US2192243A - Magazine stand - Google Patents

Description

March 5, 1940.

w. A. ROGERS MAGAZINE STAND Filed April 26, 1938 I s vENToR l 'M BY Patented Mar. 5, 1940 UNITED STATES y 2,192,243 y MAGAZINE STANDy William Albert Rogers, Merrick, N. Y., assignor to S-M News ICOmDanyInc., a corporation of ,New York Application April 26, 1938, Serial No. 204,256

1 Claim.

l This invention relates to display stands and particularly to the display of magazines and the like.

The object of the invention is to provide a stand which, while Asimple and inexpensive in structure, will support all the various magazines arranged in rows or groups easily visible for identification and readily accessible for removal.

Further objects of the invention particularly 1 in' the grouping of the rows of magazines will appear from the following description taken in connection with the accompanying drawing in which A Fig. l is a perspective view'`r illustrating one u embodiment ofthe invention with a partial loading of magazines to show the'relation between the magazines and the shelf construction;

Fig. 2 is an end View partly in section and onlr enlarged scaleyillustrating the form of stand shown in Fig. 1; y

Fig. 3 is a partial sectional plan View on enlarged scale taken on the line 3-3 of Fig. 2;

v and l Fig. 4 is a perspective view of a detail. l

In the accompanying drawing illustrating the invention thestand comprises the base 5 and side members 6,1 supported from the base, which ymay either rest on the floor or be provided if desired with a sub-base 8.

Extending across between the side members 6, l are a series of groups of shelves of inclined channel formation adapted to support the magazines ininclined overlap relation for display and easy insertion and removal.

The lower group of shelvesl comprises a front ledge A having a horizontal table portion 2l)` and a rear vertical wall 2l flanged asindicated at 22 for attachment to the shelf B if desired and supported at its front edge by the portion 24 y) vextending upward from the base 5. The middle shelf B of the lower group comprises a vertical inclined back piece 26 and a forward ledge portion 2l at substantially right angles thereto with the iiange 28 formed at its front end. This mid- 45 dle shelf is engaged at its under surface by the flange 22 ofthe front shelf. The back shelf C of the lower group comprises a vertical inclined piece 3B with top flange 30 and a front portion 3| at right angles flanged downwardly at 32 to 50 bear against the rear surface of the middle shelf B.

The immediate group of shelves B', C" and the upper group B, C are generally similar in construction to the lower group'B, C and the 55 uppermost shelf c is formed single without any shelves cooperating front shelf. These `other groups have their parts similarly numbered with each group ten gures higher.

' The stand may be formed of bent sheet metal,

as shown, suitably decoratedand with the parts neatly cut andl flanged and flttedtogether to form a compact rigid structure. Preferably, the lend standards 6, l are flanged reentrantly along each edge as shown at 35, 39, and thefront flanges 35 are notched as indicated at4 43 (Fig. 4) l:lo to receive and iit the front edge of each group ofshelves. Similarly the rear flanges 39' are notched-asr indicated at 43 to vreceive and fit the rearmost flanges 30', 40', 56', 60 of the Angle pieces and brackets j may also ,u be used to secure the various parts of the structure together in rigid formation.

Respective shelves of each group are offset vertically with respect Ato each other as shown, the shelf C, for instance, being at a higher level I) than the shelf B, while the shelf B is ata higher level than the shelf A in front of it. This inclined overlap permits the shelves of each group to be fastened together into a rigid connectingl channel between the side frames 6, l, and at 25 the same time gives a most desirable positioning of the magazines. The front layer of magazines in each instance is positioned lower than the next layer to the rear so that the top portions of the rear magazines are clearly visible and both 30 the front and rear rows are easily accessible for inspection, removal and return. These front and rear rows, however, are quite independently supported so that the handling of the magazines'.

of one row does not in any way disturb or d is- 35 v arrange the adjacent magazines of the other row. Preferably,. the lower shelves will have slightly greater inclination than the immediate and upper shelves and these again slightly more than the uppermostshelves c so as to tend to present the magazines ilatwise to the eye of the customer positioned in front of the stand.

In use the stand will be loaded with the magazines in any desired grouping and an approaching vcustomer will have the entire outlay before him 45 .for easy inspection without disturbing the set-up at'any point. He may readily remove the front magazine of any pack on any shelf and restorel it without removing or disarranging any of the other magazines, and the place to which it is returned will be indicated by the clearly displayed part of the front cover of the same magazine on the stand. In the specific example shown the total height of the stand including the base 5 and the sub-base 8 is just short of seven feet. 55

Aso

The back pieces. of the shelves are about 10 in height and the depth of the front ledge or table is slightly over 14 to take the larger sizes of magazines, such as the Saturday Evening Post, Colliers, etc. The eye level of the average customer is not much over five feet as indicated by the line E-E (Fig. 1). As the customer approaches the stand, the magazines appear as illustrated in' connection withthe partial display in Fig. 1. When the customer arrives in front and substantially within reach of the -magazines he still has a partial View of the magazines in the shelf C, his line of vision passing under the front ledge 38 of the shelf .B and over the upper edge 26' of the shelf B, and he has a still wider range of vision of all of the other mag zines. v l l v l In removing one of the rear magazines it may either be tipped `forward and drawn `foutward and upward top-'edge formost over the corre--` conveniently reached, removed, inspected and replaced, and the stand thus becomes an inviting and serviceable salesman for the wares it carries.

While this invention has been described in connection with this specic embodiment, in bent and stamped sheet metal parts, it is not limited to this particular disclosure and maybe con structed from other materials, such as wood; The shelving may also be modied to suit. dif-1 ferent types of displays, and in particular vthe front ledge A of the lower groupmay be "a shelf of inclined L-shape corresponding to shelves B" and C instead of thehorizontal table formation x Q l i shown at 20. Other vmodifications ,may be resorted to within the principle .of the invention,

which are no-t confined shown.

.I claim:

A display' stand for magazines and the likevr comprising a base adapted` to rest on the floor,

to' the specific structure,-

rigid uprights supported by said base and xedthereto in alinement therewith at'the rear, a plurality of pairs of shelves extending between said uprights, said pairs forming a vertical co1- of said pairs including vertically inclinedback pieces, one for each of its shelves, andv with the back piece of each rear shelf -extending upward umn with their rear edges substantially 1n vert1-. O

cal alinement with the rear of said base, .each

from a level intermediate the ends ofthe k.back

piece of the corresponding, front shelf soas to" display pairs of rows of magazines Withthe magazines of each front row fully exhibited and` the magazines of each rear row having their top edges just below the level of the shelves immediately above them so that the rearma'gazines are visible for a substantial distance below their upper edges WILLIAM ROGERS.

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