US932725A - Advertising apparatus. - Google Patents

Description

C. P. DEv SORIA.

Patented Aug. 31, 1909.

C. F. DE SORIA.

ADVERTISING APPARATUS.

APPLICATION FILED MAR-23. 1907.

'Patented Aug. 31., 1909.

. `.elongatedhollow polygonal panels'eapablef ofy rotatiouaxially and having display mat-'i f unf-STATES. .BATENT OFFICE u anvzenrrstuefarrlinaus.

To all. whom 'it may concern; .i .-f'. ,y c

Be 1t knownthat I, CHARLES) F. DE SORIA,

,'citizemof the United States andvresident of New Xork, 1n the county of New Yorkfand State-of NewA York, haveinvented certain new andv useful yImprovenients in Advertis- .ing Apparatus, of which the l'following isa specification.`

This' invention relates to 'advertising de'-` vices,hav1ng particular reference 'to appa' ratus Awherein thematter to be displayed, such asvpictures, printed intelligence adver# tisements and the like, isf-carried upon an endless traveling a series of panels arranged closely sideby side and presenting to casual inspection aA practically unbroken flat expanse.

The present invention aims to producean apparatus capable of being built on a large or small sealemand suitable forou't of door.

use as Well as indoor use,- and which may be renderedas "conspicuous and attractive at night as by clay. i 4 A further object is to lof the apparatus; f l

The invention contemplates the use ""of ter painted or otherwise impressed upon each of the several outer surfaces thereof; said surfaces being oftransparent or translucent material or vof opaque material, perforated i in such manner that the display matter thereon may be rendered visible at night'b'y lights ylocated, on the inside .of said hollow panels. 1 i

In the accompanying drawings Figure l is a frontelevation of anapparatus embodying my invention; Fig.- 2 .is a section, enlarged on line X X of Fig. l, the, middle portion of said figure being broken out; Fig- .3 is',V a detail illustrating. a meansforv sup.

portinga sprocket chain; Fig. il; isfasecton i t on line Y Y of Fig. 2, showingtwo sprocket wheels' and two panels in elevatiol'i; Fig. '5 lis i la section, still furthervenlarged online Z-Z` of Fig. 2; Fig.V a top fplanf' view of a three Vsided hollow panel Fig. 7'is atranst verse section of ...saniefand FigfS isa.I 5o

,Referringvto thel drawings bygletter, A epresents an. elongated "rectangumf body or surface built up ofy increase the capacity y sncmcaan'of rcemment. Patented Aug. 31 1909.

Application.'V tiled March 23, 1907. lSerial No'.

or casing closedvon all sides save the front, which is provided `with a rectangular 'window.v a extending nearly the whole length l thereof. l'I have shown a glass covering A for this opening, but the glass is not at lall an essential featureiof the invention and "may be omitted wlie'n`e\-'er its use is undesirable for any reasoinor impracticablc on account lof the size of the apparatus.

f- B and ,C represent two verticall shafts mounted in bearings A2 atopposite ends of thehousingA4 and each having two sprocket wheels spacedapart thereon and represented by b', Y), land c, 0,'respectively- One of said shafts is connected with' the driving shaft F of a suitable motor notshown. u I

D and D denote endless sprocket chains arranged' in superposed parallel relation and wheels as vclearly indicated in thedrawings, there being elongated tracks, guides or supports d, d, situated between the sprocket wheels to prevent undue sagging of said chains. These guides lor supports are shown clearly in Figs. 3 Vand 5 but, for the sake of "clearnes's, are omittedI from Fig. 2.' The sprocket chains D'and D 'are of usual construction," but the links thereof are Jomed -together by hollow thimbles al instead of solid pins, these hollow thimbles yaffording receivingsockets-:al2 for a ypurpose which w1ll presently appear.4 v

`Tlie panels hereinbefore referred to are represented asa whole by the letter E. Re-

ferring particularly to Figs. f5, 6 and 7, it will be seen that the panels comprise two similar end pieces orheads e and e of-triangular shape, 'a central. rod or back-bone efconnecting said heads together, `and three fflat side plates,g",g2.and g3 also extending froinghead-I tohead, thewhole forming a hollow polygonal4 body, which in cross-section is` a perfect 'equilateral trlangle. v The side platesg, g2' andg3 are preferably detachable from the panels E as indicated by fthe,` screws fein' Figs. 4, and 5,'and are intended tof carry the matter to be displayed. lThe sideplates .ofthe panels are of such a l Y Kcharacter thatl thedisplaymatterM on the detail. Fig. f9'is Aa detaily ypt erspective View to fj l i show the electrical connections of" the bus" `outer surfacegthereof"will be visible at night 'wheneverlthe interior of the panel-isilluminated. While' there are lvarious obyious ways of reaching this result, I have 11lusl tratedtlieside plates as made-,of opaque ma-` connecting. corresponding pairs of sprocket the vt-liiinbles d in the less series and sa id heads.

terial and having the letters, pictures or other matter, outlined by rows of perforations m. Both of the heads-e and e of each panel are provided with outwardly project- Ang cylindrical studs e* and inwardly extending triangular bosses e5, the former entering links ofthe chains D and D', and the latter serving as supports for the several banks of electric lamps .which I propose to employ. There are also three equiidistantly disposed holes e1 in each of It willy-bc observed that the panels are arranged upon the chains in .end-

that there is no appreciable space between the corners of adjacent panels; the panels being arranged at equal distances apart, the distance between the axes of the several. panels being equal to the width of one of the sides of'a panel so that when the panels are traveling in approximately straight paths they stand edge to edge and present a substantially unbroken, flat surface. Power being applied to shaft B the panels at the front of the housing will be caused to move along the window or opening in the housing, the lower edges of the panels moving in contact with a rail N which prevents .displacement or Huttering of the panels in transit. There is a similar rail N at`the rear of the housing and curved guides n at the ends thereof. Y

R represents a detent located at one end of the apparatus and adapted to engage each panel successively as it passes and turn it on its axis so that'another of its surfaces will be presented to view on the next trip of said panel across the front of the machine. The guide n is omitted where the detent R is locatd in order to ailord `room for the panels to rotate.

Obviously the housing A may be provided with a window at the rear as well as the front as indicated at A3 Fig. 2. It will also be lunderstood that the panels may be arranged to move along the window-in either direction.4v

In order to illuminate the panels, I have provided two elongated conductors or busbars S and S arranged inside the housing, one near the upper and the other near the lower edge of the window or opening a, each! bar, of course, being properly' connected up with a suitable source of electric cur rent. Each side of each panel is .provided with a pair of s ring pressed contacts s and erably in the heads of the' o fthe contacts are enlarged and serve to liinittlie action of the springs s?, as clearly disclosed in Fig. 5 and also atford'nieans for electrically connecting said contacts withA the lamps.

The lamps L maybe arranged within the panels in any. desired manner. 'I prefer,

structure, it is clear how placed readily.

slowly, each side of every panel may bc cx- -A sign of say,

however, to employ strips L of ordinary molding, such as is commonly used in electrical wiring, and apply a row thereto in the usual way, the feed wires t and t for the lamps projecting from the opposite ends of said molding. A bank of lamps arranged in this manner4 may be readily applied to the panel by simply dropping the same through one of the openings,

ef and hanging it upon the hook e project-y ing from the boss c, there being an eye'c in the end of the molding for this purpose. So suspended the molding will lie flat against the bosses' e as shown, and require no further support, and the projecting wires maybe readily soldered or otherwise connected to the contacts s and s', the holes e1 aifording access to these parts for this purpose.

I prefer to use three banks of lamps, one for each side of the hollow panel, and have the several banks colored differently in order to vary the light effects. but it is obvious that fewer lamps might be found practical.

To facilitate repairs and the removal of side plates, lamps, etc.. one end of the housing is hinged -to the main -body and is adapt ed to be swung out to expose the inner mechanism, and since this hinged portion A includes a part of the roof and lioor of the. the long banks of lamps may be removed as a whole and re- By rotating the shaft B posed for. inspection and repair.l

It may `be desirable at times to flush the lights, which eiect is attainable by cutting oit the current from the lamps for a long or short period and then cutting it in again. I have accordingly provided the clips of insulating material which may be applied to the bus-bars S and S at desired intervals. These clips may be long or-short as required and are preferably of `fibercovered metal capable of being sprun upon the bus-bars, as best indicated in iig. 8. The clips are slidable upon the bus-bars and may be adjusted to any desired position thereon by hand or otherwise.

There is a distinct advantagel in tlie use of hollowpolygonal panels. Not only on account of their adaptability` for illumination, but for their increased surface capacity. -thirty (30) feet running length, ifmade in accordance with my invention, may contain one hundred and eighty (18Qf)jv feet of advertisingspace, all of which may be presented-to View in a short space of time.' i

Iprefer t6 use three sided panels for the reason thatsthey admit of an arrangement of lamps ,f

that will y.presentto view a fiatl and appar- L surface, and, moreover, would 'require to be spacedfarther apart in order to be rotated axially.

l claim: v

l. ln apparatus for displaying matter the combination of a housing having an elongated window or opening therein; a pair of endless flexible carriers spaced apart and mounted in 'said housing, means :for driving the same; said carriers being arranged to travel in a direction parallel with the extent of said window or opening; a series of hollow polygonal panels axially supported by and between said carriers and having dis-A play surfaces adapted to admit of the passage of light rays, means for axially turning each panel individually at a. desired point in its travel, means for locking it against such turning at other points, and means for illu,- minating the inside of'said panels.

2. ln apparatus for displaying mattei' the combination of a housing having an opening or window therein, a series of hollow panels arranged in endless series within said housing and adapted to pass across sald window y or opening, the sides of the panels admitting of the passage of light rays, elongated stationary 'conductors arranged along the path of movement of' said` panels, contacts carried by saidpanels and adapted. to d-rag against said conductors, and lamps located within said panels and in electrical connection with said contacts. l

3. In apparatus for displaying matter, the combinationI of a housing having an elongated opening or window therein, a

-series of hollow three sided panels arranged in.. endless series within said housing and 'adapted to pass across said opening or window; the several sides of each panel admit ting of the passage `of light rays there` through'and having display matter applied thereto; elongated conductors arranged'in the pathof travel ofsaid panels, three sets l of lamps located.v within keach panel and means'wh'ereby the several sets may be illumlnated successively.

4. In apparatus of the character described,

a hollow panel comprising a central supporting member, two angular heads carried by opposite ends of said member, and having axial studs projecting outwardly therefrom, flat display sides detachably 'secured to said heads and adapted to admit of the ythe combination of a housing having an elongated window, a series of hollow traveling panels in said housing, said panels having interiorly located electric lamps and exteriorly located display matter capable of being illuminated by said lamps, an electric conductor located in the path of travel of said panels and current collectors carried by said panels.

6. In apparatus of the character described the combination of a housing having an elongated window, a` series of hollow traveling panels in said. housing, said panels having interiorly located electric lamps and exteriorly located display matter capable of being illuminated by said lamps, a stationary electric conductor located in the path of travel of the panels, current collectors carried by said panels and one or moreA current interrupters applied to said conductor

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