WO1999059124A1 - Procede pour diffuser un message et souris d'ordinateur - Google Patents
Procede pour diffuser un message et souris d'ordinateur Download PDFInfo
- Publication number
- WO1999059124A1 WO1999059124A1 PCT/FR1999/001113 FR9901113W WO9959124A1 WO 1999059124 A1 WO1999059124 A1 WO 1999059124A1 FR 9901113 W FR9901113 W FR 9901113W WO 9959124 A1 WO9959124 A1 WO 9959124A1
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- housing
- message
- mouse
- base
- computer
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
Definitions
- the present invention relates to a method for communicating an advertising, cultural, awareness-raising or similar message.
- the present invention also relates to a computer mouse designed to communicate a message according to the above method.
- a computer mouse designed to communicate a message according to the above method.
- an appropriate medium to optimize the chances that the message is perceived consciously or unconsciously by the population constituting the target of the message.
- specific media that is to say designed for the sole purpose of supporting the message, such as advertising pages, billboards, etc.
- Another known medium is the packaging of the product advocated by the message.
- the object of the present invention is to propose a method for communicating a message of an advertising, cultural, awareness-raising or similar type, using a medium that particularly favors the taking into account of the message by the people around the medium.
- the method for communicating an advertising, cultural, awareness-raising or similar message, using a medium is characterized in that a housing of a computer apparatus is used as a medium.
- computer devices and in particular personal computer devices such as microcomputers and their peripherals, are the subject of constant attention from their users.
- a box of such an apparatus By using as a support for the message a box of such an apparatus, one is assured that the message will be the subject of almost permanent attention for a very long period.
- the case of a computer mouse is used as support.
- the mouse has the double advantage of being often manipulated and of appearing under different faces during its use. Using the mouse means that it remains visible on the surface of a work surface. This allows the message to be taken into account by people other than the usual user of the mouse.
- a mouse has no screen, no terminal block, or other highly technical surface whose appearance would be difficult to modify.
- at least part of the housing is given a particular shape contributing at least in part to the message.
- the mouse As will be seen in an exemplary embodiment which follows, it is possible to give the mouse the shape of at least part of the object advocated by an advertising message, even if this object has no connection with information technology. general and computers in particular.
- the user by manipulating the mouse, is put in physical contact with an imitation of the object in question. This greatly strengthens the effectiveness of the message.
- the computer mouse for implementing the method according to the first object, comprises a housing intended to be taken in hand by a user, and is characterized in that the housing is carrying 'a message, preferably an advertising type message.
- FIG. 1 is a top view of the mouse according to the invention.
- - Figure 2 is a front view of the mouse of Figure 1;
- - Figure 3 is an exploded perspective view of the mouse of Figures 1 and 2; and
- FIG. 4 is a cross-sectional view along the line IV-IV of Figure 1.
- the mouse 1 comprises a housing 2 composed of a base 3 and a dorsal part 4, both made of injection-molded plastic.
- the box 2 serves as a support for a message which is here an advertising message.
- the message advertising consists of a particular shape given to the housing 2 and a graphic such as an inscription 6 on the external face of the dorsal part 4 of the housing 2.
- the advertising message relates a drink sold in an aluminum box, and the case 2 takes the form of such a box, which is however cut longitudinally along the underside of the base 3.
- the computer user receives the message almost permanently, by the graphics and other inscriptions ⁇ appearing on the external face of the dorsal part of the case, but also by the particular shape of the case 2. This shape creates a physical transmission of the mes wise since the user of mouse 1 must very often take it in hand to operate his computer.
- the base 3 has a generally planar shape while the back portion 4 has a generally semi-cylindrical shape.
- the back part 4 supports almost all of the advertising message, as regards on the one hand the particular form chosen, and on the other hand the purely visual message such as inscription 6, drawings, illustrations or the like.
- the base 3 comprises a rectangular bottom 11 resting on a support plane 10 by pads 15, and a peripheral wall 12 formed of two opposite longitudinal walls 13 connected by two end walls 14.
- the walls longitudinal 13 have on their inner face a longitudinal edge 16 intended to cooperate with snap hooks 17 carried by the dorsal part 4 to fix the base 3 and the dorsal part 4 to one another in a removable manner.
- the back part 4 carries, projecting along its peripheral edge 36, a certain number of centering feet 18.
- the centering feet 18 fit into the inner face of the peripheral wall 12 of the base 3, and thus ensure the mutual centering of the base 3 and the dorsal part 4 so that the peripheral edge 36 of the dorsal part 4 coincides with the peripheral edge 35 of the base 3.
- the base 3 and the dorsal part 4 trap between them a functional unit 19 of the mouse, which is of generally parallelepiped shape.
- the unit 19 rotatably supports a ball or sphere 21 projecting from the underside of the unit 19 and through a corresponding orifice 22 formed through the bottom 11 of the base 3.
- the housing 2 comprises means for positioning the unit 19 inside it when the mouse is in the assembled state.
- these means comprise a frame 23 formed integrally with the base 3 on the inner face of its bottom 11.
- the unit 19 fits into the frame 23.
- the positioning means further comprise ribs 24 formed integrally on the inner face of the cylindrical wall of the dorsal part 4.
- Each rib 24 further comprises a lateral positioning edge 28 to position against a respective one of the lateral faces 29 of the functional unit 19.
- the functional unit At its anterior end, the functional unit
- 19 has a connector 31 for a connection cable 32 with the central processing unit of the computer
- the cable 32 leaves the housing 2 through an orifice defined jointly by two semicircular notches 33 and 34 formed one in the upper peripheral edge 35 of the peripheral wall 12 of the base 3, the other in the lower peripheral edge 36 of the dorsal part 4.
- the functional unit 19 further comprises at its rear end, opposite the connector 31, two terminals 41 intended to each detachably receive a connection plug 42 connected by means of a respective cable 43 to a switch 44.
- the two keys 48 are located near the front end wall 9 of the dorsal part 4, so as to offer the user the functions usual computer control enabled by a mouse.
- the cables 43 extend above the functional unit 19 passing between the two ribs 24, as illustrated in in particular Figures 3 and 4.
- the functional unit 19 can be mounted in boxes 2 which differ in their external shapes and / or in the graphics they carry on the external face of the back part 4 and possibly of the base 3.
- the switches 44 are part interchangeable housing as well as cables 43 and plugs
- the back part 4 is separated from the base 3, for example by compressing radially, elastically, the middle region of the cylindrical wall to bring the two hooks together latching 17 and thus release them from the edges 16 of the base 3.
- the switches 44, the cables 43 and the plugs 42 mounted on the base 3 retained a new dorsal part 4 differently shaped and / or decorated.
- the invention is not limited to the example described and shown.
- the invention is in no way limited to a mouse having the shape of a beverage can.
- the means of attachment between the base and the back part may vary.
- the means for positioning the functional unit 19 in the housing can also vary.
- the switches 44 are positioned in a removable manner between the base and the dorsal part with means such as trapping ribs of the same style as those described for trapping the functional unit 19. This would avoid having to replace the switches and their electrical connection means if the housing is replaced.
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- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Engineering & Computer Science (AREA)
- Theoretical Computer Science (AREA)
- Position Input By Displaying (AREA)
Abstract
Description
Claims
Priority Applications (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
CA002332635A CA2332635A1 (fr) | 1998-05-13 | 1999-05-11 | Procede pour diffuser un message et souris d'ordinateur |
EP99919319A EP1078351A1 (fr) | 1998-05-13 | 1999-05-11 | Procede pour diffuser un message et souris d'ordinateur |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
FR9806003A FR2778777B1 (fr) | 1998-05-13 | 1998-05-13 | Procede pour diffuser un message, notamment publicitaire, et souris d'ordinateur s'y rapportant |
FR98/06003 | 1998-05-13 |
Publications (1)
Publication Number | Publication Date |
---|---|
WO1999059124A1 true WO1999059124A1 (fr) | 1999-11-18 |
Family
ID=9526289
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/FR1999/001113 WO1999059124A1 (fr) | 1998-05-13 | 1999-05-11 | Procede pour diffuser un message et souris d'ordinateur |
Country Status (4)
Country | Link |
---|---|
EP (1) | EP1078351A1 (fr) |
CA (1) | CA2332635A1 (fr) |
FR (1) | FR2778777B1 (fr) |
WO (1) | WO1999059124A1 (fr) |
Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
GB2367604A (en) * | 2000-10-04 | 2002-04-10 | Stanley Ho | A decorative computer mouse |
WO2004084162A1 (fr) * | 2003-03-17 | 2004-09-30 | Dixtal Biomédica Indústria E Comércio Ltda. | Element de transport de message therapeutique artistique et/ou de divertissement applique generalement a un equipement electrique ou electronique |
Families Citing this family (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
GB2379727A (en) * | 2001-09-14 | 2003-03-19 | Vincent Kuo-Wei Lee | A computer mouse |
Citations (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
JPS5799852A (en) * | 1980-12-15 | 1982-06-21 | Atsuji Ogawa | Receiver of telephone set |
GB2266759A (en) * | 1992-05-06 | 1993-11-10 | Cheng Kuo Shu | Computer mouse or trackball carrying advertising or decoration. |
JPH08147103A (ja) * | 1994-11-21 | 1996-06-07 | Kazuhiro Matsubara | マウスの汚れ防止カバー |
-
1998
- 1998-05-13 FR FR9806003A patent/FR2778777B1/fr not_active Expired - Fee Related
-
1999
- 1999-05-11 WO PCT/FR1999/001113 patent/WO1999059124A1/fr not_active Application Discontinuation
- 1999-05-11 CA CA002332635A patent/CA2332635A1/fr not_active Abandoned
- 1999-05-11 EP EP99919319A patent/EP1078351A1/fr not_active Withdrawn
Patent Citations (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
JPS5799852A (en) * | 1980-12-15 | 1982-06-21 | Atsuji Ogawa | Receiver of telephone set |
GB2266759A (en) * | 1992-05-06 | 1993-11-10 | Cheng Kuo Shu | Computer mouse or trackball carrying advertising or decoration. |
JPH08147103A (ja) * | 1994-11-21 | 1996-06-07 | Kazuhiro Matsubara | マウスの汚れ防止カバー |
Non-Patent Citations (2)
Title |
---|
PATENT ABSTRACTS OF JAPAN vol. 006, no. 185 (E - 132) 21 September 1982 (1982-09-21) * |
PATENT ABSTRACTS OF JAPAN vol. 096, no. 010 31 October 1996 (1996-10-31) * |
Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
GB2367604A (en) * | 2000-10-04 | 2002-04-10 | Stanley Ho | A decorative computer mouse |
WO2004084162A1 (fr) * | 2003-03-17 | 2004-09-30 | Dixtal Biomédica Indústria E Comércio Ltda. | Element de transport de message therapeutique artistique et/ou de divertissement applique generalement a un equipement electrique ou electronique |
Also Published As
Publication number | Publication date |
---|---|
FR2778777A1 (fr) | 1999-11-19 |
CA2332635A1 (fr) | 1999-11-18 |
EP1078351A1 (fr) | 2001-02-28 |
FR2778777B1 (fr) | 2002-01-25 |
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