WO2001015052A8 - Managing the delivery of content to users - Google Patents

Managing the delivery of content to users

Info

Publication number
WO2001015052A8
WO2001015052A8 PCT/US2000/023553 US0023553W WO0115052A8 WO 2001015052 A8 WO2001015052 A8 WO 2001015052A8 US 0023553 W US0023553 W US 0023553W WO 0115052 A8 WO0115052 A8 WO 0115052A8
Authority
WO
WIPO (PCT)
Prior art keywords
users
experiment
rules
treatments
over
Prior art date
Application number
PCT/US2000/023553
Other languages
French (fr)
Other versions
WO2001015052A1 (en
Inventor
Jordan J Louviere
Hikaru Phillips
Jason P Bennett
Original Assignee
Memetrics Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from AUPQ2468A external-priority patent/AUPQ246899A0/en
Application filed by Memetrics Inc filed Critical Memetrics Inc
Priority to EP00959487A priority Critical patent/EP1218835A4/en
Priority to AU70803/00A priority patent/AU7080300A/en
Publication of WO2001015052A1 publication Critical patent/WO2001015052A1/en
Publication of WO2001015052A8 publication Critical patent/WO2001015052A8/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

An automated communication management system (12) includes an experiment engine (30) which defines an experiment for gauging user reaction to various treatments for a set of content elements and generates a set of experiment rules. An allocator module (22) allocates the treatments over a data network to various users (26) in accordance with the experiment rules. An observation module (36) collects, over the data network, observation data relating to actual behavior of users (26) to each treatment. A model engine (32) generates a model for predicting anticipated behavior of users based upon the observation data relating to actual behavior. A prediction engine (34) converts the model into a set of prediction rules. The allocator module (22) allocates over the data network the treatments to various users (26) in accordance with the prediction rules in order to optimize a desired outcome.
PCT/US2000/023553 1999-08-26 2000-08-25 Managing the delivery of content to users WO2001015052A1 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
EP00959487A EP1218835A4 (en) 1999-08-26 2000-08-25 Managing the delivery of content to users
AU70803/00A AU7080300A (en) 1999-08-26 2000-08-25 Managing the delivery of content to users

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
AUPQ2468 1999-08-26
AUPQ2468A AUPQ246899A0 (en) 1999-08-26 1999-08-26 An automated communications management agent
US65009700A 2000-08-25 2000-08-25
US09/650,097 2000-08-25

Publications (2)

Publication Number Publication Date
WO2001015052A1 WO2001015052A1 (en) 2001-03-01
WO2001015052A8 true WO2001015052A8 (en) 2001-05-03

Family

ID=25646134

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2000/023553 WO2001015052A1 (en) 1999-08-26 2000-08-25 Managing the delivery of content to users

Country Status (2)

Country Link
EP (1) EP1218835A4 (en)
WO (1) WO2001015052A1 (en)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8078602B2 (en) 2004-12-17 2011-12-13 Claria Innovations, Llc Search engine for a computer network
US9495446B2 (en) 2004-12-20 2016-11-15 Gula Consulting Limited Liability Company Method and device for publishing cross-network user behavioral data

Families Citing this family (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8086697B2 (en) 2005-06-28 2011-12-27 Claria Innovations, Llc Techniques for displaying impressions in documents delivered over a computer network
KR100446936B1 (en) * 2001-03-26 2004-09-01 주식회사 메이힐 Processing method for moving picture responding to the user's action
US7219139B2 (en) 2001-06-29 2007-05-15 Claria Corporation System and method for using continuous messaging units in a network architecture
US7181488B2 (en) 2001-06-29 2007-02-20 Claria Corporation System, method and computer program product for presenting information to a user utilizing historical information about the user
US7149704B2 (en) * 2001-06-29 2006-12-12 Claria Corporation System, method and computer program product for collecting information about a network user
US20080059395A1 (en) * 2006-01-10 2008-03-06 Manyworlds, Inc. Adaptive Online Experimentation
US8380562B2 (en) 2008-04-25 2013-02-19 Cisco Technology, Inc. Advertisement campaign system using socially collaborative filtering
RU2669172C2 (en) * 2014-08-19 2018-10-08 Общество С Ограниченной Ответственностью "Яндекс" Method and monitoring system of web-site consistency

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5872850A (en) * 1996-02-02 1999-02-16 Microsoft Corporation System for enabling information marketplace
US5809242A (en) * 1996-04-19 1998-09-15 Juno Online Services, L.P. Electronic mail system for displaying advertisement at local computer received from remote system while the local computer is off-line the remote system
US5848396A (en) * 1996-04-26 1998-12-08 Freedom Of Information, Inc. Method and apparatus for determining behavioral profile of a computer user
US5968125A (en) * 1997-01-21 1999-10-19 Net. Roi Process for optimizing the effectiveness of a hypertext element

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8078602B2 (en) 2004-12-17 2011-12-13 Claria Innovations, Llc Search engine for a computer network
US9495446B2 (en) 2004-12-20 2016-11-15 Gula Consulting Limited Liability Company Method and device for publishing cross-network user behavioral data

Also Published As

Publication number Publication date
EP1218835A1 (en) 2002-07-03
EP1218835A4 (en) 2002-11-13
WO2001015052A1 (en) 2001-03-01

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