A SYSTEM AND METHOD FOR ACCESSING CUSTOMER INFORMATION BY
AN AGENT
The present invention relates to a system and method for accessing customer information by an agent or representative of an organisation to which the customer subscribes and more particularly relates to a system and method for accessing a customer profile from a database of an organisation to which the customer subscribes, wherein the customer profile is able to be displayed to the agent (or representative) when the agent is physically located remotely from the database.
Many companies or organisations who have customers keep profiles on those customers stored in a database. When a customer or client of a particular company telephones the company, typically through a call centre, with an enquiry or a request, that customer is routed through to a staff member or an agent having a terminal through which they can access the database to view the particular customer's profile. This is usually done by entering the customer's name, access number or account number or some other type of key.
However, there are certain situations in which a company's representative or agent may be physically located away from the company, and therefore from the company's customer database, such that the agent is not able to access the database and view the customer profile stored in the database. Furthermore, the company might have a number of agents or representatives in different locations and have divided between them the responsibility for liaising or communicating with a particular customer. In such situations the customer may not be directed to the appropriate registered representative who is familiar with the customer's profile or be in a situation to provide adequate advice for the customer. The present invention seeks to overcome these disadvantages by providing a service whereby an agent of a company has immediate access to a customer's profile stored in a customer database and be able to converse with that customer while simultaneously having displayed in front of them their customer profile.
Accordingly, the present invention provides for a method of accessing customer information of a customer by an agent or representative of an organisation to which said customer subscribes, said method comprising the steps of: receiving an incoming call from said customer;
retrieving customer specific information during said incoming call; accessing a database based on said customer specific information, said database storing said customer information; selecting an agent or representative of said organisation to converse with said customer; contacting said agent or representative and routing said incoming call and said customer information to the selected agent or representative wherein the selected agent or representative is able to view said customer information and converse with said customer, said selected agent or representative being physically located remotely from the database.
The step of accessing said database base may be performed through a server means, such as a server linked to the World Wide Web (WWW), said server means storing a list of agents or representatives of the company having details of each agent or representative in the form of a look-up table. The selecting step may be performed by the server means wherein the server means looks up the look-up table and selects the agent or representative on the basis of one of a number of parameters, such as geographical location of the agent or representative or on a priority basis.
The server means may transmit said agent or representative's telephone number to a network, which network converts the agent's telephone number into a destination number to which said incoming call is routed. Simultaneously, said customer information may be transmitted by said server means to a terminal of said agent or representative for display on that terminal to the agent or representative. The network may be an intelligent network and said routing of said incoming call may take place over a telecommunications network such as a PSTN or a mobile communications network.
The present invention also provides for a system for accessing customer information of a customer by an agent or representative of an organisation to which said customer subscribes, said system comprising: a database storing customer information of said customer; means for receiving an incoming call from said customer over a telecommunications network;
said receiving means retrieving customer specific information of said customer during said incoming call; means for accessing said customer information stored in said database using said customer specific information, said accessing means storing a list of agents or representatives of said organisation; wherein when said customer calls said organisation, the database is accessed by said accessing means, and the incoming call of said customer is routed to an agent's telephone number and said customer information is transmitted to said agent or representative for display on a terminal of said agent or representative, wherein the agent or representative is physically located remotely from said database.
The receiving means may be a network, preferably an intelligent network which transmits the customer specific information to the accessing means. The accessing means may be a server means which stores details of agents or representatives logged onto said server means, such details including a contact phone number. After retrieving said customer information the server means may select an agent to converse with said customer based on one or more parameters, such as geographical location of the agent. The server means may then transmit said agent telephone number to said intelligent network. The incoming call may thereafter be routed to said agent and simultaneously said server means may transmit said customer information to said agent to be displayed on said terminal of said agent.
The' invention will now be described in a preferred embodiment, by way of example only, with reference to the accompanying drawings, wherein:
Figure 1 is a block diagram of a telecommunication system in accordance with the present invention, and Figure 2 is a flow diagram showing the processes involved in an agent or representative of a company gaining access to customer information when remotely located from the company database storing the customer information.
With reference to Figure 1 there is shown a telecommunication system 2 consisting of a telecommunications network 4, an intelligent network 6, a company database 8 and a means for accessing the database 8, in the form of a server 10. The telecommunications network 4 may be a public switched telephone network (PSTN), a mobile cellular network, an integrated services digital network (ISDN) or a packet
switched public database network (PSPDN) or the Internet. The telecommunications network 4 is linked to the intelligent network 6 via a plurality of service switching points (SSP's) 12 over links 11 which in turn are each linked to a service control point 14 (SCP) through links 13. The SCP 14 is linked to the server 10 through an inter- working unit 16 through links 18 and 20.
Companies or organisations may store customer information in the form of customer profiles in the database 8 such companies may includes banks, for example, and the customer profiles may include information such as details on customer's bank account or transactions undertaken by that customer. The server 10 may be in the form of a processing means, such as a computer or may be a server linked to the World Wide Web of the internet. The server 10 is able to access the database base 8 through link 22. Enquiries by customers wanting to speak to an agent or representative of the company and obtain details on their customer profiles or have a particular query may call the company through the telephone 24. The telephones are linked to the telecommunications network 4 through links 26 which calls are directed to the intelligent network 6. The server 10 is also linked to the telecommunications network 4 via links 28 and 30 with a modem or similar conversion means 32 joining the links 28 and 30. An agent terminal 34, preferably in the form of a PC or notebook computer and a telephone 36 of the agent is also linked to the network 4. The terminal 34 may be linked to a modem or similar conversion means 38 through links 40 and 42 while the agent's telephone 36 is linked to the network by a similar link 26 to which the customer's phone is linked. Both telephone terminal 36 and PC 34 may be encompassed in one unit through a phone doubler (not shown) such that the telephone 36 and PC 24 are linked on the one line to the network 4 so that the agent can converse with a customer while viewing the information on the screen of the PC 34.
Shown in Figure 2 is a flow diagram 200 of the processes involved from when a customer calls a company to that customer conversing with an agent or representative of the company and having displayed in front of the agent the customer's profile. At step 202 the customer dials the company through their telephone 24 over telecommunications network 4 to be received by one of the SSP's 12, which is essentially an exchange of intelligent network 6 at step 204. The
customer will typically call an access number such as a help desk or account information which can be input into a DTMF phone by the customer. The particular SSP will then route signalling information associated with the call to the SCP 14, which SCP 14 obtains from the incoming call of the customer, customer specific 5 information such as the customer's telephone number or A-number, an account code entered by the customer, PIN or any other information required at step 206. This information is stored in a memory unit at the SCP.
At step 208 the incoming call of the customer remains connected at the SSP while the customer specific information is transmitted from the SCP 14 to the server
10 10 through the inter- working unit 16. The interworking unit 16 is essentially a protocol translator for translating protocols between the intelligent network 6, which uses a Common Channel Signalling System No. 7 (CSS7), and the server 10 which uses Transmission Control Protocol/Internet Protocol (TCP/IP) where the server 10 is a WWW server. At step 210 the server accesses the database 8 storing each of the
15 customer profiles in memory such as RAM, on the basis of the customer specific information sent from the SCP 14. If the customer profile matches the customer specific information at step 212 the server points to a look-up table which stores a list of details of agents or representatives logged on to the server 10 at that particular time. If the customer profile does not match the customer specific information for
20 some reason, then at step 214 a signal is transmitted from the server 10 to the SCP 14 to acknowledge this fact and then a message, such as a voice announcement is routed back to the customer to inform them that the wrong customer specific information has been entered by the customer and the process is then stopped at step 216. The details of each of the agents or representatives may include the geographical location
25 of where they are based which would be recognised by the telephone number of the agent or it may be based on a first come first serve system in the order that the agents' logged on to the server 10. The server 10 would make a comparison between the customer's telephone number and the agent's telephone number and determine which preferably is the closest agent to the customer or alternatively it will select the next
30 agent in the queue. Once the server has selected the appropriate agent to liaise with the customer, the agent's telephone number is transmitted from the server back to the SCP 14 at step 218. At the same time the server retrieves the customer profile
6
information and prepares to transmit that information along links 28 and 30 through the telecommunications network 4 and down links 40 and 42 to the agent terminal 34. At step 220 the SCP arranges, through the SSP 12, to route the incoming call from the customer to a destination telephone number which is that of the selected agent 36. The agent's telephone is now ringing and may converse with the customer at step 222 and at the same time have details of the customer's profile displayed on the screen of the agent's terminal 34 to enable easy reference for the agent to the customer details. Once the customer is satisfied that they have obtained their required information or their query has been answered the conversation is terminated at step 224 and the agent may close the file containing the customer's profile.
This invention has particular advantages for agents or representatives working from home or are otherwise remotely and physically located away from the company's database 8. The agent or representative can log on or off whenever he or she has time and can get paid for that time that they logged on to the server 10. Where the agent is working from home, all that they require is a PC terminal and a modem. The invention also does not need to go through a call centre but simply uses the features of the intelligent network 6 to have a customer direct it through to the agent and at the same time have the customer profile displayed for the agent. Where the links 28, 30, 40 and 42 are digital links or ISDN links the modems 32 and 38 may not be required.
Where the server 10 is a web-based server the customer may have access to their customer profile stored in database 8 by entry of an account number and/or PIN so that they are able to make changes to that customer profile. All the customer needs is access to a PC so that they can use the network 4 and links 30 and 28 to communicate with the server 10.