US2120472A - Window display - Google Patents

Description

June 14, 1938. T. ROSENAK 2,120,472

WINDOW DISPLAY Filed Dec. 9, 1957 2 Sheets-Sheet l 5 009711: Eas /75k @Woiswy June 14, 1938.

T. ROSENAK 2,120,472

WINDOW DI SPLAY Filed Dec. 9, 1937 2 Sheets-Sheet 2 V Tfimdam ED55 175]:

Patented June 14, 1938 UNITED STATES PATENT oFF1cE J os.

Schlitz Brewing Company, Milwaukee,

Wis., a corporation of Wisconsin Application December 9, 1937, Serial No. 178,958

9 Claims.

This invention relates to window displays and refers particularly to such displays as are placed in store and shop windows for advertising purposes, and which are changed from time to time.

Heretofore, window displays of this type have always had fixed dimensions which had to be small enough to permit the display being set in the smaller windows. Consequently, it was usual that the display was smaller than the window which left an objectionable space at each side of the display. This space, and sometimes the space above the display, was covered or closed by an ornamental window dressing, usually consisting of strips of crepe paper which had to be tacked to a supporting frame and depended upon the skill of the window dresser for its effectiveness.

Obviously, this manner of installing the display required considerable time and some degree of skill. Changing the window display thus involved enough expense and trouble to dissuade the proprietor from having it done and thereby maintaining as effective a window as he might have if the display were changed oftener.

With these and other objections to past methods of installing window displays in mind, the present invention has as one of its objects to provide a window display which is readily adjustable within limits, to any size window, and which does not require extraneous ornamentation or decoration to completely and attractively fill the window.

More specifically it is an object of this invention to provide a window display consisting of a main central panel and side panels so connected thereto as to permit the same to be moved toward or from the main panel to make the overall width of the display variable within limits, the connection between the main and side panels forming part of the whole display so that regardless of the relative positions of the panels, the attractiveness of the display is in nowise depreciated.

It is also an object of this invention to provide simple inexpensive means for adjustably connecting the side panels with the main or central panel and to so construct this means that ordinary paper board may be employed for the entire structure.

Another object of this invention is to provide a simple manner of adjustably connecting the side panels to the main panel which is so designed as to permit the panels to be quickly detachable from each other for purposes of shipping and handling. 7

With the above and other objects in view which will appear as the description proceeds, this invention resides in the novel construction, combination and arrangement of. parts substantially as hereinafter described and more particularly defined by the appended claims, it being understood that'such changes in the precise embodiment of the 'hereindisclosed invention may be made as .come withinthe scope of the claims.

The accompanying drawings illustrate. one complete example of the physical embodiment of the invention constructed in accordance with the best mode so far devised for the practical application of the principles thereof, and in which:

Figure 1 is a front view of a window with a display constructed in accordance with this invention in position therein;

Figure 2 is a perspective view of the back of the display, part of one side panel being broken ay;

Figure 3 is a horizontal sectional view through Figure 2 on the plane of the line 3-3;

Figure 4 is a perspective view showing one side of the main panel, and illustrating the manner in which the side panel is adjustablyand detachably connected thereto; and

Figure 5 is a detail sectional view taken through Figure 2 on the plane of the line 55.

Referring now particularly to the accompanying drawings in which like numerals indicate like parts throughout the several views, the numeral 5 designates a store or shop window in which the display 6 is positioned. The display consists of a main central panel 1 and two side panels 18 connected with the main central panel by flexible connecting sheets 9. As shown in Figure 1, the side panels and the connecting sheets are similar and are so shaped as to give the tout ensemble a symmetrical appearance.

Obviously, any desired message may be borne by the display; but inasmuch as the particular design or message to be delineated on the display forms no part of this invention, none has been shown. It is to be borne in mind though that the connecting sheets as well as thepanels form a part of the complete display.

The panels 1 and 8 are formed of stiff paper board, but the connecting sheets 9 are preferably of thinner flexible paper stock to permit the side panels to be positioned as desired with respect to the main panel, allowing for a curved efiect or any other desired arrangement.

The whole display is held in its upright position by a bracket lo 'carried by the back of the main panel 1 and brackets llmounted on the backs of the side panels 8. These brackets are preferably formed of stiff paper board and are attached to their respective panels by having integral flanges glued to the back of the panel. The connections between the brackets and their flanges are scored to permit the same to be folded from a position lying flat against the back of the panel to an extended position of use where they are held by flaps l2 and I3.

The main central panel has its bracket I!) held in position not only by its flap l2,. but also by a horizontally extending flap l4 fixed to the back of the main panel by a flange in the same manner as the bracket but adapted to be folded horizontally down onto the upper inclined edge 15 of the bracket. This upper inclined edge l5 has a tongue I6 extended therefrom which passes through a slit I! in the flap M.

The flap l4 also serves to hold the upper ends of retaining strips IS in position, by being cut away as at 19 to receive the upper ends of these strips. The strips l8 have their lower ends hingedly connected to a rearwardly extending flange 20 at the bottom of the main central panel. Hence, when the upper ends of the strips I8 are disengaged from the flap l4, they may be swung out, as shown in Figure 4, to permit the inner edge portions of the sheets 9 which carry stops 2|, to be assembled with the main central panel.

The stops 2| consist of cardboard angles glued to the backs of the sheets, and when the display is completely assembled, these stops engage the retaining strips to limit outward withdrawal of the sheets from the main central panel.

In setting up the display, it is therefore only necessary to fold the brackets 10 and Il into their positions of use and secure them there by means of the flaps provided for this purpose, and then assemble each connecting sheet with the central panel, in the manner shown in Figure 4. This done, the display is completely ready for installation in the window.

By drawing the side panels out from the central panel the proper distance, the overall width of the display is adjusted to the width of the window, and as this requires but a minute and can be done by anyone, it follows that the installation of this display reaches the acme of simplicity.

What I claim as my invention is:

1. A window display comprising: a main panel; a side panel having a part extending in back of the main panel; and means for holding said part in position at the back of the main panel while enabling said side panel to be moved sidewise toward or from the main panel within limits.

2. A window display of the character described comprising: a main panel; means in back of the panel for supporting it in an upright position; a side panel; means in back of the side panel for supporting the side panel in an upright position; and an adjustable connection between the side panel and the main panel forming part of the window display and enabling the overall width of the display to be varied within limits.

3. A window display of the character described comprising: a main panel; a side panel; and an adjustable connection between said panels comprising a sheet of material fastened to one of said panels and extending in back of the other panel; and means for holding said sheet of material in position in back of said other panel in such a manner as to permit the same to be slid in or out with respect to said other panel.

4. A window display of the character described comprising: two separate panels and an adjustable connection between said panels forming part of the whole display, said connection comprising a sheet of material fixed to one of the panels and extendingbehind the other panel; and means carried by said other panel and overlying the connecting sheet to hold the same in position in back of said other panel while enabling the same to be slid in or out with respect to said other panel.

5. A window display of the character described comprising: two separate panels and an adjustable connection between said panels forming part of the whole display, said connection comprising a sheet of material fixed to one of the panels and extending behind the other panel; means carried by said other panel and overlying the connecting sheet to hold the same in position in back of said other panel while enabling the same to be slid in or out with respect to said other panel; and means in back of each of the panels to support the same in upright position.

6. A window display comprising: two spaced panels of stiff paper board; means for supporting the same in upright position; a flexible sheet secured to one of said panels and extending in back of the other to form part of the display; and means attached to the back of said other panel at its top and bottom to overlie and to hold the flexible sheet against the back of said other panel while enabing the same to be moved. edgewise with respect to said other panel for adjustment of the overall width of the display.

7. A window display comprising: two spaced panels of stiff paper board; means for supporting the same in upright position; a flexible sheet secured to one of said panels and extending in back of the other to form part of the display; means attached to the back of said other panel at its top and bottom to overlie and to hold the flexible sheet against the back of said other panel while enabling the same to be moved edgewise with respect to said other panel for adjustment of the overall width of the display; and means for limiting the extent said sheet can be pulled out from said other panel.

8. A window display of the character described comprising: a main panel of stiff paper board; a bracket in back of the main panel to support the same in upright position; a flap fixed to the back of said main panel and engaging the bracket to hold the same in its operative position; a side panel of stiff cardboard; a bracket fixed to the back of the side panel to hold the same in upright position; a sheet of material fastened to the side panel and extending in back of the main panel to form part of the whole display; a retaining strip fixed to the lower edge of the main panel and overlying said sheet to hold the'same against the back of the main panel; and a detachable connection between the upper end of said retaining strip and said flap whereby said retaining strip is detachably held in its operative position.

9. A window display of the character described comprising: a main panel of stifi paper board; a bracket in back of the main panel to support the same in upright position; a flap fixed to the back of said main panel and engaging the bracket to hold the same in its operative position; a side panel of stiff cardboard; a bracket fixed to the back of the side panel to hold the same in upright position; a sheet of material whereby said retaining strip is detachably held in its operative position; and. a stop attached to said sheet and engageable with the retaining strip to limit movement of the sheet away from the main panel. v

THEODORE ROSENAK.

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