shaped or male- shaped fastening members intended to be brought into engagement with corresponding fastening members in the bottom of the basket. A frame-shaped fastening element of this type can also be designed to fasten a section of an internal or external casing against any other part of the basket.
In Fig. 2-4 different variants of fastening members are shown. The fastening members of the casing can consist of punched apertures 22, as shown in Fig. 2, which co-operate with protruding members 23 formed in the basket. The apertures 22 and the protruding members 23 have such a fit that a clamping force is obtained between the inner surface 24 of an aperture and the external edge surface 25 of a protruding member when the member 23 is pushed down into the aperture 22. In this way, a retaining action between the casing 1 and the basket 5 is ob- tained with simple means at the same time as the fastening of the casing to the basket as well as its release therefrom can be carried out rapidly and rationally. In the embodiment shown in Fig. 3, the fastening members of the casing consist of femalelike recesses 26 which co-operate with said protruding members 23 of the basket 5. The fastening principle is here the same as the one described in connection with Fig . 2. The female-like recesses 26 can be formed in the casing at the same time as the casing 1 is being shaped. In the embodiment according to Fig . 4 the protruding members 23 of the basket are provided with a hook-shaped section 27 and the female-like recesses 26 of the casing have been designed with a widened section 28 at their short sides. An increased resistance against separation between the basket 5 and the casing 1 is hereby obtained in that the hook-shaped section 27 will be wedged up in the female-like re- cess 26. The shown fastening members can also be shifted so that the casing 1 has male-like fastening members and the basket 5 female-like fastening members. Other types of fastening members than the ones described above can also be used, for instance adhesive means of suitable kind applied in certain points or protruding members of other design.
In the embodiment examples shown in Fig . 1 a and 1 b the side walls 2 of the casing have such an extension that they essentially cover the entire external surface of the basket side walls 6. The extension of the side walls 2 of the casing in relation to the basket side walls 6 can however be adapted after need . The re-
spective side wall 2 of the casing 1 suitably has such an extension that it covers circa 25% of the basket side wall 6 which it is intended to bear on, preferably at least 50% and most preferably at least 75%.
In the embodiment examples shown in Fig . 1 a and 1 b the basket and the casing have four flat side walls. A basket to which the device is intended to be applied can however have a completely different shape. Said basket can for instance have an elliptic or circular cross section in a horizontal section. In such a case the side wall of the basket can consist of one continuous curve- shaped side wall. A casing of the type in question which is adapted to such a basket will consequently also have one single continous and curve-shaped side wall.
In Fig. 5, an embodiment of the invention is shown which comprises a casing 1 ',1 " adapted for application to for instance a net basket 38 of conventional type. This casing 1 ' , 1 " comprises two essentially parallel plates 29, 30, which are connected to each other at one of the lateral edges via a casing part 32 connecting the plates. The remaining lateral edges of the plates are free. Said plates 29, 30 and the casing part 31 connecting these together limit a cavity 32, which is designed to receive a side wall 33 of the basket 38 or at least a part of such a side wall. In the shown embodiment the plates 29, 30 of the casing have a shape in its plane which essentially corresponds to the shape of one of the side walls 33 of the basket, and they are fastened to this side wall 33 by being slipped over this side wall with the essentially parallel plates 29, 30 on either sides of said side wall 33 and moved down along this side wall until the connecting part 31 makes contact with the upper edge of the side wall. In Fig. 5, a casing 1 " is shown which has been attached to the long side of the basket. Since this long side has attachments 34 for the handle 35 of the basket, the plate of the casing facing the inside of the basket has to be provided with slits 36 adapted to the handle attachments 34 and wide enough for receiving said at-
tachments 34. Instead of slits, said plate can be divided into parts with an intermediate empty section for receiving the handle attachments 34. Casings of this kind can be applied to a desired number of the sides of the basket. If the casings are applied to all the side walls of the basket, a composite casing completely enclosing the basket is obtained. In order to secure that the separate casings 1 ', 1 " are firmly fastened to the basket 38, the plates 29, 30 of the casing can be provided with some kind of fastening members, suitably arranged at the end of the plates turned towards the bottom part of the shopping basket. These fastening members 37 can for instance, as indicated in Fig . 5, be arranged in the plate 30 which is intended to bear on the inside of the basket and can for instance consist of inwards, towards the side wall of the basket, directed protruding mem- bers intended to hook-up into the net structure of the shown basket.
The casings shown in Fig. 5 are suitably produced in one and the same piece, for instance from a thin plastic material. The desired message can be applied to said plates, for instance by printing , before, at the same time as or after the shaping of the casing . The message can be applied to the plate 29 which is intended to bear on the external side of the side wall 33 of the basket as well as to the plate 30 which is intended to bear on the internal side of the side wall 33 of the basket. The message can also be applied to a plate-shaped object, such as a sheet of paper material, inserted between the casing 1 ', 1 " and the basket 38, in which case the casing 1 ', 1 " has to be transparent. In the embodiment shown in Fig . 5 the two plates 29, 30 of the casing have the same extension , but if so desired one of the plates can have a smaller surface than the other. The principle thing is that the above mentioned cavity 32 formed by the plate 29, 30 and the casing part 31 will obtain such a shape that the casing 1 ', 1 " can be hold to the basket 38 in the desired manner. The extension of the plate 29, 30 in relation to the basket side wall 33 can also be adapted after need. The respective plate 29,
30 suitably has such an extension that it covers at least circa 25% of the basket side wall 33 to which it is intended to be applied, preferably at least 50% and most preferably at least 75%.
The casings according to the invention are intended to be produced from such a material and/or in such a manner that they have a certain degree of shape stability. In order to allow a rational handling and application of the casings, these must namely have such a stiffness that they essentially keep their intended and to a basket adapted shape also when they are not applied to said basket.
The present invention is not limited to the above-described em- bodiments, on the contrary it can be varied or modified within the scope of the subsequent claims.