US718953A - Cabinet for exhibiting and advertising paints. - Google Patents

Description

0m 0 9 1 flw 2 N A J D E T N E m A P W A H S E CABINET FOR EXHIBITING AND ADVERTISING PAINTS.

APPLIOATION FILED SEPT. 21, 1901.

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N 0 M 0 D E L wit new e0 m. Oman W %m No. 718,953. PATBNTED JAN. 20. 1903.

H. W. SHAW.

CABINET FOR EXHIBITING AND ADVERTISING PAINTS. APPLICATION FILED SEPT. 21, 1901.

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HENRY W. SHAWV, OF NEW YORK, N. Y., ASSIGNOR TO THE F. W. DE VOE AND C. T. RAYNOLDS COMPANY, OF NEW YORK, N. Y.

CABENET FOR EXHIBITING AND ADVERTISING PAINTS.

SPECIFICATION forming part of Letters Patent No. 718,953, dated January 20, 1903. Application filed September 21, 1901. Serial No. 76,023. (No model.)

To aZZ whom it may concern:

Be it known that I, HENRY W. SHAW, a citizen of the United States, and a resident of New York, in the county of New York and State of New York, (having my post-office address at 101 Fulton street, New York. N. Y.,) have invented certain new and useful Improvements in Cabinets for Exhibiting and Advertising Paints, of which the following is a full, clear, and exact description, reference being had to the accompanying drawings, in which- Figure 1 shows a perspective of the invention. Fig. 2 shows a rear view thereof in r 5 elevation. Fig. 3 shows a vertical sectional side view in elevation. Fig. 4 shows the details.

Prior to my invention it has been the custom in order to exhibit paints to the trade or consumers to coat paddles or slats with the paint and hang them on racks or place them in frames, and in order to properly exhibit a full line or stock of paints ithas been customary to have a series of these frames or racks, one to exhibit house-paints, another for carriage-paints, another for roofing-paints, &c. Otherwise the paddles or slats would have become mixed and confused or misplaced. This system has not only been expensive, but the separate frames have been necessarily hung against the walls of the store in such places as convenient, and since they are apt to interfere with the shelving the result has been that one frame would be here, another 5 there, in different parts of the store, necessitating considerable inconvenience both to the dealers and to customers. Moreover, since these frames took up valuable space and were inevitably more or less in the way and owing also to the awkwardness of their use they have not been popular, and in many cases after a short trial they have been removed to some back room or out-of-the-way place, where they remain. Hence the dealers, as well as the consumers, have no convenience or aid in the matter of selling and selecting paints, and also there is no benefit by way of advertising for the manufacturer.

ient part of the store and so arranged that 55.

this single structure will conveniently and in an attractive manner exhibit all the diiferent kinds of paint the merchant may have for sale. Also it is so constructed that its interior affords a convenient place in which small brushes, color-cards, or the like maybe kept, so that this single attractive, compact, and convenient structure, which occupies very little space, may be used to exhibit all the paint-supplies that the dealer has, and at the same time it affords to the manufacturer desirable facilities for advertising his goods, so that he can afford to present these cabinets, to his larger customers, at least, without charge. Consequently there is a benefit to the manufacturer by reason of the advertising, to the storekeeper because ofthe convenience and utility of the device, and to the consumer because at one place and in an attractive and desirable form he can see all the goods carried by the merchant and can conveniently compare the colors with one another as his taste may dictate.

Referring now to the drawings, the cabinet in the instance illustrated in the drawings is composed of three trian gularly-shaped boards or frames A A A, which are supported at the bottom by a base B and at the rear or vertical side by a back 0. The triangular frames have notches D D, &c., made in their forwardly-presented edges, within which slats E are supported by trunnion-like extensions F at each end and preferably at the upper side, so that the slats hang vertically on these trunnions and may be lifted from the sup- 9o porting-notches D at will and swung therein for convenience in picking them out or removing them from the frames. This is desirable so that the customer may remove two or three or more of the slats, each of which, it will be understood, carries a difierent color,

and place them side by side in selecting the paints he wishes. For example, these slats may be coated with house-paint, and he can select such colors as he wishes for the exterior of his house, both for the siding and the trim, and also such colors as he wishes for the interior. For example, one color for the floors, another for the trim. Half of the series of slats may be oil paints for exterior work, and the other half paints suitable for interior work.

On the sides of the outside frames, as at G, I locate a cleat, fastened in which are a series of hooks H, from which depend wooden.

bars or slats I. They may be coated with carriage-paints handled by the merchant, so that upon that series of devices he may display and the customer see the different colors in carriage-paints dealt in, and upon the opposite side of the cabinet on a similar series of hooks H will be displayed another variety of paintsas,,for instance, roofing or metallic paints.

Above the cleat G,I locate one or more hooks K, from which depends a tablet L, upon which are placed series of squares or plaques M, coated with the various enamels carried by the merchant, and on the opposite side of the cabinet upon similar hooksa tablet may be exhibited with squares or plaques of wood in natural colors with a varnish or oil finish applied. I

At the upper edge of the cabinet at N in the most prominent place is a flatsurface, preferably having a curved, rococo, or otherwise ornamented outline, upon which the manufacturer of the goods may display his advertisement.

Turning now to the rear side of the cabinet, (shown in. the edgewise view in Fig. 3,)

at the lower or base portion of the device I provide a series of pigeonholes O and above them such number of drawers P as may be desired, within which color-cards, small brushes, and the like may be conveniently kept free from displacement and dust. Ishow only one row of pigeonholes and one set of drawers. Obviously the entire rear of the cabinet may be filled with them,if desired, or that space otherwise utilized, as the convenience or special trade of the merchant may dictate.

On the rear of the cabinet above the pigeonholes and drawers I place a hook Q, upon which the price-list may be hung.

I call especial attention to several features of my invention, as follows: Owing to the inclined form of the front of the cabinet and the series of differently-colored slats supported on their trunnions a very pleasing optical impression or effect is produced, and as the customer moves about the store his eye is inevitably attracted by this array of color, particularly since from whatever angle he views it, excepting squarely in the rear, his

eye cannot fail to be attracted by the cabinet.

A second important feature is that all of the devices which exhibit paintto wit, the-slats for house-paints, the sections of wood which simulate the spokes or panels of carriages and the tablets which exhibit varnishes and enamels, the strips of metal or other material which are coated with roofing-paintsare all detachably attached to the cabinet, so that a customer may unhook any two or more and place them side by side in making up his color scheme. He can .put a siding color and the color for the trim of his housein close juxtaposition to the roofing colors in making his selection, and the same is true regarding interior and carriage painting. This feature I believe is entirely new.

A third feature is that the attention of the customer upon entering the store is immediately attracted to this handsome exhibit, as previously stated, and the convenience of both the merchant and customer greatly enhanced, because in that single place in front of the cabinet he can see and select the goods he desires without moving from place to place about the store during which his recollection of colors and effects seen in one place will inevitably become confused, so that he cannot properly select as he would desire.

Fourth. The advertisement of the manufacturer is prominently displayed at the top of the cabinet, whereby he likewise receives a benefit sufficient in many instances to enable him to give away these cabinets to his customers, resulting in a convenience and benefit to the public in general.

It will be obvious to those who are familiar with such matters that the cabinet may be modified in the details of its construction that is to say, the triangular frames instead of being solid, as illustrated, may be made ofopen-work, and instead of being three in number there may be a greater or less number. There maybe any desired number of hooks or supporting devices at the sides of the cabinet. Also the slats may be supported difierently both as regards the devices on them by which they are sustained and as to the method of their engagement with the frames of the cabinet. Also the shape of the cabinet may be departed from as convenience may suggest, and its interior portion may be utilized otherwise than by pigeonholes, drawers, &;c., as occasion may require. The illustrations in the drawings are intended merely to show one form in which the device may be conveniently and desirably constructed.

Having described my invention, I claim- A paint-exhibiting cabinet embodying an open frame the front edges of which are inclined and provided with means adapted to detachably support slats, a plurality of slats adapted to be coated with and properly exhibit paints, tru union-like devices at each end of each slat located at or near the upper edge thereof adapted to engage with the said supporting means and thus detachably support the slats, means at the sides of the cabinet to detachably support other devices adapted to be coated with and to exhibit paints and a Signed at New York, in the county of New York and State of New York, this 18th day of September, 1901.

series of such devices provided with means i HENRY W. SHAW. whereby they may be detachably supported Witnesses: upon said last-named supporting means, for ERNEST L. DAVIS,

the purpose set forth. ROBERT M. CRONK.

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