US2531002A - Display device - Google Patents

Description

New. 21, 1950 Filed March 26, 1948 c. M. slsK ET AL 253M002 DISPLAY DEVICE 3 Sheets-Sheet l Nov. 21, 1950 c. M. SISK ETAL DISPLAY DEVICE 3 Sheets-Sheet 3 Filed March 26, 1948 ZSnventor &

mrfflflallllllllllllllllllg Ill! 1 I I I I aw; M52115]; 8 M ted I166" ask,

C(ttorneg Patented Nov. 21, 1950 UNITED STATES PATENT DISBLAY EYICEf Qarl S skand ildre Sisla. ,Metam a ApplicationlMamh, 26, 1948, Seria1 Np. 1 7, 33 l;

This inyention relates to display devices utized; fo ad rt sing nu noee t and m re are mlar to adevi ih s ype 1Wl hi 9; di a r t h r e e stie c n ai er etf h re i ct e. ad er ised. .1 5 121. a sui dr nk 11 1 e era e; b t le,

O e, bject f u n e t on o prq ide a nquel; devicev of; the tyne indicated, which wil i la apt duek n ainer, o q a-ina ni el n t enti it ctns, m nner.

Another-object is t o M videsuchaldevice in which. var ous, a n q Was n ea e are combined; in, such ma r as, toJqu'i'ckly and; ieetively nvey Q e v jrla r imquell ity, cendition, or characteristic, of. the product, intended' toinduce thesale ther'eof'.

A furgther, ohject is. to; proyidfiv Suc a, device er-i c cer ain stiimtu l a i'f n ti na ea= ures of; ad antagewv rtne; imila evices of e. p r: ari- An, additional object is to prqyide, such a, de- Vice, in, which a, liquid, such, as. colored, or 'un-. colored,wateniscauseddq ,cgntinuously flow; over. the outsideof the 'product container, or bottle, in novel manner, so as toenhance the appearance, ark-effectiveness, of the display device in, general, and impartQ an 'attentioneattracting, motion, feature to the, device.

Itli's, also an objectto provide such a device having means arranged ,to cause periodic varia tionoi theliquidflow directedagainst theprodi uctcqr iflinfir, or bottle, thereby creatinganovel. fluctuating water; I'iowfeffect. around the. bottle,

. other objects, includethe. provision of such a devicewhich. variously. embodies-certain features, of. i r nv n i n, or xamp e a, d p y ho s ng, structure having. the novel appearance; illusy-Q rat d, byt the d awing a apport onr d container,- such as a beverage bottle p1E-'.'c v i( l d;v with. a closure, cap, which, support is, arranged adjacent the top, of. a reservoir containing a liquid, such aswate i a liquid circulating,system, arranged to direct. the I liquid, flow generated by, the; system, downwardly against the. top of the, bottle, capyso, that the: liquid. will. be spread" by. thecap in all directions, thereby; toiorma trans; parent, water curtain. about the outside, of; the; bottle; selectively, adjustable contrpl, .mean s}.op;.. erative to determine the extentof ;saiddirectecl liquid, flow; means arranged to effect cyclic, 0peratiqn. of said, se l ectively, adjustable liquid flow central; means; adjustable, means for deter mi ed s'rary ng: h c i nfla i n I aid-- q Id. 9w 01 3101 m a s; quid har e awe Q 1; n zz e, c a ser d: n, aid; ined-1 c sclaims, (c1. :1 .26).

' culating, system, in such manner as. to, permit;

tul n defined ,by, he hereto! pe ded la s,-

Irithe drawingsz' Eigure 1, is a, front. elevational; View, at a dis;

play. deyice, embodying ourv invention.

or dlfierent, product conta ners, insubstantlally,

Fig .j2, is,a ,rear: elevatipnal View, 01f thedeyice shown in Fig, 1;, with, a certain portionoi, the,

lf me nd ed} n o andr a h; utl ne and l Fig, 3. islf'an' elevational sectional, vieyv of, the, device, taken substantially as, indicated, by the arrows"33 on Fig. 1,

Fig, 4, is, an enlarged, eleuational, detail sectignal, View, taken su stant ally as indicated, by the arrows 4,.4 on Big. 3.

Fig-f, iS a. fra entary. etailp an, ec ion l, View, taken; substantially, as, indicated by, thev arrpws 5.,5 .in Fig 3.

Fi 6,1 is a enlar e l vational deta l.- c:

gnel. view, aken ubstantially as, ind ca ed, by,

hearrpws 676.. on. Pie.v Z; d,

s, and 8 e m la fr gmentary, m: ls o al, i ws akenubstantia l s. he rrpwesre n E a 6, and' ufia rats a nfnarts in two. di ier nt nQ iQn -.f

n rnoses f, i lu ira i n. he nq eliflispleif device of our invention is, herein disclosed for" advertiein ettle hev ae o h well: known soft drink variety, such as Coca,Cola,j he va i ue bran s or r n eade, emonad c- HQWeyer, it is v to. be understqpd that our in eution s, not im t d ct uch se, nd; ha th deyicecan be. .proyided in,the,same, or, in modi f s di rm to isp aynd a tise her milar,

he same. man r;

he qrm n n en Qn' hQWnn, he raw?- ings, generally comprises, a, housing structure.v I

I a; base :member 2;, andaliquid circulating system, a paratu hic s en a ly, en ifi d;- y,

Thehousing structure: listorrned of suitable material, such as wood, metal, plastict material,

tdbee fli, ta, n ha ed sut teetia la as 3 shown, to provide a rear wall 4, side walls 5, top wall 6, and a front wall I having an opening 8. The outside of the front wall I, and the inside portion of the rear wall 4 that is seen through the opening 8, may be respectively provided with an attractive and harmonizing appearance eflect, such as the curtain and tile eifect shown in Fig. 1.

Mounted in the bottom end of the housing structure I is a reservoir 9, which is adapted to contain a liquid, such as plain or colored water. The reservoir 9 is open at its upper end, is shaped substantially as shown, and formed of a suitable material, such as metal. The reservoir 9 may be secured to the base member 2 in any suitable and practical manner and, if desired, the lower portions of one or more of the four walls of the housing structure I may also be suitably secured to the reservoir 9, or to the base member 2, so as to provide a rigid connection between these parts.

A support I is provided at the location shown, for conveniently placing or mounting thereon a product container H, to be displayed by the device of our invention. The support It may be in the form of a pedestal, as illustrated, which rests on the inside bottom of the reservoir 9. If desired, the lower end of the support or pedestal Ilimay be fixedly or removably attached to the reservoir bottom in any practical manner.

One type of product container II which may be displayed to advantage by the device of our invention, is the capped beverage bottle shown. Such bottles are of the well-known variety containing soft drinks, such as the nationally advertised Coca Cola, or the like. Of course, some other bottle or product container II, containing an alcoholic beverage, or other product, can be placed on the support I0, thereby to obtain for such product the same display and advertising advantages of our invention. The container or bottle II is provided with a standard metallic cap I2 of the type which is pressed on after the bottle is filled, and which has a convex or slightly curved upper surface.

The display device of our invention is particularly enhanced by the embodiment therein of the novel liquid circulating system 3, which is so arranged that it will direct the water flow generated by the system downwardly against the top surface of the cap I2 of the container or bottle II, in such manner that the cap I2 will function to spread or divert the water flow in all directions and thereby cause the water to form a relatively thin transparent water-fall or curtain effect, about the outside of the bottle I I, as indicated in Figs.,1 and 3. To an observer of the display device, the water flow effect produced about the outside of the bottle II, by the liquid circulating system 3, suggests that the liquid content of the bottle H is in cool and thirst-quenching condition.

' The liquid circulating system 3 generally comprises the reservoir 9 which is connected by a short conduit I3 with a standard type centrifugal pump I5, a conduit line I6 that leads from the pump I to a valve Il, a conduit line I8 that extends from the valve H to a point directly above the bottle II and has adjustably secured to its end a liquid discharge member or nozzle I9, a standard type horsepower D. C. electric motor 26 which operates at about 1750 R. P. M. and has its shaft connected with the pump shaft by means of a standard type coupling connection indicated at 2|, in Fig. 2.

The valve I! is'provided with an operating lever 22, the outer end of which has passing therethrough a series of relatively spaced alignedly arranged apertures 23 that are individually adapted to receive a connecting pin 24 secured to one end of a connecting rod 25. The other end of rod 25 has turnably mounted therein a connecting pin 26, adapted to be secured in fixed adjusted position in a slot 2'! of a rotatable disc 28 secured to a shaft 29 driven by the motor 20 through a standard type speed reduction gear unit mounted in a housing section 30 adjacent the motor 23. The said standard gear reduction unit is constructed and arranged to provide a speed ratio between the motor shaft and shaft 29, in the order of to 1, so that the connections between the disc 28 and the valve operating lever 22 will normally eifect approximately I5 reciprocations per minute of the lever 22. The parts just described are arranged to efiect reciprocation of the valve operating lever 22, to the approximate extent indicated by the dot-anddash outlines of the said lever shown in Fig. 2, and thereby cause periodic opening and closing of a fluid flow control member Ila of the valve I I to the extent indicated in Figs. 7 and 8. Such periodic opening and closing of the valve I1 will cause a corresponding fluctuation in the water flow which is directed against the bottle II by the water circulating system 3, and such fluctuating water flow effect lends an additional novel appearance or attention-attracting feature to the display device. If desired, the stroke of the valve operating lever 22 may be varied by selectively securing the pin 24 in one of the other apertures 23, or by selectively changing the position of the pin 26 in the slot 21 of the motor driven disc 28. By mounting the pin 24 in an aperture 23 closer to the outer end of lever 22 than shown in Fig. 2, the amount of the water flow through the valve I! will be decreased, and vice versa. Similarly, by mounting the connecting pin 26, closer to the center of the disc 28, the extent of the reciprocating stroke of the valve operating lever 22 will be reduced, and vice versa.

Figs. '7 and 8 disclose the respective positions of the fluid flow control member Ila of the valve I! when the valve operating lever 22 is in its extreme upper and lower positions, as indicated by the dot-and-dash outlines of said lever in Fig. 2. Fig. 7 shows that when lever 22 is in its extreme upper position the member I'Ia entirely closes the valve IT. If desired, the valve operating means may be adjusted so that when the lever 22 is in its said extreme upper position during reciprocation of the lever, the opening of member Ila will be in the position indicated by the dot-and-dash lines I'Ib, i. e., so that the valve is still partly open, and partial flow of the liquid through the valve takes place at such time.

To permit mounting of the display device against a room wall, or other upright support indicated by the letter W in Fig. 3, the base member 2 is provided at its rear end with a vertical extension 2a having apertures 3|, through which may be extended screws 32 for separably mounting the display device against said support W. Side bracket members 33 may also be provided to connect and strengthen base member 2 and vertical extension 2a.

From Figs. 3 and 5, it will be noted that the conduit line section I8, which extends from valve I! through the rear wall 4 of housing I, is supported by a bracket 34 that is fixedly secured to the rear housing wall 4 by screws 35. The outer end of the bracket 34 has a ring-shaped section 36 arranged to permit limited, positional ali gnq,

ir rg adjustment of the conduit line section 18 rqative. ,the'longitudinal axi ,of the. product cqntaineror bottle ll. Thep ticn of the con; d'uit, linedg which is verticall arranged on, the ifisideQo fthe housing I, direc hove the bottle H, is provided with a fixed soft rubber mounting 31 for frictionallyseating therein in longitudinally adjusted position, the tubular nozzle member laarranged to direct the liquid flow generategiliy the liquid circulating system 3;, against the top ofthe bottle cap I21 nozzle member 19 may be selectively positioned by vertical movement in the rubber mounting 3?, so as to bring the lower liquid discharge end of the member [3 in properly spaced relationship with respect to the bottle cap l2, for best results in attaining a desired water flow effect about the bottle ll.

When the motor 26 is in operation, the pump I is driven and the liquid circulating system 3 operates to eiiect flow of the water from the reservoir 9, through the short conduit l3, pump 15, conduit line I6, valve ll, conduit line I8, nozzle l9, and discharge of the Water from the lower end of the latter directly against the bottle cap [2, which spreads the water flow in all directions and causes downward flow of the water about the bottle H back into the reservoir 9. If a continuous and uniform water flow is desired, the rod may be disconnected from the valve operating lever 22 and the latter selectively set so as to effect a determined steady flow of the water through the valve ll. To eifect fluctuation of the water flow generated by the liquid circulating system 3, the rod 25 is connected in adjusted manner with the lever 22 and disc 28, as explained.

Mounted in the upper inside section of the housing I are two conventional sockets 38 for securing therein electric incandescent lamps 39,

that are provided for the purpose of illuminating the interior of the housing I. A standard type electric switch 40 is secured to one of the side walls 5 of the housing I, as indicated in Figs. 1 and 2, to permit convenient operation of the lamps 39.

The electrical connections of our display device are indicated by the wiring diagram more or less schematically shown in Fig. 2. As there illusir trated, the letters A and B represent the main line wires of an electric power system or battery, to which the display devise is to be connected. The wires A and B are connected to a main control switch 4!, having attached thereto electrical conductors 42 and 43. The motor 23 is connected in parallel with conductors 42 and 43, by wires 44 and 45, and the lamps 39 are likewise connected in parallel with the conductors 42 and 43 by wires 46 and ll, the lamp control switch 40 being connected with the wire 41 so as to enable interruption of the current flow to the lamps 39, as clearly shown in Fig. 2.

Of course, the form of our display device herein specifically shown and described, can be changed and modified in various ways Without departing from the scope of our invention which is more particularly indicated by the hereto appended claims.

We claim:

1. A display device comprising, a support for a product container, a product container on said support having a separate liquid spreading element positioned above its upper end, and a liquid circulating system arranged to direct the liquid flow generated thereby against said element in su h, manner: thatntheiiiqilid: will: b istreadi be the element and will flow downwardlyrineallgdia rections abouttheoutside .or-thecontainer in the former a hollow. stream,

2. Adisplay device comprising, a supportfor-a. beverag bottle provided-with a closure. cap ati'its.

top, and a liquidcirculating system arranged-to.

direct the. liquidflow generated therebyagainst, the top ofv the..closu re cap.of a beveragelbottle restingon .saidsupport; in such ,mannenthat the liquidwill, be. spread by the. capv and, will. fiow downwardly in all directions about the outside of liquid flow, motor actuated means arranged to effect cyclic operation of said valve, adjustable means for determinedly varying the cyclic operation of said valve, and mounting means for the liquid discharge tube arrnged to permit selective positioning of the open end of the tube relative to the closure cap.

4. A display device of the character described, comprising an element provided with a deflecting surface arranged to convert a, substantially solid liquid stream directed thereagainst into a transparent hollow stream forming a liquid curtain about an object positioned therebeneath for viewing throughsaid liquid curtain, object supporting means below said element, and a liquid circulating system arranged to direct a substantially solid liquid stream against the deflecting surface of said element.

5. A display device of the character described, comprising an element provided with a, deflecting surface arranged to convert a substantially solid liquid stream directed thereagainst into a transparent hollow stream forming a liquid curtain of symmetrical outline about an object positioned therebeneath for viewing through said liquid curtain, object supporting means below said element, and a liquid circulating system arranged to intermittently direct a substantially solid liquid stream against the deflecting surface of said element.

6. A display device of the character described, comprising an element provided with a curved deflecting surface arranged to convert a substantially solid liquid stream directed thereagainst into a hollow stream forming a transparent liquid curtain of symmetrical outline about an object positioned therebeneath for viewing through said liquid curtain, object Supporting means below said element, and a liquid circulating system arranged to direct a substantially solid liquid stream against the top surface of said element.

7. A display device of the character described, comprising an element provided with a convex deflecting surface arranged to convert a substantially solid liquid stream directed thereagainst into a hollow stream forming a transparent liquid curtain of symmetrical outline about an object positioned therebeneath for viewing through said liquid curtain, object supporting means below said element, and a liquid circulating system arranged to direct a substantially solid liqiiid stream against the top surface of said element.

8. A display device Of the character described, comprising an element provided with a deflecting surface arranged 'to convert a substantially solid liquid stream directed thereagainst into a hollow stream forming a liquid curtain about an object positioned therebneath, object supporting means below said element, and a, liquid circulating system arranged to direct a substantially solid liquid 10 REFERENCES CITED The following references are of record in the file of this patent:

Number 4 D. 15,637 654,441 1,536,188 1,952,353 2,039,769

Number UNITED STATES PATENTS Name Date Moore Dec. 23, 1884 Cook July 24, 1900 Brown May 5, 1925 Barclay Mar. 27, 1934 Bird May 5, 1936 FOREIGN PATENTS Country Date Great Britain Sept. 23, 1926 France Nov. 12, 1923

Images