WO1998019291A1 - Objet, notamment support publicitaire ou ornement contenant une image reflechie, et procede de production associe - Google Patents

Objet, notamment support publicitaire ou ornement contenant une image reflechie, et procede de production associe Download PDF

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Publication number
WO1998019291A1
WO1998019291A1 PCT/HU1997/000066 HU9700066W WO9819291A1 WO 1998019291 A1 WO1998019291 A1 WO 1998019291A1 HU 9700066 W HU9700066 W HU 9700066W WO 9819291 A1 WO9819291 A1 WO 9819291A1
Authority
WO
WIPO (PCT)
Prior art keywords
image
cone
basic
reflecting element
distorted image
Prior art date
Application number
PCT/HU1997/000066
Other languages
English (en)
Inventor
Szabolcs NÉMETH
Zoltán FAZEKAS
Original Assignee
Nemeth Szabolcs
Fazekas Zoltan
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Nemeth Szabolcs, Fazekas Zoltan filed Critical Nemeth Szabolcs
Priority to AU48796/97A priority Critical patent/AU4879697A/en
Priority to EP97911387A priority patent/EP0890164A1/fr
Publication of WO1998019291A1 publication Critical patent/WO1998019291A1/fr

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/12—Advertising or display means not otherwise provided for using special optical effects
    • G09F19/16—Advertising or display means not otherwise provided for using special optical effects involving the use of mirrors

Definitions

  • the invention relates to an object containing reflected image, especially to advertising carrier or ornament as well as to a process for producing same.
  • Aim of the invention is to produce an object first of all for advertising or a functionless ornament providing a more effective advertising result than the similar known solutions; and its special, interesting aspect makes possible the successful and profitable sale as ornament or the like.
  • the invention is based on the recognition that a planar representation having practically optional physical parameters, image, figure etc for example planar graphic presentment of any color and/or any form and/or size, photo etc can be transformed by a digital method based on a computer program into distorted graphic representation being umnterpretable in itself, the original image thereon and the figure, resp cannot be recogmzed, however, by combimng the distorted figure with a cone of reflecting surface corresponding to the optical rules of refraction - viewing the cone from a certain direction -, the original image, for example graphic representation appears on the cone surface, 1 e the distorted figure/image containing digitahzed shape becomes interpretable
  • the axis of the cone is perpendicular to its base
  • cones having an axis not perpendicular but slant to its base can also be used, e g in case of a giant poster produced according to the invention and placed on an outer wall of a building the cone axis has to be in a slanting direction downwards, so the pedestrians should see the basic image when looking upward to the poster.
  • the cone has not to be necessarily a circular cone, e.g. in principle a software can be prepared also for an ellypsis-based cone; the distorted image produced by said software appears on the reflective surface of the cone mantle as a basic image.
  • the reflecting element preferably cone is hollow, but the reflecting element, preferably cone may be solid, too.
  • image should be interpreted in the broadest way possible; thus “image” means for example all kinds of graphic or other representations, image, illustration etc. hand-made or printed or produced by computer (plotter, printer etc.), by photo technics or by any other methods of formation; the "image” may contain anything like figural or configural painting, graphic, abstract image, consumer article, letter, combination of letters etc.
  • the element containing the "image” can be chosen at discretion, it can be a card board, wood board or synthetic plate, glass plate, metal plate, three-dimension body etc.
  • Figs. 1 - 3 show the process carried out by using a letter A as basic image
  • Fig. 4 is a geometrical scheme comprising the reflecting-optical regularities of the object according to the invention, and in Figs 5 - 7 the process according to the invention is shown in relation to the reflected representation of a wolf head as basic image (starting or original image), Fig 7 shows the embodiment of the object according to the invention contaimng the reflected image Fig 1 shows a big letter A as basic image 1, that is a black on white plane graphic representation, the diameter of the circle contaimng said graphic representation is marked with a letter d
  • Fig 2 the digitally produced distorted image 2 of letter A according to Fig 1 can be seen Distortion can be achieved by a computer program made for this purpose and can be represented by any computer technical device (plotter pnnter)
  • the distorted image 2 produced by computer and represented by a computer technical device contained by a circle having a diameter D and being uninterpretable in itself, can be copied by a printing device and the basic sheet 5 (Fig 2) may contain this copy as a distorted image
  • the distorted image 2 is produced by said software in a manner that in the middle thereof remains an empty field 4 surrounded by dotted line 3, in this example the dotted line 3 is circular and its diameter is marked with letter d
  • Fig 4 the reflecting-optical regularities of the image appeanng mechamsm desc ⁇ bed above is demonstrated through a block diagram, interpreted in an optional rotation plane determined by the axis of cone 6 contaimng reflecting surface The plane the distorted image is applied on is marked with a.
  • the diameter d of cone 6 having reflecting surface is identical with the diameter of the basic sheet being seen by the viewer and appearing on the reflecting surface 7, that is with the diameter of the o ⁇ ginal image Accordingly the distorted image corresponding to the software used to digital resolution has a bigger diameter D (s also Figs 1 and 2)
  • the axis of cone 6 is at right angle ⁇ to the plane of the distorted image (the angle ⁇ is to be interpreted in rotation plane)
  • the steepness of the mantle of cone 6, that is the angle of a generatrix of the mantle to the ho ⁇ zont is marked with _
  • the cone 6 has a height H, while the distance h is optional owing to the parallel rays of light
  • Fig 4 the optional points of the distorted image are marked with letters A and B Point A_ ⁇ s placed to the left of cone 6 to a distance 1, from the axis X thereof, while point B is placed to the right of cone 6 to a distance U from axis X
  • the ways of the rays of light starting from points A and B are shown by letters i and f 2 and demonstrated by arrows, too
  • the reflected image of point A appears on plane of perception b as point _, while point B as B ⁇ said points A and & each corresponding to a point of the basic image, for determining these points A & incidence normals m and mi were drawn in Fig 4, accordingly the incidence normals m and tib are perpendicular to each generatrix of the cone mantle
  • the section of rays of light f and f> between points A and B and the cone mantle as well as between said cone mantle and points A', B' is obviously at identical angle T to each generatrix of the cone mant
  • Fig 6 shows that the diameter of the distorted circular image is bigger than that of the basic image and there is a circular empty field in its middle part
  • the distorted image is applied on base, preferably onto a basic sheet made of solid, e g card board or synthetic plate, which can be framed, if desired
  • a straight circular cone being optionally a light hollow body provided with a reflecting surface on its whole mantle - ensu ⁇ ng the light reflection - is attached to this empty field and fixed to the basic sheet
  • the distorted image being uninterpretable per se will become interpretable when appea ⁇ ng on the reflecting surface, l e when it is transformed back to the basic image on basis of the rules of refraction
  • the software is written in the language TURBO PASCAL and the input image (Fig 1 ) must be of a format WINDOWS BMP un 256 color program coneV3 ;
  • type TH record bfType : word; bfSize : longint; bfReservedl : word; bfReserved2 : word; bfOffflits : longint;
  • biSize longint; biWidth : longint; biHeight : longint; biPlanes : word; biBitCount : word; biCompression : longint; biSizelmage : longint; biXPelsPerMeter : longint; biYPelsPerMeter : longint; biClrUsed : longint; biClrlmportant : longint; biColors : array [1..1C
  • OrigoPixelX longint
  • OrigoPixelY longint; end;
  • Point record x : longint; y : longint; end;
  • H.OrigoPixelY (H.biHeight+ 1) div 2; end;
  • Rl - R*Sin(Alpha)/Cos(Alpha)* Sin(2*(Pi/2-Alpha))/Cos(2*(Pi/2-Alpha));
  • writeln ('Radius of the image produced: ', Rl:6:2.' cm'); writeln; writeln ('Present resolution ');
  • H.OrigoPixelX trunc(Rl/100*H.biXPelsPerMeter);
  • H.biWidth H.OrigoPixelX*2-((H.OrigoPixelX*2) mod 4);
  • H.biheight H.OrigoPixelY*2-((H.OrigoPixelY*2) mod 4);
  • biYPelsPerMeter, bl,b2.b3,b4); write(f,bl,b2.b3.b4): SetLongint(H.biClrUsed,bl.b2,b3,b4); write(f.bl,b2,b3,b4); SetLongint(H.biClrImportant.bl .b2,b3,b4); write(f.bl .b2.b3,b4); for i: l to 1024 do write(f,H.biColors[i]); close(f); end;
  • Preferred effects of the invention are as follows: during use of the object the viewer can see the distorted image and the corresponding basic image side by side, the latter characterized by being in itself generally esthatic. On the reflecting surface of the cone the basic image unknown for the viewer appears only when looking the object from a suitable direction.
  • any colors etc. can be used as starting image, which can be hand-made, printed, produced by computer, photo technic or any other known methods.
  • the object according to the invention can be placed in- or outdoors, e.g. on outer building walls as giant poster, but may also be used as advertising article of smaller size (e.g. wall calendar, poster).
  • the object of the invention can be used as an ornament without any function, hobby device (wall picture, table ornament, device for decoration etc.).

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Credit Cards Or The Like (AREA)
  • Printing Methods (AREA)

Abstract

L'objet contenant une image réfléchie est caractérisé par une surface qui contient l'image déformée (2), produite numériquement, d'une image de base (1), et un élément réfléchissant, qui de préférence fait saillie depuis ladite surface et présente une surface réfléchissante conique (7), et qui reproduit l'image déformée (2) sur cette surface comme image de base (1). Le procédé qui permet de produire l'objet contenant l'image réfléchie est caractérisé par les étapes suivantes: on produit une image déformée, ne pouvant pas être interprétée en elle-même, par un procédé numérique, au moyen d'un ordinateur, en partant d'une image de base qui présente une zone vide (4) dans sa partie interne, de préférence dans sa partie centrale; on applique l'image déformée sur un support, par exemple une feuille de base résistante; puis on attache et on fixe un élément réfléchissant, de préférence un cône (6) contenant une surface réfléchissante conique (7), en dirigeant sa base vers la zone vide (4).
PCT/HU1997/000066 1996-10-31 1997-10-17 Objet, notamment support publicitaire ou ornement contenant une image reflechie, et procede de production associe WO1998019291A1 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
AU48796/97A AU4879697A (en) 1996-10-31 1997-10-17 Object, especially advertising carrier or ornament containing reflected image and a process for producing same
EP97911387A EP0890164A1 (fr) 1996-10-31 1997-10-17 Objet, notamment support publicitaire ou ornement contenant une image reflechie, et procede de production associe

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
HU9603010A HUP9603010A1 (hu) 1996-10-31 1996-10-31 Tükrözött képet tartalmazó tárgy, különösen reklámhordozó vagy dísztárgy, valamint eljárás annak előállítására
HUP9603010 1996-10-31

Publications (1)

Publication Number Publication Date
WO1998019291A1 true WO1998019291A1 (fr) 1998-05-07

Family

ID=89994401

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/HU1997/000066 WO1998019291A1 (fr) 1996-10-31 1997-10-17 Objet, notamment support publicitaire ou ornement contenant une image reflechie, et procede de production associe

Country Status (4)

Country Link
EP (1) EP0890164A1 (fr)
AU (1) AU4879697A (fr)
HU (1) HUP9603010A1 (fr)
WO (1) WO1998019291A1 (fr)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2781077A1 (fr) * 1998-07-10 2000-01-14 Yoram Mevorach Element de decoration visuelle
WO2007052087A1 (fr) * 2005-11-02 2007-05-10 Kulinyi Istvan Unite d'affichage d'image utilisant l'anamorphose

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US3785819A (en) * 1972-03-15 1974-01-15 Reflectomorphics Inc Method for photographically preparing anamorphic pictures
US3834051A (en) * 1973-11-12 1974-09-10 Reflectomorphics Inc Anamorphic greeting cards and other structural graphic pieces
FR2381497A1 (fr) * 1977-02-23 1978-09-22 Gamet Gilbert Emploi de l'anamorphose pour associer visuellement deux objets differents dans un but decoratif, commercial, publicitaire, etc
FR2646244A1 (fr) * 1989-04-25 1990-10-26 Contensou Bruno Ensemble de divertissement et/ou educatif mettant en oeuvre le phenomene d'anamorphose
EP0493101A2 (fr) * 1990-12-26 1992-07-01 Xerox Corporation Conversion d'image

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US3785819A (en) * 1972-03-15 1974-01-15 Reflectomorphics Inc Method for photographically preparing anamorphic pictures
US3834051A (en) * 1973-11-12 1974-09-10 Reflectomorphics Inc Anamorphic greeting cards and other structural graphic pieces
FR2381497A1 (fr) * 1977-02-23 1978-09-22 Gamet Gilbert Emploi de l'anamorphose pour associer visuellement deux objets differents dans un but decoratif, commercial, publicitaire, etc
FR2646244A1 (fr) * 1989-04-25 1990-10-26 Contensou Bruno Ensemble de divertissement et/ou educatif mettant en oeuvre le phenomene d'anamorphose
EP0493101A2 (fr) * 1990-12-26 1992-07-01 Xerox Corporation Conversion d'image

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2781077A1 (fr) * 1998-07-10 2000-01-14 Yoram Mevorach Element de decoration visuelle
WO2007052087A1 (fr) * 2005-11-02 2007-05-10 Kulinyi Istvan Unite d'affichage d'image utilisant l'anamorphose

Also Published As

Publication number Publication date
HUP9603010A1 (hu) 1998-08-28
HU9603010D0 (en) 1996-12-30
EP0890164A1 (fr) 1999-01-13
AU4879697A (en) 1998-05-22

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