US2132526A - Display carton - Google Patents

Description

Oct. 11, 1938.

' 2 sheets-sheet 2 Filed May 20, 1936 Jahr? Patented Oct. 11, 1938` .-@prENTloFF/ICE s' Application Mayv 2o, 1936, serial N0.,f.s o,7o9

6 Claims. This invention relates .to display cartons and more particularly to a carton within whichvmerchandse can, be packed and shippedfandwhich can thereafterbe quickly transformed into a .display carton arranged in-rearwardly inclined position to effectivelyand attractively display'the merchandise. Y 1.,

'I he display containers forming the subject matter of this invention may each beformed from .a single blank of paperboard material, which blanks are adapted to be cut from large rolls of paper and scored by automatic machinery with a .minimum of waste of paper stock( Theblank may also beglued and assembled in collapsed flat carton form on an automatic gluer, in which condition it may be shipped and storeduntil ready for -use. When goodsare to be packed therein' the packer expands the tubular body portion of -the'blank into rectangularform, the body portion being formed by a rear wall, a front wall and side wallsections. The front wall section may vloe-cut downto expose the contents to View vwhen the .container is set up in display position. @bottom .wall section hinged to -the front wallA section is `goods havebeen packed therein a. topswallform- `ing `section hingedv tothe .rear .wallreinforcing (section vis swungl overlthe top Iof the body [and va kfront closure fl'aphin'ged. to the top'walllsection lis. `t'elescoped into the. :body between 'the'. front wall .section andthe merchandisef to completely 'enclose the contents.

.When'the merchant receives thepackage com- `prising thekr closed carton and merchandise .packed therein, the package may bestoreduntil it is desired to set up thedisplay. In .settinguputhe carton in display position the merchant withdraws the'front closure ilap,`atthe` Sametime liftinglup the top wal1 section `so...as tomake thefmer.- `.chandise clearly visible through the open top. .and open. front wall of the body. The free end of fthe vfront. closure flap may be inserted behind the merchandise and the, upper portion of the closure Ilap may be suitably decorated ,to` provide, a, convvenientand attractive display 4card which calls attention to the merchandise.' I Finally,jthe body (Cl. 20G-44) vis arranged in attractive,v rearwardly inclined displayA position ,by folding inwardly the lo-wer triangular sections ofthe side walls'and the body,

when arranged in inclined displayposition. The display adjustment can be quickly and easily made .by .pressing the triangular sections of the side wallsinwardly and at the lsame time exerting; in- `l0 vward pressure on the lbottomwall section. This .display adjustment can.- be quicklyand easily Ymade-by the merchant without removing the goods from the container. v

An object of this invention is to provide a combination shipping and `display.. carton-f. which can--be economicallyproduced, which can be shipped and stored in flat collapsed condition until ready for use, which can besquickly a'ssembled into merchandise-containing form and p thereafter sealed to` provide a sturdy shipping carton, which fullyprotects the merchandise dur- .ing shipment and fstorage,rand vwhich may be set up by the merchant into display position easily and quickly with a [minimum manipulationy of parts.

Other objects of this invention will become apparent as the disclosure proceeds.

Although the novel ...features which are believed to be characteristic of thisinvention will s be particularly pointedl out inthe claims appended hereto, the invention itself,` as to its objects and advantages, and the manner in which it may be carried out, may be betterunderstood by .referring to the following description taken in.

connection with the accompanying drawingsr Vforming a part thereof, in which:`

Fig. 11s a plan View of a blank which has been suitably. cut and `scored Aready for assembly ,into

my novel shipping and display carton;

Fig. 2 is a perspective View of the.blank showing the relationship of the various parts whenthe blank is partially assembled, certainparts being broken away .to more clearly illustrate the construction; y l Y Fig. 3 is a perspective view 0f the assembled' Acarton'reaoly to receiveV the merchandise therein,

certain parts being broken` away to illustrate Afeatures .of the construction;

4 is a .perspective View of the fully` as,

sernbled cartonas it appears when merchandiseis geatures of the construction;

Fig.' 5k is a vertical transverse cross-sectional?.

view through the assembled carton, this View being taken on line 5 5 of Fig. 4;

Fig. 6 is a perspective View of the carton about to be rearranged from shipping position to display position;

Fig. '7 is a perspective View of the carton looking at the rear wall thereof, this View also showing the locking tab arranged as a supporting easel;

Fig. 8 is a'perspective view of the assembled carton arranged in display position, the merchandise being shown therein in dotted lines, and

Fig. 9 is a vertical transverse cross-sectional View through the carton as it appears when arranged in display position, this View. being taken on line 9 9 of Fig. 8.

Similar reference characters refer to similar parts throughout the several Views of the drawings and specification.

The shipping and display carton forming the subject matter of this invention may be economically made from a single blank of paperboard material as shown in Fig. 1. The blanks Vmay be cut and scored from a continuous'roll of paperboard material on an automatic cutting and scoring machine, the blank thus being made at very low cost, The blank comprises generally a front wall section I, a rear wall section 3, and side wall sections 2 and 4 hinged together along the score lines 6. A securing tab 5 is secured, as by adhesive or other means, to the free edge of the side wall section 4 to provide a tubular body. The side Vwall sections 2 and 4 are generally rectangular in shape, but a score line 8 denes a triangularshaped flap 'I at the lo-weredge thereof for a purpose which will hereafter be described. The lower edge of the rear wall meets the adjacent ends of the score line 8V so that the rear wall 3 is considerably shorter in length than the full length `of the side wall sections 2 and 4.

A bottom wall section 9 is hinged to the lower edge of the front wall section I valong the score line IIJ, providing a bottom wall for the carton upon which the merchandise is supported. A

`reinforcing rear Wall section YII hinged to the bottom wall section 9 along the score line I5 is insertable into the tubular body, thus providing a stiffening and'reinforcing element for the rear Vwall of the carton and a closure for the bottom portion thereof when the carton is arranged in shipping position. A top wall section comprising portions I 2 and I3 hinged together along the score line I'I extend from therear wall reinforcing section Il, being dened therefrom by the score line I 6, Finally a front wall closure ap I4 hinged to the top wall section along'the score line I8 may be inserted between the front wall I and the merchandise M packed in the carton to Vclose the display opening o which may be provided, if desired, in the front wall.

In assembling the carton adhesive may be applied to the flap 5 by means of an automatic gluing machine which both applies the glue to the 'flap 5 and presses the flap 5 into adhesive contact that the rear wall reinforcing section II seats against the inside face of the rear wall section 3, as clearly shown in Fig. 3. A locking tab I9 defined by the parallel cut lines 2l in the rear wall section 3 is provided, The locking tab I9 possesses a flap portion 20 which extends below the locking tab -I9 dened therefrom by the transverse score line 22 which in effect is substantially a continuation of the lower edge of the rear wall section 3, as clearly shown in Figs. 1 and 3. An insert ear 23 extends from the iiap portion 20, being defined therefrom by the score line 24, which score line is in substantial alignment with the lower edge of the triangular aps 'I of the side wall sections 2 and 4.

In assembling the carton for packing purposes the ear portion 23 is inserted into a suitable slit 25 which may be in the bottom wall section 9 or reinforcing section I I, but preferably the slit is in substantial alignment with the score line I5 which denes the bottom section 9 from the rear wall reinforcing section I I. When the ear portion 23 has been inserted to the point where the score line 24 lies in or adjacent to the slot 25, the carton is locked and supported in the position shown in Fig. 3.- In this position the triangular aps "I which form a part of the end wall sections 2 and 4 rest upon the supporting surface or upon the side edges of the bottom wall section 9 and are retained in this' position by friction and the natural resiliency of the paperboard material. As thus arranged the front wall section I, the rear wall section-3, and the side wall sections 2 and 4, extend upwardly substantially at right angles to the botto-m section 9, forming a carton of generally parallelopiped form.

The carton as thus assembled is packed with merchandise M which is supported by the bottom wall section 9. The opening o in the front wall section is cut to provide for easy visibility of the contents but at the same time effectively retains the merchandise M from falling out of the carton. The carton is seal-ed by swinging the top wallforming portions` I2 and I3 over the top of the tubular body and the front wall closure flap I4 is then inserted between the front wall section I and VVthe merchandise M, as clearly shown in Fig. 4. 'As thus arranged a highly satisfactory shipping carton is provided which can be shippedto the merchant and stored until ready for display. If desired, the front wall flap I4 and/or the top wall portions I2 and'i3 may be sealed to the body by means of suitable paster or strip of glued paper 50 or other similar means.

When the carton is to be arranged in display position by the merchant, the sealing strip 50 above described is broken and the front `wall iiap is lifted upwardly and inserted between the merchandise M and the inside face of the rear wall reinforcing section II, asv clearly shown in Fig. 8. The upper portion of the front wall flap I4 and the top wall-forming portion I3, which projects above the top edge of the side Wall sections 2 and 4, may then provide a suitable display card having suitable advertising or price indicia printed thereon. The score line II which separates the top Wall portions I2 and I3 is so arranged as to define the top edge of the display card. The locking tab I9 automatically opens outwardly in the manner shown in Figs. 6, '7 and 9, so as to provide an inclined supporting easel for the container. The triangular flaps 'I are then pressed `inwardly so as to lie flat against the inside face of the bottom wall section 9, as shown in Fig. 8, the rear wall reinforcing section Il being drawn 25 v scribed is admirably adapted for the packaging ,tabwhereby'salici' rear-wall section can be swung "downwardlytoassume a rearwardly inclined display position.

upwardlyl so as to V`place the bottomfwall-v-section vSi `in`a position-wherein the`front-wall section I `and the rear Vwallsection'3"tilt backward for display.' When thus arranged the lock-ing ltab i9 will be 'inclined rearwardly, asshown iniFig. 9, forming an'easeltosupport the carton in rearwardly tilted display position. The flap portion 23 lies flat against the supporting surface and f rlimits the rearward spready of the locking tab 'I 9 rsoas vto provide-a rigid easelsupport.

The transformation-of Ythe Acartonff'rom shipping'cposition to displaygposition can be. easily and quickly effected by the merchant without removing the merchandise from ther carton. The triangular flaps 'l will easily slip or wedge under the merchandise when pressed inwardly. The frictional engagement between the vertical edges of the rear wall reinforcing section Il and the inside face of the side wall sections 2 and 4 insure the carton remaining in tilted position. As thus arranged the lower edges of the front wall section l and rear wall section 3 will lie adjacent to or substantially in contact with the supporting surface.

The shipping and display carton herein deof numerous articlesof merchandise, such as candies, confections, cigars, cigarettes, smoking material, -wearing apparel, edible products, mechanical devices, cosmetics, cleansing material, bottled goods, and numerous other articles handied by retail merchants. The carton when set up for display sets off the merchandise in an attractive manner, permitting free, unobstructed visibility of the advertising matter contained on the merchandise units M. The display carton can be set on a counter, on a shelf, or in a display window or other convenient location. If there lis danger of theft of the goods from the display carton, dummy merchandise units may be positioned therein to advertise and sell the merchandise, the real merchandise being kept in a concealed but convenient location for sale. The carton can be very economically manufactured, requiring only a cutting and scoring operation kand a single gluing operation, yall of which can be performed by automatic machinery. The collapsed carton occupies a minimum of space and can be conveniently set up by the packer at high speed and the merchandise packed therein substantially as quickly and conveniently as in the simplest carton. When sealed the carton offers complete protection to the merchandise packed therein during shipping and storage, and finally the merchant can set up the carton for displayl quickly and with a minimum of effort.

While certain novel features of the invention have been disclosed and are pointed out in the annexed claims, it will be understood that various omissions, substitutions and changes may be made by those skilled in the art without departing from the spirit of the invention.

What is'claimed is:

1. A display carton including a tubular body comprising a front wall section, a rear wall section, and side wall sections, a bottom section hinged to said front wall section, means including a locking tab extending from the lower edge of said rear wall section and means for attaching said locking tab to said bottom wall section to support said rear wall'section in a position above and substantially at right angles to the bottom wall section, and meansincluding a hinged connection between said tab and said rear wall section permitting rearward collapse of said locking 2. A display-carton including, aV front wall sec- Altion, a rearwall section, a bottom section hinged to said frontwall section, and means including a locking tab extending from said rear wall secrearwardly inclined display position.

3. A shipping and display carton formed from a single `blank of paperboard material including, a front wall section, a rear wall section, side wall sections connected to` said front and rear wall sections providing a tubular member, a flap hinged to the lower edge of said front wall section, said ap having a portion forming a bottom wall' section of the; carton, a portion forming a rear reenforcing section positioned adjacent the inside face of said rear wall section, and a portion extending from said rear wall reenforcing section forming the topwall closure section of the carton, said rear wall section having the lower edge thereof normally spaced above said bottom wall section when the carton is arranged in upright shipping position, and a tab extending from said rear wall section connected to said flap and lying in a plane substantially coplanar with said rear wall section when the carton is in shipping position, said tab having a fold line therein permitting outward collapse thereof to provide a supporting easel to support the carton in rearwardly inclined display position.

4. A shipping and display carton including, a front wall section, a rear wall section, side wall sections connected to said front and rear wall sections, said sections forming a tubular body, a flap forming a bottom section hinged to the lower edge of said front wall section, said rear wall section having the lower edge thereof normally spaced above said bottom section when the carton is arranged in'upright shipping position, and a tab extending beyond the lower edge of said rear wall section and :connected to said flap for supporting said rear wall section spaced from and substantially perpendicular to said bottom section, said tab having a fold line therein permitting outward collapse of said tab` to pro-v vide a supporting easel when the carton is arranged in rearwardly inclined display position.

5. A shipping and display-carton including, a front wall section, a rear wall section, and side wall sections connected to said front and rear wall sections providing a tubular bodymember,

a ap hinged to the lower edge of said front wall section providing a bottom section for the carton, said rear wall section having the lower edge thereof normally spaced above said bottom section when the carton is arranged in upright shipping position, a tab having a portion cut from 6. A shipping and display carton including, a front wall section, a rear Wall section, side wall sections connected to said front and rear Wall sections forming a tubular member, a flap forming the bottom section hinged to saidafro-nt Wall section only, said rear wall section having the lower edge thereof normally spaced above said bottom section When the carton is arranged in upright shipping position, and means for supporting said rear Wall section and front Wall seotion substantially perpendicular `to said bottom wall section, said means comprisinga tab havtom forming flap, said tab having a fold line therein permitting said tab to be rearwardly co1- lapsed to provide a supporting easel for the cart0n when said carton .is arranged in rearwardly inclined position with the lower edge of said rear wall section substantially coplanar with the bot- 10 tom section of the carton. Y

, J OHN ALBERT BUSER.

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