US9978093B2 - Method and system for pushing mobile application - Google Patents

Abstract

Provided are a method and system for pushing a mobile application. The method comprises: determining more than one mobile application category with the highest relevance to a mobile application category to which a mobile application designated by a user belongs; according to the pre-generated weight value of the mobile application, calculating and determining the degree of recommendation of each mobile application under the mobile application category; and according to the principle of high to low of the determined degrees of recommendation of each mobile application under the mobile application category, selecting a preset recommendation result number of the mobile applications as a recommendation result and pushing same to a user. According to the technical solution provided in the present invention, the diversity of recommended mobile applications can be effectively improved.

Description

CROSS REFERENCE TO RELATED APPLICATIONS

This application is a national stage filing of International Patent Application No. PCT/CN2013/086685, filed on Nov. 7, 2013, which claims priority to Chinese Patent Application No. 201210546055.3, filed on Dec. 14, 2012, and entitled “Method and System for Pushing Mobile Application,” the contents of which are incorporated herein by reference in their entireties and for all purposes.

TECHNICAL FIELD

The present invention relates to the field of Internet applications, and in particular to a method and system for pushing a mobile application.

BACKGROUND

At present, all mobile application stores will push some mobile applications to a user when the user downloads or browses an application, so as to recommend mobile applications to the user; the push method is to take statistics of the relevance between mobile applications according to a user history log, and then generate a recommendation result according to the relevance and using recommendation algorithms such as neighbor and collaborative filtering; therefore, the relevance between mobile applications is taken as a recommendation basis to recommend mobile applications in the prior art.

Therefore, at present, the following problems exist in the recommendation method of mobile applications:

1. since the relevance between mobile applications is always taken as a recommendation basis, this makes the contents of the recommended mobile applications too similar to each other, and a variety of mobile applications cannot be recommended to the user, and thus the needs of the user for mobile applications cannot be stimulated.

2. Since newly added mobile applications do not have a user history log, the statistics of the relevance between the newly added mobile applications and other mobile applications cannot be taken; therefore, the newly added mobile applications cannot be recommended to the user when the user views or downloads mobile applications, and the cold start problem of the newly added mobile applications cannot be solved.

SUMMARY

Provided in the present invention is a method and system for pushing a mobile application, which can effectively improve the diversity of recommended mobile applications.

The specific technical solution of the present invention is as follows:

provided in the present invention is a method for pushing a mobile application, and the method comprises:

determining more than one mobile application category with the highest relevance to a mobile application category to which a mobile application designated by a user belongs;

calculating, according to pre-generated weight values of mobile applications, the degree of recommendation of each mobile application under the determined mobile application category; and

selecting, according to the principle of high to low of the degree of recommendation of each mobile application under the determined mobile application category, a preset recommendation result number of mobile applications as a recommendation result and pushing same to the user.

According to a preferred embodiment of the present invention, the method for determining the relevance between mobile application categories is:

classifying, according to category information about each mobile application in a mobile application ontology base, mobile applications operated by each user; and

calculating, according to information about the mobile applications operated by each user in a mobile application store and the pre-generated relevance between mobile applications, the relevance between the mobile application categories.

According to a preferred embodiment of the present invention, the method for pre-generating the relevance between mobile applications is:

calculating the relevance R(app_m,app_n) between the mobile applications app_m and app_n using the following formula:

$R\left({\mathrm{app}}_m,{\mathrm{app}}_n\right)=\sum _{u=1}^U{w}_u\times \frac{s_{{\mathrm{app}}_m}\times \left(k_1+1\right)}{s_{{\mathrm{app}}_m}+K}\times \frac{s_{{\mathrm{app}}_n}\times \left(k_2+1\right)}{s_{{\mathrm{app}}_n}+k_2}$

where U represents a user set operating the mobile application app_m and the mobile application app_n simultaneously, and s_{app m} and s_{app n} respectively represent score values allocated by a user u in the user set U for the app_m and app_n; w_u represents the weight of the user u in the user set U,

$K=k_1\times \left(1-b+b\times \frac{n_u}{n_{\mathrm{avg}}}\right),$
k₁ and k₂ are preset adjustment factors, n_u represents the total number of mobile applications operated by the user u in the user set U, and n_avg represents an average value of the total number of mobile applications operated by the user u.

According to a preferred embodiment of the present invention, the weight w_u of the user u in the user set U is

$w_u=\log \frac{N-n_u+0.5}{n_u+0.5},$
where N represents the total number of mobile applications operated by each user.

According to a preferred embodiment of the present invention, the value s_{app m} allocated by the user u for the mobile application app_m is:

$s_{{\mathrm{app}}_m}=\sum _{t=1}^T{s}_t\times B_{t,{\mathrm{app}}_m};$
where t represents the t^th type of operating the mobile application app_m, T represents the total number of types of operating the mobile application app_m, and s_t represents a basic score of the user u operating the mobile application app_m; B_{t,app m} is an indication value of whether the user u performs the t^th type of operation on the mobile application app_m or is duration information about the user u performing the t^th type of operation on the mobile application app_m.

According to a preferred embodiment of the present invention, the method for calculating the relevance between mobile application categories is:

calculating the relevance R(concept_i,concept_j) between the mobile application category concept_i and the mobile application category concept_j using the following formula:

$R\left({\mathrm{concept}}_i,{\mathrm{concept}}_j\right)=\sum _{{\mathrm{concept}}_{{\mathrm{app}}_m}={\mathrm{concept}}_i,{\mathrm{concept}}_{{\mathrm{app}}_n}={\mathrm{concept}}_j}^U\frac{f_{{\mathrm{app}}_m{\mathrm{app}}_n}}{f_{{\mathrm{app}}_m}+f_{{\mathrm{app}}_n}}\times R\left({\mathrm{app}}_m,{\mathrm{app}}_n\right)$

where concept_i and concept_j are respectively the mobile application categories to which the mobile application app_m and the mobile application app_n belong, R(app_m,app_n) is the relevance between the mobile application app_m and the mobile application app_n, f_{app m} represents the total number of users operating the mobile application app_m, f_{app n} represents the total number of users operating the mobile application app_n, and f_{app m app n} represents the total number of users contained in an intersection of a user set operating the mobile application app_m and a user set operating the mobile application app_n.

According to a preferred embodiment of the present invention, the method for pre-generating weight values of mobile applications is:

calculating the weight value w_{concept i app m} of the mobile application app_m in the mobile application category concept_i using the following formula:

$w_{{\mathrm{concept}}_i{\mathrm{app}}_m}=\sum _{t=1}^T{g}_t\times \frac{A_{t,{\mathrm{app}}_m}}{A_{t,{\mathrm{concept}}_i}}$

where t represents the t^th type of operating the mobile application app_m, T represents the total number of types of operating the mobile application app_m, A_{t,app m} represents the total number of times or the total duration of the mobile application app_m being operated by the t^th type in a user history log, A_{t,concept i} represents the total number of times or the total duration of all the mobile applications under the mobile application category concept_i being operated by the t^th type in the user history log; and g_t represents an impact factor corresponding to the mobile application app_m operated by the t^th type in the user history log.

According to a preferred embodiment of the present invention, the operations on mobile applications comprise at least one of viewing, downloading and using.

According to a preferred embodiment of the present invention, the method further comprises:

adding a newly added mobile application in a mobile application store to a mobile application ontology base, and labelling corresponding category information and attribute information for the newly added mobile application; and

multiplying an average weight value of top-ranked mobile applications under the mobile application category to which the newly added mobile application belongs by a preset attenuation factor, so as to obtain a weight value of the newly added mobile application.

According to a preferred embodiment of the present invention, the method for calculating the degree of recommendation of each mobile application under the determined mobile application category is:

calculating the degree of recommendation rec_{app m app n} of recommending the mobile application app_n to the user using the formula rec_{app m app n} =R(concept_i,concept_j)×w_{concept j app n} +k×comatt(app_m,app_n) in the case where the designated mobile application is app_m;

where the mobile application category to which the mobile application app_m belongs is concept_i, the mobile application category to which the mobile application app_n belongs is concept_j, the mobile application category concept_j belongs to the determined mobile application category, R(concept_i,concept_j) is the relevance between the mobile application category concept_i and the mobile application category concept_j, w_{concept j app n} is the weight value of the mobile application app_n under the mobile application category concept_j, comatt(app_m,app_n) is the number of identical attributes of the mobile application app_n and the mobile application app_m, and k is a preset impact factor.

According to a preferred embodiment of the present invention, according to the principle of high to low of the degree of recommendation of each mobile application under the determined mobile application category, selecting a preset recommendation result number of mobile applications as a recommendation result and pushing same to the user comprise:

respectively extracting mobile applications with top-ranked degrees of recommendation from the determined mobile application category; and

ranking the extracted mobile applications in an order from high to low of the degrees of recommendation, and taking n top-ranked mobile applications as recommendation results of the mobile applications and pushing same to the user, n being a preset number of recommendation results.

Further provided in the present invention is a system for pushing a mobile application, and the system comprises: a statistical unit, a first calculation unit and a pushing unit; wherein,

the statistical unit is used for determining more than one mobile application category with the highest relevance to a mobile application category to which a mobile application designated by a user belongs;

the first calculation unit is used for calculating, according to pre-generated weight values of mobile applications, the degree of recommendation of each mobile application under the mobile application category determined by the statistical unit;

and the pushing unit is used for selecting, according to the principle of high to low of the degree of recommendation of each mobile application under the mobile application category determined by the statistical unit, a preset recommendation result number of mobile applications as a recommendation result and pushing same to the user.

According to a preferred embodiment of the present invention, the system further comprises: a second calculation unit for pre-generating the relevance of mobile application categories, and specifically for:

classifying, according to category information about each mobile application in a mobile application ontology base, mobile applications operated by each user; and calculating, according to information about the mobile applications operated by each user in a mobile application store and the pre-generated relevance between mobile applications, the relevance between the mobile application categories.

According to a preferred embodiment of the present invention, the system further comprises: a third calculation unit for pre-generating the relevance between mobile applications, and specifically for:

calculating the relevance R(app_m,app_n) between the mobile applications app_m and app_n using the following formula:

$R\left({\mathrm{app}}_m,{\mathrm{app}}_n\right)=\underset{u=1}{\overset{U}{\sum w_u}}\times \frac{s_{{\mathrm{app}}_m}\times \left(k_1+1\right)}{s_{{\mathrm{app}}_m}+K}\times \frac{s_{{\mathrm{app}}_n}\times \left(k_2+1\right)}{s_{{\mathrm{app}}_n}+k_2}$

where U represents a user set operating the mobile application app_m and the mobile application app_n simultaneously, and s_{app m} and s_{app n} respectively represent score values allocated by a user u in the user set U for the app_m and app_n; w_u represents the weight of the user u in the user set U,

$K=k_1\times \left(1-b+b\times \frac{n_u}{n_{\mathrm{avg}}}\right),$
k₁ and k₂ are preset adjustment factors, n_u represents the total number of mobile applications operated by the user u in the user set U, and n_avg represents an average value of the total number of mobile applications operated by the user u.

According to a preferred embodiment of the present invention, the weight w_u of the user u in the user set U is

$w_u=\log \frac{N-n_u+0.5}{n_u+0.5},$
where N represents the total number of mobile applications operated by each user.

According to a preferred embodiment of the present invention, the value s_{app m} allocated by the user u for the mobile application app_m is:

$s_{{\mathrm{app}}_m}=\sum _{t=1}^T{s}_t\times B_{t,{\mathrm{app}}_m};$

where t represents the t^th type of operating the mobile application app_m, T represents the total number of types of operating the mobile application app_m, and s_t represents a basic score of the user u operating the mobile application app_m; B_{t,app m} is an indication value of whether the user u performs the t^th type of operation on the mobile application app_m or is duration information about the user u performing the t^th type of operation on the mobile application app_m.

According to a preferred embodiment of the present invention, when calculating the relevance between mobile application categories, the second calculation unit is specifically used for:

calculating the relevance R(concept_i,concept_j) between the mobile application category concept_i and the mobile application category concept_j using the following formula:

$R\left({\mathrm{concept}}_i,{\mathrm{concept}}_j\right)=\sum _{{\mathrm{concept}}_{{\mathrm{app}}_m}={\mathrm{concept}}_i,{\mathrm{concept}}_{{\mathrm{app}}_n}={\mathrm{concept}}_j}^U\frac{f_{{\mathrm{app}}_m{\mathrm{app}}_n}}{f_{{\mathrm{app}}_m}+f_{{\mathrm{app}}_n}}\times R\left({\mathrm{app}}_m,{\mathrm{app}}_n\right)$

where concept_i and concept_j are respectively the mobile application categories to which the mobile application app_m and the mobile application app_n belong, R(app_m,app_n) is the relevance between the mobile application app_m and the mobile application app_n, f_{app m} represents the total number of users operating the mobile application app_m, f_{app n} represents the total number of users operating the mobile application app_n, and f_{app m app n} represents the total number of users contained in an intersection of a user set operating the mobile application app_m and a user set operating the mobile application app_n.

According to a preferred embodiment of the present invention, the system further comprises: a fourth calculation unit for pre-generating weight values of mobile applications, and specifically for:

calculating a weight value w_{concept i app m} of the mobile application app_m in the mobile application category concept_i using the following formula:

$w_{{\mathrm{concept}}_i{\mathrm{app}}_m}=\sum _{t=1}^T{g}_t\times \frac{A_{t,{\mathrm{app}}_m}}{A_{t,{\mathrm{concept}}_i}}$

where t represents the t^th type of operating the mobile application app_m, T represents the total number of types of operating the mobile application app_m, A_{t,app m} represents the total number of times or the total duration of the mobile application app_m being operated by the t^th type in a user history log, A_{t,concept i} represents the total number of times or the total duration of all the mobile applications under the mobile application category concept_i being operated by the t^th type in the user history log; and g_t represents an impact factor corresponding to the mobile application app_m operated by the t^th type in the user history log.

According to a preferred embodiment of the present invention, the operations on mobile applications comprise at least one of viewing, downloading and using.

According to a preferred embodiment of the present invention, the system further comprises: an updating unit for adding a newly added mobile application in a mobile application store to a mobile application ontology base, and labelling corresponding category information and attribute information for the newly added mobile application; and

the fourth calculation unit further for multiplying an average weight value of top-ranked mobile applications under the mobile application category to which the newly added mobile application belongs by a preset attenuation factor, so as to obtain a weight value of the newly added mobile application.

According to a preferred embodiment of the present invention, when calculating the degree of recommendation of a mobile application under the mobile application category, the first calculation unit is specifically used for:

calculating the degree of recommendation rec_{app m app n} of recommending the mobile application app_n to the user using the formula rec_{app m app n} =R(concept_i,concept_j)×w_{concept j app n} +k×comatt(app_m,app_n) in the case where the designated mobile application is app_m;

where the mobile application category to which the mobile application app_m belongs is concept_i, the mobile application category to which the mobile application app_n belongs is concept_j, the mobile application category concept_j belongs to the determined mobile application category, R(concept_i,concept_j) is the relevance between the mobile application category concept_i and the mobile application category concept_j, w_{concept j app n} is the weight value of the mobile application app_n under the mobile application category concept_j, comatt(app_m,app_n) is the number of identical attributes of the mobile application app_n and the mobile application app_m, and k is a preset impact factor.

According to a preferred embodiment of the present invention, the pushing unit is specifically used for respectively extracting mobile applications with top-ranked degrees of recommendation from the determined mobile application category; and ranking the extracted mobile applications in an order from high to low of the degrees of recommendation, and taking n top-ranked mobile applications as recommendation results of the mobile applications and pushing same to the user, n being a preset number of recommendation results.

As can be seen from the technical solution above, the technical solution provided in the present invention has the following beneficial effects:

extracting mobile applications with top-ranked degrees of recommendation under a mobile application category with a relatively high relevance, and recommending a mobile application with the highest degree of recommendation therein to a user, such that the diversity of the recommended mobile application categories is guaranteed, and thus the diversity of the recommended mobile applications can be effectively improved.

BRIEF DESCRIPTION OF DRAWINGS

FIG. 1 is a schematic flowchart of a preferred embodiment for implementing a method for pushing a mobile application of the present invention; and

FIG. 2 is a structural schematic diagram of a preferred embodiment for implementing a system for pushing a mobile application of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

In order to make the objectives, technical solutions and advantages of the present invention more apparent, the present invention is described in detail hereinbelow in conjunction with the accompanying drawings and specific embodiments.

The basic idea of the present invention is: according to the pre-generated relevance of mobile application categories, determining more than one mobile application category with the highest relevance to a mobile application category of a mobile application designated by a user; according to pre-generated weight values of the mobile applications, calculating the degrees of recommendation of mobile applications under the mobile application category; and extracting mobile applications with top-ranked degrees of recommendation under each mobile application category, and according to a preset number of recommendation results, taking more than one mobile application with the highest degree of recommendation in the extracted mobile applications as recommendation results and pushing same to the user.

In order to make the objectives, technical solutions and advantages of the present invention more apparent, the present invention is described in detail hereinbelow in conjunction with the accompanying drawings and specific embodiments.

Provided in the present invention is a method for pushing a mobile application. FIG. 1 is a schematic flowchart of a preferred embodiment for implementing a method for pushing a mobile application of the present invention, and as shown in FIG. 1, the preferred embodiment comprises the following steps:

step 101, according to information about a user viewing or downloading a mobile application in a mobile application store and duration information about the user using the mobile application, the relevance between the mobile applications in a mobile application set which is viewed, downloaded and used by the user is calculated.

Specifically, a data platform of the mobile application store will store a user history log when the user uses the mobile application store, and the data platform stores the user history log in a text format and, with a set duration as a unit (such as every hour as a unit), saves the text of the user history log within a set duration in the same file; the user history log comprises information about the user viewing or downloading a mobile application in the mobile application store and duration information about the user using the mobile application, and certainly information about the mobile applications operated by other users can also be involved, taking the operations of viewing, downloading and using for example herein; wherein the information about the user viewing or downloading the mobile application in the mobile application store comprises a user identification (UID), an identification (package ID) of the mobile application viewed or downloaded by the user in the mobile application store and the time of the user viewing or downloading the mobile application in the mobile application store; and the duration information about the user using the mobile application comprises the user identification (UID). The identification (package ID) of the mobile application used by the user and the duration of the user using the mobile application.

The relevance between the mobile applications in a mobile application set which are viewed, downloaded and used by the user is calculated according to the information about the user viewing or downloading the mobile application in the mobile application store and the duration information about the user using the mobile application and using formula (1):

$\begin{array}{cc}R\left({\mathrm{app}}_m,{\mathrm{app}}_n\right)=\sum _{u=1}^U{w}_u\times \frac{s_{{\mathrm{app}}_m}\times \left(k_1+1\right)}{s_{{\mathrm{app}}_m}+K}\times \frac{s_{{\mathrm{app}}_n}\times \left(k_2+1\right)}{s_{{\mathrm{app}}_n}+k_2}& \left(1\right)\end{array}$

where R(app_m,app_n) represents the relevance between the mobile application app_m and the mobile application app_n in the mobile application set, U represents a user set operating the mobile application app_m and the mobile application app_n simultaneously, s_{app m} and s_{app n} respectively represent score values allocated by a user u in the user set U for the app_m and app_n; and w_u represents the weight of the user u in the user set U, and w_u can be calculated using formula (2):

$\begin{array}{cc}{w}_u=\log \frac{N-n_u+0.5}{n_u+0.5}& \left(2\right)\end{array}$

where N represents the total number of mobile applications in the mobile application set, and n_u represents the total number of mobile applications which are viewed, the mobile applications which are downloaded and the mobile applications which are used by the user u in the user set U.

It needs to be noted that the calculation method of the relevance mentioned in formula (1) is actually performing relevance calculation between each two mobile applications in the mobile application set and then summing same, and in formula (1), a BM25 algorithm is used to calculate the relevance between each two mobile applications; however, the present invention is not limited to this relevance calculation method, and relevance calculation methods such as transition probability and cosine formula can also be used, which will not be illustrated one by one herein.

The s_{app m} or s_{app n} is obtained using formula (3):
s _{app m} =s ₁×read_{app m} +s ₂×download_{app m} +s ₃×usetime_{app m}   (3)

where s₁, s₂ and s₃ respectively represent basic scores of the mobile applications which are viewed, the mobile applications which are downloaded and the mobile applications which are used by the user u, and the basic scores respectively embody the impact degree of the operations of viewing, downloading and using on the s_{app m} , and are preset values. In this preferred embodiment, s₁ equals 1, s₂ equals 2, and s₃ equals 1; read_{app m} represents whether the user u views the mobile application app_m, and if so, the read_{app m} equals 1, and if not, the read_{app m} equals 0; download_{app m} represents whether the user u downloads the mobile application app_m, and if so, the download_{app m} equals 1, and if not, the download_{app m} equals 0; and usetime_{app m} represents the duration of the user using the mobile application app_m, and for example, the duration of the user using the mobile application app_m can be in minutes herein;

where k₁ and k₂ are adjustment factors, and in this preferred embodiment, k₁ equals 2, k₂ equals 1.2, and K is obtained using formula

$K=k_1\times \left(1-b+b\times \frac{n_u}{n_{\mathrm{avg}}}\right);$
where b is an adjustment factor, and in this preferred embodiment, b equals 0.75, n_avg represents an average value of the total number of mobile applications which are viewed, the mobile applications which are downloaded and the mobile applications which are used by the user u.

In this preferred embodiment, the relevance between mobile applications can be calculated periodically, for example, a user history log within a previous month can be extracted every morning, and the relevance between the mobile applications is calculated according to the user history log.

Step 102, according to a mobile application ontology base, category information about the mobile applications in the mobile application set is obtained, and according to the category information about the mobile applications, the mobile applications are classified; and according to information about the user viewing or downloading a mobile application in a mobile application store, duration information about the user using the mobile application, and the calculated relevance between the mobile applications, the relevance between mobile application categories is calculated.

Specifically, the mobile application ontology base takes the identity of the mobile application (package ID) as a unit, and contains a name, category information and attribute information corresponding to the identity of the mobile application, for example, the mobile application ontology base can be as shown in table 1.

TABLE 1
		Category	Attribute
package ID	Name	information	information
2730221082	Tecent video hd	Practicality-player-	Variety, high
		video player	definition, hd,
			cartoon, video,
			share, live,
			score, online
3581535646	Angry birds	Game-physics-	Classic, bird,
		based game-cast	cute

After the relevance between the mobile applications in the mobile application set is calculated, according to the identity of the mobile applications in the mobile application set, category information about each mobile application is obtained in the mobile application ontology base, and then according to the category information about the mobile applications, the mobile applications are classified to obtain more than one mobile application category corresponding to the mobile application set; and according to the calculated relevance between the mobile applications, formula (4) is used to calculate the relevance between the mobile application categories:

$\begin{array}{cc}R\left({\mathrm{concept}}_i,{\mathrm{concept}}_j\right)=\sum _{{\mathrm{concept}}_{{\mathrm{app}}_m}={\mathrm{concept}}_i,{\mathrm{concept}}_{{\mathrm{app}}_n}={\mathrm{concept}}_j}^U\frac{f_{{\mathrm{app}}_m{\mathrm{app}}_n}}{f_{{\mathrm{app}}_m}+f_{{\mathrm{app}}_n}}\times R\left({\mathrm{app}}_m,{\mathrm{app}}_n\right)& \left(4\right)\end{array}$

where concept_i and concept_j respectively represent the mobile application categories to which the mobile application app_m and the mobile application app_n belong, R(app_m,app_n) represents the relevance between the mobile application app_m and the mobile application app_n in the mobile application set calculated by formula (1), and R(concept_i,concept_j) represents the relevance between the mobile application category concept_i and the mobile application category concept_j; f_{app m} represents the total number of users viewing the mobile application app_m, users downloading the mobile application app_m and users using the mobile application app_m, and f_{app n} represents the total number of users viewing the mobile application app_n, users downloading the mobile application app_n and users using the mobile application app_n; statistics can be taken of the total number of users viewing the mobile applications, users downloading the mobile applications and users using the mobile applications herein according to a user history log; and f_{app m app n} represents the total number of users contained in an intersection of a set of users viewing the mobile application app_m, users downloading the mobile application app_m and users using the mobile application app_m and a set of users viewing the mobile application app_n, users downloading the mobile application app_n and users using the mobile application app_n. Actually, the meaning of formula (4) is respectively performing relevance calculation on mobile applications which are operated by the user and are respectively from two categories concept_i and concept_j and then multiplying same by a coefficient and summing same, and the coefficient in formula (4) is

$\frac{f_{{\mathrm{app}}_m{\mathrm{app}}_n}}{f_{{\mathrm{app}}_m}+f_{{\mathrm{app}}_n}},$
but is not limited to the calculation method of this coefficient.

Step 103, a newly added mobile application in the mobile application store is added to a mobile application ontology base, and corresponding category information and attribute information are labelled for the newly added mobile application.

Specifically, after the relevance of the mobile application categories is calculated, the newly added mobile application in the mobile application store can also be added to the ontology base, a package ID is allocated for the newly added mobile application, and corresponding category information and attribute information are labelled; wherein according to the name and introduction of the mobile application provided by a mobile application owner, a mobile application automatic labelling system can be used to automatically label the category information and the attribute information for the newly added mobile application.

It needs to be noted that this step is for the purpose of solving the problem that cold start cannot be performed on the newly added mobile application, but is not a necessary step of the present invention.

Step 104, according to information about the user viewing or downloading a mobile application in the mobile application store and duration information about the user using the mobile application, weight values of mobile applications which are not newly added under the mobile application category in the ontology base are calculated; and an average weight value of top-ranked mobile applications under the mobile application category to which the newly added mobile application belongs is multiplied by a preset attenuation factor, so as to obtain a weight value of the newly added mobile application.

Specifically, the weight values of the mobile applications under the mobile application category in the mobile application ontology base are calculated using formula (5):

$\begin{array}{cc}{w}_{{\mathrm{concept}}_i{\mathrm{app}}_m}=g_1\times \frac{r_{{\mathrm{app}}_m}}{r_{{\mathrm{concept}}_i}}+g_2\times \frac{d_{{\mathrm{app}}_m}}{d_{{\mathrm{concept}}_i}}+{\mathrm{<figure-callout\; id="3"\; label="g"\; filenames="US09978093-20180522-D00002.png"\; state="\{\{state\}\}">g</figure-callout>}}_3\times \frac{u_{{\mathrm{app}}_m}}{u_{{\mathrm{concept}}_i}}& \left(5\right)\end{array}$

where w_{concept i app m} represents the weight value of the mobile application app_m in the mobile application category concept_i, r_{app m} represents the total number of times of the mobile application app_m being viewed in the user history log, d_{app m} represents the total number of times the mobile application app_m is downloaded in the user history log, u_{app m} represents the total duration that the mobile application app_m is used in the user history log, and the unit of the u_{app m} can be minutes; r_{concept i} represents the total number of times all the mobile applications under the mobile application category concept_i are viewed in the user history log; d_concept represents the total number of times all the mobile applications under the mobile application category concept_i are downloaded in the user history log, and u_{concept i} represents total duration that all the mobile applications under the mobile application category concept_i are used in the user history log; g₁ represents an impact factor corresponding to the mobile application app_m viewed in the user history log, g₂ represents an impact factor corresponding to the mobile application app_m downloaded in the user history log, g₃ represents an impact factor of the total duration of the mobile application app_m staying in the user history log, in this preferred embodiment, g₁ is equal to 0.2, g₂ is equal to 0.4, and g₃ is equal to 0.4; and the correlation between the identity of the mobile application and the weight value of the mobile application is stored.

If the mobile application app_m is a newly added mobile application in the mobile application ontology base, the newly added mobile application uses a default weight value, and the calculation method for the default weight value is to multiply an average value of the weight values of several (such as three) mobile applications with highest weight values in the mobile application category concept_i by an attenuation factor, in this preferred embodiment, the attenuation factor being equal to 0.4.

Step 105, when the mobile application designated by the user is received, according to the relevance of the mobile application categories, more than one mobile application category with the highest relevance to the mobile application category of the designated mobile application is determined; according to weight values of mobile applications, the degrees of recommendation of mobile applications under the mobile application category are calculated; and mobile applications with top-ranked degrees of recommendation under each mobile application category are extracted, and according to a preset number of recommendation results, more than one mobile application with the highest degree of recommendation in the extracted mobile applications is taken as the recommendation results and pushed to the user.

Specifically, when the user searches for or downloads the mobile application app_m in the mobile application store, the searched or downloaded mobile application is taken as a designated mobile application, and according to an identity of the designated mobile application, a query is performed in the mobile application ontology base to obtain the mobile application category concept_i of the mobile application app_m, the mobile application categories in the mobile application ontology base are ranked in an order of high to low of the relevance to the mobile application category concept_i, and then according to the preset recommendation result number n, more than n (such as 2n) mobile application categories with the top-ranked relevance are extracted.

The degree of recommendation of each mobile application in the extracted 2n mobile application categories is calculated using formula (6):
rec_{app m app n} =R(concept_i,concept_j)×w _{concept j app n} +k×comatt(app_m,app_n)  (6)

where rec_{app m app n} is the degree of recommendation of recommending the mobile application app_n to the user when the mobile application app_m is designated, the mobile application category to which the mobile application app_m belongs is concept_i, the mobile application category to which the mobile application app_n belongs is concept_j, the mobile application category concept_j is located in the 2n mobile application categories with the highest relevance to the mobile application category concept_i, R(concept_i,concept_j) is the relevance between the mobile application category concept_i and the mobile application category concept_j, w_{concept j app n} is the weight value of the mobile application app_n under the mobile application category concept_j, comatt(app_m,app_n) is the number of identical attributes of the mobile application app_n and the mobile application app_m, and k is an impact factor, in this preferred embodiment, k being equal to 2.

After the degrees of recommendation of the mobile applications are calculated, according to the user history log, the mobile applications of which the degrees of recommendation are calculated are screened, and the mobile applications that have been downloaded or used therein by the user are deleted; taking a mobile application category as a unit, according to an order of high to low of the degree of recommendation, the mobile applications under each mobile application category are ranked, then the top two ranked mobile applications in the ranking of the degree of recommendation under each mobile application category are extracted, and the mobile applications extracted from each mobile application category are ranked according to an order of high to low of the degree of recommendation; and according to the preset recommendation result number n, the top-n ranked mobile applications are taken as a recommendation result of the mobile applications, and the recommendation result is pushed to the user.

In order to realize the above-mentioned method, further provided in the present invention is a system for pushing a mobile application. FIG. 2 is a structural schematic diagram of a preferred embodiment for implementing a system for pushing a mobile application of the present invention. As shown in FIG. 2, the system comprises: a statistical unit 20, a first calculation unit 21, and a pushing unit 22; wherein

the statistical unit 20 is used for determining, according to the pre-generated relevance of mobile application categories, more than one mobile application category with the highest relevance to the mobile application category of a mobile application designated by a user;

the first calculation unit 21 is used to calculate, according to pre-generated weight values of the mobile applications, the degrees of recommendation of the mobile applications under the mobile application category; and

the pushing unit 22 is used for extracting mobile applications with top-ranked degrees of recommendation under each mobile application category, and according to a preset number of recommendation results, taking more than one mobile application with the highest degree of recommendation in the extracted mobile applications as recommendation results and pushing same to the user.

The system further comprises: a second calculation unit 23 for pre-generating the relevance of mobile application categories;

the second calculation unit 23 pre-generating the relevance of the mobile application categories specifically comprises: according to a mobile application ontology base, obtaining category information about mobile applications, and according to the category information about the mobile applications, classifying the mobile applications which are viewed, downloaded and used by the user; and according to acquired information about the user viewing or downloading a mobile application in a mobile application store, duration information about the user using the mobile application, and the pre-generated relevance between the mobile applications, calculating the relevance between mobile application categories.

The system further comprises a third calculation unit 24 for pre-generating the relevance between mobile applications;

the third calculation unit 24 pre-generating the relevance between mobile applications specifically comprises:

calculating the relevance between the mobile applications in a mobile application set which are viewed, downloaded and used by the user according to the information about the user viewing or downloading the mobile application in the mobile application store and the duration information about the user using the mobile application and using the following formula:

$R\left({\mathrm{app}}_m,{\mathrm{app}}_n\right)=\sum _{u=1}^U{w}_u\times \frac{s_{{\mathrm{app}}_m}\times \left(k_1+1\right)}{s_{{\mathrm{app}}_m}+K}\times \frac{s_{{\mathrm{app}}_n}\times \left(k_2+1\right)}{s_{{\mathrm{app}}_n}+k_2}$

where R(app_m,app_n) represents the relevance between the mobile application app_m and the mobile application app_n in a mobile application set, U represents a user set using the mobile application app_m and the mobile application app_n simultaneously, s_{app m} and s_{app n} respectively represent score values allocated by a user u in a user set U for the app_m and app_n; w_n represents the weight of the user u in the user set U,

$K=k_1\times \left(1-b+b\times \frac{n_u}{n_{\mathrm{avg}}}\right),$
k₁ equals 2, k₂ equals 1.2, and b equals 0.75, n_u represents the total number of mobile applications viewed, downloaded and used by the user u in the user set U, and n_avg represents an average value of the total number of mobile applications viewed by the user u, the total number of mobile applications downloaded by the user u and the total number of mobile applications used by the user u.

The weight w_u of the user u in the user set U is

$w_u=\log \frac{N-n_u+0.5}{n_u+0.5},$
where N represents the total number of mobile applications in the mobile application set, n_u represents the total number of mobile applications viewed, downloaded and used by the user u in the user set U.

The value s_{app m} allocated by the user for the mobile application app_m is s_{app m} =s₁×read_{app m} +s₂×download_{app m} +s₃×usetime_{app m} ;

where s₁ equals 1, s₂ equals 2, and s₃ equals 1; when the user views the mobile application app_m, read_{app m} equals 1, and when the user does not view the mobile application app_m, read_{app m} equals 0; when the user downloads the mobile application app_m, download_{app m} equals 1, and when the user does not download the mobile application app_m, download_{app m} equals 0; usetime_{app m} is the duration of the user using the mobile application app_m.

The second calculation unit 23 calculating the relevance between mobile application categories specifically comprises:

calculating the relevance between the mobile application category concept_i and the mobile application category concept_j using the following formula:

$R\left({\mathrm{concept}}_i,{\mathrm{concept}}_j\right)=\sum _{{\mathrm{concept}}_{{\mathrm{app}}_m}={\mathrm{concept}}_i,{\mathrm{concept}}_{{\mathrm{app}}_n}={\mathrm{concept}}_j}^U\frac{f_{{\mathrm{app}}_m{\mathrm{app}}_n}}{f_{{\mathrm{app}}_m}+f_{{\mathrm{app}}_n}}\times R\left({\mathrm{app}}_m,{\mathrm{app}}_n\right)$

where concept_i and concept_j are respectively mobile application categories to which the mobile application app_m and the mobile application app_n belong, R(app_m,app_n) is the relevance between the mobile application app_m and the mobile application app_n in the mobile application set; f_{app m} represents the total number of users viewing the mobile application app_m, users downloading the mobile application app_m and users using the mobile application app_m, and f_{app n} represents the total number of users viewing the mobile application app_n, users downloading the mobile application app_n and users using the mobile application app_n, and f_{app m app n} represents the total number of users contained in an intersection of a set of users viewing the mobile application app_m, users downloading the mobile application app_m and users using the mobile application app_m and a set of users viewing the mobile application app_n, users downloading the mobile application app_n and users using the mobile application app_n.

The system further comprises a fourth calculation unit 25 for pre-generating weight values of mobile applications;

the fourth calculation unit 25 pre-generating weight values of mobile applications specifically comprises:

calculating the weight value of the mobile application app_m in the mobile application category concept_i using the following formula:

$\begin{array}{cc}{w}_{{\mathrm{concept}}_i{\mathrm{app}}_m}=g_1\times \frac{r_{{\mathrm{app}}_m}}{r_{{\mathrm{concept}}_i}}+g_2\times \frac{d_{{\mathrm{app}}_m}}{d_{{\mathrm{concept}}_i}}+{\mathrm{<figure-callout\; id="3"\; label="g"\; filenames="US09978093-20180522-D00002.png"\; state="\{\{state\}\}">g</figure-callout>}}_3\times \frac{u_{{\mathrm{app}}_m}}{u_{{\mathrm{concept}}_i}}& \left(5\right)\end{array}$

where r_{app m} , d_{app m} and u_{app m} are respectively the total number of times that the mobile application app_m is viewed, the total number of times downloaded and the total duration of use in the user history log; r_{concept i} , d_{concept i} and u_{concept i} are respectively the total number of times that all the mobile applications under the mobile application category concept_i are viewed, the total number of times downloaded and the total duration of use in the user history log; and g₁ equals 0.2, g₂ equals 0.4, and g₃ equals 0.4.

The system further comprises: an updating unit 26;

wherein the updating unit 26 is used for adding a newly added mobile application in a mobile application store to a mobile application ontology base, and labelling corresponding category information and attribute information for the newly added mobile application; and

the fourth calculation unit 25 further for multiplying an average weight value of top-ranked mobile applications under the mobile application category to which the newly added mobile application belongs by a preset attenuation factor, so as to obtain a weight value of the newly added mobile application.

The first calculation unit 21 calculating the degrees of recommendation of the mobile applications under the mobile application category specifically comprises:

calculating the degree of recommendation of each mobile application in the mobile application category using the following formula:
rec_{app m app n} =R(concept_i,concept_j)×w _{concept j app n} +k×comatt(app_m,app_n)

where rec_{app m app n} is the degree of recommendation of recommending the mobile application app_n to the user when the mobile application app_m is designated, the mobile application category to which the mobile application app_m belongs is concept_i, the mobile application category to which the mobile application app_n belongs is concept_j, the mobile application category concept_j is located in the mobile application category with the highest relevance to the mobile application category concept_i, R(concept_i,concept_j) is the relevance between the mobile application category concept_i and the mobile application category concept_j, w_{concept j app n} is the weight value of the mobile application app_n under the mobile application category concept_j, comatt(app_m,app_n) is the number of identical attributes of the mobile application app_n and the mobile application app_m, and k equals 2.

The above-mentioned technical solution of the present invention has the following beneficial effects:

1. mobile applications with top-ranked degrees of recommendation under a mobile application category with a relatively high relevance are extracted, and a mobile application with the highest degree of recommendation therein is recommended to a user, such that the diversity of the recommended mobile application categories is guaranteed, and thus the diversity of the recommended mobile applications can be effectively improved.

2. After the calculation of the relevance of the mobile application categories is completed, a newly added mobile application is added to an ontology base and category information and attribute information are configured; therefore, when the degree of recommendation of the mobile application is calculated, the newly added mobile application can be incorporated into the calculation range according to the ontology base, the degree of recommendation of the newly added mobile application can be effectively calculated, and the newly added mobile application can also be pushed to the user effectively according to the degree of recommendation, thereby being able to effectively solve the problem of cold start of the newly added mobile application.

The foregoing are merely preferred embodiments of the present invention, but are not intended to limit the present invention. Any modifications, equivalent replacements, or improvements made without departing from the spirit and principle of the present invention shall fall within the scope of protection of the present invention.

Claims (20)

What is claimed is:

1. A method for pushing a mobile application, comprising:

calculating, according to information about mobile applications operated by each user in a mobile application store and a pre-generated relevance between the mobile applications, a relevance between mobile application categories in the mobile application store, said calculating including calculating the relevance between first and second mobile application categories of the mobile application categories based on:

multiplying a coefficient with the pre-generated relevance between each pair of the mobile applications in the first and second mobile application categories, the each pair including two mobile applications respectively from the first and second mobile application categories; and

summing a result of the multiplying of each pair;

obtaining a designated mobile application searched or downloaded from the mobile application store by a user;

determining more than one mobile application category with top relevance to a mobile application category to which the designated mobile application belongs;

calculating, according to pre-generated weight values of mobile applications, a degree of recommendation of each mobile application under the determined mobile application category; and

selecting, according to a principle of high to low of the degree of recommendation of each mobile application under the determined mobile application category, a preset recommendation result number of mobile applications as a recommendation result and pushing the recommendation result.

2. The method of claim 1, wherein said determining comprises:

classifying, according to category information about each mobile application in a mobile application ontology base, the mobile applications operated by each user.

3. The method of claim 1, wherein said calculating the relevance between the mobile application categories includes pre-generating the pre-generated relevance between the mobile applications by:

calculating a relevance R(app_m,app_n) between the mobile applications app_m and app_n in accordance with:

$R\left({\mathrm{app}}_m,{\mathrm{app}}_n\right)=\sum _{u=1}^U{w}_u\times \frac{s_{{\mathrm{app}}_m}\times \left(k_1+1\right)}{s_{{\mathrm{app}}_m}+K}\times \frac{s_{{\mathrm{app}}_n}\times \left(k_2+1\right)}{s_{{\mathrm{app}}_n}+k_2}$

where U represents a user set operating the mobile application app_m and the mobile application app_n simultaneously, and s_{app m} , and s_{app n} respectively represent score values allocated by a user u in the user set U for the app_m and app_n; w_u represents a weight of the user u in the user set U,

$K=k_1\times \left(1-b+b\times \frac{n_u}{n_{\mathrm{avg}}}\right),$

k₁ and k₂ are preset adjustment factors,

n_u represents a total number of mobile applications operated by the user u in the user set U, b is an adjustment factor, and n_avg represents an average of the total number of mobile applications operated by the user u.

4. The method of claim 3, wherein the weight w_u of the user u in the user set U is

$w_u=\log \frac{N-n_u+0.5}{n_u+0.5};$

where N represents a total number of mobile applications operated by each user.

5. The method of claim 3, wherein the score value s_{app m} allocated by the user u for the mobile application app_m is:

$s_{{\mathrm{app}}_m}=\sum _{t=1}^T{s}_t\times B_{t,{\mathrm{app}}_m};$

where t represents a t^th type of operating the mobile application app_m, T represents a total number of types of operating the mobile application app_m, and s_t represents a basic score of the user u operating the mobile application app_m; B_{t,app m} includes at least one of an indication value of whether the user u performs the t^th type of operation on the mobile application app_m and duration information about the user u performing the t^th type of operation on the mobile application app_m.

6. The method of claim 1, wherein said calculating the relevance between the mobile application categories comprises:

calculating a relevance R(concept_i,concept_j) between the first mobile application category concept_i and the second mobile application category concept_j in accordance with:

$R\left({\mathrm{concept}}_i,{\mathrm{concept}}_j\right)=\sum _{{\mathrm{concept}}_{{\mathrm{app}}_m}={\mathrm{concept}}_i,{\mathrm{concept}}_{{\mathrm{app}}_n}={\mathrm{concept}}_j}^U\frac{f_{{\mathrm{app}}_m{\mathrm{app}}_n}}{f_{{\mathrm{app}}_m}+f_{{\mathrm{app}}_n}}\times R\left({\mathrm{app}}_m,{\mathrm{app}}_n\right)$

where concept_i and concept_j are respectively the mobile application categories to which the first mobile application app_m and the second mobile application app_n belong, R(app_m,app_n) is a relevance between the first mobile application app_m and the second mobile application app_n, f_{app m} represents a total number of users operating the first mobile application app_m, f_{app n} represents a total number of users operating the second mobile application app_n, and f_{app m app n} represents a total number of users contained in an intersection of a user set operating the first mobile application app_m and a user set operating the second mobile application app_n.

7. The method of claim 1, wherein said calculating the relevance between the mobile application categories includes determining the pre-generating weight values of the mobile applications by:

calculating a weight value w_{concept i app m} of a mobile application app_m in a mobile application category concept_i in accordance with:

$w_{{\mathrm{concept}}_i{\mathrm{app}}_m}=\sum _{t=1}^T{g}_t\times \frac{A_{t,{\mathrm{app}}_m}}{A_{t,{\mathrm{concept}}_i}}$

where t represents a t^th type of operating the mobile application app_m, T represents a total number of types of operating the mobile application app_m, A_{t,app m} represents at least one of a total number of times and a total duration of the mobile application app_m being operated by the t^th type in a user history log, A_{t,concept i} represents at least one of total number of times and a total duration of all of the mobile applications under the mobile application category concept_i being operated by the t^th type in the user history log; and g_t represents an impact factor corresponding to the mobile application app_m operated by the t^th type in the user history log.

8. The method of claim 7, wherein the operating on the mobile application app_m comprise at least one of viewing, downloading and using.

9. The method of claim 1, further comprising:

adding a newly-added mobile application in a mobile application store to a mobile application ontology base;

labeling corresponding category information and attribute information for the newly-added mobile application;

multiplying an average weight value of top-ranked mobile applications under the mobile application category to which the newly added mobile application belongs by a preset attenuation factor; and

obtaining a weight value of the newly added mobile application based upon said multiplying.

10. The method of claim 1, wherein said calculating the degree of recommendation of each mobile application comprises:

calculating a degree of recommendation rec_{app m app n} of recommending the mobile application app_n to the user based upon rec_{app m app n} =R(concept_i,concept_j)×w_{concept j app n} +k×comatt(app_m,app_n) where app_m is the designated mobile application, the mobile application category to which the designated mobile application app_m belongs is concept_i, the mobile application category to which the mobile application app_n belongs is concept_j, the mobile application category concept_j belongs to the determined mobile application category, R(concept_i,concept_j) is the relevance between the mobile application category concept_i and the mobile application category concept_j, w_{concept j app n} is a weight value of the mobile application app_n under the mobile application category concept_j, comatt(app_m,app_n) is a number of identical attributes of the mobile application app_n and the mobile application app_m, and k is a preset impact factor.

11. The method of claim 1, wherein said selecting the preset recommendation result number of the mobile applications comprises:

respectively extracting mobile applications with top-ranked degrees of recommendation from the determined mobile application category;

ranking the extracted mobile applications in an order from high to low of the degree of recommendation; and

taking a predetermined number of top-ranked mobile applications as the recommendation result; and

pushing the predetermined number of the top-ranked mobile applications.

12. A system for pushing a mobile application, comprising:

a processor; and

a memory having one or more programs stored thereon for instructing said processor, the one or more programs including:

instruction for calculating, according to information about mobile applications operated by each user in a mobile application store and a pre-generated relevance between the mobile applications, a relevance between mobile application categories in the mobile application store, the relevance between first and second mobile application categories of the mobile application categories being based on:

multiplying a coefficient with the pre-generated relevance between each pair of the mobile applications in the first and second mobile application categories, the each pair including two mobile applications respectively from the first and second mobile application categories; and

summing a result of the multiplying of each pair;

instruction for obtaining a designated mobile application searched or downloaded from the mobile application store by a user;

instruction for determining more than one mobile application category with top relevance to a mobile application category to which the designated mobile application belongs;

instruction for calculating, according to pre-generated weight values of mobile applications, a degree of recommendation of each mobile application under the determined mobile application category; and

instruction for selecting, according to a principle of high to low of a degree of recommendation of each mobile application under the determined mobile application category, a preset recommendation result number of the mobile applications as a recommendation result and pushing the recommendation result.

13. The system of claim 12, wherein the one or more programs includes instruction for classifying, according to category information about each mobile application in a mobile application ontology base, the mobile applications operated by each user.

14. The system of claim 12, wherein the one or more programs includes instruction for calculating the relevance between mobile application categories by calculating a relevance R(concept_i,concept_j) between the first mobile application category concept_i and the second mobile application category concept_j based upon:

$R\left({\mathrm{concept}}_i,{\mathrm{concept}}_j\right)=\sum _{{\mathrm{concept}}_{{\mathrm{app}}_m}={\mathrm{concept}}_i,{\mathrm{concept}}_{{\mathrm{app}}_n}={\mathrm{concept}}_j}^U\frac{f_{{\mathrm{app}}_m{\mathrm{app}}_n}}{f_{{\mathrm{app}}_m}+f_{{\mathrm{app}}_n}}\times R\left({\mathrm{app}}_m,{\mathrm{app}}_n\right)$

where concept_i and concept_j are respectively the mobile application categories to which the first mobile application app_m and the second mobile application app_n belong, R(app_m,app_n) is a relevance between the first mobile application app_m and the second mobile application app_n, f_{app m} represents a total number of users operating the first mobile application app_m, f_{app n} represents a total number of users operating the second mobile application app_n, and f_{app m app n} represents a total number of users contained in an intersection of a user set operating the first mobile application app_m and a user set operating the second mobile application app_n.

15. The system of claim 12, wherein the one or more programs includes instruction for pre-generating weight values of mobile applications by calculating a weight value w_{concept i app m} of a mobile application app_m in the mobile application category concept_i based upon:

$w_{{\mathrm{concept}}_i{\mathrm{app}}_m}=\sum _{t=1}^T{g}_t\times \frac{A_{t,{\mathrm{app}}_m}}{A_{t,{\mathrm{concept}}_i}}$

where t represents a t^th type of operating the mobile application app_m, T represents a total number of types of operating the mobile application app_m, A_{t,app m} represents at least one of a total number of times and a total duration of the mobile application app_m being operated by the t^th type in a user history log, A_{t,concept i} represents at least one of total number of times and a total duration of all of the mobile applications under the mobile application category concept_i being operated by the t^th type in the user history log; and g_t represents an impact factor corresponding to the mobile application app_m operated by the t^th type in the user history log.

16. The system of claim 15, wherein the operating on the mobile application comprise at least one of viewing, downloading and using.

17. The system of claim 12, wherein the one or more programs includes:

instruction for adding a newly-added mobile application in a mobile application store to a mobile application ontology base and labeling corresponding category information and attribute information for the newly-added mobile application; and

instruction for multiplying an average weight value of top-ranked mobile applications under the mobile application category to which the newly added mobile application belongs by a preset attenuation factor so as to obtain a weight value of the newly-added mobile application.

18. The system of claim 12, wherein the one or more programs includes instruction for calculating the degree of recommendation of a mobile application under said mobile application category by calculating a degree of recommendation rec_{app m app n} of recommending a mobile application app_n to the user based upon rec_{app m app n} =R(concept_i, concept_j)×w_{concept j app n} +k×comatt(app_m,app_n)

where app_m is the designated mobile application, the mobile application category to which the designated mobile application app_m belongs is concept_i, the mobile application category to which the mobile application app_n belongs is concept_j, the mobile application category concept_j belongs to the determined mobile application category, R(concept_i,concept_j) is the relevance between the mobile application category concept_i and the mobile application category concept_j, w_{concept j app n} is a weight value of the mobile application app_n under the mobile application category concept_j, comatt(app_m,app_n) is a number of identical attributes of the mobile application app_n and the mobile application app_m, and k is a preset impact factor.

19. The system of claim 12, wherein the one or more programs includes instruction for respectively extracting mobile applications with top-ranked degrees of recommendation from the determined mobile application category, ranks the extracted mobile applications in an order from high to low of the degree of recommendation, and takes a predetermined number of top-ranked mobile applications as the recommendation result.

20. A non-volatile computer storage medium including at least one program for pushing a mobile application when implemented by a processor, comprising:

instruction for calculating, according to information about mobile applications operated by each user in a mobile application store and a pre-generated relevance between the mobile applications, a relevance between mobile application categories in the mobile application store, the relevance between first and second mobile application categories of the mobile application categories being based on:

multiplying a coefficient with the pre-generated relevance between each pair of the mobile applications in the first and second mobile application categories, the each pair including two mobile applications respectively from the first and second mobile application categories; and

summing a result of the multiplying of each pair;

instruction for obtaining a designated mobile application searched or downloaded from the mobile application store by a user;

instruction for determining more than one mobile application category with top relevance to a mobile application category to which a designated mobile application belongs;

instruction for calculating, according to pre-generated weight values of mobile applications, a degree of recommendation of each mobile application under the determined mobile application category; and

instruction for selecting, according to a principle of high to low of the degree of recommendation of each mobile application under the determined mobile application category, a preset recommendation result number of mobile applications as a recommendation result and pushing the recommendation result.

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