US3057466A - Display package - Google Patents

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Publication number
US3057466A
US3057466A US849046A US84904659A US3057466A US 3057466 A US3057466 A US 3057466A US 849046 A US849046 A US 849046A US 84904659 A US84904659 A US 84904659A US 3057466 A US3057466 A US 3057466A
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United States
Prior art keywords
carton
container
cutout
article
merchandise
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
Application number
US849046A
Inventor
Blonder Howard
Reuben B Klamer
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Link Res Corp
Original Assignee
Link Res Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Link Res Corp filed Critical Link Res Corp
Priority to US849046A priority Critical patent/US3057466A/en
Application granted granted Critical
Publication of US3057466A publication Critical patent/US3057466A/en
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

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    • BPERFORMING OPERATIONS; TRANSPORTING
    • B65CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65DCONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D5/00Rigid or semi-rigid containers of polygonal cross-section, e.g. boxes, cartons or trays, formed by folding or erecting one or more blanks made of paper
    • B65D5/42Details of containers or of foldable or erectable container blanks
    • B65D5/44Integral, inserted or attached portions forming internal or external fittings
    • B65D5/50Internal supporting or protecting elements for contents
    • B65D5/5028Elements formed separately from the container body
    • B65D5/5035Paper elements
    • B65D5/5059Paper panels presenting one or more openings or recesses in wich at least a part of the contents are located
    • BPERFORMING OPERATIONS; TRANSPORTING
    • B65CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65DCONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D5/00Rigid or semi-rigid containers of polygonal cross-section, e.g. boxes, cartons or trays, formed by folding or erecting one or more blanks made of paper
    • B65D5/42Details of containers or of foldable or erectable container blanks
    • B65D5/44Integral, inserted or attached portions forming internal or external fittings
    • B65D5/50Internal supporting or protecting elements for contents
    • B65D5/5002Integral elements for containers having tubular body walls
    • B65D5/5007Integral elements for containers having tubular body walls formed by inwardly protruding of folded parts of the body
    • BPERFORMING OPERATIONS; TRANSPORTING
    • B65CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65DCONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D5/00Rigid or semi-rigid containers of polygonal cross-section, e.g. boxes, cartons or trays, formed by folding or erecting one or more blanks made of paper
    • B65D5/42Details of containers or of foldable or erectable container blanks
    • B65D5/44Integral, inserted or attached portions forming internal or external fittings
    • B65D5/50Internal supporting or protecting elements for contents
    • B65D5/5028Elements formed separately from the container body
    • B65D5/5035Paper elements

Definitions

  • This invention relates to improvements in display packages or cartons for merchandise, for example toys.
  • the invention provides a novel, inexpensive and attractive package or container in which an article of merchandise such as a toy is contained and held for merchandising while at the same time, it is directly visible and on display in the package.
  • a further feature of the improved package or carton is that the display feature is provided simply by way of a cutout in side walls of the carton, the cutout portion itself being utilized to provide a platform in the carton for an article such as a toy vehicle as an example. Additionally, extremely simple and inexpensive but convenient means are provided for removing the article from the carton and re-inserting it therein on the platform.
  • the primary object of the invention is the achievement and realization of the above results and advantages.
  • Another object is to provide a novel, simplified, inexpensive but practical and effective display package or carton for articles of merchandise and in particular toys.
  • Another object is to provide a carton as in the foregoing having a cutout in side walls thereof to provide visibility, the cutout portion itself being folded into the carton and having a portion attached to the opposite side wall to provide a platform in the carton on which an article is displayed.
  • Another object is to provide additional improvements in a carton as in the foregoing comprising means for removing the article provided by a strip of material such as cardboard lying against a wall of the container opposite the cutout and attached to the article in the carton on the platform whereby the article may be readily removed and re-inserted in a display position.
  • FIG. 1 is a perspective view of a preferred form of the invention having a toy vehicle contained therein;
  • FIG. 2 is a perspective view of the means or member utilized in the carton for holding, removing and re-inserting the article in the carton;
  • FIG. 3 is a sectional view taken along the line 3-3 of FIG. I.
  • FIG. 4 is a sectional view taken along the line 44 of FIG. 3.
  • FIG. 1 designates generally a preferred form of the improved carton of the invention.
  • the carton has side walls as indicated at 11 and a top wall 12 and ends including end flap members as indicated at 14 in FIG. 1.
  • the carton has a cutout as designated at 15 having a major portion of it in the side wall 11 and a minor portion in the top wall 12, these portions including a corner edge of the carton.
  • the cutout that is the material of the cutout, is folded inwardly as designated at 17 to form a platform in the carton and the smaller portion of the cutout is folded upwardly within the carton as shown at 18 in FIG. 4 and is secured by any suitable means to the back wall 20 of the carton as shown in FIG. 4.
  • the material of the cutout accordingly itself provides a platform in the carton on which may be supported an article of merchandise such as the toy vehicle shown as a truck at 22 in the figures.
  • the end flaps 14 have inwardly turned tabs 24 and tabs 25 and 26 fold inwardly from the top and bottom walls.
  • the article in the carton such as the toy truck is held in position therein by the member 30 as shown in FIG. 2.
  • the carton itself may by Way of example be fabricated from cardboard or the like and the member 30 may be made of cardboard.
  • the member 30 has a longitudinal portion 31 and laterally extending end portions 32 and 33.
  • the cutout 36 by way of example is shaped to fit over the front fender of the toy truck 22 as shown in FIG. 3.
  • the cutout 37 forms a slot which receives or fits over the rear axle of the toy truck between the double rear wheels.
  • the portion 31 occupies a position as shown in FIG. 4.
  • the end tabs 32 and 33 fit flush against the inner walls of the ends of the carton.
  • the invention provides a unique and inexpensive carton adapted to contain an article of merchandise which is held therein and at the same time provides for display of the article.
  • the article is held in the carton by the novel means provided in the form of the member 30.
  • the carton may be opened at either end and the toy may be removed simply by withdrawing the member 30.
  • the article such as the toy may then be re-inserted into a display position on the platform 17 merely by reinserting the member 30 into the carton.
  • the invention therefore provides a novel and economical package or carton in which articles may be merchandised and displayed and also delivered to the ultimate customer.
  • a display container for articles of merchandise such as toys comprising means forming a rectilinear container having a cutout comprising material formed from a relatively large part of one side and a relatively smaller part of an adjacent side, said cutout including a fold at a corner edge of the container, said cutout being folded inwardly to form a horizontal platform within the container spaced from the bottom thereof and having the smaller portion thereof folded along the fold line thereof and secured to an opposite side wall of the container, said platform being adapted to support an article of merchandise such as a toy within the container in a position to be exposed to view through the cutout, said container also including a piece of material lying parallel to said opposite side wall of the container over the platform and having folded end portions positioned to fit against the inside of the ends of the container.
  • a display carton comprising a rectilinear container having flat sides and ends and end closing flaps, said container having a cutout therein comprising material including a relatively large portion from the side of the container and a relatively smaller portion cutout from the top of the container, said cutout including a fold along one corner edge of the container, said cutout being folded into the container in a position so that the larger part thereof forms a horizontal support platform inside of the container spaced from the bottom thereof, the smaller portion of the cutout being folded along the fold line and secured against the inner surface of the side wall of the container opposite the larger portion of the cutout, said platform being adapted to support an article of merchandise such as a toy within the container in a position to be viewed through the cutout and removed endwise from the container, said carton including a piece of material positioned to rest upright on the platform opposite the larger portion of the cutout and having end portions folded to fit against the inside of the ends of the container whereby an article of merchandise may be removed by removing said piece of material endwise.

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  • Engineering & Computer Science (AREA)
  • Mechanical Engineering (AREA)
  • Cartons (AREA)

Description

Oct. 9, 1962 H. BLONDER ETAL DISPLAY PTAJCKAGE .HOW/QQD 340N052 INVENTORS.
A sez/a f J BY firroeA/Eys- Filed Oct. 27, 1959 United States Patent Office 7 3,057,466 Patented Oct. 9, 1962 tion Filed Oct. 27, 1959, Ser. No. 849,046 Claims. (Cl. 206--45.19)
This invention relates to improvements in display packages or cartons for merchandise, for example toys.
The invention provides a novel, inexpensive and attractive package or container in which an article of merchandise such as a toy is contained and held for merchandising while at the same time, it is directly visible and on display in the package.
A further feature of the improved package or carton is that the display feature is provided simply by way of a cutout in side walls of the carton, the cutout portion itself being utilized to provide a platform in the carton for an article such as a toy vehicle as an example. Additionally, extremely simple and inexpensive but convenient means are provided for removing the article from the carton and re-inserting it therein on the platform.
The primary object of the invention is the achievement and realization of the above results and advantages.
Another object is to provide a novel, simplified, inexpensive but practical and effective display package or carton for articles of merchandise and in particular toys.
Another object is to provide a carton as in the foregoing having a cutout in side walls thereof to provide visibility, the cutout portion itself being folded into the carton and having a portion attached to the opposite side wall to provide a platform in the carton on which an article is displayed.
Another object is to provide additional improvements in a carton as in the foregoing comprising means for removing the article provided by a strip of material such as cardboard lying against a wall of the container opposite the cutout and attached to the article in the carton on the platform whereby the article may be readily removed and re-inserted in a display position.
Further objects and numerous advantages of the invention will become apparent from the following detailed description and annexed drawings, wherein:
FIG. 1 is a perspective view of a preferred form of the invention having a toy vehicle contained therein;
FIG. 2 is a perspective view of the means or member utilized in the carton for holding, removing and re-inserting the article in the carton;
FIG. 3 is a sectional view taken along the line 3-3 of FIG. I; and
FIG. 4 is a sectional view taken along the line 44 of FIG. 3.
Referring now more in detail to the drawings, numeral in FIG. 1 designates generally a preferred form of the improved carton of the invention. The carton has side walls as indicated at 11 and a top wall 12 and ends including end flap members as indicated at 14 in FIG. 1.
The carton has a cutout as designated at 15 having a major portion of it in the side wall 11 and a minor portion in the top wall 12, these portions including a corner edge of the carton. The cutout, that is the material of the cutout, is folded inwardly as designated at 17 to form a platform in the carton and the smaller portion of the cutout is folded upwardly within the carton as shown at 18 in FIG. 4 and is secured by any suitable means to the back wall 20 of the carton as shown in FIG. 4.
The material of the cutout accordingly itself provides a platform in the carton on which may be supported an article of merchandise such as the toy vehicle shown as a truck at 22 in the figures.
As may be seen in FIG. 3, as to the construction of the carton otherwise, the end flaps 14 have inwardly turned tabs 24 and tabs 25 and 26 fold inwardly from the top and bottom walls.
The article in the carton such as the toy truck is held in position therein by the member 30 as shown in FIG. 2. The carton itself may by Way of example be fabricated from cardboard or the like and the member 30 may be made of cardboard. The member 30 has a longitudinal portion 31 and laterally extending end portions 32 and 33. In the longitudinal portion 31 are cutouts 36 and 37. The cutout 36 by way of example is shaped to fit over the front fender of the toy truck 22 as shown in FIG. 3. The cutout 37 forms a slot which receives or fits over the rear axle of the toy truck between the double rear wheels. When the member 30 is in position, the portion 31 occupies a position as shown in FIG. 4. The end tabs 32 and 33 fit flush against the inner walls of the ends of the carton.
From the foregoing, those skilled in the art will observe that the invention provides a unique and inexpensive carton adapted to contain an article of merchandise which is held therein and at the same time provides for display of the article. The article is held in the carton by the novel means provided in the form of the member 30. The carton may be opened at either end and the toy may be removed simply by withdrawing the member 30. The article such as the toy may then be re-inserted into a display position on the platform 17 merely by reinserting the member 30 into the carton. The invention therefore provides a novel and economical package or carton in which articles may be merchandised and displayed and also delivered to the ultimate customer.
The foregoing disclosure is representative of a preferred form of the invention and is to be interpreted in an illustrative rather than a limiting sense, the invention to be accorded the full scope of the claims appended hereto.
What is claimed is:
1. A display container for articles of merchandise such as toys comprising means forming a rectilinear container having a cutout comprising material formed from a relatively large part of one side and a relatively smaller part of an adjacent side, said cutout including a fold at a corner edge of the container, said cutout being folded inwardly to form a horizontal platform within the container spaced from the bottom thereof and having the smaller portion thereof folded along the fold line thereof and secured to an opposite side wall of the container, said platform being adapted to support an article of merchandise such as a toy within the container in a position to be exposed to view through the cutout, said container also including a piece of material lying parallel to said opposite side wall of the container over the platform and having folded end portions positioned to fit against the inside of the ends of the container.
2. The container of claim 1 wherein said piece of material has means for attaching it to a piece of merchandise to be displayed in the container whereby the said piece of merchandise may be removed endwise from the container by withdrawing said piece of material.
3. The container of claim 2 wherein the container has at least one end closure adapted for opening of the container at an end and removing the merchandise therefrom and replacing it.
4. A display carton comprising a rectilinear container having flat sides and ends and end closing flaps, said container having a cutout therein comprising material including a relatively large portion from the side of the container and a relatively smaller portion cutout from the top of the container, said cutout including a fold along one corner edge of the container, said cutout being folded into the container in a position so that the larger part thereof forms a horizontal support platform inside of the container spaced from the bottom thereof, the smaller portion of the cutout being folded along the fold line and secured against the inner surface of the side wall of the container opposite the larger portion of the cutout, said platform being adapted to support an article of merchandise such as a toy within the container in a position to be viewed through the cutout and removed endwise from the container, said carton including a piece of material positioned to rest upright on the platform opposite the larger portion of the cutout and having end portions folded to fit against the inside of the ends of the container whereby an article of merchandise may be removed by removing said piece of material endwise.
4 5. The carton of claim 4 wherein said piece of material has means whereby it may be attached to a piece of merchandise in the container whereby the piece of merchandise can be removed endwise by removing the said 5 piece of material.
References Cited in the file of this patent UNITED STATES PATENTS 10 2,643,811 Bolding June 30, 1953 2,700,456 Gillam Jan. 25, 1955 2,727,619 Paige Dec. 20, 1955 2,946,433 Hennessey July 26, 1960
US849046A 1959-10-27 1959-10-27 Display package Expired - Lifetime US3057466A (en)

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Cited By (15)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US3675763A (en) * 1969-09-22 1972-07-11 Herbert N Sandel Box for holding tape cartridges
US3773244A (en) * 1972-09-11 1973-11-20 Int Paper Co Toy display carton
US3847276A (en) * 1972-10-02 1974-11-12 Liberity Carton Co Display container for toys
US4008847A (en) * 1976-05-20 1977-02-22 Davis John C Shipping container
US4595097A (en) * 1985-01-28 1986-06-17 Buddy L Corporation Toy packaging
US5289916A (en) * 1991-11-08 1994-03-01 S. R. Mickelberg Company, Inc. Animated toy in package
USD386079S (en) * 1996-08-26 1997-11-11 Galoob Toys, Inc. Packaging container
US6422389B1 (en) * 1999-10-19 2002-07-23 The Testor Corporation Kit package adapted for display of select kit components
US20070227928A1 (en) * 2005-05-31 2007-10-04 Olson Christopher R Container comprising a disposable cleaning implement and a method of promoting the sale of a disposable cleaning implement
US20090050681A1 (en) * 2006-05-04 2009-02-26 Mattel, Inc. Octagonal containers
US20110056936A1 (en) * 2008-05-15 2011-03-10 Keiko Nakano Tongue-lid package
US8172080B1 (en) 2009-09-10 2012-05-08 Randa Accessories Leather Goods, LLC Box for sale of belts
USD753481S1 (en) * 2013-12-31 2016-04-12 Polar Electro Oy Package
US20160207680A1 (en) * 2015-01-21 2016-07-21 Target Brands, Inc. Package with open chamber
US10864451B2 (en) * 2018-04-12 2020-12-15 Prachi Gupta Packaging box for a toy car

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US2643811A (en) * 1949-04-14 1953-06-30 Bradley & Gilbert Company Display carton
US2700456A (en) * 1950-07-14 1955-01-25 Edward D Gillam Container insert tray for ovoid articles
US2727619A (en) * 1953-06-12 1955-12-20 Gen Electric Carton convertible into display holder
US2946433A (en) * 1958-07-11 1960-07-26 Waldorf Paper Prod Co Display cartons

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US2643811A (en) * 1949-04-14 1953-06-30 Bradley & Gilbert Company Display carton
US2700456A (en) * 1950-07-14 1955-01-25 Edward D Gillam Container insert tray for ovoid articles
US2727619A (en) * 1953-06-12 1955-12-20 Gen Electric Carton convertible into display holder
US2946433A (en) * 1958-07-11 1960-07-26 Waldorf Paper Prod Co Display cartons

Cited By (17)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US3675763A (en) * 1969-09-22 1972-07-11 Herbert N Sandel Box for holding tape cartridges
US3773244A (en) * 1972-09-11 1973-11-20 Int Paper Co Toy display carton
US3847276A (en) * 1972-10-02 1974-11-12 Liberity Carton Co Display container for toys
US4008847A (en) * 1976-05-20 1977-02-22 Davis John C Shipping container
US4595097A (en) * 1985-01-28 1986-06-17 Buddy L Corporation Toy packaging
US5289916A (en) * 1991-11-08 1994-03-01 S. R. Mickelberg Company, Inc. Animated toy in package
USD386079S (en) * 1996-08-26 1997-11-11 Galoob Toys, Inc. Packaging container
US6422389B1 (en) * 1999-10-19 2002-07-23 The Testor Corporation Kit package adapted for display of select kit components
US20070227928A1 (en) * 2005-05-31 2007-10-04 Olson Christopher R Container comprising a disposable cleaning implement and a method of promoting the sale of a disposable cleaning implement
US20090050681A1 (en) * 2006-05-04 2009-02-26 Mattel, Inc. Octagonal containers
US8240547B2 (en) 2006-05-04 2012-08-14 Mattel, Inc. Octagonal containers
US20110056936A1 (en) * 2008-05-15 2011-03-10 Keiko Nakano Tongue-lid package
US8172080B1 (en) 2009-09-10 2012-05-08 Randa Accessories Leather Goods, LLC Box for sale of belts
USD753481S1 (en) * 2013-12-31 2016-04-12 Polar Electro Oy Package
US20160207680A1 (en) * 2015-01-21 2016-07-21 Target Brands, Inc. Package with open chamber
US9527643B2 (en) * 2015-01-21 2016-12-27 Target Brands, Inc. Package with open chamber
US10864451B2 (en) * 2018-04-12 2020-12-15 Prachi Gupta Packaging box for a toy car

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