A system for, and a, method of, gathering and disseminating information
Field of the Invention
This invention relates to the gathering and dissemination of information. More particularly, the invention relates to a system for, and method of, gathering and disseminating information.
Background to the Invention
A need exists in the television industry for the collection of information from viewers, for example, for marketing or opinion poll purposes. Once this data has been collected or gathered, it needs to be formatted and then disseminated to the viewers with as little delay as possible.
Summary of the Invention
According to a first aspect of the invention there is provided a system for gathering and disseminating information, the system including a telephonically accessible recording means for enabling users to record information; a receiving means connected to the recording means for enabling information recorded by the recording means to be collected; and an image display means connected to the receiving means, the image display means co-operating, in use, with a video broadcast unit for enabling an image, representative of the information, to be displayed together with a video image on a television receiver.
The users of the system may be television viewers. Thus, when data needs to be gathered from the viewers, the viewers are encouraged to call in to the recording means to record their opinions, for example, by registering a vote for marketing purposes, for political purposes, or the like.
In Australia, such telephone recording systems are correctly accessed by means of a telephone number having a prefix of 1900. When a viewer dials such a telephone number, access is gained to the recording means which may be in the form of a computer for enabling that viewer to record an opinion.
The data gathering means may be a data gathering computer to which one or more of the recording computers are connected. Thus, each recording computer may have a data gathering computer associated therewith. Instead, a plurality of recording computers may be associated with a single data gathering computer.
The data gathering computer may communicate with the receiving means via a suitable network. For example, the data gathering computer and the receiving means may be interconnected via the Internet. Where a plurality of data gathering computers is provided, each data gathering computer may communicate with the receiving means via the Internet. The receiving means may include a first server which collates the information collected from the data gathering means and formats the information in a predetermined format. The receiving means may include a second server in communication with the first server, the formatted information generated by the first server being fed to the second server and an output from the second server being connected to the image display means. The second server may, for example, be located at a television station. Thus, the second server may be operable to enable an operator to extract desired data from the information. The image display means may be a device used by the television station for displaying a particular format of data, usually written data and images, on a television screen. These images, including predetermined information obtained from the second server, may, in use, be superimposed on the video signal sent to each television receiver receiving that television station's signal. Instead, the image display means may have its signal, containing the predetermined information, injected into the video signal to be transmitted together therewith.
An operator at the television station may access the second server to select the required information to be downloaded automatically from the second server to be broadcast or disseminated to the viewers.
According to a second aspect of the invention, there is provided a method of gathering and disseminating information, the method including the steps of facilitating the recording of information by a plurality of users telephonically on a telephonically accessible recording means;
transferring the information from the recording means to a receiving means; transferring the information from the receiving means to an image display means: and displaying an image, representative of the information, generated by the image display means together with a video image on a television receiver, the steps being effected in a manner which enables the information to be displayed on the television receiver with as little delay as possible.
The method may include gathering the information from the recording means before transferring the information to the receiving means.
Further, the method may include transferring the information to the receiving means via a network.
The method may include collating the information and formatting it in a predetermined format in a first server before transferring the formatted information to the image display means.
Then, the method may include feeding the collated information to a second server from the first server before transferring the information to the image display means.
In one embodiment of the invention, the method may include superimposing a data signal, representative of the information, on a video signal received by each television receiver.
In another embodiment of the invention, the method may include injecting a data signal, representative of the information, into a video signal to be received by each television receiver.
Brief Description of the Drawing
The invention is now described by way of example with reference to the accompanying drawing which shows a block diagram of a system, in accordance with the invention, for gathering and disseminating information.
Detailed Description of the Drawing
In the drawing, reference numeral 10 generally designates a system, in accordance with the invention, for gathering and disseminating information. The system 10 includes a telephonically accessible recording computer 12 to which a plurality of telephone lines 14 is connected. If desired, the system
10 could include a number of recording computers 12. in the same or
different locations, each having telephone lines 14 connected to it. When all of the telephone lines of one computer 12 are fully engaged, incoming telephone calls can overflow to other computers 12 in the network in the same or in different locations. The recording computer 12 is connected to a data gathering computer
16. Where the system 10 includes a number of recording computers 12. each recording computer 12 may have a data gathering computer 16 associated therewith. Instead, a plurality of recording computers 12 could feed to a single data gathering computer 16. The system 10 includes a data receiving means in the form of a first computer or server 18 which, in turn, communicates with a second computer or server 21. The data gathering computer 16 or. where more than one data gathering computer 16 is provided, each data gathering computer 16, is connected to the server 18 via a network, such as the Internet, indicated schematically at 20. Likewise, the server 18 is connected to the server 21 via a network 19 which may either be the Internet or, when the servers 18 and 21 are at the same location, a local area network (LAN).
An image display means or display device 22 is connected to an output of the server 21. The system 10 in accordance with the invention, is intended for use in enabling a television station to run opinion polls, for example, for marketing or political purposes. Thus, when the need arises to gather information, television viewers are encouraged to phone in to the recording computer 12. In Australia, a telephone access system is provided whereby callers can enter data by dialling a telephone number having a prefix "1900". The recording computer 12 forms part of this telephone network.
When the caller dials the "1900" number, a prerecorded message is heard. The caller is then able to respond to the message by using the telephone keypad. It will be appreciated that, for this purpose, a "tone dialling" telephone system is required. For example, if a caller or viewer needs to respond to a survey by answering "yes" or "no", the "yes" response may be effected by dialling "1" on the telephone keypad and a "no" response may be effected by dialling "2" on the keypad. Instead, if separate "1900" numbers are provided to viewers to call for a particular response, then there will be no need to utilise the keypad on the telephone. For example, if a caller needs to respond to a survey by answering "yes" or "no", the "yes"
response may be effected by dialling a first telephone number and a "no" response may be effected by simply dialling a second, different telephone number.
The computer 12 sends information gathered from the callers or viewers to the computer 16. The computer 16 includes one or more counters which count the responses received from the computer 12. Each counter for each different response sent by the computer 12 will be incremented by one as each response is received.
As described above, the computer 16 is connected to the server 18 via the Internet. Thus, the computer 16 and server 18 each include a standard telephone dial-up modem or any other dedicated means. The connection may be an intermittent connection or , if costs allow, may be a permanent connection.
At predetermined intervals the computer 16 sends the relevant counter information to the server 18.
The server 18 may be located at the premises of the television station but need not necessarily be so. The server 18 collates and formats the information sent from each of the computers 16 as and when such information is received. As described above, the server 18 is connected to the server 21 which, conveniently, would be located at the television station. The server 21 is connected to the display device 22. If necessary, an operator of the display device 22 accesses the server 21 and extracts the required information from the server 21. By appropriate manipulation of the display device 22. the required information is automatically transmitted, as represented by signals 24, to television sets 26 of the viewers in a written or graphic format as indicated schematically at 28. A signal from the display device 22 can be superimposed on a normal video broadcast signal, can be injected into the signal or can be sent in a multiplexed manner with the video broadcast signal. It will, however, be appreciated that the display device 22 could operate automatically to broadcast the information to the television sets 26, the information being upgraded at predetermined intervals.
It will also be appreciated that other general information could be collected from callers, such as telephone numbers, postal codes, ages and sex of viewers to enable viewer demographics to be determined. This information is also entered by the keypad of the viewer's telephone, stored in
the computer 12. gathered by the computer 16 and transferred to the servers 18 and 21. Instead, if the law allows it certain of this information may be collated automatically by using Caller Line Identification (CLI).
Thus, by means of the system 10. data gathered from the viewers can be disseminated quickly and accurately to the viewers of a particular television channel. It is a particular advantage of the invention that the system allows the almost instantaneous dissemination of information after it has been gathered and collated. Thus, viewers are rapidly informed of the results of a poll or. in an on going type of poll, changes in trends, etc. It will be appreciated by persons skilled in the art that numerous variations and/or modifications may be made to the invention as shown in the specific embodiments without departing from the spirit or scope of the invention as broadly described. The present embodiments are, therefore, to be considered in all respects as illustrative and not restrictive.