WO2001015036A2 - Procede et dispositif de mise en correspondance du profil d'utilisation d'un utilisateur dans le domaine du commerce electronique - Google Patents

Procede et dispositif de mise en correspondance du profil d'utilisation d'un utilisateur dans le domaine du commerce electronique Download PDF

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Publication number
WO2001015036A2
WO2001015036A2 PCT/US2000/021374 US0021374W WO0115036A2 WO 2001015036 A2 WO2001015036 A2 WO 2001015036A2 US 0021374 W US0021374 W US 0021374W WO 0115036 A2 WO0115036 A2 WO 0115036A2
Authority
WO
WIPO (PCT)
Prior art keywords
information
user
advertiser
wand
program
Prior art date
Application number
PCT/US2000/021374
Other languages
English (en)
Other versions
WO2001015036A3 (fr
Inventor
Jeffry Jovan Philyaw
David Kent Mathews
Original Assignee
Digital Convergence.Com Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US09/382,372 external-priority patent/US7284066B1/en
Application filed by Digital Convergence.Com Inc. filed Critical Digital Convergence.Com Inc.
Priority to AU65208/00A priority Critical patent/AU6520800A/en
Publication of WO2001015036A2 publication Critical patent/WO2001015036A2/fr
Publication of WO2001015036A3 publication Critical patent/WO2001015036A3/fr

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/86—Arrangements characterised by the broadcast information itself
    • H04H20/93—Arrangements characterised by the broadcast information itself which locates resources of other pieces of information, e.g. URL [Uniform Resource Locator]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/28—Arrangements for simultaneous broadcast of plural pieces of information
    • H04H20/30—Arrangements for simultaneous broadcast of plural pieces of information by a single channel
    • H04H20/31—Arrangements for simultaneous broadcast of plural pieces of information by a single channel using in-band signals, e.g. subsonic or cue signal
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/65—Arrangements characterised by transmission systems for broadcast
    • H04H20/71—Wireless systems
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/65—Arrangements characterised by transmission systems for broadcast
    • H04H20/76—Wired systems
    • H04H20/82—Wired systems using signals not modulated onto a carrier
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H40/00—Arrangements specially adapted for receiving broadcast information
    • H04H40/18—Arrangements characterised by circuits or components specially adapted for receiving
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/56—Arrangements characterised by components specially adapted for monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/58—Arrangements characterised by components specially adapted for monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 of audio
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/76—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet
    • H04H60/81—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet characterised by the transmission system itself
    • H04H60/82—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet characterised by the transmission system itself the transmission system being the Internet
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/233—Processing of audio elementary streams
    • H04N21/2335—Processing of audio elementary streams involving reformatting operations of audio signals, e.g. by converting from one coding standard to another
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/439—Processing of audio elementary streams
    • H04N21/4394—Processing of audio elementary streams involving operations for analysing the audio stream, e.g. detecting features or characteristics in audio streams
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4755—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for defining user preferences, e.g. favourite actors or genre
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/654—Transmission by server directed to the client
    • H04N21/6543—Transmission by server directed to the client for forcing some client operations, e.g. recording
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications
    • H04N7/17318—Direct or substantially direct transmission and handling of requests

Landscapes

  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Databases & Information Systems (AREA)
  • Development Economics (AREA)
  • Physics & Mathematics (AREA)
  • Marketing (AREA)
  • Accounting & Taxation (AREA)
  • Human Computer Interaction (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Acoustics & Sound (AREA)
  • Game Theory and Decision Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

L'invention concerne un procédé publicitaire sur une combinaison réseau et médias électroniques. L'ordinateur d'un utilisateur situé en un point du réseau reçoit un signal en provenance d'une diffusion générée par un annonceur, lequel signal renferme des informations codées uniques. L'ordinateur de l'utilisateur est connecté à l'emplacement d'un annonceur en réaction à l'extraction des informations uniques codées depuis le signal audio. L'emplacement de l'annonceur est mise en relation avec lesdites informations codées. L'opération de connexion provoque l'envoi d'informations du profil utilisateur à l'emplacement de l'annonceur via le réseau. Le profil est alors reçu au niveau de l'emplacement de l'annonceur et des informations à faire suivre à l'utilisateur sont générées en fonction dudit profil envoyé. Ces informations sont enfin envoyées à l'utilisateur connecté.
PCT/US2000/021374 1999-08-24 2000-08-04 Procede et dispositif de mise en correspondance du profil d'utilisation d'un utilisateur dans le domaine du commerce electronique WO2001015036A2 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU65208/00A AU6520800A (en) 1999-08-24 2000-08-04 Method and apparatus for matching a user's use profile in commerce with a broadcast

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US09/382,372 1999-08-24
US09/382,372 US7284066B1 (en) 1998-09-11 1999-08-24 Method and apparatus for matching a user's use profile in commerce with a broadcast

Publications (2)

Publication Number Publication Date
WO2001015036A2 true WO2001015036A2 (fr) 2001-03-01
WO2001015036A3 WO2001015036A3 (fr) 2002-11-28

Family

ID=23508671

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2000/021374 WO2001015036A2 (fr) 1999-08-24 2000-08-04 Procede et dispositif de mise en correspondance du profil d'utilisation d'un utilisateur dans le domaine du commerce electronique

Country Status (2)

Country Link
AU (1) AU6520800A (fr)
WO (1) WO2001015036A2 (fr)

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2005046237A1 (fr) * 2003-11-10 2005-05-19 Koninklijke Philips Electronics, N.V. Fourniture d'informations supplementaires
EP1547380A2 (fr) * 2002-08-09 2005-06-29 Richard J. Bies Depot de contenu de reseau cable base sur l'internet
WO2006074854A1 (fr) 2005-01-13 2006-07-20 Gemplus Personnalisation de service dans un dispositif terminal
EP1708505A1 (fr) * 2005-03-30 2006-10-04 Cyriac R. Roeding Appareil electronique et procédés pour la reproduction de contenu mass media and de contenu apparenté
EP1983481A1 (fr) * 2007-04-16 2008-10-22 Hewlett-Packard Development Company, L.P. Procédé d'approvisionnement de contenu de publicité

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1997012486A1 (fr) * 1995-09-29 1997-04-03 Boston Technology, Inc. Architecture multimedia pour publicite interactive
EP0817414A2 (fr) * 1996-06-26 1998-01-07 Sun Microsystems, Inc. Système d'ordinateur permettant aux auditeurs et téléspectateurs d'avoir accès aux données supplémentaires concernant les programmes de publicité
EP0834798A2 (fr) * 1996-10-07 1998-04-08 Compaq Computer Corporation Guide intégré qui dépend de la teneur pour sélection interactive de teneur et services sur des systèmes d'ordinateur personnel
WO1998040823A1 (fr) * 1997-03-12 1998-09-17 Elonex Plc Procede permettant de recueillir des adresses url provenant de supports imprimes
US5864823A (en) * 1997-06-25 1999-01-26 Virtel Corporation Integrated virtual telecommunication system for E-commerce
CA2250450A1 (fr) * 1997-10-16 1999-04-16 At&T Corp. Methode et systeme de presentation de publicite personnalisee a un utilisateur sur le world wide web

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1997012486A1 (fr) * 1995-09-29 1997-04-03 Boston Technology, Inc. Architecture multimedia pour publicite interactive
EP0817414A2 (fr) * 1996-06-26 1998-01-07 Sun Microsystems, Inc. Système d'ordinateur permettant aux auditeurs et téléspectateurs d'avoir accès aux données supplémentaires concernant les programmes de publicité
EP0834798A2 (fr) * 1996-10-07 1998-04-08 Compaq Computer Corporation Guide intégré qui dépend de la teneur pour sélection interactive de teneur et services sur des systèmes d'ordinateur personnel
WO1998040823A1 (fr) * 1997-03-12 1998-09-17 Elonex Plc Procede permettant de recueillir des adresses url provenant de supports imprimes
US5864823A (en) * 1997-06-25 1999-01-26 Virtel Corporation Integrated virtual telecommunication system for E-commerce
CA2250450A1 (fr) * 1997-10-16 1999-04-16 At&T Corp. Methode et systeme de presentation de publicite personnalisee a un utilisateur sur le world wide web

Cited By (13)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8108894B2 (en) 2002-08-09 2012-01-31 Bies Richard J Internet-based submission of cable network content
EP1547380A2 (fr) * 2002-08-09 2005-06-29 Richard J. Bies Depot de contenu de reseau cable base sur l'internet
EP1547380A4 (fr) * 2002-08-09 2005-12-21 Richard J Bies Depot de contenu de reseau cable base sur l'internet
US8966526B2 (en) 2002-08-09 2015-02-24 Richard J Bies Internet-based submission of cable network content
WO2005046237A1 (fr) * 2003-11-10 2005-05-19 Koninklijke Philips Electronics, N.V. Fourniture d'informations supplementaires
JP2007515098A (ja) * 2003-11-10 2007-06-07 コーニンクレッカ フィリップス エレクトロニクス エヌ ヴィ 付加的な情報の提供
WO2006074854A1 (fr) 2005-01-13 2006-07-20 Gemplus Personnalisation de service dans un dispositif terminal
EP1847114A1 (fr) * 2005-01-13 2007-10-24 Gemplus Personnalisation de service dans un dispositif terminal
US8856287B2 (en) 2005-01-13 2014-10-07 Gemalto Sa Service personalization in a terminal device
EP1796391A1 (fr) * 2005-03-30 2007-06-13 Cyriac R. Roeding Appareil electronique et procédés pour la reproduction de contenu mass media and de contenu apparenté
EP1708505A1 (fr) * 2005-03-30 2006-10-04 Cyriac R. Roeding Appareil electronique et procédés pour la reproduction de contenu mass media and de contenu apparenté
EP1983481A1 (fr) * 2007-04-16 2008-10-22 Hewlett-Packard Development Company, L.P. Procédé d'approvisionnement de contenu de publicité
US8484310B2 (en) 2007-04-16 2013-07-09 Hewlett-Packard Development Company, L.P. Method of supplying advertising content

Also Published As

Publication number Publication date
WO2001015036A3 (fr) 2002-11-28
AU6520800A (en) 2001-03-19

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