WO2001006441A8 - Dynamically constructing customized advertisements - Google Patents

Dynamically constructing customized advertisements

Info

Publication number
WO2001006441A8
WO2001006441A8 PCT/US2000/040387 US0040387W WO0106441A8 WO 2001006441 A8 WO2001006441 A8 WO 2001006441A8 US 0040387 W US0040387 W US 0040387W WO 0106441 A8 WO0106441 A8 WO 0106441A8
Authority
WO
WIPO (PCT)
Prior art keywords
information
banner
user
computer
server computers
Prior art date
Application number
PCT/US2000/040387
Other languages
French (fr)
Other versions
WO2001006441A2 (en
Inventor
Scott A Kliger
Thomas M Middleton Iii
Gregory T White
Original Assignee
Narrative Comm Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Narrative Comm Corp filed Critical Narrative Comm Corp
Priority to EP00963768A priority Critical patent/EP1230611A2/en
Priority to AU24816/01A priority patent/AU2481601A/en
Publication of WO2001006441A2 publication Critical patent/WO2001006441A2/en
Publication of WO2001006441A8 publication Critical patent/WO2001006441A8/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un procédé et un appareil permettant de construire des bandeaux publicitaires personnalisés pour des pages Web sur l'ordinateur d'un client. Ces bandeaux publicitaires sont personnalisés en fonction de différents facteurs, notamment des informations de profil utilisateur, des informations technographiques, des informations géographiques, des informations démographiques, et des informations d'interaction utilisateur. Ces informations étant stockées soit sur l'ordinateur de l'utilisateur, soit sur des ordinateurs serveurs, ou obtenues à partir d'une interaction de l'utilisateur avec la page Web page contenant le bandeau publicitaire. Une fois qu'on a obtenu une information spécifique, le contenu publicitaire personnalisé est sélectionné à partir des ordinateurs serveurs Web, et le bandeau publicitaire est construit en dynamique et affiché sur l'ordinateur de l'utilisateur.A method and apparatus for building custom banner ads for web pages on a client's computer is provided. These banner ads are personalized based on a variety of factors, including user profile information, technographic information, geographic information, demographic information, and user interaction information. This information being stored either on the user's computer or on server computers, or obtained from a user interaction with the web page page containing the banner ad. Once specific information has been obtained, personalized advertising content is selected from Web server computers, and the banner ad is dynamically constructed and displayed on the user's computer.

PCT/US2000/040387 1999-07-16 2000-07-14 Dynamically constructing customized advertisements WO2001006441A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
EP00963768A EP1230611A2 (en) 1999-07-16 2000-07-14 Dynamically constructing customized advertisements
AU24816/01A AU2481601A (en) 1999-07-16 2000-07-14 Dynamically constructing customized advertisements

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US14430999P 1999-07-16 1999-07-16
US60/144,309 1999-07-16

Publications (2)

Publication Number Publication Date
WO2001006441A2 WO2001006441A2 (en) 2001-01-25
WO2001006441A8 true WO2001006441A8 (en) 2002-06-20

Family

ID=22508021

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2000/040387 WO2001006441A2 (en) 1999-07-16 2000-07-14 Dynamically constructing customized advertisements

Country Status (3)

Country Link
EP (1) EP1230611A2 (en)
AU (1) AU2481601A (en)
WO (1) WO2001006441A2 (en)

Families Citing this family (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
AU2003219038A1 (en) * 2002-03-13 2003-09-22 Nortel Networks Limited A method of adding content to web-based information for display at a web-browser in real time
US20060069610A1 (en) * 2004-03-19 2006-03-30 Pascal Rossini Browsing device and platform for management and distrubtion in server mode, in particular for the display of advertising links
US9118774B2 (en) * 2005-07-21 2015-08-25 Google Inc. Dispatch system to remote devices
US7610255B2 (en) 2006-03-31 2009-10-27 Imagini Holdings Limited Method and system for computerized searching and matching multimedia objects using emotional preference
CN101454771A (en) 2006-03-31 2009-06-10 依玛奇灵控股有限公司 System and method of segmenting and tagging entities based on profile matching using a multi-media survey
US10839403B2 (en) 2006-12-28 2020-11-17 Ebay Inc. Contextual content publishing system and method
US8762364B2 (en) * 2008-03-18 2014-06-24 Yahoo! Inc. Personalizing sponsored search advertising layout using user behavior history
US20120130819A1 (en) * 2009-04-15 2012-05-24 Imagini Holdings Limited method and system for providing customized content using emotional preference
MY154483A (en) * 2009-12-15 2015-06-30 Mimos Berhad A computer-implemented content and application management and delivery system

Also Published As

Publication number Publication date
WO2001006441A2 (en) 2001-01-25
AU2481601A (en) 2001-02-05
EP1230611A2 (en) 2002-08-14

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