WO1994014150A1

WO1994014150A1 - Modular system for the construction of an internally illuminated cylindrical advertising pillar with a public-facility area, and an advertising pillar constructed in this way

Info

Publication number: WO1994014150A1
Application number: PCT/DE1993/001167
Authority: WO
Inventors: Reinhard Otto Kranz
Original assignee: Reinhard Otto Kranz
Priority date: 1992-12-06
Filing date: 1993-12-03
Publication date: 1994-06-23

Abstract

The invention concerns a modular system for the construction of an internally illuminated cylindrical advertising pillar with an area intended to accommodate public facilities, and an advertising pillar constructed using the components of the modular system. The modular system proposed includes the following components: a large and a small circular base plate (6, 9) with a closable manhole (20); part-circle segments (10) with a floor area and a vertical connecting strip; self-supporting cylindrical outer-wall sections (11, 12, 13, 14, 15) which extend 1/2, 2/3, 1/4, 1/5, 1/6, 1/8 or 1/10 of the way round the circumference of the advertising pillar, the circular-section outer-wall segments (11, 12, 13, 14,15) being of a continuous design (11, 14) or having at least one built-in transparent zone (12, 15) and/or a built-on door (13); a protective element (18) in the form of a truncated cone; a small tubular section with a built-in door (16); a parallelepipedal upright (17); a circular adapter plate (19) with a closable circular or part-circular manhole (20, 21); and a roof (5) comprising a pillar top (22) which may be fitted with a solar-energy collector (23) which is driven to follow the sun's motion.

Description

Modular system for the construction of an internally illuminable cylindrical advertising pillar with a municipal functional part and then an advertising pillar

The invention relates to a modular system for building an internally illuminated cylindrical advertising pillar with a communal functional part for accommodating public municipal functional devices and an advertising pillar constructed from the components of the modular system.

A public municipal functional device can be, for example:

Telephone booth with one or more coin or card telephones,

- public toilet and / or washroom,

- disposal containers,

- Trafostation,

- immission measurement station,

- telephone hub,

- ticket and ticket machine,

- City information and sales facility,

- manhole entry,

- ventilation shaft.

Internally illuminable cylindrical advertising columns, which consist of a base part, a transparent cylindrical advertising part and a roof part, are already generally known.

In DE-PS 38 32 179 C2 an advertising column is disclosed, the base part of which is cylindrical and the cylindrical advertising medium carrier is formed by several curved, segment-like arranged, transparent panes. The panes are each glued to a frame structure. At least one of these panes can be opened outwards, so that the interior of the advertising column is accessible from the outside. The circumference of the cylindrical roof part is larger than the advertising medium carrier, so that it fits into it dominates the horizontal plane. Electronic display and notification means are provided in the cylinder jacket of the roof part. Electronic display devices for advertisements, information, time clocks and the like are additionally arranged below and / or above the advertising medium.

From DE-PS 385812 an advertising column is also known which has an advertising part in the upper part and a fold-out sales device in the lower part.

According to the German utility model G 92 04 394.1 Ul, an advertising pillar is known, the roof surface of which consists of solar cells that supply the pillar with electrical energy via a battery. In the interior of this advertising column, a shaft is axially arranged with a cylindrical advertising medium carrier which is rotated by an electric motor.

The disadvantage of the known advertising columns is that they are usually made in one piece for a special purpose. In order to ensure the statics of such advertising pillars, a support or frame construction is always required to which the individual parts of the advertising pillar are attached. If special wishes or requirements of the customer are to be taken into account during production or if changes are necessary after the advertising column has been set up, this is always associated with costly removal or conversion work. In addition, there is a potential demand for public municipal functional facilities among the population, and it has been common in the past, particularly in cities, to have single-functional facilities, i.e. either to set up advertising media or communal functional facilities, for which a double number of dividing surfaces must be made available.

A disadvantage is also that the advertising material in the known advertising columns are changed from the outside, which is 2.5 to 4.5 meters high and especially in bad weather is extremely difficult. The opening of large foldable window parts affects the overall statics of the advertising column. It is a disadvantage of the advertising pillar according to utility model G 92 04 394.1 Ul that the solar cells do not track the course of the sun.

Tracking devices are already known which determine the respective position of the sun via sensors and thus control the tracking of the solar energy receiver. However, these known tracking devices are complex technical solutions.

The invention has for its object to provide a modular system of the type mentioned in the preamble of claim 1, which enables the construction of a large number of variants of an advertising column accessible from the inside without a carrying and frame construction, the functional part of which accommodates the ge ¬ most common public communal functional facilities allowed and whose solar energy receiver easily follows the sun.

According to the invention, this object is achieved by the features mentioned in the characterizing part of claims 1 and 2.

The advantages achieved by the invention consist in particular in that, due to a uniform grid dimension, the individual components of the modular system can be interchanged to a large extent, so that a large number of variants of advertising pillars to be built can be realized. The individual components are designed to be statically self-supporting and dimensionally stable, so that no separate support and frame construction has to be used. The statics of the advertising pillar is guaranteed solely by the shape and design of the components. Some components, such as the circular cylinder sections 11, 12 and 13 and the adapter plate 19 are suitable both for the formation of the advertising part 3 and the functional part 2, thereby reducing the manufacturing costs can be reduced overall. The formation of an ascending opening 20 or 21, which can be closed by an insert part, in the adapter plate 19 ensures that the advertising column can be accessed from the inside of the functional part 2. This makes it easier to change the advertising material, but also to access the tracking device of the solar energy receiver. The formation of a riser opening 20 which can be closed by an insert part in the large and small base plates 6 and 9 enables access to a shaft or channel located under the advertising column.

In the known advertising columns, the large-area cylindrical advertising medium carrier is mostly used for national advertising of the branded goods. So there is hardly any advertising space for small-format local advertising. This deficiency is remedied by the formation and arrangement of a local advertising part, so that local advertising in the small format can be better financed.

The design of the tracking device is a simple technical solution that delivers sufficient results for the generation of the electrical energy required by the advertising pillar.

The invention will be explained in the following using several exemplary embodiments. The accompanying drawing shows:

1 - an advertising column with a solar energy receiver that can track the course of the sun, an advertising part constructed from circular cylinder jacket sections, a local advertising section arranged above and below this advertising section as well as a municipal functional section consisting of three longitudinal supports and a circular cylinder jacket section;

2 shows a variant of the advertising pillar according to FIG. 1 with an advertising part made up of three circular cylinder jacket sections and a functional part consisting of three circular cylinder sections; 3 shows a functional part with an adapter plate and a large base plate constructed from circular cylinder jacket sections and designed as a large closed hollow cylinder;

Fig. 4 - a consisting of a small hollow cylinder

Functional part with adapter plate and large base plate;

Fig. 5 - a functional part consisting of four longitudinal supports with adapter plate and large base plate;

6 - an embodiment variant of the advertising column according to FIG. 2 with a functional part constructed from circular cylinder jacket sections and formed as a large, closed hollow cylinder;

7 shows an embodiment variant of the advertising column according to FIG. 1 with a local advertising part arranged below the advertising part, a truncated cone-shaped shielding part and a functional part consisting of a small hollow cylinder and three longitudinal supports;

8 - an embodiment variant of the advertising column according to FIG. 7 with a conical roof part without solar energy receiver, with a local advertising part arranged above the advertising part and a functional part which consists of a small hollow cylinder;

9 shows an embodiment variant of the advertising pillar according to FIG. 6 with a semicircular roof part without a solar energy receiver;

10 shows a further embodiment variant of the advertising pillar according to FIG. 6 with an advertising part constructed from sections of four circular cylinder jackets and a functional part designed as a large closed hollow cylinder;

11 shows an embodiment variant of the advertising pillar according to FIG. 10 with a local advertising part constructed from four circular cylinder jacket sections, which is arranged below the advertising part, and a functional part consisting of four longitudinal supports; 12 - an embodiment variant of the advertising column according to FIG. 9 with an advertising part constructed from four circular cylinder sections, an umbrella part and a functional part designed as a large, closed hollow cylinder.

The modular system comprises the following components:

a) A circular, levelable large base plate 6, which is formed in one piece and on the upper side of which two circular support tracks 7 and 8, which run concentrically to the central axis, and an ascending opening 20, which can be closed by an insert, are arranged (FIG. 3 to 12). b) A circular, levelable small base plate 9, which can be seen in FIG. 2, which is formed in one piece and is provided with an axially arranged ascent opening 20 which can be closed by an insert part. c) Circular segments 10 with a bottom surface and a vertically upstanding collar for receiving the small base plate 9 and for fastening longitudinal supports 17 and / or circular cylinder jacket sections 11, 12 and 13 (FIG. 2). d) Statically self-supporting and dimensionally stable circular cylinder sections 11, 12 and 13 of the same height, the circular arcs of which are 1/2, 1/3, 1/4, 1/5, 1/6, 1/8 and 1/10 of the circumference of the circle to be built Advertising column is. The circular cylinder jacket section 11 is designed over the entire surface (FIG. 1). The circular cylinder jacket section 12 has at least one incorporated transparent surface (FIGS. 1, 2, 6 to 12), which is permanently connected to the circular cylinder jacket section 12 by gluing or by mechanical fastening means. The circular cylinder jacket section 13, on the other hand, has an integrated door or at least one integrated transparent surface and one door, as shown in FIGS. 3 and 10. e) Statically self-supporting and dimensionally stable circular cylinder sections 14 and 15 of the same height, the circular arc 1/2, 1/3, 1/4, 1/5, 1/6, 1/8 and 1/10 of the circumference of the advertising column to be built is. The circular cylinder section 14 is designed over the entire surface (FIG. 1). The circular cylinder jacket section 15 has at least one incorporated transparent surface, which is permanently connected to the circular cylinder jacket section 15 by gluing or by mechanical fastening means (FIGS. 1.7 to 9.11). The height of the circular cylinder jacket sections 14 and 15 is approximately 1/3 of the height of the circular cylinder jacket sections 11, 12 and 13. f) A truncated cone-shaped screen part 18, which is shown in FIGS. 8 and 12. g) A small hollow cylinder 16 with an integrated door, the diameter of which is approximately 50 to 70% of the diameter of the advertising column to be built (FIGS. 4 and 7). h) A guaderiform longitudinal support 17 shown in FIGS. 1.5 and 11. i) A circular adapter plate 19 (FIGS. 1, 2, 3, 6 to 12) which has a circular concentric to the central axis and can be closed by an insert part Ascent opening 20 and on the underside has a concentric circular holding track 8. j) A circular adapter plate 19 (FIGS. 4 and 5), in the peripheral area of which a ring-shaped riser opening 21, which can be closed by an insert, and on the underside of which a circular holding track 8 is formed which is concentric with the central axis. k) A roof part 5, which consists of a conical (Fig. 1,2,6 to 8,10,11) or semicircular (Fig. 9 and 12) column head 22 and alternatively with a solar energy receiver 23, in particular a solar collector is provided. The area receiving the solar energy corresponds to the shape of horizontal or oblique sections of the advertising pillar. Mounted in the column head 22 is a support mast 25, which can be adjusted in steps by an angle α of 30 to 60 ° to the horizontal and can be rotated by an angle of 300 °, the upper end of which supports the area of an end point of the central axis or, in the case of ellipses, sen-shaped surfaces is connected to the region of an end point of the main axis of the surface of the solar energy receiver 23 at a constant angle β of 30 °. 1) Fasteners known per se for producing releasable connections between the aforementioned components and vertically screwable adjustable feet for leveling the base plates 6 and 9.

The diameter of the circular support track 7, the circular cylinder jacket sections 11, 12, 13, 14 and 15, the adapter plate 19 and the column head 22 corresponds to a uniform grid dimension.

The height of the self-supporting circular cylinder jacket sections 11, 12 and 13, of the small hollow cylinder 16 and of the guariform longitudinal supports 17 are also designed according to a uniform grid dimension.

The components consist of metallic materials, in particular of chrome-nickel steel sheet or plastic. The transparent surfaces worked into the circular cylinder jacket sections 12 and 15 expediently consist of glass or plastic.

1 shows an internally illuminable cylindrical advertising column constructed from components of the modular system, which consists of a base part 1, a communal functional part 2 arranged above it, a rotatable advertising part 3, one above and below the advertising part 3 netem local rotatable advertising part 4 and a roof part 5 is constructed. The base part 1 is formed by the large base plate 6 and the functional part 2 by three radially arranged longitudinal supports 17 standing radially on the base plate 6 and by a full-surface circular cylinder jacket section 11 which is held in the region of the circular mounting track 7. The adapter plate 19 with the circular access opening 20 is located between the functional part 2 and the lower local advertising part 4. The lower and upper local advertising part 4 are each made up of four circular cylinder jacket sections. 10

25 in the range of the angle a from 30 to 60 °. The adjustment to the given season takes place in the same way. The tilting of the support mast 25 can be carried out manually by electrical means known per se, such as, for example, a stepper motor with gear or by mechanical means.

The support mast 25 is rotated about its central axis with the aid of a gear driven by an electric motor. Since no solar energy can be received during the night, it is sufficient to provide a rotation angle of 300 ° for the daytime. When the end position is reached within the range of rotation, which is expediently to be determined for the beginning of the night, an electrical contact is triggered and the support mast 25 is turned back into the starting position for the time of day.

The electrical energy generated by the solar energy receiver 23 is stored via buffer elements installed in the advertising pillar and used to operate the tracking device and the central lighting device 24 arranged in the advertising part 3.

The components of the advertising pillar are connected to one another by means of releasable fastening means (not shown in the drawing). Because the components are designed to be statically self-supporting, there is no need for a support and frame construction, and changes in the structure can also be made after the advertising column has been erected. The large base plate 6 is additionally provided with vertically screwable adjustable feet, not shown in the drawing, by means of which the base plate 6 can be leveled. In the space formed within the functional part 2, municipal functional devices, such as, for example, telephone, ticket and ticket machines, can be installed or disposal containers can be set up between the longitudinal supports 17. 14 or 15, the lower local advertising part 4 comprising a full-surface circular cylinder jacket section 14 and three circular cylinder jacket sections 15 with an integrated transparent surface and the upper local advertising part 4 comprising four circular cylinder jacket sections 15 with an integrated transparent surface. The advertising part 3 consists of four circular cylinder jacket sections 12 with a transparent surface. An adapter plate 19 is arranged between the upper local advertising part 4 and the roof part 5 and is provided with a circular ascent opening 20 or with the ring segment-shaped ascent opening 21.

The access openings 20 and 21 can be closed by an insert part, which can also be designed to be foldable. The roof part 5 consists of the conical column head 22, in which, by means of a support mast 25, a solar energy receiver 23, in particular a solar collector, is mounted which can be tracked by the movement of the sun.

The tracking of the solar energy receiver 23 after the sun has run is effected in that on the one hand the surface of the solar energy receiver 23 in the region of an end point of the central axis or in the case of elliptical surfaces of the main axis, i.e. approximately in the edge region of the surface is connected to the upper end of the support mast 25 at a constant angle β of 30 ° and, on the other hand, the support mast 25 is mounted in the column head 22 so as to be adjustable in steps by an angle α of 30 ° to 60 ° to the horizontal. When the carrier mast 25 rotates about its central axis, the angles α and β overlap to form an elliptical path that approximately corresponds to the course of the sun and on which the solar energy receiver 23 tracks the sun.

Since the course of the sun runs differently depending on the latitude of the location of the advertising pillar and the season, the sun energy receiver 23 must be aligned after the advertising pillar has been installed in accordance with the local conditions of the solar circulation and the season. This is done by tilting the mast Due to the formation of the closable access openings 20, the advertising parts 3 and 4 and the roof part 5 can be accessed from the inside of the functional part 2.

The formation of a riser opening 20 which can be closed by an insert part in the large base plate 6 enables access to a shaft or channel located under the advertising column.

The posters and advertising material are hung in the advertising parts 3 and 4 directly behind the transparent surfaces of the circular cylinder sections 12 and 15. A straight or curved diffuser screen is arranged between the advertising means and the central lighting device 24 and can be moved radially or laterally according to the sliding door principle. The individual advertising media are changed by moving the diffuser screen, changing the advertising media and bringing the diffuser screen back into its original position.

The rotation of the advertising part 3 and the local advertising parts 4 connected to it takes place by means of a geared gear drive driven by an electric motor, the drive gear of which is engaged, for example, with a ring gear which is connected to the circular cylinder jacket sections 12 or 14 and 15. In order to prevent the column head 22 and thus the solar energy receiver 23 from rotating, the gear mechanism is designed so that a counter-rotating direction of rotation which compensates for the direction of rotation of the advertising parts 3 and 4 is generated in the column head 22. In the simplest case, the drive gear can engage in a second gear, the axis of which runs coaxially with the axis of the drive gear, the transmission ratio between the two gears being 1: 1. The axis of the second gear protrudes into the free space of the column head 22 and carries a third gear which engages in the output gear with the same transmission ratio, the output gear being connected to a gear rim arranged in the column head 22. Because every If a reversal of the direction of rotation is generated, the column head 22 performs an opposite movement with respect to the advertising parts 3 and 4, whereby the rotating movement of the advertising parts 3 and 4 is compensated and the column head is at a standstill.

FIG. 2 shows a variant of the advertising pillar according to FIG. 1, which has no local advertising part 4. The advertising part 3 consists of three circular cylinder jacket sections 12 and the functional part 2 consists of three circular cylinder jacket sections 12, only two of which are shown in this figure. The circular arc of these circular cylinder jacket sections 12 is 1/3 of the circumference of the advertising column. In this variant, the base part 1 consists of the small base plate 9 with an access opening 20 which can be closed by an insert part. The small base plate 9 is surrounded by three circular segments 10, only two of which are shown in this figure. The small base plate 9 is also provided with vertically screwable adjusting feet, with the aid of which it can be leveled.

3, 4 and 5 show further design variants of the municipal functional part 2, a large base plate 6 being used as the base part 1 in each of these variants and the functional part 2 being closed off by an adapter plate 19.

The functional part 2 according to FIG. 3 is designed as a large, closed hollow cylinder and consists of full-surface circular cylinders with sections 11 and circular cylinder jacket sections 12 and 13 with a transparent surface and with an integrated door.

The functional part 2 shown in FIG. 4 consists of a small hollow cylinder 16 with an integrated door. The adapter plate 19 has in the peripheral area a ring segment-shaped, closable ascent opening 21 through which one can enter the Promotional parts 3 and 4 can get.

The functional part 2 according to FIG. 5 is formed from four longitudinal supports 17 arranged radially on the base plate 6. The free space between the longitudinal supports 17 can be used to set up four disposal containers.

FIG. 6 shows an embodiment variant according to FIG. 2, the functional part 2 of which is formed as a large closed hollow cylinder, which consists of circular cylinder jacket sections 12 with a transparent surface.

The advertising column shown in FIG. 7 is an embodiment variant according to FIG. 1, only one below the advertising part

3 arranged local advertising part 4 is provided. In this variant, a frustoconical shield part 18 is arranged between this advertising part 4 and the adapter plate 19. The functional part 2 consists of a small hollow cylinder 16 and three longitudinal supports 17. As can be seen from this figure, the small hollow cylinder 16 can be provided with telephone devices, the three longitudinal supports 17 effecting an optical and / or acoustic separation of these telephone devices.

FIG. 8 shows an embodiment variant of the advertising pillar according to FIG. 7 which does not have a solar energy receiver 23. In contrast to FIG. 7, this is the local advertising part

4 arranged above the advertising part 3 and the three longitudinal supports 17 removed in the functional part 2.

The advertising pillar according to FIG. 9 is an embodiment variant according to FIG. 6, the roof part 5 of which is semicircular. The functional part 2 consists of full-area circular cylinder jacket sections 11 and of circular cylinder jacket sections 12 and 13 with a transparent surface and a built-in door. Here, behind the transparent surface of the circular cylinder jacket section ^" l2 information and / or advertising material. The interior of the functional part 2 can accommodate a transformer station or an immission station or a telephone node as a municipal functional device.

The advertising pillar shown in FIG. 10 is a further variant according to FIG. 6, the advertising part 3 of which is constructed from four circular cylindrical jacket sections 12 with a transparent surface, the circular arc of which is 1/4 of the circumference of the advertising pillar.

FIG. 11 shows a variant according to FIG. 10 with a local advertising part 4 arranged below the advertising part 3, which also consists of four circular cylinder jacket sections 15. The functional part 2 is constructed according to FIG. 5 from four longitudinal supports 17.

FIG. 12 shows a variant according to FIG. 9, the advertising part 3 of which is formed from four circular cylinder jacket sections 12 with a transparent surface. The functional part 2 has a frusto-conical shield part 18 and is constructed from full-surface circular cylinder jacket sections 11 and from two circular cylinder jacket sections 12 with a transparent surface. The circular cylinder jacket sections 12 are designed to be foldable and the interior of the radio part 2 is designed as a sales facility.

Claims

1. Modular system for building an internally illuminated cylindrical advertising pillar with a municipal functional part, characterized by the following components: a) a circular, levelable large base plate

(6) which are formed in one piece and on the upper side of which two circular support tracks (7, 8) running concentrically to the central axis and an access opening (20) which can be closed by an insert part are arranged; b) a circular, levelable small base plate (9) which is formed in one piece, with an axially arranged ascending opening (20) which can be closed by an insert part; c) circular segments (10) with a bottom surface and a vertically upstanding collar for receiving the small base plate (9) and for fastening longitudinal supports (17) and / or circular cylinder jacket sections (11, 12, 13); d) Statically self-supporting and dimensionally stable circular cylinder jacket sections (11, 12, 13) of the same height, their circular arcs 1/2, 1/3, 1/4, 1/5, 1/6, 1/8 and 1/10 of the circumference of the circle of the advertising column to be set up, these circular cylinder jacket sections (11, 12, 13) having a full surface (11) or at least each having an incorporated transparent surface (12) which are non-detachably connected to the circular cylinder jacket section (12) by gluing or by mechanical fasteners iεt or have an integrated door (13) or at least one integrated transparent surface and one door each; e) Static self-supporting and dimensionally stable circular cylinder the jacket sections (14, 15) of the same height, the circular arc of which is 1/2, 1/3, 1/4, 1/5, 1/6, 1/8 and 1/10 of the circumference of the advertising column to be built, whereby these circular cylinder jacket sections (14, 15) are of full-surface design (14) or each have at least one incorporated transparent surface (15) which is permanently connected to the circular cylinder jacket section (15) by gluing or by mechanical fastening means and whose height is approximately Is 1/3 the height of the circular cylinder jacket sections (11, 12, 13); f) a frustoconical shield part (18); g) a small hollow cylinder with an integrated door (16), the diameter of which is approximately 50 to 70% of the diameter of the advertising column to be set up; h) a guaderiform longitudinal support (17); i) a circular adapter plate (19) which has a circular ascent opening (20) formed concentrically to the central axis and which can be closed by an insert and on the underside has a concentric circular holding track (8); j) a circular adapter plate (19), in the peripheral area of which a ring segment-shaped ascent opening (21), which can be closed by an insert, and on the underside of which a circular holding track (8) concentric to the central axis is formed; k) a roof part (5) which consists of a conical or semicircular column head (22) and which is alternatively provided with a solar energy receiver (23), in particular a solar collector, the surface of which the solar energy receives corresponds to the shape of horizontal or oblique sections of the advertising column A support mast (25) is mounted in the column head (22), which can be adjusted in steps by an angle (α) of 30 to 60 ° to the horizontal and can be rotated by an angle of 300 °, the upper end of which is in the region of an end point the central axis or elliptical Surfaces is connected to the region of an end point of the main axis of the surface of the solar energy receiver (23) at a constant angle (β) of 30 °; 1) to known fastening means for the manufacture of detachable connections between the aforementioned components and vertically screwable adjustable feet for leveling the base plates (6, 9) and characterized in that the diameter of the circular support track (7), the self-supporting circular cylinder - the casing sections (11, 12, 13, 14 and 15) as well as the column head (22) and the height of the self-supporting circular cylinder casing sections (11, 12, 13), the small hollow cylinder (16) and the guader-shaped longitudinal supports (17) is designed according to a uniform grid dimension.

2. Built-in modularly illuminated cylindrical advertising pillar, consisting of a base part, a municipal functional part arranged above it, a rotatable advertising part, a local advertising part ε and a roof part arranged above or below the advertising part, characterized in that the base part (1 ) consists of a circular, levelable, large base plate (6) which is formed in one piece and on the upper side of which two circular retaining tracks (7, 8) running concentrically to the central axis and an access opening (20) which can be closed by an insert are arranged or that the base part (1) consists of a circular, levelable small base plate (9) with an axially arranged ascent opening (20) which can be closed by an insert part, the small base plate (9) being formed in one piece and comprising a plurality of circular segments (10) a floor surface and a vertical really high-standing collar is included and that the communal functional part (2) standing on the base plate (6) is arranged radially on the base plate (6) by four arranged guaderiform longitudinal supports (17) or by a hollow cylinder (16) arranged concentrically to the central axis of the advertising pillar with an integrated door, whose diameter is approximately 50 to 70% of the diameter of the advertising pillar or that the functional part (2) is made of statically self-supporting and dimensionally stable circular cylinder jacket sections (11, 12, 13) of the same height, the circular arc of which is 1/2, 1/3, 1/4, 1/5, 1/6, 1/8 or 1/10 of the circumference of the advertising pillar, these circular cylinder jacket sections (11, 12, 13) being of full surface (11) or at least each having an incorporated transparent surface (12), which by gluing or by mechanical fastening means to the circular cylinder jacket section (12 ) is non-detachably connected or have a built-in door (13) or at least each have a built-in transparent surface and a door or that of circular cylinder jacket Cut (11, 12, 13) existing functional part (2) as a closed large hollow cylinder with one or two doors or by reducing the number of circular cylinder jacket sections (11, 12, 13) as a half or openwork large hollow cylinder or that the functional part (2) consists of a small hollow cylinder (16) or a small hollow cylinder (16) and statically self-supporting circular cylinder jacket sections (11, 12, 13) and that the advertising part (3) rotatably arranged above the functional part (2), is designed as a closed hollow cylinder of the same self-supporting and dimensionally stable circular cylinder jacket sections (11, 12) of the same height, these circular cylinder jacket sections (11, 12) being designed over the entire surface or at least each having an integrated transparent surface and the local advertising part (4) also being structurally self-supporting and dimensionally stable circular cylinder jacket sections (14, 15) of the same height t iεt, the arc of which is 1/2, 1/3, 1/4, 1/5, 1/6, 1/8 or 1/10 of the circumference of the advertising column. wherein these circular cylinder jacket sections (14, 15) are implemented over the entire surface (14) or at least each have an incorporated transparent surface (15) which is permanently connected to the circular cylinder jacket section (15) by gluing or by mechanical fastening means and whose height is approximately 1 / 3 the height of the circular cylinder jacket sections (11, 12, 13) and that between the advertising part (3) or the local advertising part (4) and the functional part (2) and / or between the advertising part (3) and the local advertising part (4) and the roof part (5) a circular adapter plate (19) is arranged, on the underside of which there is arranged a circular support track (8) concentric to the central axis and which has a circular circular shape formed concentrically to the central axis, has ascending opening (20) which can be closed by an insert or which has an ascending opening (21) in the form of a ring segment and can be closed by an insert It is seen that is formed in the peripheral area of the adapter plate (19) and that between the advertising part (3) or the local advertising part (4) and the functional part (2) a frustoconical shield part (18) is arranged and that the The roof part (5), which closes the cylindrical advertising pillar, consists of a conical or semicircular column head (22), which is alternatively provided with a solar energy receiver (23), in particular a solar collector, whose surface receiving the sun energy corresponds to the shape of horizontal or oblique sections of the advertising pillar Mounted in the column head (22) is a support mast (25), which can be adjusted in steps by an angle () of 30 to 60 ° to the horizontal and can be rotated by an angle of 300 °, the upper end of which supports the area of an end point of the central axis or in the case of elliptical surfaces with the region of an end point of the main axis of the surface of the solar energy receiver (23) connected at an iεt konεtanten angle (ß) of 30 °.