WO2000060517A2 - Systeme electronique centralise de primes - Google Patents

Systeme electronique centralise de primes Download PDF

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Publication number
WO2000060517A2
WO2000060517A2 PCT/US2000/008655 US0008655W WO0060517A2 WO 2000060517 A2 WO2000060517 A2 WO 2000060517A2 US 0008655 W US0008655 W US 0008655W WO 0060517 A2 WO0060517 A2 WO 0060517A2
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Prior art keywords
consumer
incentive
incentives
retailer
central
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PCT/US2000/008655
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English (en)
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WO2000060517A8 (fr
Inventor
Christopher Mckay
Original Assignee
Christopher Mckay
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Publication date
Application filed by Christopher Mckay filed Critical Christopher Mckay
Priority to AU40600/00A priority Critical patent/AU4060000A/en
Publication of WO2000060517A2 publication Critical patent/WO2000060517A2/fr
Publication of WO2000060517A8 publication Critical patent/WO2000060517A8/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates generally to manufacturer or retailer incentives that are applied to purchases made by a consumer. More particularly, the invention is a computer-implemented electronic incentive system and method where incentive targeting, distribution, selection, storing, redemption, clearing, reimbursement, and data management take place electronically. BACKGROUND
  • Coupons are typically a printed piece of paper with information about the product, the discount value, and any restrictions (such as expiration dates or number of items eligible). Most paper coupons are distributed in newspapers or through the mail. Consumers physically 'clip' the coupons and store them for the next visit to the store. At checkout the consumer gives the coupons to the teller, who will then credit the consumer for the value of coupons for which products were purchased. The coupons are then bundled together and sent to a clearinghouse to be manually verified and counted. Once they are cleared, the manufacturer will reimburse the retailer, sometimes through a third party, for the discounts given.
  • Coupons cost issuers nearly one dollar of in-direct costs for each dollar of discount given to consumers. Because of typically low redemption rates, issuers must pay for printing and distribution of up to 50 coupons for each one that is redeemed. Furthermore, the manual clearing process is extremely inefficient and adds unnecessary expense.
  • Incentives in the form of coupons cannot be adjusted quickly in response to changing market or other business conditions that effect redemption and product sales. To be cost effective coupons must be sent out in large batches. Information on the success of a particular coupon promotion, such as redemption rates, is only available many weeks or even months after the campaign is launched since redemptions must be verified by hand-counting. Marketers and issuers cannot quickly adjust a particular coupon promotion by changing the discount amount or the expiration date, or even adjusting the number of coupons distributed. It is difficult to predict the cost of a coupon campaign and similarly difficult to estimate the number of coupons needed to generate the desired sales increase. This can lead to further problems with inventory management if the campaign is much more or less successful than expected.
  • Incentives in the form of coupons are also inflexible. Coupons are practical only with simple, straightforward money off offers. Traditional coupons don't work well with complex cross promotions - buy product A and B, and receive product C free. Traditional coupons don't allow marketers to use promotions that target inducing purchasing over more than one shopping trip (i.e. buy ten (10) units of product A over the next 4 months and receive 2 free units of product A). In addition, traditional coupons can't be varied for different customers. Incentives in the form of coupons are mostly used for supermarket products only.
  • Coupons work most effectively with products such as fast-moving-consumer-goods that are used by many people and that are purchased very frequently. Coupons are not cost-efficient for products and services that are used by only a small segment of the population or which are purchased infrequently. In addition, discount coupons are difficult to use with Internet, phone, or other 'virtual' forms of retailing. in summary, traditional coupons are extremely expensive for both manufacturers and retailers and are subject to millions of dollars of fraud annually. As a marketing tool they are ineffective, inflexible, and cannot be targeted to profit-increasing consumers.
  • Smartcards The electronic coupons might be downloaded using IC card readers linked to the consumers' PCs. At checkout the IC cards would be read by a retailer's point of sale system (POS) to access the discounts available to that consumer. The POS compares the coupons and purchases and makes the appropriate redemption immediately at checkout. Redeemed coupons would be erased from the card by the POS system.
  • POS point of sale system
  • the disadvantages include few consumers currently have IC card recorders, IC hardware installation is expensive for retailers, potential for fraud, difficult to verify and clear, discounts are stored on a single card so each family member would need a separate card, the IC cards may not work with virtual retailers, and only a limited amount of data can be gathered and accessed on the consumer's purchasing habits.
  • members of a loyalty card program access the retailer's website where they have a "frequent shopper coupon account” where they can view coupons which were electronically programmed into their frequent shopper accounts.
  • Data from the "frequent shopper coupon accounts” on the web-site is updated twice a day to each location's POS system.
  • the POS automatically checks if any coupons were held for the items that were purchased and gives the appropriate discounts.
  • the disadvantages of this system are that it is tied to one retailer so the discount is only redeemable at that one retailer, the website is retailer specific so the consumer would have to go to a different website for each retailer used. This is not a real-time system so consumers could repeat the same discount at different stores in the same day.
  • the data is downloaded periodically to each retail location instead of being accessed when needed resulting in unnecessary data transmissions.
  • the system also requires large quantities of data storage at each retailer location (not feasible for non-supermarket retailers).
  • this system allows purchasing data to be gathered from only one retailer.
  • Another system allows consumers to access individually targeted electronic coupons over the Internet using their PCs. Consumers link to a website, which offers electronic coupons that can be either printed out and physically redeemed, or sent via e- mail from the website to the retailer's computer system. Another option is to store the coupon on the user's PC for later use (printed or sent via email).
  • the disadvantages of this system include the need to store 'clipped' coupons on a particular retailer's system so that only that retailer can access and redeem the discount, coupons must be moved from the issuer to the user's PC to the retailer's system so the management of the routing, storage, redemption, and verification processes is complex, no data on customer buying habits is collected so targeting of offers to specific customers is not possible.
  • the discount issuers do not have a single simple interface for reaching each consumer. Since the electronic discounts must be stored at one particular retailer, they can only be accessed and redeemed by that one retailer. A manufacturer cannot send one incentive to a customer that is useable at any retailer that sells the manufacturer's product. The issuer might have to send each consumer a different discount for each retailer used by the consumer.
  • the incentives offered by these systems must be fairly simple since only limited data can be stored in each retailer's POS system. The decision on granting a discount must be made solely on the basis of the scanned purchases and the downloaded coupons so simple one-time money off discounts must be used. It is not possible to utilize incentives that generate customer loyalty to the product over a period of time encompassing more than one visit and/or more than one retailer. They do not allow the issuer to use incentives that will motivate the consumer to become a loyal customer of the brand over a period of time. For example, they do not allow the issuer to offer the consumer two units free if the consumer buys ten units of a product over a certain time period.
  • each coupon is transmitted periodically to each 'on-site' retailer location. Thus while it is redeemed only once, it is likely transmitted many times to many places where it isn't needed.
  • Decentralized storage also requires that each retail site have the ability to store any coupon that might be redeemed at that location. Given the potential number of consumers (each with many coupons), a large amount of data would have to be stored at each retailer. While this system might be feasible for large supermarkets with state of the art POS systems, it is not efficient for most non-supermarket retailers. Additionally, the electronic transmission of electronic coupons creates the risk of fraud and counterfeiting by both consumers and retailers.
  • the present invention which is an electronic incentive system, solves many of these problems because the system centralizes the entire process of targeting, distributing, selecting, storing, redeeming, and clearing of electronic incentives.
  • the centralized system is technologically efficient in that it uses a minimal amount of hardware, software, and transmission capabilities.
  • Centralization also allows data on all purchased products to be gathered from all retailers and service providers, not just one location or one chain. This data can be used to efficiently and effectively micro-target incentives to individual consumers. This data is also critical in being able to offer complex incentives covering multiple shopping trips and multiple retailers.
  • centralization also provides the consumer with one simple interface, rather than different electronic locations (or websites) and identification cards for different retailers or types or products.
  • the present invention centralizes the storage and redemption processes. Since the coupons are stored centrally they can be accessed and redeemed by a multitude of retailers. Consumers need only to identify themselves to access incentives on any type of product or service. Centralization also allows purchasing data to be efficiently collected from multiple retailers and easily used by manufacturers to micro-target offers.
  • retailer and service provider are used. The terms may be considered interchangeable.
  • retailer includes any retail or service provider which sells products or services electronically (for example via the Internet or telephone) or which sells products or services at a physical location.
  • links and linking indicate an electronic transmission of data, either via a direct connection, through an Internet, intranet or extranet connection, e-mail connection or other type of network connection that allows data to be transferred between computers.
  • issuer marketer, and manufacturer are used. These terms may be considered interchangeable. They refer to the entity that would make an offer available to the consumer. A retailer or service provider may issue incentives to consumers. Also it is possible that several parties would join together to offer incentives. In some cases third parties or promoters might offer incentives.
  • redeem and redemption refers to the process of verifying that the terms of an incentive were met and issuing the incentive to the consumer.
  • a redeemer may be either the central electronic incentive system, a retailer, issuer or marketer.
  • consumer and customer are used. These terms should be considered interchangeable and refer to the party which is offered incentives to purchases products and services. These terms generally refer to an individual or a group of individuals such as a family, though the consumer may also be a business entity or organization.
  • reimburse and reimbursement are used. This refers to the process of transmitting payment from the issuer to the redeemer.
  • the present invention is a computer implemented electronic incentive method in a central computer system comprising identifying a consumer to be offered incentives and making incentives for products and services electronically available to the consumer identified, allowing the consumer to select one or more incentives when the consumer links to the central computer, identifying the consumer with a selected incentive and storing the selected incentive by consumer in the central computer, electronically transmitting by the retailer a list of consumer purchases to the central computer system when a consumer makes a purchase from a retailer and comparing the list of purchases with the consumer's selected incentives. If a match is made, the incentive is applied to the purchase and is indicated as redeemed so the consumer cannot use it again. Finally, the redemptions are electronically cleared and the issuer makes reimbursement to the redeemer.
  • Identifying a consumer to be offered incentives for products and services electronically further comprises an issuer of incentives submitting criteria for consumers to be offered incentives to a targeting and distribution function, identifying the targeted consumers by the targeting and distribution function using the criteria and notifying the issuer of the targeted consumers and after the issuer approves the targeted consumers, making the incentives electronically available to the consumer.
  • Identifying the consumer with a selected incentive and storing the selected incentive by consumer comprises assigning a unique identifier to each consumer, allowing the consumer to view and select incentives, and storing the incentive and the consumer's unique identifier when the consumer selects incentives.
  • Consumers may be offered incentives based on previous purchases by the consumer and incentives previously selected by the consumer or based on a demographic or purchasing profile of the consumer.
  • Applying the incentive to the purchase comprises automatically crediting an incentive amount to the consumer by notifying the retailer of the incentive amount and the retailer pays the incentive amount to the consumer.
  • applying the incentive to the purchase comprises automatically crediting an incentive amount to the consumer by sending the incentive amount to the retailer and the retailer deducts the incentive amount from the purchase price.
  • the applying the incentive to the purchase comprises crediting the incentive amount to the consumer and sending payment to the consumer after the purchase has been made.
  • Sending payment to the consumer may comprise paying the consumer by selecting payment from the group consisting of sending a check in the incentive amount to the consumer, electronically transferring the incentive amount to the consumer's bank account and crediting the incentive amount to the consumer's credit card account.
  • sending payment to the consumer may comprise paying the consumer by selecting from the group consisting of free products, free services and entry into contests.
  • the incentive redeemer may be automatically reimbursed for the incentive amount.
  • the redeemer may be either the central electronic incentive system, a retailer, issuer or marketer.
  • the automatic reimbursement to the redeemer comprises selecting payment from the group consisting of sending a check for the incentive to the redeemer, electronically transferring the incentive amount to the redeemer's bank account, crediting the incentive amount to the redeemer's credit card account and crediting the incentive amount to purchases made by the redeemer for products and services.
  • the present invention comprises an electronic incentive system with means for making incentives available in a central incentive system located within a computer system, means for targeting incentives to specific consumers, means for allowing a consumer to connect to the central incentive system, means for if this is the first time the consumer has accessed the central incentive system, assigning an identifier to the consumer, means for based on the consumer's identifier, allowing the consumer to selectively view incentives located in the central incentive system, means for allowing the consumer to select incentives and storing the consumer identifier along with the consumer's selected incentives, means for transmitting the purchases of the consumer when the consumer makes a purchase at a retailer and gives the retailer the consumer's identifier and the retailer connects to the central incentive system and means for comparing the purchases to the stored selected incentives for the consumer and if a match is made, applying the incentive and compensating the consumer.
  • Fig. 1 shows a functional block diagram of the central electronic incentive system.
  • Fig. 2 shows a more detailed functional block diagram of a centralized electronic incentive system.
  • Fig. 3 shows a functional block diagram of an alternate embodiment of a centralized electronic incentive system.
  • Fig. 4 shows a flow diagram of an electronic incentive method.
  • Fig. 5 shows a flow diagram of a method of targeting and distributing electronic incentives in a centralized electronic incentive system.
  • Fig. 6 shows a flow diagram of a method of selecting and storing electronic incentives in a centralized electronic incentive system.
  • Fig. 7 shows a flow diagram of a method of redeeming electronic incentives in a centralized electronic incentive system.
  • Fig. 8 shows a flow diagram of an alternate method of redeeming electronic incentives in a centralized electronic incentive system.
  • Fig. 9 shows a flow diagram of a method of clearing and reimbursing electronic incentives in a centralized electronic incentive system.
  • Fig. 10 shows a flow diagram of a method of data management in a centralized electronic incentive system.
  • FIG. 1 shows a functional block diagram of the central electronic incentive system. Issuers 11 submit criteria for potential target consumers to the centralized electronic incentive system 10 located within a central computer or system of computers, which then offers electronic incentives to a consumer or group of consumers 18. A consumer 18 can access the centralized electronic incentive system 10 via a remote connection such as the Internet, Intranet, direct-dial, wireless or similar means. The consumer 18, after being assigned an identifier, selects incentives. The centralized electronic incentive system 10 then activates and stores the incentive by consumer identifier.
  • the retailer 21 connects to the centralized electronic incentive system 10 via a remote connection and sends the consumer identifier and information about the consumer's purchases. If a match is made between the consumer's purchases and electronic incentives, the electronic incentive is redeemed and the consumer receives the incentive amount at the time of purchase through the retailer.
  • the consumer 18 can receive the incentive from the centralized electronic incentive system 10 or issuer 11 , such as a rebate check or other form of compensation. The incentive is marked as redeemed by the centralized electronic incentive system 10.
  • the centralized electronic incentive system 10 collects information regarding the consumer's purchases along with the consumer's selected and unselected incentives which may then be provided to the issuer 11 to be used for targeting future incentives.
  • Fig. 2 shows a more detailed functional block diagram of a centralized electronic incentive system 10, which is located within a central computer, or system of computers. Issuers 11 submit criteria for a potential target consumer or group of consumers 12. The Targeting and Distribution System (TDS) and Data Management System 13 uses these criteria and the purchasing, demographic, and preference data stored on each consumer (or group) to identify a potential target consumer or group of consumers. The TDS notifies the issuer of the results from the search 14. The issuer may either accept the results or refine the criteria and resubmit them 12.
  • the issuer sends approval for the target consumer or group to TDS along with details of the incentives to be offered (such as product, discount amount, and the expiration dates) 15.
  • the TDS distributes 16 the incentives to the Selection and Storage System (SSS) 17 where they can be accessed by consumers 18.
  • SSS Selection and Storage System
  • a consumer may connect to the SSS using an electronic device (such as a personal computer, network computer, or telephone) via a remote connection such as the Internet, an Intranet, direct- dial, wireless or similar means 19.
  • the consumer is assigned a unique identification name or number. If the consumer already has an identification name or number, the consumer enters that identifier. The consumer can then view and select 19 incentives that were offered to him or her.
  • Selected incentives are activated and stored so that a consumer can use them. Unselected incentives remain inactive. The consumer is also be able to perform other account management activities such as viewing and/or printing lists of their redeemed, unredeemed, or partially redeemed incentives 19.
  • the consumer then makes a purchase 20 from a retailer or service provider 21.
  • the purchase may be made from a virtual retail or service provider (for example via an Internet shopping web site) or at a physical retail or service provider location.
  • the consumer provides his or her unique identifier to the retailer via a bar code, magnetic stripe, or other means which may be imprinted on a card which is readable by the retailer's Point-of-Sale (POS) system.
  • POS Point-of-Sale
  • the retailer or service provider 21 connects to the Centralized Electronic Incentive System 10 via a remote connection such as the Internet, an Intranet, direct-dial, wireless or similar means.
  • Retailer 21 sends the consumer's unique identifier along with the list of purchases 22 to the Redemption System (RS) 23.
  • the RS 23 makes a record of the consumer identifier, time, retailer location, and purchased items and prices.
  • the RS 23 also submits this information 24 to the SSS 17.
  • the SSS 17 checks for matches between the products or services purchased and the stored incentives for that consumer and returns 25 a list of verified redemptions to the RS 23.
  • the SSS 17 records each redeemed incentive as 'redeemed' so that it is no longer eligible for redemption.
  • the RS 23 sends a list and totals of verified redemptions 26 to the retailer 21.
  • the retailer 21 provides the incentive to the consumer in the form of a deduction from the bill, a cash rebate, a store credit, or other type of compensation 27.
  • the RS 23 supplies information 28 on redemptions 28 (including consumer identifier, incentive identifiers, redemption time, and redeeming retailer location) to the Clearing and Reimbursement System (CRS) 29.
  • the CRS 29 audits redemptions for fraud or errors.
  • the CRS 29 sends each issuer 30 a verified list and total of redemptions 30 made by each retailer 21.
  • the CRS 29 will also send each retailer 31 a verified list and total of redemptions 31 made for each issuer 11.
  • Each issuer 11 will reimburse each retailer 21 according to the redeemed total 32 provided by the CRS 29.
  • the SSS 17 sends data on each consumers purchases (time, retailer location, and purchased items and prices) along with information on the consumers selected and unselected incentives 33 to the TDS 13 to be used for targeting future incentives.
  • the CRS 29 sends data on redemptions 34 to the TDS 13 to be used for targeting future incentives 13.
  • the TDS 13 may provide retailers 21 with reports detailing the buying habits and/or incentive redemption habits of individual consumers or groups of consumers 35.
  • the TDS 13 may provide issuers 11 with reports detailing the success of a particular incentive campaign, or the buying habits and/or incentive redemption habits of individual consumers or groups of consumers 36.
  • Fig. 3 shows a functional block diagram of an alternate embodiment of a Centralized Electronic Incentive System 10, which is located within a central computer, or system of computers. Issuers 11 submit criteria for a potential target consumer or group of consumers 12. In an alternate embodiment, the functions of the issuer 11 may be partly or wholly conducted by or within the Centralized Electronic Incentive System (CEIS) 10. In addition, some of the functions of the CEIS 10 may be performed by the retailer 21.
  • the Targeting and Distribution System (TDS) and Data Management System 13 uses these criteria and the purchasing, demographic, and preference data stored on each consumer (or group) to identify a potential target consumer or group of consumers. The TDS 13 notifies the issuer 11 of the results from the search 14.
  • TDS Targeting and Distribution System
  • Data Management System 13 uses these criteria and the purchasing, demographic, and preference data stored on each consumer (or group) to identify a potential target consumer or group of consumers.
  • the TDS 13 notifies the issuer 11 of the results from the search 14.
  • the issuer 11 may either accept the results or refine the criteria and resubmit them 12. Once an acceptable consumer or group of consumers is identified, the issuer 11 sends approval for the target consumer or group to TDS 13 along with details of the incentives to be offered (such as product, discount amount, and the expiration dates) 15.
  • the TDS distributes 16 the incentives to the Selection and Storage System (SSS) 17 where they can be accessed by consumers 18.
  • SSS Selection and Storage System
  • a consumer may connect to the SSS 17 using an electronic device (such as a personal computer, network computer, or telephone) via a remote connection such as the Internet, an Intranet, direct-dial, wireless or similar means 19.
  • the consumer is assigned a unique identification name or number. If the consumer already has an identification name or number, the consumer enters that identifier.
  • the consumer can then view and select 19 incentives that were offered to him or her. Selected incentives are activated and stored so that a consumer can use them. Unselected incentives remain inactive. The consumer will also be able to perform other account management activities such as viewing and/or printing lists of their redeemed, unredeemed, or partially redeemed incentives 19.
  • the consumer then makes a purchase 20 from a retailer or service provider 21. The purchase may be made from a virtual retail or service provider (for example via an Internet shopping web site) or at a physical retail or service provider location. The consumer provides his or her unique identifier to the retailer via a bar code, magnetic stripe, or other means which may be imprinted on a card which is readable by the retailer's Point-of-Sale (POS) system.
  • POS Point-of-Sale
  • the retailer or service provider 21 connects to the Centralized Electronic Incentive System 10 via a remote connection such as the Internet, an Intranet, direct-dial, wireless or similar means.
  • Retailer 21 sends the consumer's unique identifier along with the list of purchases 22 to the Redemption System (RS) 23.
  • the RS 23 makes a record of the consumer identifier, time, retailer location, and purchased items and prices.
  • the RS 23 also submits this information 24 to the SSS 17.
  • the SSS 17 checks for matches between the products or services purchased and the stored incentives for that consumer and returns a list of verified redemptions 25 to the RS 23.
  • the SSS 17 records each redeemed incentive as 'redeemed' so that it is no longer eligible for redemption.
  • the RS 23 provides the incentive to the consumer in the form of a cash payment, credit to credit card bill, free products, entry into sweepstakes, or other form of compensation 26.
  • the RS 23 supplies information on redemptions 27 (including consumer identifier, incentive identifiers, redemption time, and redeeming retailer location) to the Clearing and Reimbursement System (CRS) 29.
  • the CRS 29 audits redemptions for fraud or errors.
  • the CRS 29 sends each issuer 11 a verified list and total of redemptions made 129.
  • Each issuer 11 will reimburse 30 the Centralized Electronic Incentive System 10 according to the redeemed total provided by the CRS 29.
  • the SSS 17 sends data on each consumer's purchases (time, retailer location, and purchased items and prices) along with information on the consumer's selected and unselected incentives to the TDS 13 to be used for targeting future incentives 31.
  • the CRS sends data on redemptions to the TDS 13 to be used for targeting future incentives 32.
  • the TDS 13 may provide retailers 21 with reports detailing the buying habits and/or incentive redemption habits of individual consumers or groups of consumers 33.
  • the TDS 13 may provide issuers with reports detailing the success of a particular incentive campaign, or the buying habits and/or incentive redemption habits of individual consumers or groups of consumers 34.
  • Fig. 4 shows a flow diagram of a Centralized Electronic Incentive Method 300. Issuers (such as manufacturers, retailers, and service providers) target incentives to individual consumers or groups of consumers 301 based on the consumer or group buying habits or other profiling information. The targeting and distribution process is described in further detail in Fig. 5.
  • the consumer connects to the central electronic incentive system via an Internet, Intranet, direct dial-up, wireless or other type of remote connection 302. If the consumer is already registered 303 to use the system, the consumer identifies himself or herself 304. If the consumer is not already registered, he or she may then do so (by entering additional profile information such as name, address of residence, etc.) and be assigned an identifying name or number 305.
  • the central electronic incentive system may not require the consumer to give profile information.
  • the consumer may then view and select incentives that have been offered to that consumer 306.
  • the central electronic incentive system stores the consumer's identifying name or number and the consumer's incentive selections 307. In a preferred embodiment, this information is stored in a virtual incentive page or box that organizes the information by consumer.
  • the consumer may view and/or print a list of the incentives, along with other information such as the length of time for which the incentive is valid and the places the incentive is valid 308.
  • the consumer may also view and/or print the total amount of incentives already received.
  • the consumer may be able to download and or view either a summary or complete list of purchases for budgeting purposes.
  • the list of purchased items can be used to predict shopping needs and can help facilitate automatic preparation of shopping lists to be used for electronic ordering of products.
  • the Selection and Storage Process is described in further detail in Fig. 6.
  • the consumer visits the retailer or service provider, either physically or electronically and makes a purchase 309. Purchases are typically priced and recorded by the retailer using a POS system, which includes a scanner for reading each product's Universal Product Code (UPC).
  • UPC Universal Product Code
  • the consumer gives the retailer or service provider his or her consumer electronic incentive identifying number 310.
  • the retailer or service provider connects to the central electronic incentive system computer and sends a list of consumer purchases to the central electronic incentive system 311. In a preferred embodiment, this is accomplished in real-time or close to real-time while the consumer is completing the transaction (described in detail in Fig.
  • the central electronic incentive system compares consumer purchases to consumer incentive selections 312. If the redemption is to be completed by the retailer 313, a list and total of verified incentives is sent to the retailer 314 (described in detail in Fig. 7).
  • the retailer compensates the consumer via credit to bill, cash rebate, free products or similar compensation 316. In a preferred embodiment the retailer will compensate the consumer immediately at checkout.
  • the retailer and issuer will both be notified of the verified and audited redemption or group of redemptions 317.
  • the issuer will reimburse the retailer based on the verified and audited amount provided by the CEIS 318.
  • the issuer may complete it 315.
  • the list of verified redemption will be sent to the issuer 321.
  • the issuers will complete the redemption by compensating the consumer for the incentive 322. If the redemption is not to be completed by the retailer or the issuer it may be completed by the CEIS. In this event, the CEIS will directly compensate the consumer for the redemption via cash check or electronic transfer, credit to a credit card account, or similar compensation 323. In another embodiment the consumer may compensated via a third party such a bank, credit card company, or airline frequent flyer program.
  • the issuer will be notified of the verified and audited redemptions 324.
  • the issuer will reimburse the CEIS or other third party redeemer for the compensation provided to consumers for the issuer's incentives 325. Finally, in all embodiments the CEIS will prepare and distribute to issuers, retailers, and third party marketers a variety of marketing reports and data derived from the selection, redemption, and purchasing data collected for each consumer during the process 326. This information may be used to target future incentives and for other marketing purposes.
  • Fig. 5 shows a flow diagram of the process for targeting and distributing incentives 400 within the Centralized Electronic Incentive System.
  • 401 targeting criteria are transmitted to the Targeting and Distribution System (TDS).
  • TDS Targeting and Distribution System
  • the incentive issuer identified these criteria in order to identify target customers to be offered incentives. For example, the issuer could request that the system identify customers in a certain geographical area who have purchased each of two competing products, but not the issuer's product, within the last month.
  • the TDS will process 402 the request using the criteria and the stored data on customer purchases, incentive usage, expressed preferences, and demographic profiles.
  • the TDS will store data on each participating consumer including purchase history (including items purchased, time/date, location, price, etc.), incentive history (number of currently eligible incentives, % of incentives redeemed, etc.), demographic profile (age, gender, family size, income, zip code, etc.), and expressed purchasing preferences (favorite brands, products, type of incentives, etc.).
  • purchase history including items purchased, time/date, location, price, etc.
  • incentive history number of currently eligible incentives, % of incentives redeemed, etc.
  • demographic profile age, gender, family size, income, zip code, etc.
  • expressed purchasing preferences expressed brands, products, type of incentives, etc.
  • This summarized preliminary information will include data such as number of target consumers and breakdowns by purchasing history, incentive history, demographics, and expressed preferences. To ensure privacy of the consumer it may not include name, address, phone numbers, email addresses or any other means of identifying specific consumers.
  • the issuer will then notify the issuer as to whether the preliminary target group is approved 404. If the group is not approved, the issuer resubmits 401 different criteria to increase, decrease, or change the composition of the preliminary target group. Once a target individual or group of individuals is approved, the issuer will transmit details of the incentive campaign to the TDS 405. These details would include the incentive value and requirements: UPC code(s) for the product(s), quantity of products (min/max), expiration dates, valid locations, and miscellaneous restrictions.
  • the incentive details could be varied or adjusted for each consumer. For example, each consumer might receive a different expiration date for the incentive, based on a mathematical equation of the consumer's purchasing frequency over the last year and number of total shopping trips in the last 6 months. The value of the incentive (and any other terms) might be similarly tailored.
  • the Distribution System would then prepare the incentives to be offered by linking the incentive details with each consumer's identifier 406.
  • Each incentive would include some or all of the following data: customer id number, incentive requirements, incentive value, activated/inactive (has the consumer selected this incentive), length of time to display before the incentive is removed (how much time does the consumer have to activate the incentive), number of times the consumer has viewed an inactive incentive without activating it (can be updated by system), record of requirements partially met to date: accumulated purchases towards the incentive to date, including info on each of the past purchases (can be updated by system).
  • each incentive might also be given a unique incentive identifier for tracking, redemption, or clearing purposes. The incentives are then distributed to the Selection and
  • the TDS gathers data from the SSS and CRS and prepares reports for issuers on the results of each incentive campaign 408. For example, the TDS may track and record results such as redemption rates, usage areas, selection rates, sales increases/rates among incentivized customers vs. non-incentivized customers, etc.
  • TDS also updates its data on consumer's purchasing history, incentive history, preferences, and demographics with data from the SSS and CRS 409.
  • the Clearing and Reimbursement System provides data on each consumer's purchases (customer's number, products, price, date and time, and location) to the TDS.
  • the TDS may use the updated data to prepare reports for issuers, retailers, and/or third- party marketers on purchasing trends, incentive usage, price trends, market shares, etc.
  • the TDS will present the results of the campaign to the issuer 410. These results may be in either raw data or processed reports.
  • the issuer will then review the results of the incentive campaign and make adjustments such as sending out more incentives, increasing the value, or shortening the expiration period 411.
  • Fig. 6 shows a flow diagram of the Selection and Storage Process of the
  • Centralized Electronic Incentive Method 500 Consumer connects to CEIS via a network connection such as Internet, Intranet, direct dial-up, wireless, coaxial cable, etc. 501.
  • a network connection such as Internet, Intranet, direct dial-up, wireless, coaxial cable, etc.
  • the consumer will use an electronic device such a personal computer or network computer, though other electronic devices such as personal digital assistants (PDAs), pagers, mobile or wired telephones, television based web browsers (such as WebTV), or similar devices may be used.
  • PDAs personal digital assistants
  • pagers pagers
  • mobile or wired telephones such as WebTV
  • WebTV television based web browsers
  • the consumer may sign-in by entering their consumer identifier (name or number) and a PIN code 503.
  • the consumer can then access their "account home page" from where they can perform a variety of account management functions 504.
  • the consumer may have the option to update their demographic and preference profiles 505.
  • the consumer will also be able to view a list of all active incentives 506. These lists may be sorted or searched by category, product group, brand name, etc. These lists and other account information may be viewed online and may also be printed, sent via email, or stored electronically by the consumer's electronic device.
  • the consumer will also be able to view a list and total of incentives redeemed to date 507. In the embodiment when the retailer is not redeeming the incentives, the consumer may also be able to signal when and where the redemptions should be paid.
  • the consumer will also be able to view a list or various summary breakdowns of their purchasing history 508.
  • the consumer may also choose to view offered, but not yet selected, incentives 509.
  • New incentives can be viewed and selected as a list or singly. They may be viewed by category (food, restaurants, automotive, etc.) or searched by name of issuer (such as the manufacturer of the product), or product type (soft drinks, hamburgers, oil changes, etc.). After viewing each incentive or group of incentives, the consumer will have the option of selecting the incentive 510. The action required for selection will vary depending on the device used to view the incentives: for PCs the consumer will click on a 'clip' icon, for telephones the consumer may enter a number into the keypad, or television a key on a remote control may be pushed.
  • the issuer may be given a short amount of time to display an advertisement or product information 511 while the incentive is stored 512. This may take the form of a banner, streaming video, an applet, or similar means of displaying a short advertisement. Links may also be provided to issuer or product information.
  • Each active incentive consists of a variety of data such as the consumer's unique identification name or number, the incentive's unique identifier, the time and date of activation, the incentive's requirements (product's unique identifier, amount of incentive, expiration date, special restrictions, etc.), and a updateable record of partial fulfillment of the incentive.
  • the incentives (selected, not-yet-viewed, and viewed but not yet selected) will be stored on a database that can be sorted by any of these data fields.
  • the system is able to quickly sort the incentives by customer to be able to quickly provide account information to a consumer and to be able to provide incentive information for the redemption process.
  • the database may be organized around consumer 'incentive boxes', which meet these two requirements in a time efficient manner, and in a way that minimizes data processing needs. After the lncentive(s) is stored the consumer returns to the list of offered incentives 509.
  • the consumer may signal the system to 'throw away' a single incentive or group of incentives, in which case the advertisement will not be displayed, and the incentive will not be made available for the consumer 513.
  • Incentives, which are thrown-away, are recorded as 'discarded' and cannot be viewed, selected, or redeemed by the consumer 514. If the incentive is not selected or thrown away, it may be ignored in which case the consumer may view and select it at a later time 515.
  • Issuers may have the option of revoking any incentive at any time before it has been selected. For example, issuers may instruct the system to automatically revoke all non-selected incentives once selection or redemption reaches a certain number.
  • the consumer After either discarding or ignoring an incentive, the consumer returns to the list of offered incentives 509. After selecting new incentives (or performing other account functions) the consumer may return to the account home page and select other account functions 504. Finally, the consumer will log-off and disconnect 516. If the consumer was not already registered upon connecting 502, he or she can then register
  • proprietary cards imprinted with inactive customer identification numbers may be distributed via direct mail, magazine inserts, store displays, etc.
  • existing cards with unique identifiers such as driver's licenses frequent shopper cards, frequent flyer card, or credit cards might be used in place of proprietary cards.
  • the system might utilize voice recognition, fingerprint recognition, or retina scanning equipment, or other identification devices that do not require a card or other physical record of the unique identifier. If the consumer has an inactive unique identifier (account number) 518, he or she may activate it by providing the unique customer identification name or number imprinted on the card to the SSS 519.
  • the customer would then provide their name, address (email and physical), phone number, demographic data, and preferences to complete activation 520.
  • the customer might also select and enter a PIN number to ensure secure access to their account 521.
  • the customer could the access incentives and redeem incentives normally 503. If the consumer does not have an inactive identifier 518, he or she may access the CEIS and activate an account by entering the requested information 522.
  • the customer might also select and enter a PIN number to ensure secure access to their account 523.
  • the consumer would be given their unique identifier, which they might be able to print out as a bar-coded card (for either temporary or permanent use) via their home printer 524. A permanent card might be mailed later 525.
  • Fig. 7 shows a flow diagram of the Redemption Process 600 of the Centralized
  • the consumer visits a retailer and selects goods or services to be purchased 601.
  • the retailer's POS system identifies and records the goods and services by unique identifiers such as UPC or other identification system 602.
  • the POS system may use bar code scanner or similar data input device to read the products' or services' identifiers.
  • the customer provides their unique identifier to the retailer's POS system 603.
  • the POS system will read a bar code or magnetic strip on a card.
  • the card may be proprietary or it may be the same card used for driver's license, credit card, frequent flyer card, or similar.
  • the customer may be identified before the products or services are entered in to the POS system.
  • the POS system will then transmit a batch of data to the CEIS using dial-up connection, Internet, Intranet, wireless, or other form of remote connection 604.
  • This batch of data will include the customer's unique identifier, a list of each product or service (using unique identifiers), the time, date, and location of the purchase, and the price of each item.
  • the data will be routed to the Redemption System, which will make a record of the data and then submit it to the Selection and Storage System 605.
  • the SSS will compare the customer's purchases with their active incentives and identify the incentives for which all requirements have been met 606.
  • the SSS will electronically mark each incentive for which all requirements have been met as 'redeemed' so that it cannot be used again 607.
  • the SSS may also update the partial fulfillment record of incentives for which the requirements are designed to be fulfilled over a period of time.
  • the SSS will then make a record of the list and total of fulfilled incentives and then transmits it to the RS 608.
  • the RS will make a record of the list and total of fulfilled incentives and then forward part or all of the list and/or total to the retailer 609. In the preferred embodiment this entire process will be completed within a matter of seconds. In another embodiment this process will be conducted in an online, rather than batch process. In the online embodiment each item's identifier will be transmitted to the CEIS as it is scanned by the POS system, and fulfilled incentives will be transmitted back as they are identified.
  • the retailer's POS may print or display this information for the consumer, and then compensate the consumer for the fulfilled incentives 610.
  • This compensation may be in the form of a credit applied to the consumer's purchases, a cash rebate, free products, retailer money, or similar compensation.
  • Fig. 8 shows a flow diagram of an alternate embodiment of the Redemption Process 700 of the Centralized Electronic Incentive Method. This process is similar to the one in Fig. 7, except that compensation for fulfilled incentives is provided at a later time, rather than at the time of sale.
  • the consumer visits a retailer and selects goods or services to be purchased 701.
  • the retailer's POS system identifies and records the goods and services by unique identifiers such as UPC or other identification system 702.
  • the POS system may use bar code scanner or similar data input device to read the products' or services' identifiers.
  • the customer provides their unique identifier to the retailer's POS system 703. In the preferred embodiment the POS system will read a bar code or magnetic strip on a card.
  • the card may be proprietary or it may be the same card used for driver's license, credit card, frequent flyer card, or similar.
  • the customer may be identified before the products or services are entered in to the POS system.
  • the POS system will record a batch of data including the customer's unique identifier, a list of each product or service (using unique identifiers), the time, date, and location of the purchase, and the price of each item 704.
  • This batch of data will be transmitted to the CEIS using dial-up connection, Internet, Intranet, wireless, or other form of remote connection 705. This data transmission may be transmitted immediately after it is recorded, or it may be transmitted at a later time.
  • the data will be routed to the Redemption System, which will make a record of the data and then submit it to the Selection and Storage System 706.
  • the SSS will compare the customer's purchases with their active incentives and identify the incentives for which all requirements have been met 707.
  • the SSS will electronically mark each incentive for which all requirements have been met as 'redeemed' so that it cannot be used again 708.
  • the SSS may also update the partial fulfillment record of incentives for which the requirements are designed to be fulfilled over a period of time.
  • the SSS will then make a record of the list and total of fulfilled incentives and then transmits it to the RS 709.
  • the RS will then compensate the consumer for the fulfilled incentives 710.
  • This compensation may be in the form of a credit to a credit card account, a cash payment via check or bank transfer, free products, entry into prize giveaways, or similar compensation.
  • the RS may send a list and/or totals of fulfilled incentives to the issuer, retailer, or a third party (such as a credit card company, bank, or airline) which will compensate the consumer after the purchase has been made.
  • Fig. 9 shows a flow diagram of the Clearing and Reimbursement Process 800 of the Centralized Electronic Incentive Method.
  • the RS will send data (including customer identifier, incentives redeemed, ail purchases, location, time/date, etc.) on each redemption to the CRS 801.
  • the CRS will audit and verify each redemption or group of redemptions 802. If retailers 803 made the redemptions, the CRS will provide each issuer with a list of redeemed incentives and a total redeemed by each retailer 804.
  • the CRS will then provide each retailer with a list of redemptions and a total redeemed for each issuer 805.
  • the issuer may then reimburse each retailer directly for the redeemed incentives 806.
  • the CEIS may act as an intermediary by receiving payment from the issuers and paying the retailers. If the CEIS or a third party rather than the retailers carried out the redemption, the CRS will provide each issuer with a list of redeemed incentives and a total redeemed 807. The issuer will then reimburse the CEIS or third party 808. In all of these embodiments the reimbursement can be conducted via check, electronic transfer, crediting to a supplier account, crediting to a credit account, etc. If desired, the reimbursement in all of these embodiments may be carried out automatically and either before or immediately after the redemption is made.
  • Fig. 10 shows a flow diagram the Data Management process 900 of the Centralized Electronic Incentive Method.
  • the SSS updates the TDS with data on incentives, system usage, and customer demographics and preferences 901.
  • Incentive data will include lists of activated incentives, expired incentives, not yet viewed incentives, throw-away incentives, viewed but not selected incentives, and partially fulfilled incentives.
  • System usage data will include time and date of visits to the CEIS by each customer. Demographic data will include name(s), age(s), address, email address, phone number, gender, family size, income, sending by category, zip code, own/lease residence, etc. Preference data will include favorite brands, products, type of incentives, etc.
  • the CRS will update the TDS with data on ail each consumer's redemptions and purchases 902.
  • Redemption data will include each consumer's identifier along with a list of redeemed incentives (including unique incentive identifiers, incentive details, etc.) and the time, date and location of redemptions.
  • the purchase data will include each consumer's identifier, time/date of purchase, location of purchase (retailer unique identifier), a list of product or services purchases (using product identifiers), and prices for each product.
  • This data may be updated to the TDS either in real-time or periodically.
  • the updated TDS can then prepare and deliver reports and/or raw data for retailers on incentive usage and consumer buying patterns 903.
  • the updated TDS can also prepare and deliver reports and/or raw data for issuers on incentive usage and consumer buying patterns 904. These reports will allow issuers to track the progress of their incentive campaign and make adjustments.
  • the TDS will be prepared to receive new criteria to re-target or adjust existing incentive campaigns or to initiate new campaigns 905.

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Abstract

La présente invention concerne un système et un procédé électronique de primes informatisé pour lequel le ciblage, la distribution, la sélection, la mémorisation, l'échange, la compensation, le remboursement et la gestion des données se fait électroniquement. Le système met les primes à disposition dans un système central de primes situé dans un système informatique, cible les primes sur des consommateurs ou groupes de consommateurs spécifiques, permet aux consommateurs de sélectionner les primes et mémorise les noms ou numéros identifiant les consommateurs en regard des primes sélectionnées par les consommateurs, transmet les achats des consommateurs lorsque le consommateur fait un achat auprès d'un détaillant, et donne au détaillant l'identification du consommateur, à la suite de quoi le détaillant se connecte au système central de primes et compare les achats aux primes sélectionnées mémorisées pour le consommateur. En cas de concordance, il y a application de la prime, et compensation automatique du consommateur. Le système prévoit également le remboursement automatique du détaillant. En outre, les données d'achat et d'échange de primes du consommateur sont gardées en mémoire et utilisées pour le ciblage de primes futures à destination du consommateur ou d'un groupe auquel appartient le consommateur.
PCT/US2000/008655 1999-04-02 2000-03-31 Systeme electronique centralise de primes WO2000060517A2 (fr)

Priority Applications (1)

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AU40600/00A AU4060000A (en) 1999-04-02 2000-03-31 Centralized electronic incentive system

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US28552599A 1999-04-02 1999-04-02
US09/285,525 1999-04-02

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US10943253B1 (en) * 2012-09-18 2021-03-09 Groupon, Inc. Consumer cross-category deal diversity
US11010785B2 (en) 2012-12-22 2021-05-18 Quotient Technology Inc. Automatic recommendation of digital offers to an offer provider based on historical transaction data

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Cited By (22)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6993781B2 (en) * 1997-07-18 2006-01-31 Sony Corporation Control device, control method, electric apparatus, control method of an electric apparatus, electric apparatus system, control method of an electric apparatus system, and transmission medium
US6374228B1 (en) * 1999-11-10 2002-04-16 Robert Litwin Rebate advertising system in use with moving objects
US7904334B2 (en) 1999-12-15 2011-03-08 Mount Hamilton Partners, Llc System and method for reducing excess capacity for restaurants and other industries during off-peak or other times
US8620741B2 (en) 1999-12-15 2013-12-31 Dazhi Chen System and method for reducing excess capacity for restaurants and other industries during off-peak or other times
US6741969B1 (en) * 1999-12-15 2004-05-25 Murray Huneke System and method for reducing excess capacity for restaurants and other industries during off-peak or other times
WO2002035487A2 (fr) * 2000-10-27 2002-05-02 Icom Mobile Limited Procede et systeme de paiement a distance
WO2002035487A3 (fr) * 2000-10-27 2004-04-01 Icom Mobile Ltd Procede et systeme de paiement a distance
US7359866B2 (en) 2000-12-20 2008-04-15 Maximiles Systems and methods for promoting customer loyalty on the Internet
AU752216B1 (en) * 2001-03-21 2002-09-12 Damien Jeffrey Lugg A method to influence consumer purchasing decision making
AU742738B3 (en) * 2001-03-21 2002-01-10 Damien Jeffrey Lugg A method to influence consumer purchasing decision making
AU752216C (en) * 2001-03-21 2003-05-22 Damien Jeffrey Lugg A method to influence consumer purchasing decision making
WO2002087195A3 (fr) * 2001-04-20 2003-02-20 Thierry Saint-Luc Procede d'attribution de primes a l'achat sous forme d'unites telephoniques gratuites
FR2823885A1 (fr) * 2001-04-20 2002-10-25 Luc Thierry Saint Procede d'attribution de primes a l'achat sous forme d'unites telephoniques gratuites
US9143249B2 (en) 2002-12-23 2015-09-22 Coupons.Com Incorporated Method and system for digital coupons distributed via a television program
US10528952B2 (en) 2004-05-28 2020-01-07 TransX Systems, Inc. Service provider system and method for marketing programs
US10535070B2 (en) 2004-05-28 2020-01-14 TransX Systems, Inc. Service provider system and method for marketing programs
US8856117B2 (en) 2004-10-29 2014-10-07 Opentable, Inc. System and method of accelerating response time to inquiries regarding inventory information in a network
US10796347B2 (en) 2007-01-18 2020-10-06 Quotient Technology Inc. System and method for controlling distribution of electronic coupons
US10346865B2 (en) 2011-12-20 2019-07-09 Quotient Technology Inc. Check-out based distribution and redemption of digital promotions
US10943253B1 (en) * 2012-09-18 2021-03-09 Groupon, Inc. Consumer cross-category deal diversity
US11010785B2 (en) 2012-12-22 2021-05-18 Quotient Technology Inc. Automatic recommendation of digital offers to an offer provider based on historical transaction data
US11403665B2 (en) 2012-12-22 2022-08-02 Quotient Technology Inc. Automatic recommendation of offer parameters to an offer provider based on historical transaction data

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