US2132236A - Advertising display or hanger for bottles - Google Patents

Description

Oct, 4, 1938. J. M. GREENE 2,132,236

ADVERTISING DISPLAY OR HANGER FOR BOTTLES Filed March 20., 1936 2 Sheets-Sheet 1 lNVENTOR ATTORNEYS Get. 4, 1938. J M GREENE 2,132,236

ADVERTISING DISPLAY OR HANGER FOR BOTTLES Filed March 20, 1936 2 Sheets-Sheet 2 INVENTOR BY MmwMA/ w w-kuL/r/ ATTORNEYS Patented Dot. 4, 1938 ADVERTISING DISPLAY OR HANGER FOR BOTTLES John M. Greene, Waukesha, Wis.

Application March 20, 1936, Serial No. 69,922

13 Claims.

This invention relates to improvements in advertising displays or hangers for bottles. More particularly, the invention pertains to an improved hanger which is especially useful on milk bottles.

' It'is the object of the invention to provide a simple form of hanger or advertising display which can readily be cut with a die from suitable stock Without appreciable waste, which is readily l0 engageable with a milk bottle and readily removable therefrom, and which provides an extensive surface for advertising and display matter or for recipes to be used by the customer.

More particularly stated, it is my purpose to provide a little booklet or leaflet folded to have a cover portion and protected pages for printed text, with means for mounting said leaflet upon a hanger for attachment to a bottle, said means preferably including an integral connection between the hanger and the leaflet, and also preferably including a means for holding the leaflet closed until such time as it may be opened by the consumer.

In the drawings:

Figure 1 is a view in perspective showing applied to a bottle an improved hanger embodying the present invention.

Figure 2 is a plan view of the open hanger as it appears when blanked out, its fold lines being indicated by dot and dash lines in the drawings.

Figure 3 is a view in perspective showing a modified hanger construction.

Figure 4 is a fragmentary plan view of the device shown in Fig. 3 as it appears when opened 35 flat.

Figure 5 is a front elevation of a further modifled embodiment.

Figure 6 is a view similar to Figure 1, showing a further modified embodiment of the invention as applied to a bottle.

Figure 7 is a plan view of the flat blank from which the Fig. 6 device is formed.

Figure 8 is a view in perspective showing the- Fig. 6 device partially folded toward the position indicated in Fig. 6.

Like parts are identified by the same reference characters throughout the several views.

The bottle 6 has a neck portion 1 adapted to support a hanger engaged over the bottle mouth or bead 8.

In the construction shown in Figs. 1 and 2 the hanger is made from the rectangular blank shown in Fig. 2, and comprises a generally square collar portion 9 provided with an almost circular opening at [0 to engage the neck of the bottle.

The stock H out from this opening is folded upwardly upon the fold line I2 and comprises one display surface for printed matter.

The entire blank shown in Fig. 2 is divided by the fold lines 53 and M into three panels l5, l6 and II. It is from the panel i5, which is somewhat wider than panels l6 and l'l, that the collar 8 is formed. On one margin the collar 9 is bounded by a cut it, and on another side it is bounded by the fold line i9. When the fold at 53 is made between panels l5and it a narrow flange of stock is left at 2!! between the slit 3 and the fold line l3.

When the stock is folded'upon line it with the collar 9 substantially horizontal as shown in Fig. 1, the strip 2!.) and the two panels l6 and I! will all be upright, as will the lower portion of panel 15. Panel 11 is folded upon panel I 6, and the two panels are then folded upon the upright lower portion of panel l5, thereby forming a multi-ply leaflet or composite panel, shown in Fig. 1.

The folded parts are secured in position by engaging the folded margin 14 beneath a tab 2| formed by a short diagonal slit at 22 in the lower corner of panel 55. It will be observed that the free margin of panel I! is engaged behind the strip or flange 2t, and the entire leaflet is therefore held in closely compacted position with its inner pages fully protected until they are opened by the consumer. The external face of the cover panel l6 may bear advertising matter and other material directing the consumer to open the leaflet for additional information.

In the construction shown in Figs. 3 and 4, I provide a leaflet having two pages 23 and 24 formed of one piece of stock folded at 25 to superpose the said pages or leaves. From one of them, for example from page 24, projects a strip .at 26 having a diagonal slit 21 near its base, and an oppositely diagonal slit 28 near its outer end. It is obviously possible to curl a strip 25 as shown in Fig. 3, and interlock its margins at slit 28 with its margins at slit 2! to produce the collar shown in Fig. 3 for engagement with the bottle. The leaves 23 and 24 may be left open as shown in Fig. 3 but might. without difficulty, be stapled or clipped together as shown either by the tab 2| in Fig. 1, or the staple hereinafter to be described in connection with Fig. 5.

In the Fig. 5 construction the pages or leaves 23?] and 240 are integrally connected upon the fold line 250 and are identical with the leaves 23 and 24 of Figs. 3 and e with the exception that the strip 260 is not an integral part of the blank.

In the construction shown in Fig. 5 the strip 260 is separately cut and its ends are fastened by a staple 30 which also secures together the pages 23d and 240 of the advertising leaflet, such leaflet being thereby held in an upright position dangling from the collar 260, where its cover content will be prominently displayed.

In the construction shown in Figs. 6, 7, and 8, which, for many purposes, is preferred, the collar 99 is identical with the collar 9 of Fig. 1 except that the aperture I00 is perfectly circular, the tab II shown in Fig. 1 being omitted. The collar 90 is joined to a portion I50 of the blank upon a fold line I99. The portion I50 of the blank is integrally connected across score line 30 with the areas Z3I and 24! which comprise the leaves of the pamphlet or booklet, these leaves being folded together on line 25I.

The rectangular order blank portion I50 contains a diagonal slit at M, and the pages 23I and 24! have slits 32 and 33 which register with each other when the pages are superposed as shown in Fig. 6 to permit the folded corner of the leaflet to be inserted through the slit 3! as shown at Fig. 6. The insertion of the folded portion of the leaflet into this slit holds the leaves tightly together until they are released by withdrawing the leaflet from the slit. The leaves will actually lie in full face contact, although the corner of one leaf has been shown curled upwardly in Fig. 6 for purposes of illustrating the construction.

It will be noted that in the construction shown in Figs. 6, '7 and 8 the leaflet is so folded as to hang downwardly from the collar in contrast to the arrangement in Figs. 1 and 2 where the leaflet projects upwardly from the collar. .The downward disposition of the leaflet leaves the neck of the bottle more free for manipulation during delivery.

The booklet comprising pages 23I and MI may readily be detached from the order blank portion I50 which provides the sole connection between such booklet and the collar. The order blank portion may be left aflixed to the bottle to convey the next order to the delivery agent if desired.

The fact that the leaves 23I and I are slightly shorter than the combined length of the collar 90 and its attached portion I50, greatly facilitates the applicationof the device to the bottle. When the folded corner of the booklet is inserted in the slit (H, the margin of the collar projects therebeneath and is readily separated from the booklet by pressure of the operators finger or by direct engagement with the mouth of the bottle to spring the collar upwardly toward a horizontal position where the aperture will receive the bottle mouth.

I claim:

1. A milk bottle hanger comprising in combination a collar apertured for engagement with the neck of a bottle, a display leaf, means integrally connecting said leaf and collar adjacent one side of said collar, and means comprising parts integrally connected with the said leaf and another side of said collar respectively for releasably interlocking said leaf to said collar adjacent said other side of said collar, whereby to maintain said leaf releasably folded upon said collar.

2. A bottle hanger comprising the combination with a collar having a bottle receiving opening, of a leaflet comprising at least two pages folded upon each other and provided with means connecting at least one of said pages to said collar, and integral means for detachably holding said pages closed upon each other pending release.

3. An advertising hanger for bottles comprising a single sheet of paper out to provide without substantial waste within a substantially rectangular outline, an apertured collar portion and a series of panels in substantial alignment lengthwise of said sheet, said panels being defined by fold lines and said collar being defined by a cut partially severing it from said sheet.

4. A hanger for bottles comprising the combination with a first panel having an apertured collar portion defined by a slit adjacent one side of the panel and by a fold line to said slit transversely of the panel, of a second panel integrally joined with the unslitted solid portion of the first panel, a third panel integrally joined with the second panel, and means for holding said second and third panels in superposed relation.

5. A milk bottle hanger comprising the combination with an apertured collar portion, of an integral card at one side of the aperture, an integral card at the other side of the aperture, said cards being defined by fold lines at their connection with the collar, and an integral leaflet folded upon said last mentioned card.

6. A device of the character described comprising an apertured bottle engaging collar, an advertising card comprising at least one sheet substantially aligned with and laterally adjacent the collar and free of direct connection therewith, and means having contiguous angularly related sides respectively connected to integrally an end of said collar and a margin of said sheet, said means being less than half the width of said margin.

'7. In a device of the character described, the combination with an apertured bottle engaging collar and a strip in foldable connection with the end of the collar and provided with a slit, of at least one leaf laterally connected with the slitted strip, a corner of the leaf being adapted to be received into the slit.

8. In a device of the character described, the combination with an apertured bottle engaging collar and a strip in foldable connection with the end of the collar and provided with a slit, of a leaflet comprising ,a plurality of pages one of which is laterally connected with the slitted strip, the corners of the pages being adapted when superposed to be received into the slit, and said pages having slits registering in the superposed position of the pages to receive the unslitted portion of said strip when the corner is thus engaged.

9. A device of the character described comprising an apertured collar engageable in a substantially horizontal position over the neck of a bottle and provided at one end with a tab adapted to be upfolded in the said position of the collar, and

a leaflet marginally connected with the side of the tab and adapted to be supported thereby in an upright position, said leaflet and tab being provided with manually releasable interlocking means for holding in position those portions of the leaflet not otherwise connected with the tab.

10. In a device of the character described, the combination with an apertured bottle engaging collar, of a sheet connected with the collar, a leaf to which the said sheet is integrally joined at one margin, said leaf being less wide than the sheet and folded thereon, and integral means for retaining the leaf and sheet in folded relation.

11. An advertising hanger for bottles, comprising the combination with a collar portion, of a flrst panel portion having an integral connection with the collar portion, and a second panel pormately 90 degrees from the direction of projec-' tion of the collar portion from said first panel portion, the several portions aforesaid being defined by fold lines at their respective connections, said collar portion and panels being in substantial alignment to comprise a single sheet of substantially rectangular outline.

12. A hanger of the character described, comprising the combination with an apertured collar portion, of a first panel portion having one of its margins provided with an integral connection with said collar portion for a distance less than the total width of said first panel portion, a second panel portion joined integrally to the first panel portion to project therefrom substantially at right angles to said first connection, the connections of the several portions aforesaid being defined by fold lines substantially at right angles to each other, the second panel portion being folded upon the first panel portion to open laterally with reference to the connection between the first panel portion and the collar portion.

13. A milk bottle hanger comprising the combination with a collar, of a card'having an integral connection defined by a fold line with said collar, and a second card integrally joined laterally to said first card and extending therefrom alongsaid collar and separated from the collar by a slit, the junction of the first and second cards being likewise defined by a fold.

JOHN M. GREENE.

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