US2085803A - Advertising device - Google Patents

Description

July 6, 1937. "r,- G. HARRISON ADVERTISING DEVICE 2 Sheets-Sheet 1 Filedl Feb. 14, 1936 PULL July 6, 193 7.

T.- G. HARRISON ADVERTISING DEVICE Filed Feb.' 14. 193s 2 Sheets-Sheet 2 PULL INVENTOR.

Figli Thaddeus (i. /Ya/i-"alz A TTQRNE Y.

Patented July 6, 1937' UNITED STATES PATENT OFFICE 2,085,808 ADVERTISING DEVICE Thaddeus G. Harrison, st; Paul, Minn. Application February 14, 1936, SerialrNo. 673,867

Claims.

, The present invention relates to an advertising device, and more particularly to a device which will produce an appearance of change or motion in an aperture in ya cardboard folder by 5 means of a transparent strip element, and which will simultaneously project an enclosed card element which may also be used to produce an illusion in said aperture. l

Various types of card devices have been made which produce an illusion of movement or change in characters imprinted thereon, but in none of these so far as is known at the present time, is there incorporated the novel features of construction and operation embodied in the present l5 invention.

An object of the present invention is to make an improved novelty card device. i

Another. object is to make a card device having an aperture therein and of producing .an appearance of movement or change in said aperture' by means of a transparent strip movable with-respect to said aperture and having designs or characters carried byrsaid'strip` and movable into or out of registry with said aperture upon movement of said strip.

Another object of the invention is to make a card device having an aperture therein and having a transparent strip folded into said card device and movable with respect to said aperture, said strip having designs or characters .thereon movable into and out of registry with said aperture upon movement of said strip, and a card element positioned in a fold of said strip to be projected by a movement of said strip. In order to attain these objects, there is provided, in .accordance with one feature of the invention, a folded cardboard cover having an aperture in an exposed face thereof, and having a strip of Cellophane folded into the cover member to have a portion thereof exposed through the aperture inthe cover. The aper'- ture in the cover is preferably a cut-out portion of a representation printed on the cover. The Cellophane strip, which is transparent, has imprinted or otherwise suitably aixed thereon opaque portions designed to pass the aperture on the cover when the strip is moved to give the impression of movement or change in the portion of the representation on the cover within the aperture. If desired, the cover portion` back of said aperture can also have imprinted or otherwisesuitably `affixed thereto a representation adapted to co-ordinatewith the representation on the cover. A card, separate from the t; cover, isinserted in affOld 0f the Cellophnso as to be projected from the cover upon withdrawing the Cellophane strip, and may also have a portion thereof adapted to move .across the cover aperture to produce an illusion.

These and other features-of the invention will 5 be more fully set forth in the following description and the accompanying drawings, wherein:

Figure 1 is a view in perspective of'a cover folder and associated parts'in normal position.

Figure 2 is afront view of the device shown in 10 Figure 1 with a Cellophane strip partially withdrawn and with a contained card partially projected from the cover folder.

Figure 3 is a view in perspective of a Cellophane sheet embodied in the constructions l5 shown in Figures 1 and 2.

Figure 4 is Va sectional view on the line 4-4 of Figure .1. Y

Figure 5 is. an end -view of the cover folder alone showing a method of folding. r 20 Figure 6 is a cover blank for the device shown in Figures 1 and 2 in reduced scale, the lines of fold being Vindicated by dotted lines.

Figure '7 shows a modified form of the invention in. normal condition, a'portion of the cover 25 of the folder being broken away.

' Figure 8 is a View of the device shown in Figure .6 in partly operated condition.

.Figure 9 is a front View in reduced scale of the cover blank employed inthe device illustrated 30 in Figures 6 and 7, the lines of fold being indicated in dotted lines.

Figure 10 is a view in perspective of the Cello- Vphane strip employed in the device illustrated '13 hasY imprinted thereon a picture of the head and shoulders of a youth 6, with the face portionV cut out to leave `an aperture 1. A notch 9 is provided in the lower edge of theportion 3 to facilitate grasping .atab on a Cellophane strip 50 to be later described in detail. On the back of the portion. 2, and positioned to register with the `aperture 1 whenthe portion 2 is folded backwardly and against the rear face of the portion n3is,imprin.ted the face ofthe youth et A cellophane strip III is provided of a length to approximately three times the width of the blank I, and of a width to be freely slidable within the folder when folded as shown in Figures 1, 2, and 5. A tab I i, which may be of paper, is adhesively secured to one end of the strip I0, and the other end of the strip Ill is adhesively secured to the upper end of the inner (as it appears in Figure 5) side of the portion 4. A card I2, see Figure 1l, is of about the same length as the width of the blank I, but is of a width to slide freely in the folder when folded. The card I2 is positioned in front (as seen in Figure 3) of a portion Illa of the strip lil and the strip is folded as at Ib around the lower edge of the card I2. The portion `2 of the cover is folded against the rear face of the portion 3, with the portion Ic of `the strip IllI therebetween, with the spotted portion I3 of the strip I 0 overlying the face 8 of the youth which appears through the aperture 1 when thus folded. 'I'he portion 4 is then folded rearwardly to lie rearwardly of the portion 2, and the strip IIl and the folded portions Illa and Illc with, the contained card I2, is positioned between the portions 2 and 4 of the cover. When thus folded the tab II lies in the notch 9, and the device appears as in Figure l, and the cover is glued as along the edge I3a to secure the parts in assembled position. 'Ihe pink spots I3 are imprinted or otherwise applied to the strip I8' in a position to register with the aperture 1 when the strip is assembled as in Figures 1, 2, and 4 and to overlie the face 8 printed on the portion 2. When thus assembled, as shown in Figure 1, these dots have the appearance of pimples or blotches on the youths face.

To operate the device the sides of the cover folder are grasped by one hand and the tab vII is grasped between the thumb and forenger of the other hand and is pulled downwardly, as shown in Figure 2. This motion moves the spots I3 out of registry with the opening 1 leaving only the clear Cellophane overlying the face 8 of the youth, as shown in Figure 2. As the strip I0 is drawn downwardly, as illustrated in Figure 2, the fold of the Cellophane strip comprising the portions Illa and Ille is shortened, thereby projecting the card I2, which has its lower edge resting in the fold upwardly, as shown in Figure 2. This card may bear an appropriate message of a type which can be read line by line, or may be in the form of a postal card which can be filled out by the recipient and returned to the sender, as is desired in many types of advertising campaigns.

The modified device shown in Figures 7, 8, 9, 10,Y

and 11 is of a type suitable for a beverage advertisement or greeting card. In this construction a blank 20, see Figure 9, is provided with three vertical creases to divide the card into four areas 2|, 22, 23, and 24. In the area 23 a picture of a hand 25 is depicted as grasping a bottle 26, the portion of the bottle above and below the hand being out away to leave an opening surrounded by the outline depicting the bottle. This opening is eX- tended downwardly, as at 21, and the outline of a glass 28 is imprinted, the interior of the glass being out away to form an enlarged extension of the opening 21. In the portion 24 anopening 29 is cut in a position to register with the opening 28 when the portion 24 is folded rearwardly to overlie the rearface of the portion 23. On theV rear 'face of the rear portion 22, as illustrated in Figure 9, is imprinted an area 30 to register with the opening 28 when folded, the color of this area being the color of the liquid which it is desired to simulate being poured into the glass. After the portion 24 is folded over rearwardly to overlie the portion 23, the portion 22 is also folded over rearwardly to overlie the portion 24, the portion 2l extending outwardly to the right, as a cover flap.

A Cellophane strip 3l comprises three portions 32a, 33a, and 34a, folded in the same manner as the strip I0 illustrated in Figure 3. A portion 35 of the strip is colored the same color as the area 30 and is preferably also imprinted with a series of small circles which represent bubbles, as the liquid rises in the glassg` Thisportion 35 is positioned on the strip 3l so that when the Cellophane strip is inserted in the folder, as illustrated in Figure 4, with a card I2 inserted in the rear fold 3S, the upper end of the colored portion 35 on the portion 33 of the cellophane strip will be below the bottom of the opening 28, so as not to bervisible through this opening. A portion 31 on the forward fold 34 of the Cellophane strip is also colored the same color as the area 30 on the folder and the left hand portion of this area is preferably provided with small circles to indicate bubbles as the Yliquidis poured from the bottle. The lower end of this area 31 is preferably the height to register with the lower end of the cutout portion 21 when the parts are in normal position, as indicated in Figure '1. With the parts in this normal position indicated in Figure 7 the portion 31 will substantially fill the entire cut-out portion within the outline of the bottle 26 and extend to the lower end of the cut-out portion 21. The strip 3l is provided with reinforced end portion 38 to facilitate manipulation.

To operate the device the sides of the folder are grasped between the thumb and fingers of one hand and the tab `38 is grasped by the other hand and pulled downwardly. This draws the portion 34 of the Cellophane strip downwardly giving the appearance of liquid flowing downwardly into Vthe glass. so that as 'the portion 31 reaches the bottom of the glass the upper edge of th'e colored portion 35 rwill simultaneously reach the bottom of the cutout portion 28 of the glass, and the liquid will thus appear to rise in the glass as it goes down in the bottle, giving the illusion of pouring liquid from the bottle into the glass. As this progresses the card I2 will be ejected upwardly by the shortening of the fold of the rear portions of the Cellophane strip, and when the bottom ofthe card is 'drawn upwardly to clear the upper edge of the glass, the colored portion 30 on the portion 22 of the folder will then be visible through the openings 28 and 29 to give the appearance of a filled glass of liquid.

The two embodiments illustrated and described are sufficient to permit one skilled in the art to work out an endless variety of designs and actions by suitably arranging cut-out areas within various types of printed representations onthe various folds of the folder and oo-operating colored areas on the Cellophane strip, together with openings to be cleared by the lower edge of the card, as'the card I2 is projected upwardly. The fact that the card is projected upwardly at one-half the rate of speed with which the operatingtab 38 in Figure 7,' or II in Figure 1, permits this factor to be utilized as a speed variable where this is desired in the illusion. The device is simple of manufacture and capable of a wide field of use as an advertising or greeting card, and provides the desirable feature of placing a'secondary message in the card as 'it' is projected, and which is capable of remailing to the sender, the card being projected in such a waythat it is impossible The parts are arranged for the recipient after operating the device to overlook the card.

I claim:

l. A novelty device comprising a folded body portion having a cut-out opening in an exposed face thereof, a representation imprinted around such opening to incorporate such opening as a portion of such representation, a secondary representation intericrly of said device positioned to co-operate with said opening, a transparent, flexible strip member folded within said folder, `and a card inserted in a fold of said transparent, a iiexible strip, one end of said strip being positioned to be grasped by an operator and the other end of said strip being' secured to said folder to project said card from said folder on a withdrawal of said strip and to simultaneously produce an illusive-efect within said opening.

2. A novelty device comprising `a folded body portion having a representation on the front thereof and having a co-ordinated cut-out opening therein, a representation on an inner portion of said folded body portion registering with said opening to be visible therethrough, and a transparent strip having a representation thereon to be displayed through said opening, said strip being adapted to be withdrawn to move said representation thereon across said opening to produce an illusive effect in said opening.

3. A novelty device comprising a folded body portion having an exposed representation thereon and having a co-ordinated cut-out opening therein, a representation on an inner portion Vof said folded body portion registering with said opening to be visible therethrough, a transparent strip folded between successive layers of said body portion and having one end of said strip secured to said body portion and the other end of said strip exposed, and a card inserted in a fold of saidV transparent strip to be projected by drawing outwardly the exposed end of said strip. Y

4. A novelty device comprising a plurality of layers of superposed sheet material, a representation on an exposed layer of said device, said layer having a co-ordinated cut-out opening therein, a folded, transparent strip inserted between successive layers of said device and having an end thereof secured against movement and having an opposite end thereof exposed, and a card inserted in a fold of said strip to be wholly contained within said device, a withdrawal of the exposed end of said strip projecting said card outwardly from said device to be visible through said opening to Y produce an illusion in passing said opening.

5. A novelty device comprising a body portion having a plurality of superposed layers of material, a representation on an exposed face of one of said layers and having a (zo-ordinated opening posed, vsaid strip carryinga representation positioned to pass saidropening during a withdrawal. of said strip to produce an illusion within said opening, the Withdrawal of said strip by means of said exposed end projecting said card outwardly from said device.

THADDEUS G. HARRISON.

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