WO2000058878A8 - Evolving advertisements via an evolutionary algorithm - Google Patents

Evolving advertisements via an evolutionary algorithm

Info

Publication number
WO2000058878A8
WO2000058878A8 PCT/EP2000/002596 EP0002596W WO0058878A8 WO 2000058878 A8 WO2000058878 A8 WO 2000058878A8 EP 0002596 W EP0002596 W EP 0002596W WO 0058878 A8 WO0058878 A8 WO 0058878A8
Authority
WO
WIPO (PCT)
Prior art keywords
population
useful effect
advertisements
better
parents
Prior art date
Application number
PCT/EP2000/002596
Other languages
French (fr)
Other versions
WO2000058878A2 (en
Inventor
James D Schaffer
Original Assignee
Koninkl Philips Electronics Nv
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Koninkl Philips Electronics Nv filed Critical Koninkl Philips Electronics Nv
Priority to KR1020007013341A priority Critical patent/KR20010052410A/en
Priority to JP2000608301A priority patent/JP2003529116A/en
Priority to EP00920561A priority patent/EP1183630A2/en
Priority to BR0005552-2A priority patent/BR0005552A/en
Publication of WO2000058878A2 publication Critical patent/WO2000058878A2/en
Publication of WO2000058878A8 publication Critical patent/WO2000058878A8/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Engineering & Computer Science (AREA)
  • General Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • Marketing (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • User Interface Of Digital Computer (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

L'invention concerne un algorithme évolutif utilisé pour agir sur des essais dirigés ou sur une recherche d'erreur relatifs à des caractéristiques de variantes de publicités. On fournit la population initiale de publicités échantillon et les caractéristiques de chaque publicité sont codées comme un ensemble de gènes associés à chaque membre de cette population. On interprète l'effet utile de chaque membre en utilisant par exemple le nombre de fois où un internaute clique sur chaque publicité. Les membres de cette population génèrent une pluralité de descendants de ces publicités qui héritent de caractéristiques de leurs parents. Les membres de la population qui présentent un effet utile meilleur que celui des autres sont sélectionnés de façon préférentielle pour la génération suivante. Par une sélection préférentielle continue de parents présentant un meilleur effet utile que celui des autres, la chance de générer une descendance présentant un meilleur effet utile augmente. La propagation de caractéristiques particulières ou de combinaisons de caractéristiques dans ce processus évolutif permet d'indiquer et de vérifier celles des caractéristiques de publicité qui donnent des résultats efficaces.The invention relates to an evolving algorithm used to act on directed tests or on an error search relating to characteristics of variant advertisements. The initial population of sample advertisements is provided and the characteristics of each advertisement are coded as a set of genes associated with each member of that population. We interpret the useful effect of each member using for example the number of times a user clicks on each advertisement. The members of this population generate a plurality of descendants of these advertisements which inherit characteristics from their parents. The members of the population which present a useful effect better than that of the others are selected preferentially for the next generation. By a continuous preferential selection of parents having a better useful effect than that of the others, the chance of generating offspring presenting a better useful effect increases. The propagation of particular characteristics or combinations of characteristics in this evolutionary process makes it possible to indicate and verify those of advertising characteristics which give effective results.

PCT/EP2000/002596 1999-03-26 2000-03-22 Evolving advertisements via an evolutionary algorithm WO2000058878A2 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
KR1020007013341A KR20010052410A (en) 1999-03-26 2000-03-22 Evolving advertisements via an evolutionary algorithm
JP2000608301A JP2003529116A (en) 1999-03-26 2000-03-22 Ad evolution with evolution algorithms
EP00920561A EP1183630A2 (en) 1999-03-26 2000-03-22 Evolving advertisements via an evolutionary algorithm
BR0005552-2A BR0005552A (en) 1999-03-26 2000-03-22 Process to develop a preferred ad population, computer program to develop a preferred ad population, and an evolutionary ad system

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US27765099A 1999-03-26 1999-03-26
US09/277,650 1999-03-26

Publications (2)

Publication Number Publication Date
WO2000058878A2 WO2000058878A2 (en) 2000-10-05
WO2000058878A8 true WO2000058878A8 (en) 2001-11-15

Family

ID=23061802

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/EP2000/002596 WO2000058878A2 (en) 1999-03-26 2000-03-22 Evolving advertisements via an evolutionary algorithm

Country Status (6)

Country Link
EP (1) EP1183630A2 (en)
JP (1) JP2003529116A (en)
KR (1) KR20010052410A (en)
CN (1) CN1378672A (en)
BR (1) BR0005552A (en)
WO (1) WO2000058878A2 (en)

Families Citing this family (12)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2377773A (en) * 2001-03-21 2003-01-22 Thomas Francis Kennett Using an algorithm to optimise advertisements and web pages
CN100373942C (en) * 2004-06-25 2008-03-05 中国科学院软件研究所 Thin terminal oriented multi-video stream display method and system
US20070156382A1 (en) * 2005-12-29 2007-07-05 Graham James L Ii Systems and methods for designing experiments
KR100892847B1 (en) * 2007-05-29 2009-04-10 엔에이치엔(주) Method and system supporting public opinion according to advertisement performance
CA2692405A1 (en) 2007-07-03 2009-01-08 3M Innovative Properties Company System and method for generating time-slot samples to which content may be assigned for measuring effects of the assigned content
KR101669384B1 (en) 2007-07-03 2016-10-25 쓰리엠 이노베이티브 프로퍼티즈 컴파니 System and method for assigning pieces of content to time-slots samples for measuring effects of the assigned content
AU2010203781B9 (en) 2009-01-07 2013-12-05 3M Innovative Properties Company System and method for concurrently conducting cause-and-effect experiments on content effectiveness and adjusting content distribution to optimize business objectives
JP2010250827A (en) * 2009-04-16 2010-11-04 Accenture Global Services Gmbh Touchpoint customization system
JP5887816B2 (en) * 2011-10-11 2016-03-16 凸版印刷株式会社 ADVERTISEMENT EFFECT MEASUREMENT DEVICE, ADVERTISEMENT EFFECT MEASUREMENT METHOD, AND COMPUTER PROGRAM
SG11201805794XA (en) * 2016-01-05 2018-08-30 Sentient Tech Barbados Limited Webinterface generation and testing using artificial neural networks
US11574201B2 (en) 2018-02-06 2023-02-07 Cognizant Technology Solutions U.S. Corporation Enhancing evolutionary optimization in uncertain environments by allocating evaluations via multi-armed bandit algorithms
CN109583952B (en) * 2018-11-28 2022-03-22 深圳前海微众银行股份有限公司 Advertisement case processing method, device, equipment and computer readable storage medium

Also Published As

Publication number Publication date
WO2000058878A2 (en) 2000-10-05
KR20010052410A (en) 2001-06-25
EP1183630A2 (en) 2002-03-06
JP2003529116A (en) 2003-09-30
CN1378672A (en) 2002-11-06
BR0005552A (en) 2001-01-30

Similar Documents

Publication Publication Date Title
WO2000058878A8 (en) Evolving advertisements via an evolutionary algorithm
Eisenberg et al. The ecology of Eden
King et al. Reggae, Rastafari, and the rhetoric of social control
Flessa et al. Extinction is here to stay
Lammers An oceanside field experiment on background music effects on the restaurant tab
Freedman Easing the Teasing [R]: Helping Your Child Cope with Name-Calling, Ridicule, and Verbal Bullying.
Welbourn Rapid rural appraisal, gender and health–alternative ways of listening to needs
Ray Marching to the Beat of Their Own Drum! A Profile of Home Education Research.
Davis The applicability of phonic generalizations to selected spelling programs
Kuhns et al. Knowledge of and attitudes about utility pruning and how education can help
Freidberg Preface-biotaxonomy and Tephritoidea
Qassem the Arab story of the destruction of the Ancient Library of Alexandria
Agwu Strategic planning in higher education: A study of application in Arkansas senior colleges and universities.
OA MARKETING CHALLENGES OF THE LEGAL AND CULTURAL ENVIRONMENT OF THE CANADIAN CANNABIS INDUSTRY
Levy Sponsorship: What's in it for You?
Barnes Intelligent design: the new creationism
Sibley et al. What's wrong with migration studies?
Nemeth Prolegomenon to a geographic study on the subjective quality of inner-city space
Martin Observations key to understanding solar cycles: a review
Tedeschi Counselor and client variables and ratings of counselors by Chinese international students.
Acosta-Hughes Herakles im griechischen Epos: Studien zur Narrativität und Poetizität eines Helden by Silvio Bär
Singh Fringe maths
Lind Believing without belonging?
Waters LIBRARY MISSION STATEMENTS
Décamps The ecology of adaptive radiation twenty years after

Legal Events

Date Code Title Description
WWE Wipo information: entry into national phase

Ref document number: 00800911.2

Country of ref document: CN

AK Designated states

Kind code of ref document: A2

Designated state(s): BR CN JP KR

AL Designated countries for regional patents

Kind code of ref document: A2

Designated state(s): AT BE CH CY DE DK ES FI FR GB GR IE IT LU MC NL PT SE

WWE Wipo information: entry into national phase

Ref document number: 2000920561

Country of ref document: EP

WWE Wipo information: entry into national phase

Ref document number: 1020007013341

Country of ref document: KR

121 Ep: the epo has been informed by wipo that ep was designated in this application
WWP Wipo information: published in national office

Ref document number: 1020007013341

Country of ref document: KR

AK Designated states

Kind code of ref document: C1

Designated state(s): BR CN JP KR

AL Designated countries for regional patents

Kind code of ref document: C1

Designated state(s): AT BE CH CY DE DK ES FI FR GB GR IE IT LU MC NL PT SE

D17 Declaration under article 17(2)a
WWP Wipo information: published in national office

Ref document number: 2000920561

Country of ref document: EP

WWW Wipo information: withdrawn in national office

Ref document number: 2000920561

Country of ref document: EP

WWW Wipo information: withdrawn in national office

Ref document number: 1020007013341

Country of ref document: KR