US731550A - Device or means for exhibiting and advertising paints, colors, dyes, or similar goods. - Google Patents

Description

PATENTED JUNE 23, 1903 T 0 5 W 1 no 7 AW N DEVICE OR MEANS FOR EXHIBITING AND ADVERTISING PAINTS,

COLORS, DYBS, OR SIMILAR GOODS.

APPLICATION FILED FEB. 19 1993.

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UNITED STATES PATENT Patented June 23, 1903.

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DEVICE R MEANS FOR EXHIBITING AND AD VERTISING PAINTS, COLORS, DYES, OR SIMILAR GOODS.

SPECIFICATION forming part of Letters ret ntive; 731,550, dated'lTune 2s, 1.903. Application filed February 19, 1903. Serial No. 144,048. (No model.)

To ctZZ whom it may concern.-

Be it known that I, ISAAC W. DRUMMOND, a citizen of the United States, and a resident of the borough ofManhattan, city, county,and

State of New York, have invented a new and useful Device or Means for Advertising and Exhibiting Paints, Colors; Dyes, or Similar Goods, of which the following is a specification, reference being had tothe accompanying drawings, in which- Figure 1 illustrates an elevation of the invention, showing the front side of one of my said devices or tablets.

Fig. '2 illustrates the reverse side of the tablet illustrated in Fig. 1.

Fig. 3 illustrates an cal sectional view of Figs. 1 and 2.

My invention, although applicable to exhibiting and advertising colors, paints, and dyes generally, is more particularly intended by me as a means for presenting the so-called japan or coach colors to the trade.

I-Ieretofore various expedients have been resorted to to accomplish the-above end. It will be unnecessary to particularize them; but the general statement may be made that they are all more or less objectionable. very expensive, some are bulky, some are injurionsly afiected by atmospheric or climatic changes, some are very perishable, some fail to properly show the actual merits of the goods. In fact, the prior practices in this direction have proved so objectionable that for years past other manufacturers, as well as I, have been trying to devise means satisfactory in all the above-specified respects whereby to present our goods to the trade.

Under myinvention the well-known celluloid film of such thickness, length, and strength as desired is procured from the manufacturers thereof in sheets or rolls." These films, as is well known, are highly transparent, and while the sheets are still intact, having considerable width and length, Icause to be printed upon the" back side thereof such advertising matter, decorative line and scroll work as desired, frequently repeated in small areas of approximately the size of a businesscard. The ink employed is of such color as will artistically contrast with the japan color to be displayed thereon. This printing may enlarged edgewise vertithat which is shown in be advertising or directory in its character or I exhibit and advertise.

Some are otherwise, as preferred. Of course it and the decorative line and scroll work, if-they are both employed, plainly show through the transparent film when viewed from its front or face side, as shown in Fig. 1. After the ink has dried and while the celluloid sheet or roll is still intact I fiow or otherwise apply upon the back side thereof a coat or coating, of the requisite thickness and consistency to properly adhere to-the'celluloid, of the japan or other color or paint which I desire to There may be any number of coats applied; but usually one or two are all that are necessary. This coating covers the matter previously applied by the printing process and also fills in the intervening blank spaces on the entire back of the celluloid sheet, and it likewise of course plainly shows through the transparent celluloid, so that when viewed from the front the color which I wish to exhibit and advertise shows beautifully through the transparent celluloid, and the striping and decorative scrollwork and the printed matter also appear clear and sharply defined in contrast with it. Thus the optical effect produced by such striping and scrollwork, &c., in contrast with the color or paint is beautifully exhibited, and the highly polished and lustrous surface of the celluloid gives a high polish and finish to the same practically identical with the finish secured by the application of carriage varnish or other finishing material. In order that the coating or coatings of color on the back of the celluloid may be protected against scratches, soil, or otherdefacement which might show through and also in order that I may have a plain and uniformly-colored rear surface upon'which to print or otherwise pro duce additional advertising matter or directions for use or the like, I-usually apply one or more coats of paint, preferably ofa white or whitish color, upon the back of the-previously-applied color or paint while'it and the roll or sheet of celluloid arestill intact. This final protective coat or coating'I so compound that it shall when dry preferably be of a hard tough character adequate to properly protect and preserve the underlying color and printed matter. I prefer also, as stated, that it shall be white or whitish, because if so the additional advertising or directory printed ICO matter may be applied thereon in ordinary black ink, and consequently be more readily observable. When this protective coat or coating has dried, I print the advertising or directory matter, as above suggested, thereon, and after it in turn has dried the celluloid sheet or roll bearing the printed matter and coatings of paint, &c., is cut up by proper mechanical devices into small tablets or cardlike parts, each of which complete in itselfembodies in a beautifully-finished, relatively inexpensive, and very convenient manner for use the several features above referred to, or, if preferred, for convenience in printing the sheet or roll may be out up into the individual tablets or cards prior to the printing of the secondary matter referred to thereon.

It will be understood that in applying the primary printed matter and also the final printed matter under the plan first above named that there must be proper registration of the machine applying the same, so that when the celluloid sheet or roll is cut into the individual tablets or cards each card shall properly bear the said printed matters, together with the japan or coach color or paint.

Referring now to the drawings, A is one of the celluloid cards or tablets after having been cut from the main sheet or roll.

, B illustrates the primary printed matter.

0 illustrates the coating of paint or color. D is the protective coating, and E is the final advertising or directory printing matter.

It will be obvious to those who are familiar with this art that certain dep'artures may be made from that which is above set forth Without departing from the essence of the inventionas, for example, the primary as well as the secondary or final printed matter may be painted, stenciled, or otherwise applied. Also it is not essential that the protective coating of paint be applied,because if the cards or tablets are not to be subjected to much rough usage there is no necessity therefor, and the final advertising or directory printed matter maybe likewise omitted or it may be printed upon the back of the japan or coach color or paint itself in some color which will properly contrast therewith so as to be read. In some instances such printed matter would show through and perhaps be obj ectionable,in some not. Also such advertising, &c., matter may be applied by the attachment of a label bearing the same to the tablet or card. Also it is not essential that the primary printed matter shall include lettering, stripes, and scrollwork. One or more of these or, indeed, modifications thereof may be employed; but it is desirable to embody those mentioned by me for obvious reasons. Indeed, other modifications may be made without departing from the essentials.

I claim- 1. A tablet or card made of transparent celluloid having printed matter on one side thereof, a color or paint superposed on the printed matter and covering the intervening celluloid spaces and a protective coating of paint on the back of the said first-named color or paint.

2. A tablet or card made of transparent celluloid having printed matter on one side thereof, a coating of color or paint superposed on the printed matter and covering the intervening spaces of celluloid, a protective coating on the back of the first-named color or paint and advertising or directory matter on the back of the protective coating.

In testimony whereof I have signed my name to this specification in the presence of two subscribing witnesses.

ISAAC W. DRUMMOND.

Witnesses:

F. M. DOUSBACH, PHILLIPS ABBOTT.

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