US2603410A - Mailing piece - Google Patents

Description

July 15, 1952 J. E. TRUE Erm. 2,603,410

MAILING PIECE v Filed June 29. 1949 4 Sheets-Sheet l 2F/af y F/. 2

INVENTORS James E. True A Jo/M B. Ruffo/0 @y 204- j Aitor/7 y July 15, 1952 J. E. TRUE ET AL 2,603,410

MAILING PIECE V Filedl June 29. 1949 4 Sheets-Sheet 2 /NVENTORS James E. Trae John B, Raffa/0 Bygfmmf?. l@

July 15, 1952 Filed June 29. 1949 F/Gl7 J. E. TRUE ET AL MAILING PIECE' 4 Sheets-'Sheet 5 /A/VEN 70H5. James E. True .l0/m 5. Ruffo/Q Patented July 15, 1952 Buffalo, Laurelton, N. Y., assignors Ato True Associatesr John Service Corporation, New York,

N. Y. f

Applicationfruneza;1949, serial No. 102,004

The invention pertains to a lmailing piece,

preferably a letter, for use with or without an envelope, having one or more pockets for carrying enclosures such as a business reply'card, business reply envelope, orderv form, questionnaire, check, or other material.

'Ihe conventional mailv order letter which reaches the recipient includes not ,only a sales letter but usually one or more enclosures which are separate from the letter, such as a business reply card, with or without a separate return envelope,l and other materialillustrations of the product, price lists, or the like. '.When opened, the reply card often gains the attention of the addressee rst, without the sales letter rst having been perused andthe impact of said letter lost, as it and the enclosures may be discarded. A principal object of the present inventionis the provision of a mailing piece having la pocket or a' plurality of pockets, for removably keeping the enclosures in a fixed place, makingpossible anvorderly presentation of the sales story. that is, a.- reading of the letter' and sales messagerst, and an examination of and -ll'ing 'out lof thereturn mail matter second.

An additionalobject i'slthe provision in a letter or vmailing piece', having a-po'cket'or a Aplurality thereof, of a window in one facethrough which will benshown on an enclosure inthe pocket the naine and addressV of the addressee, 'said name and address serving (l) for postal delivery, (2) personalization of the letter or message, (3) for identification'of the answer, orderY or payment when sent back to the addressor; the packaged" mailing piece may be prepared for mailing withl the minimum of expense.V n, v

. A still further object-comprehends a mailing piece, in one preferred form aflett'er, forre'movably carrying enclosures in a iixed,l concealed but prominent positionto be used with orwithout an envelope.

Among other objects we have devised a mailing piece with a pocket or pockets having accessl thereto not only through n an end 'but through openings in the nature of slits or slots in the said pockets. In this form of our mailing piece,^samples of wares, illustrations, sales messages or other materials may be removably held.' Y

Further, we comprehend 'a mailing piece wherein one or more pockets are formed for detachablyV receiving samples of wares, illustrations, or other material; and one pocket for a return mailing card, letter, and/or envelope. Y y

Brieiiy described, the mailing piece, in one pre- Vferred form of the invention herein comprises a ,r Claim. l 01. 22a-92.1)

rvtrated in Fig. 1.

pair of opaque, superposed leaves having a common edge, forming whatis known as a four page letter sheet wherein the Vtwo opposing inner faces of the folded sheet are transversely joined, or attached together along the topconfronting edges and intermediately of' the top and bottom transversely in a line or linesparallelto the top.

In the drawings:

Fig; 1 .shows a front view ofone preferred lembodiment of our inventionl wherein a single pocket is formed. The dash line indicates a return mailing card removed in part from the pocket.

Fig. 2 a rear view of the vembodiment illus- Fig. 3 a pattern of ther preferred embodiment depicted in Fig. 1, witha slit added. y

Fig. 4 shows a viewv with the lower part of the rst page openable providing more Vthan two pages for the reception of inscriptions.

Fig. 5 is a front View of an envelope containing the mailing piece. I

Fig. 6 shows a sectiony taken along lines 6--6 of Fig'. 5 through whole mailing piece Yincluding envelope.A y y f o Fig. '1 is a front viewk of a mailing piece with two pockets. f f

pockets.

Fig'. 9 is a front view illustrating a further modicatiom not requiring a vseparate envelope.

Fig. 10 is a View o1" the modification/of the mailing piece shown in Fig. 9, which does not require an envelope. l H

Fig. 1l depicts a modication showing another mailing piece. l

Fig. l2 is a modication provided with one pocket.

In the description herein,Y the' term inscriptions includes all forms of matter, whether. written, printed, or otherwise transferred kto paper by-any process. Y

In thel drawings, referring -particularly to one preferred v*embodiment of the invention illustrated in Figs. l, 2, and 3 the mailingv piece 5 comprises opaque sheet 6 folded in halfas at. 'I forming superposed identically sized leavesy 8, 9, having common edge l0,said leaves being transversely joined, as by' adhesive,1 at their inner-upper edges l'l, `l2,'and also transversely and intermediately adhesively joined-fas at '|3,v forming pocket I4 in the'upper half of the ,super-l posed leaves between said leaves,5the pocketfde- I0', and open at one side'for'ir'isertingV and -removing material. The free edges of the elements 8, 9 medially of the pocket portion I4, may be recessed, as at I5, I6 to provide a finger hold for an insert I'I.

Leaf 8 in the preferred form of the invention, is cut out to provide window I8, and when used Y in conjunction withgsaid window,insert vI'I bears on one side adjacent the window I8, the name and address of the recipient of the mailing piece together with other inscriptions, such as an order form, request for information, while the ob,-

verse side bears the name and address of the addressor, so that a return mailing may he made with dispatch, and it may have, as indicated in pages of space may be employed for writing.v

For example, in Fig. 4, a yview is shown with the lower part of theV rst page openable providingV space more Ythan two full'kpages for inscriptions,

leaf 8 being pre-cut midway at 8'.

Insert I1, as previously pointed out, carries on oneside adjacent the window, the addressees name and address, together with anyother dresired inscriptions, such as a return order form, while the other vside bearsthe addressors name andl address,-together with pre-paid mail ,indications. In a large-scale mailing campaign, for example, the salesmessage and letter may be, by multigraphing, gmimeographing or other process,l be reproduced*` onthe outer portions of leaves 8, 9, insert V-I'I^ prepared in advance in quantity withl all inscriptions reproduced thereon except they addressees name and address. With the inserts I'I placed within Athe l. pocket I4, and then the superposed sheets, and inserts placed within Venvelopes `I9 as shown 'in Figs. 5, 6 having windows 2D registering with windows I 8, one operation, that of inscribing the name and address of the recipient of the mailing piece, serves (1)` as the address for postal delivery(2) personalization of the sales letter or message (3) as an identification of the addressee when he sends the return insert IIback to the addressor in mailing the reply card or enclosure back with the order, request for information, or the like. Stated otherwise, it is a pre-signed return mailing insert. Economy in cost of preparing what may be styled the packaged advertising is achieved. L

A plurality of pockets may be provided, one example being illustrated in Figs. '7 and 8. In Fig. 7in addition to joining leaves 8, 9 at their inner, upper edges, and medially at I3, the lower confronting edges 2 I, 22 are adhesively cemented together, forming a secondpocket 23, in the lower Y .dicated by dotted lines 40 and 4I.

portion of the superposed leaves, and said leaves may als'o be recessed at 24, 25 to give a fingerv hold for this pocket, for insertion 26 placed therein. Y 1

InV the vertical pocketA modification depicted in Fig. 8, leaves 8,` 91 are adhesively, vertically united at I3 and at 2l', 22', II', I2 at opposite vertical edges, common edge I9' serving as the bottom of pockets I4 Yand 23'. In the embodiment illustrated in Fig. 9, leaf 21 is for-med with extension 28, and leaves 2l and .29 adhesivelyjoined v21,1738r land 3| to form pocket 32with insertg33 placed therein. In this modification window 34 is provided in leaf 29, with pocket section 32 serving as an envelope. When ready for mailing the unpocketed section may be folded in back of pocket 32, extension 28 folded in back thereof and a tab 35 employed to close the package Fig. 10 admirably depicts this modification ready formailing.

In Fig. 12,.the Outer superposed sheet 35 is provided with an extension flap 31 indicated in dotted outline, the outer marginal edges 38 and 39 of which are spaced inwardly from the portions of the inner confronting top and medial portions of the superposed sheets to be glued, in- In manufacturing this modification, by way of example, parallel rollers may be caused to apply the adhesive to the innerV portions of sheets 36 along lines 4I) and 4I, the flap 31 folded inwardly, the sheet 36 folded over the Vsheet therebeneath, and the right hand lateral edge of the ensemble as shown in Fig. 12 severed along dotted lines 42 to form a complete mailing set with the inturned flap 31 pre-positioned within the pocket formed in the top portion. A finger hold 44 may be formed if desired. To have this unit serve' as a mailing piece, `itwould merely be necessary to fold lower portions 4 5 in back of upper .portion 43 and close the folderby a suitable tab.

The invention is susceptible of further modif cation and we have indicated in Figs. 3 and 11 that an opening in the nature of slit 4I may be formed in sheet 8 which maybe utilized to seat illustrations of products, samples ,of products, orV any material therein. Slots mayalsobevused.

and they may be vertical," horizontal or extend in any desired direction.' And, too,the position of the windows may be varied.

Further, as shown inFig. 11, adhesive line 48,

joining the superposed sheets, maybe made otherV than intermediatelyof the top iand Vbottom of the sheets. v in Fig. 1l the insert 49 placed Within the pocket 5I] formedA in the upper portion between the leaves, may bear-the name and address. of; they addressee, to registerl with thefwindow of an envelope, and assume ,the' form of.- -a hotel guest card issued to the addresseefor t-,he-ilikepY And, too, the intermediateV juncture of the? superposed leaves may beeliminated, andthe' insert held in the pocket by the medial horizontal gld fline of the mailing piece, as suggested'in While we have described adhesively joining the In combination, a readily insertable-and'llref movable insert-card bearing a name and laddress on one sidefaee andptheriinscriptions' on its.'

other side face, and a :mailing piece comprising front and rearleaves'having-side edges'l and un-L interrupted upper and ilower end edges, said leaves being integrally united along one side edge: throughout the length thereof andof an 'even width throughout the distance between upper and lower ends, there fbeing a straight separa-l tion line extending across `.the leaves throughout' the width thereof between sideiedges thereof and dividing the leaves into 'upperand lower sections,

the upper sections being, adheringly secured together by llnes'of adhesive extending along upper.

And in they embodiment illustrated' edges of the leaves and along lower edges of the upper sections directly above and parallel to the separation line, the interconnected upper sections forming front and rear walls of a pocket open along a side opposite the integrally connected side edges of said leaves and` through which open side the insert-card is readily insertable and removable, the insert-card when fully inserted in the pocket having a portion of its outer end exposed at the open end of the pocket, the said front wall being formed with a window opening through which the name and address upon the card is adapted to be read, and the lower sections being free from eachother along their lower edges and along their side edges opposite from the integrally connected side edges of the leaves. and the lower section of the front leaf being readily separable from the upper section of the said front leaf by tearing along the separation line with the lower edges of the adheringly connected front and rear walls of the pocket serving as a stiff tearing guide, and

when so severed being movable outwardly along its integrally connected side edge to an extended position.

JAMES E. TRUE. JOHN B. BUFFALO.

REFERENCES CITED The following references are of record in the le of this patent:

UNITED STATES PATENTS Number Name Date 1,276,101 Oakley Aug. 20, 1918 1,762,084 Snyder June 3, 1930 2,078,873 Binger Apr. 27, 1937 2,189,273 Shomaker Feb. 6, 1940 FOREIGN PATENTS Number Country Date 110,713 Austria Oct. 10, 1928 404,777 Great Britain Jan. 25, 1934

Images