US3429451A

US3429451A - Display device

Info

Publication number: US3429451A
Application number: US563274A
Authority: US
Inventors: Rolf A Samsing
Original assignee: Gillette Co LLC
Current assignee: Gillette Co LLC
Priority date: 1966-07-06
Filing date: 1966-07-06
Publication date: 1969-02-25
Anticipated expiration: 1986-02-25

Description

Feb. 25, 1969 SAMSmG 3,429,451

DISPLAY DEVICE Filed July 6, 1966 Sheet of2 INVENTOR. ROLF A. SAIVISING BY wcvnd Feb. 25; 1969 R. A. SAMSING DISPLAY DEVICE Sheet 2 Filed July 6, 1966 INVENTOR.

ROLF A. SAMSING BY b1; afi arnfys Claims ABSTRACT OF THE DISCLOSURE A display device which can either be suspended by a hook or supported on a counter and which includes a panel provided with parallel opposed tracks for receiving therebetween a series of card-mounted packages.

This invention comprises a new and improved device for the display and sale of card-mounted merchandise, as for example packages of razor blades, small electrical fittings, etc.

In the examples herein shown the displayed merchandise comprises a rectangular package of safety razor blades and each package is mounted upon a rectangular card provided with perforations or other configurations whereby each individual card may be removed from the stand by a purchaser or suspended by itself over the dealers counter or in his show window.

The novel display device of my invention comprises in one embodiment an elongated panel of sheet material having its margins folded in the form of parallel inwardly directed flanges which enclose outwardly directed flanges severed from the body of the panel. These enclosed flanges act as spacers for the inwardly directed flanges and form with them relatively stiff tracks at the opposite sides of the panel adapted to receive the opposite edges of the mounting cards in overlapping relation.

While the edges of the card slide freely in the tracks thus provided the packages to be displayed are guided by and held between the opposed edges of the inwardly directed flanges, thus providing a stable assembly from which the uppermost cards can be withdrawn, one at a time.

These and other features of the invention will be best understood and appreciated from the following description of illustrative embodiments thereof as shown in the accompanyings in which:

FIG. 1 is a plan view of the entire blank;

FIG. 2 is an enlarged view in perspective of the display stand;

FIG. 3 is a cross sectional view on the line 33 of FIG. 2;

FIG. 4 is a view in longitudinal section on the line 4-4 of FIG. 2;

FIG. 5 is a view of the stand in side elevation;

FIG. 6 is a corresponding view of the stand in collapsed condition, and

FIG. 7 is a fragmentary view of a modified construction.

The stand shown in FIG. 2 is constructed from a single blank as shown in FIG. 1 made of cardboard or other sheet material. The front part of the stand comprises a rectangular front panel 10 having an upward extension 11 and marginal flanges 12 which are set off from the body of the blank by scored lines 18. At the lower end of the blank is provided with a bottom flap 13 connected to the panel 10. A pair of internal spacer flaps 14 cut from the panel 10 are foldable outwardly along scored fold lines 15. A tongue 16 is also cut in the panel 10 where it serves a support or stop for the lowermost one of a series of mechandise cards as shown in FIG. 2.

The rear part of the stand may be of a construction States atent O identical with that of the front part described above except that the bottom flap 23 connected to the rear panel 20 and corresponding to the flap 13 of the front panel is provided with an extension 27 set off by an embossed fold line 29 as shown in FIG. 5.

In forming the stand, the internal flaps 14 of the front part are first folded outwardly about the scored fold lines 15 whereupon the marginal flanges 12 are folded inwardly on top of the corresponding folded flaps 14 and secured thereto as by an adhesive to form spaced parallel open guide channels 18 as better seen in FIG. 3. The rear part of the stand is formed in the same manner by bending flaps 24 outwardly and folding the flanges 22 on top of the corresponding flaps and adhesively securing them thereto.

The blank is now folded about the fold line 17 between the

upward extensions

11 and 21 of the front and

rear panels

10 and 20, respectively. The

extensions

11 and 21 are then secured together such as by an adhesive. The

bottom flaps

13 and 23 are then bent inwardly and the extension 27 of the flap 23 is adhesively secured to the underside of the flap 13 to complete the stand as shown in FIGS. 2 and 5.

As best shown in FIG. 3 the internal flaps 14 are substantially narrower than the marginal flanges 12 and serve to space the latter from the face of the panel 10 while the parallel edges of the inwardly extending flanges 14 form a track or runway 18 for packages 32 mounted on the cards. The bent-over edges of the internal flaps 14 may also serve as rails or guides for the cards.

It will be apparent that the stand need not be made from a single blank as shown in FIG. 1 but may, if desired, be made from two blanks separated at the fold line 17.

It will be appreciated that the laminated

panels

11 and 21 form a solid, stiff two-ply area which may carry promotional messages and product identification.

The stand may be collapsed into a comparatively flat condition for shipment and storage by folding the

base panels

13 and 23 upwardly about the embossed fold line 29 and about the fold lines by which they are connected to the

respective panels

10 and 20 as shown in FIG. 6 in which condition it may also be suspended by a hook for example extending through the registering apertures 19 in the laminated

panels

11 and 21.

To serve as a self-service display stand on a counter, shelf and the like, the

panels

10 and 20 are spread apart and the

bottom support panels

13 and 23 are pushed downwardly into an approximately aligned condition as illustrated in FIG. 5 to form the base portion of a stable triangular or pyramidal configuration. The whole structure is supported and reinforced by the multi-ply construction provided along the inclined edges by the

retaining flanges

12, 22 and the enclosed

spacer flaps

14, 24 and is further reinforced by the laminated

panels

11 and 21.

The stand described is particularly suitable for holding a series of merchandise cards commonly referred to as blister cards and is illustrated as containing five cards 30 on each side. The cards are of such dimension as to fit loosely within the tracks formed by the flanges and flaps 12 and 14, 22 and 24 with the side edges of the cards retained by the

flanges

12, 22 and the blister or packages 32 on the cards fitting between the opposed edges of those flanges. The cards partially overlap each other, the bottom edge of the lowermost card resting upon the

tongue

16, 26 and each succeeding card resting on the blister or package of the card beneath.

It will be apparent that the card-holding arrangement disclosed may be provided only on one side in which case the other side may simply be a plain panel. The arrangement disclosed may also be used to advantage on a single strip or panel where it is desired to suspend it from a hook against a wall surface.

The modified construction illustrated in FIG. 7 may conveniently be used where it is desired to provide a single series of cards on a strip to be supported from a hook for display and self-service. A pair of

panels

40 and 41 are laminated and the front panel 41 is provided with longitudinally extending, inwardly directed flanges 42 stuck therefrom and terminating at their upper ends in curved tabs 43. The

panels

40 and 41 are secured together as by adhesive except in the areas of the flanges 42. The cuts in the front panel 41 forming the flanges are terminated near the bottom end of the strip to form an end-stop for the series of cards. An end stop for the cards may also be provided as illustrated in FIGS. 1 and 2 by a tongue 16.

The stand illustrated in FIG. 2 may conveniently be loaded by first arranging the required number of merchandise cards in overlapping aligned position for example in a suitable fixture and then sliding the series of cards into the tracks formed by the

flanges

12, 22 and flips 14, 24 as described while flexing the end-stop tongue 16 forwardly to intercept and engage the foremost card of the series of cards.

The embodiment illustrated in FIG. 7 may be loaded in a similar fashion by a pre-arranged series of cards. In order to open the entrance to the channel formed by the flanges 42 the end of the strip is first bent upwardly about a line just below the base of the tabs 43 and then downwardly about the same line leaving the end-tabs bent upwardly as illustrated. The pre-arranged series of cards may now he slid from a fixture beneath the upwardly bent tabs 43 and into the channel formed by the flanges 42, the cards being guided by the blisters or packages thereon which slide between the opposed guiding edges of the flanges.

It will thus be appreciated that the invention may be embodied in a rigid collapsible stand having diverging panels. It may also be embodied in single panels or strips to be supported from hooks and the like either singly or in a stack for display and self-service. It will also be appreciated that the card display device in accordance with the invention may conveniently be loaded by inserting a series of cards prearranged in an overlapping, aligned position. The cards may be prearranged in a series containing the number of cards to be inserted into each panel, or may be arranged in any number in a fixture which may simply be a channel of the desired width for receiving the cards and from which the required number of cards may be selected and simultaneously pushed into the track of a panel disposed in front of it.

While specific embodiments of my invention have been described herein and illustrated in the accompanying drawings, it will be apparent that it may be embodied in other arrangements and made of materials other than those specifically mentioned without departing from the scope and spirit thereof.

I claim as new and desire to secure by Letters Patent:

1. A display stand for card-mounted merchandise, comprising elongated front and rear panels united at their their upper ends in a substantial area and connected in divergent relation at their lower ends, both panels having their outer edges folded to provide parallel inwardly directed flanges enclosing outwardly directed flaps severed from the body of the panels and secured thereto and forming therewith a pair of opposed upright three-ply tracks within each side edge of the stand.

2. A display stand having an elongated panel as set forth in claim 1, further characterized in that a series of card-mounted packages are fitted between the said opposed tracks in partially overlapping relation and supported by a tongue struck out from the body of the panel.

3. In a display device, an elongated panel of sheet material having its outer margins folded in the form of parallel inwardly directed flanges enclosing outwardly directed flaps severed from the body of the panel and secured thereto and forming therewith opposed multi-ply tracks at the opposite edges of the panel.

4. A display device having an elongated panel as set forth in claim 3, further characterized in that the severed outwardly directed flaps are of substantially less width than the said inwardly directed marginal flanges which enclose them.

5. A display device having an elongated panel as set forth in claim 3, further characterized in that a series of card-mounted packages are fitted between the said opposed tracks in partially overlapping relation and supported by a tongue struck of from the body of the panel.

References Cited UNITED STATES PATENTS 1,401,736 12/ 1921 Rothschild 206-79 1,687,138 10/1928 Myers 2l1--73 XR 2,056,067 9/1936 Hines 206-79 2,305,547 12/ 1942 Myers 21172 XR CHANCELLOR E. HARRIS, Primary Examiner.

US. Cl. X.R.