WO2000055790A3 - Gradient criterion method for neural networks and application to targeted marketing - Google Patents

Gradient criterion method for neural networks and application to targeted marketing Download PDF

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Publication number
WO2000055790A3
WO2000055790A3 PCT/US2000/006735 US0006735W WO0055790A3 WO 2000055790 A3 WO2000055790 A3 WO 2000055790A3 US 0006735 W US0006735 W US 0006735W WO 0055790 A3 WO0055790 A3 WO 0055790A3
Authority
WO
WIPO (PCT)
Prior art keywords
application
neural networks
gradient criterion
targeted marketing
criterion method
Prior art date
Application number
PCT/US2000/006735
Other languages
French (fr)
Other versions
WO2000055790B1 (en
WO2000055790A2 (en
Inventor
Yuri Galperin
Vladimir Fishman
Original Assignee
Marketswitch Corp
Yuri Galperin
Vladimir Fishman
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Marketswitch Corp, Yuri Galperin, Vladimir Fishman filed Critical Marketswitch Corp
Priority to AU38840/00A priority Critical patent/AU3884000A/en
Priority to CA002403249A priority patent/CA2403249A1/en
Publication of WO2000055790A2 publication Critical patent/WO2000055790A2/en
Publication of WO2000055790A3 publication Critical patent/WO2000055790A3/en
Publication of WO2000055790B1 publication Critical patent/WO2000055790B1/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N3/00—Computing arrangements based on biological models
    • G06N3/02—Neural networks
    • G06N3/08—Learning methods

Abstract

The present invention is drawn to a unique application of the Maximum Likelihood statistical method to commercial neural network technologies. The present invention utilizes the specific nature of the output in target marketing problems and makes it possible to produce more accurate and predictive results by minimizing a gradient criterion to produce model weights to get the maximum likelihood result. It is best used on 'noisy' data and when one is interested in determining a distribution's overall accuracy, or best general description of reality.
PCT/US2000/006735 1999-03-15 2000-03-15 Gradient criterion method for neural networks and application to targeted marketing WO2000055790A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
AU38840/00A AU3884000A (en) 1999-03-15 2000-03-15 Gradient criterion method for neural networks and application to targeted marketing
CA002403249A CA2403249A1 (en) 1999-03-15 2000-03-15 Gradient criterion method for neural networks and application to targeted marketing

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12421799P 1999-03-15 1999-03-15
US60/124,217 1999-03-15

Publications (3)

Publication Number Publication Date
WO2000055790A2 WO2000055790A2 (en) 2000-09-21
WO2000055790A3 true WO2000055790A3 (en) 2000-12-14
WO2000055790B1 WO2000055790B1 (en) 2001-02-22

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2000/006735 WO2000055790A2 (en) 1999-03-15 2000-03-15 Gradient criterion method for neural networks and application to targeted marketing

Country Status (3)

Country Link
AU (1) AU3884000A (en)
CA (1) CA2403249A1 (en)
WO (1) WO2000055790A2 (en)

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US11568348B1 (en) 2011-10-31 2023-01-31 Consumerinfo.Com, Inc. Pre-data breach monitoring

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SE519507C2 (en) * 2000-10-31 2003-03-04 Goesta Granlund Method and apparatus for training associative networks for artificial vision
US8346593B2 (en) 2004-06-30 2013-01-01 Experian Marketing Solutions, Inc. System, method, and software for prediction of attitudinal and message responsiveness
US8732004B1 (en) 2004-09-22 2014-05-20 Experian Information Solutions, Inc. Automated analysis of data to generate prospect notifications based on trigger events
US7711636B2 (en) 2006-03-10 2010-05-04 Experian Information Solutions, Inc. Systems and methods for analyzing data
US8036979B1 (en) 2006-10-05 2011-10-11 Experian Information Solutions, Inc. System and method for generating a finance attribute from tradeline data
US8027871B2 (en) 2006-11-03 2011-09-27 Experian Marketing Solutions, Inc. Systems and methods for scoring sales leads
US8606626B1 (en) 2007-01-31 2013-12-10 Experian Information Solutions, Inc. Systems and methods for providing a direct marketing campaign planning environment
US8606666B1 (en) 2007-01-31 2013-12-10 Experian Information Solutions, Inc. System and method for providing an aggregation tool
US20080294540A1 (en) 2007-05-25 2008-11-27 Celka Christopher J System and method for automated detection of never-pay data sets
US7996521B2 (en) 2007-11-19 2011-08-09 Experian Marketing Solutions, Inc. Service for mapping IP addresses to user segments
US20100174638A1 (en) 2009-01-06 2010-07-08 ConsumerInfo.com Report existence monitoring
WO2010132492A2 (en) 2009-05-11 2010-11-18 Experian Marketing Solutions, Inc. Systems and methods for providing anonymized user profile data
US9652802B1 (en) 2010-03-24 2017-05-16 Consumerinfo.Com, Inc. Indirect monitoring and reporting of a user's credit data
US9152727B1 (en) 2010-08-23 2015-10-06 Experian Marketing Solutions, Inc. Systems and methods for processing consumer information for targeted marketing applications
US8930262B1 (en) 2010-11-02 2015-01-06 Experian Technology Ltd. Systems and methods of assisted strategy design
CA2827478C (en) 2011-02-18 2020-07-28 Csidentity Corporation System and methods for identifying compromised personally identifiable information on the internet
US10255598B1 (en) 2012-12-06 2019-04-09 Consumerinfo.Com, Inc. Credit card account data extraction
US8812387B1 (en) 2013-03-14 2014-08-19 Csidentity Corporation System and method for identifying related credit inquiries
US10102536B1 (en) 2013-11-15 2018-10-16 Experian Information Solutions, Inc. Micro-geographic aggregation system
US10262362B1 (en) 2014-02-14 2019-04-16 Experian Information Solutions, Inc. Automatic generation of code for attributes
US9576030B1 (en) 2014-05-07 2017-02-21 Consumerinfo.Com, Inc. Keeping up with the joneses
US11257117B1 (en) 2014-06-25 2022-02-22 Experian Information Solutions, Inc. Mobile device sighting location analytics and profiling system
US10339527B1 (en) 2014-10-31 2019-07-02 Experian Information Solutions, Inc. System and architecture for electronic fraud detection
US10242019B1 (en) 2014-12-19 2019-03-26 Experian Information Solutions, Inc. User behavior segmentation using latent topic detection
US11151468B1 (en) 2015-07-02 2021-10-19 Experian Information Solutions, Inc. Behavior analysis using distributed representations of event data
US9767309B1 (en) 2015-11-23 2017-09-19 Experian Information Solutions, Inc. Access control system for implementing access restrictions of regulated database records while identifying and providing indicators of regulated database records matching validation criteria
WO2018039377A1 (en) 2016-08-24 2018-03-01 Experian Information Solutions, Inc. Disambiguation and authentication of device users
US10699028B1 (en) 2017-09-28 2020-06-30 Csidentity Corporation Identity security architecture systems and methods
US10896472B1 (en) 2017-11-14 2021-01-19 Csidentity Corporation Security and identity verification system and architecture
US11682041B1 (en) 2020-01-13 2023-06-20 Experian Marketing Solutions, Llc Systems and methods of a tracking analytics platform
CN112070593B (en) * 2020-09-29 2023-09-05 中国银行股份有限公司 Data processing method, device, equipment and storage medium

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Title
SURENDRAN A C ET AL: "Unsupervised, smooth training of feed-forward neural networks for mismatch compensation", 1997 IEEE WORKSHOP ON AUTOMATIC SPEECH RECOGNITION AND UNDERSTANDING PROCEEDINGS (CAT. NO.97TH8241), 1997 IEEE WORKSHOP ON AUTOMATIC SPEECH RECOGNITION AND UNDERSTANDING PROCEEDINGS, SANTA BARBARA, CA, USA, 14-17 DEC. 1997, 1997, New York, NY, USA, IEEE, USA, pages 482 - 489, XP002148180, ISBN: 0-7803-3698-4 *

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11568348B1 (en) 2011-10-31 2023-01-31 Consumerinfo.Com, Inc. Pre-data breach monitoring

Also Published As

Publication number Publication date
AU3884000A (en) 2000-10-04
CA2403249A1 (en) 2000-09-21
WO2000055790B1 (en) 2001-02-22
WO2000055790A2 (en) 2000-09-21

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