WO1999036902A1 - A new method of advertising through a scratchable surface which can cover food products or cigarettes - Google Patents

A new method of advertising through a scratchable surface which can cover food products or cigarettes Download PDF

Info

Publication number
WO1999036902A1
WO1999036902A1 PCT/GR1999/000006 GR9900006W WO9936902A1 WO 1999036902 A1 WO1999036902 A1 WO 1999036902A1 GR 9900006 W GR9900006 W GR 9900006W WO 9936902 A1 WO9936902 A1 WO 9936902A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertising
cigarettes
scratchable
printed
new method
Prior art date
Application number
PCT/GR1999/000006
Other languages
French (fr)
Inventor
Alexandros Papageorgiou
Original Assignee
Alexandros Papageorgiou
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Alexandros Papageorgiou filed Critical Alexandros Papageorgiou
Priority to AU18846/99A priority Critical patent/AU1884699A/en
Publication of WO1999036902A1 publication Critical patent/WO1999036902A1/en

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G09F2023/0041—Advertising on or in specific articles, e.g. ashtrays, letter-boxes on cigarette lighters

Definitions

  • This invention refers to a new method of advertising through an easy - to - scratch surface on cups, bags and packets of cigarettes made of plastic or paper/carton or of both.
  • the scratchable surface is a substance stuck or printed on the outer surface of cups, bags or packets of cigarettes and is defined depending on the size of the advertising message or the logo of a company, which is desirable.
  • the stuck or printed substance on the surface can be at whichever part of the cups, bags or packets of cigarettes for example at the bottom of them, on the outer sides even on the lid covering the content of mugs, bags or packets of cigarettes.
  • the revelation of the message after the scratching of the user can be the logo of the advertised company or whichever drawing of its product as well as any shape or number which is part of its advertising campaign aimed at the sales promotion taking advantage of the revealed messages after scratching. Based on that, the user can win prizes or take part in competitions or even pictures can appear which will create a nice atmosphere without excluding the revelation of a game which could refer to other scratchable parts.
  • the suck of printed substance which creates the scratchable surface can have various color or even shapes for the visual stimulation of the users.
  • the scratchable surface is characterized as environmentally - friendly and user - friendly. More analytically this surface can be on:

Landscapes

  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Details Of Rigid Or Semi-Rigid Containers (AREA)
  • Control Of Vending Devices And Auxiliary Devices For Vending Devices (AREA)

Abstract

This invention refers to a new method of advertising through a scratchable surface stuck or printed on the outer surface of cups, bags or packets of cigarettes made of plastic, paper/carton or both. After scratching the surface an advertisement or the logo of a company will be revealed aimed at the sales promotion of products or services. This new method of advertising involves inventive action and is industrially enforceable.

Description

A NEW METHOD OF ADVERTISING THROUGH A
SCRATCHABLE SURFACE WHICH CAN COVER FOOD
PRODUCTS OR CIGARETTES
This invention refers to a new method of advertising through an easy - to - scratch surface on cups, bags and packets of cigarettes made of plastic or paper/carton or of both.
On the outer surface of cups, bags and packets of cigarettes there is a specially stuck or printed substance which - when scratched by the user - reveals a message, the logo/trademark of a company or advertisements.
Scratchable surface on cups, bags or packets of cigarettes where the user can scratch part of the surface so as a piece of information or an advertising message to reveal, is not known till today.
The easy - to - scratch surface on which the logo or indicative information will be printed, as part of the advertising campaign of a company taking advantage of the scratchable surface of the cups, the bags or the packets of cigarettes as means of sales promotion centered on this surface which will reveal advertising clues, messages or the logo of a company, automatically make it a substantial means of sales promotion, similar to which was not existed until this day.
The scratchable surface is a substance stuck or printed on the outer surface of cups, bags or packets of cigarettes and is defined depending on the size of the advertising message or the logo of a company, which is desirable.
The stuck or printed substance on the surface can be at whichever part of the cups, bags or packets of cigarettes for example at the bottom of them, on the outer sides even on the lid covering the content of mugs, bags or packets of cigarettes.
The revelation of the message after the scratching of the user can be the logo of the advertised company or whichever drawing of its product as well as any shape or number which is part of its advertising campaign aimed at the sales promotion taking advantage of the revealed messages after scratching. Based on that, the user can win prizes or take part in competitions or even pictures can appear which will create a nice atmosphere without excluding the revelation of a game which could refer to other scratchable parts.
All the above messages which are revealed after scratching the surface will be a method of advertising and sales promotion of product or services and will not try to profit in any way.
The suck of printed substance which creates the scratchable surface can have various color or even shapes for the visual stimulation of the users.
The scratchable surface is characterized as environmentally - friendly and user - friendly. More analytically this surface can be on:
a) Any cup made of plastic or paper/carton or both the use of which is possible for any liquids or solid food (e.g. cold or hot drinks, ice creams etc) b) Any paper or plastic bag used for carrying products. c) Any packet of cigarettes

Claims

1) A method of advertising through scratching a surface stuck or printed on another surface covering food products or cigarettes, which is made of plastic or carton or of both, aiming at the sales promotion of the product covered by the surface or at other products and services as well as the promotion of the advertising message revealed after the scratching of the particular surface, which can be the logo of the advertised company.
2) A method of advertising according to claim 1) where there is an easy - to - scratch surface printed or stuck on the outer surface of a cup, which is made of plastic or paper/carton.
3) A method of advertising according to claim 1) where there is a scratchable surface stuck or printed on the outer surface of a plastic or a paper bag used for carrying products. 4) A method of advertising according to claim 1) where there is a scratchable surface stuck or printed on the outer surface of packets of cigarettes which are made of paper/carton or plastic.
PCT/GR1999/000006 1998-01-16 1999-01-15 A new method of advertising through a scratchable surface which can cover food products or cigarettes WO1999036902A1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU18846/99A AU1884699A (en) 1998-01-16 1999-01-15 A new method of advertising through a scratchable surface which can cover food products or cigarettes

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
GR980100029 1998-01-16
GR98100029 1998-01-16

Publications (1)

Publication Number Publication Date
WO1999036902A1 true WO1999036902A1 (en) 1999-07-22

Family

ID=10943309

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/GR1999/000006 WO1999036902A1 (en) 1998-01-16 1999-01-15 A new method of advertising through a scratchable surface which can cover food products or cigarettes

Country Status (3)

Country Link
AU (1) AU1884699A (en)
GR (1) GR1003053B (en)
WO (1) WO1999036902A1 (en)

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4534391A (en) * 1983-12-12 1985-08-13 Sinclair & Rush, Inc. Beverage insulator with advertising panel
US5105969A (en) * 1991-04-24 1992-04-21 Victor Flores Disposable box apparatus and method utilizing plastic grocery bags
WO1996024921A1 (en) * 1995-02-09 1996-08-15 Wolfgang Wiesner Advertising carrier with a scratch zone

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4534391A (en) * 1983-12-12 1985-08-13 Sinclair & Rush, Inc. Beverage insulator with advertising panel
US5105969A (en) * 1991-04-24 1992-04-21 Victor Flores Disposable box apparatus and method utilizing plastic grocery bags
WO1996024921A1 (en) * 1995-02-09 1996-08-15 Wolfgang Wiesner Advertising carrier with a scratch zone

Also Published As

Publication number Publication date
GR1003053B (en) 1999-01-21
AU1884699A (en) 1999-08-02

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