US2519307A

US2519307A - Advertising display

Info

Publication number: US2519307A
Application number: US739127A
Authority: US
Inventors: Brown Bernard
Original assignee: BERNARD DISPLAY DEVICES Inc
Current assignee: BERNARD DISPLAY DEVICES Inc
Priority date: 1947-04-03
Filing date: 1947-04-03
Publication date: 1950-08-15
Anticipated expiration: 1967-08-15

Description

Aug. 15, 1950 5 BROWN ADVERTISING, DISPLAY Filed April 3,1947

IN VEN TOR.

ATTORNEY Patented Aug. 15, 1950 ADVERTISING DISPLAY Bernard Brown,

Display Devices,

Chicago, Ill., assignor to Bernard Inc., Chicago, Ill.

Application AprilB, 1947, Serial No. 739,127

This invention relates to advertising media and more particularly to illusory subjects calculated to attract attention to advertised merchandise.

The principal object of the'invention is to provide an animated advertising display consisting of a cabinet in which is rotatably mounted a housing of substantially semi-cylindrical shape containing a simulated drinking glass, above "which is suspended a bottle, said glass and bottle being in fixed relationship one with the other and with said housing and containing a liquid sealed by a transparent media and thereby "constrained to pass from one to the other as said housing revolves. The effect is the illusion that liquid is being constantly poured from the bottle into the glass because the liquid is transferred from the glass to the bottle during periods when neither is visible due to the rotary motion of the housing, periodically concealing the vessels.

Another object of theinvent'ion is to provide an advertising display consisting of a cylinder shaped housing rotatable on a horizontal axis and containing a counter poise whose function is to maintain the housing in a predetermined position to reveal the attraction contained therein after having been rotated.

Still another object of the invention is to provide a rotatable housing containing a display visible during certain positions of the housing and a rotating means for the housing consisting of segmental gears 'for pe'riodicengagement to permit the housing to l'll"' in display position for longer periods than required to rotate the same.

With the foregoing and other objects in view, the invention has further reference to certain features of accomplishment which will become apparent as the description. proceeds, taken in connection with the accompanying drawing wherein:

Figure l is a front perspective view of a display device constructed according to the present in vention.

Figure 2 is a front view in vertical section taken on line 2-2 on Figure 1.

Figure 3 is an end view in vertical section, taken on line 3-3 on Figure 2.

Figure 4 is an end view of the rotatable display housing per se in transverse section.

Figure 5 is a detail View of the display device per se, and

Figure 6 is a fragmentary view of the complementary display vessels in vertical section.

Continuing with a more detailed description of the drawing, reference numeral lo denotes a cabinet having a decorative front panel ll defining an opening l2 through which may be viewed the 6 Claims. (C1. 40--126) display attraction consisting of a bottle l3 and a simulated drinking glass ill. The two vessels i3 and M are connected together through the medium of a hood or funnel it of transparent material so that when liquid contained in the molded body flows from the bottle to the glass, it will not spill and will not be at once visible to the observer. Moreover, this hood will permit the liquid to be returned to the bottle when the display is inverted in a manner to be presently described. A rubber seal a prevents leakage as the liquid passes from bottle to glass and vice versa.

Mounted rotatably in the cabinet ii) is a cylindrical housing It, pivots I1 connecting the housing end walls to those of the cabinet 10. The cylindrical wall of the housing H3 is continuous except for an opening l8 through which may be seen the bottle and glass it and M respectively during periods when the housing is situated to align its opening IS with the window i2 of the cabinet panel ii. A platform I9 is arranged in the housing is to support the glass l4 while the bottle it is suspended by means of a clamp 2i] attached to the cylindrical wall of the housing iii. The glass is inverted into and held by the inner annular flange 2! of, a metal coaster 22 which latter is secured by means of screws 23 to the platform [9.

In order to rotate the housing l6 within the cabinet l0 so that there will be a pause during periods when openings l8 and I2 are in register, a gear segment 24 is mounted on one of the pivots ll of the housing 15, whose teeth 25 are engaged periodically by similar teeth 26 of an adjacent gear segment 21. The gear segments are made preferably from wood or fiber to reduce noise of operation and gear 2'! is rotated by a motor shown in dotted lines in Figure 3.

Below the platform IS in the housing i6 is a counterweight 2%]. When the driving gear segment 2'! revolves the housing It through its gear segment 24 to such extent that the weight 29 passes a vertical line through the axis of the housing Hi, the latter will, under impetus given it by the weight, move to a position to again align the openings l8 and I2. During the period when the housing is being revolved, the liquid which has been transferred from the bottle Hi to the glass H1, is returned to the bottle, due to the fact that the display consisting of the bottle and glass, is in inverted position during rotary displacement of the housing l6. Therefore, when the openings l8 and i2 are again in register and in full view of observers in front of the cabinet, l qu d S poured again from the bottle to the glass, creating the illusion that the liquid is being continuously passed from bottle to glass. The interim during which the transfer of liquid from glass to bottle is made possible by the elongated lobe 30 on the gear segment 21.

The invention affords an interesting attraction to merchandise such as a bottled beverage whose brand may be displayed on the bottle [3 as well as on the panel ll. Suitable illumination may be provided for the display although not shown.

Manifestly, the construction as shown and described is capable of some modification and such modification as may be construed to fall within the scope and meaning of the appended claims is also considered to be within the spirit and intent of the invention.

What is claimed is:

1. An advertising device including a cabinet having a window in one side and a housing rotatably mounted on a horizontal axis in said cabinet having a window adapted to be brought periodically into register with the window of said cabinet, a liquid containing bottle and a drinking glass disposed to receive liquid from the bottle during periods of register of said windows, a transparent shield to confine the liquid in its passage from said bottle to said glass, cooperating members having circumferentially discontinuous gear teeth to impart periodic rotative motion to said housing to invert said bottle and glass to return the liquid to said bottle, a counterbalance on said housing adapted to return said housing to a position to again register said Windows to reveal said bottle and glass in pouring position during unengaged intervals of said cooperating members.

2. An advertising display including a stationary cabinet having a window therein, a housing rotatably mounted in said cabinet on a horizontal axis and also having a window, weight means normally maintaining said housing in a position to align its window with that of said cabinet, liquid containers in pouring relationship in the latter position of said housing a transparent funnel interconnecting said containers to confine the liquid therein, a pair of cooperating segmental gears for periodically displacing said housing rotatably to disalign its window relative to that of said cabinet and to invert said containers to return liquid into the emptied container during periods of disalignment of said windows and means on one of said gear segments for predeterminin the duration of said disalignment periods.

3. An advertising display including an enclosed rotatable housing having a window therein, a bottle and a glass visible through the window in said housing in one position of the latter and disposed in said latter position to transfer liquid contained in said bottle to said glass, a pair of segmental gears for rotatably displacing said housing periodically to invert said bottle and glass to return liquid from the latter to said bottle during periods when said bottle and glass are concealed from View, a counterweight normally holding said housin in the first named position and transparent means confining the liquid in its passage between said bottle and glass.

4. A display device including a rotatably displaceable housing having a bottle and glass therein containing liquid and adapted, in one position of said housing, to transfer liquid from the bottle to the glass in view of observers and in inverted position of said housing, to return the liquid to said bottle, means for concealing the botttle and glass in the latter position of said housing, a pair of members cooperating to actuate said housing, means carried by one of said members for predetermining the duration of the inverted position of said housing, means independent of said members for returning the housing to the first mentioned position and transparent means to confine the liquid in its passage between said bottle and glass.

5. A display device as set forth in claim 4, further defined in that the cooperating members consist of driven segmental gears effective to invert the housing, releasing the same to the action of gravity which latter returns the same to display position.

6. A display device as set forth in claim 4, further defined in that the bottle is releasably suspended from the housing above a platform therein, a coaster on said platform having an annular flange for removably retaining the glass which periodically exchanges liquid with said bottle.

BERNARD BROWN.

REFERENCES CITED The following references are of record in the file of this patent:

UNITED STATES PATENTS