US2079224A - Portable merchandise display rack - Google Patents

Description

IN VENT OR.

1 ATTORNEY.

Y HNTHUNH.FH5EHELL May 4, 1937. -A. H. PASCHELL' PORTABLE MERCHANDISE DISPLAY RACK Filled April 9, 1936 Pate The provid nted May 4, 1937 AT OFFICE PORTABLE MERCHANDISE DISPLAY RACK Anthon H. Paschell, Des Moines, Iowa Application April 9, 1936, Serial No. 73,419

2 Claims.

principal objects of this invention are to e a display rack for merchandise and the like that is attractive, vmobile, versatile in its uses, and eliminates the usual accident hazards of customers tripping over merchandise.

A further object of this invention is to provide a constr display rack for merchandise that is so noted that the merchandise to be displayed is in a stable attitude and not likely to be accidentally dislodged from therack.

- A still further object of this invention is to provide a display rack for merchandise that has detachable shelving and separators in order that irregular items may be displayed or several different rack.

kinds of products displayed on the same A still further object of this invention is to provid e a display rack for merchandise or the like that has combined with it a storage compartment for the merchandise displayed so that the regularity of the display on the face will not be broken and to get bulky merchandise off of the shelves or tables in the store or other place of busine A still further object of this invention is to provid e a display rack for merchandise that may be easily and quickly moved from one place to another without the necessity of removing the merch andise from the rack.

A still further object of this invention is to provid e a display rack for merchandise that is economical, in manufacture, durable and efficient in use.

These and other objectspwill be apparent to those skilled in the art.

-My invention consists in the construction, arrangement and combination of the various parts of 1 the device, whereby the objects contemplated are attained as hereinafter more fully set forth, pointed out in my claims and illustrated in the accompanying drawing, in which:

Fig. ready Fig.

1 is a perspective view of my display rack for use and illustrating its construction.

2 is an end sectional view of my device and more fully illustrates its construction.

Fig.

3 is a top sectional view of a portion of ,front panel showing the method of attaching step 4 is a side'sectional view of a portion of the shelves to the front panel for displaying merchandise such as bottled goods in a vertical position.

. ,li a.

' 5 is a front plan view of a portion of the front panel of the rack showing the key-hole slots therein for attaching the separators and shelving to the device.

Fig. 6 is a side sectional view of a portion of the base portion of the rack illustrating the placard or price tag holder and more fully illustrates its construction.

The principal objection to devices for displaying merchandise now on the market is that they are not mobile without entailing the necessity of removing the merchandise therefrom, they do not display large merchandise such as canned goods in an attractive manner, they have no arrangement for the accommodation of goods of various shapes and they do not allow goods to be stacked on them .in a stable manner. I have overcome these objections by providing a display rack for merchandise that may be moved around with case when fully loaded, is versatile in its accommodation of varied types of goods and holds the displayed goods in an attitude of great stability.

Referring to the drawing I have used the numeral ill to designate the front display panel of my device. This member i is held rigidly and with its face slanting upwardly and backward by the end pieces II and I2 as shown in Fig. 1 of the drawing. These end pieces II. and i2 have their forward edges extending out in front of the front face board ii! and form, with this face member an inclined trough. The numeral it indicates a base board horizontally secured to the lower edge of the member if), running between the, sides II and i2 and having its face extending outwardly and upwardly at a right angle to the inclined member 50. The numeral M designates the bottom portion of my display rack rigidly secured to the end pieces H and i2 at each of its ends and having its forward end beveled to form an angle of considerable width and thence sloping first upwardly and outwardly and then upwardly and backwardly parallel. to the face member Ill and having its uppermost end secured to the base board I3 along that members outside edge. I have used the numeral I 45 to designate the top shelf of my display rack having a substantial width and of a length equal to the length of the inclined member it). This shelf has its front edge secured to the inclined face member l0 and has each of its side edges se- 6 cured to the end pieces It and I2 at a point below their tops. Secured to the back top edge of the shelf l5 and extending upwardly at right angles to the face of the shelf I5, is the back board l6. By this construction it will be seen rality of separators, 20.

with reference to the drawing that by allowing the end pieces H and I2 to extend above the shelf l5 together with the back board It the shelf l5 will be bounded on three of its sides by a retaining wall the shelf not having a wall on its forwardmost edge. Cut at uniform intervals in the inclined face member ID are the key-hole slots IT for receiving headed screws [8 or the equivalent which may be permanently secured to a detachable step-shelf I9, or separator member 20. These step-shelves as shown in Fig. 1 of the drawing, and shown dotted in position on Fig. l of the drawing, are so constructed that they may be readily attached to the inclined face member by introducing the enlarged head of its screws 18 into the larger aperture of the keyhole slots and pushing downwardly parallel to the face of the member ID until the body of the screw I8 is forced into the narrow channel of the key-hole slot and the enlarged head of the screws are in contact with the back side of the face l9. These step shelves when attached to the device form narrow shelves extending the length of the rack and having their upper surface at right angles to the pull of gravity. The numeral 20 designates the detachable separator unit which may be secured tothe face member Hi by the use of their large headed screws I8 in conjunction with the key-hole slots H as shown in Fig.

3 of the drawing. These separators, 20, are of substantially the same length as the visible vertical height of the member Ill for the purpose of dividing the front panel into compartments or divisions for displaying different types of merchandise side by side. The separators may have a flange 2|, on their rearward edge to insure greater stability on and to the member If].

I have used the numeral 22 to designate a placard or price tag holder which is secured to and extends the full length of the base portion I4 and adjacent the base board l3. This holder, 22, is formed of a piece of metal or other suitable material having its longer edges bent forwardly and then inwardly to form narrow, parallel channels into which a placard or price tag 23 may be placed, as shown by dotted lines in Fig. 6 of the drawing. The numeral 24 indicates castor wheels rotatably secured to the wider side of the base portion M to facilitate the mobility of the display rack.

The numeral 25 designates a stack of canned goods in position on the rack and is shown by dotted lines in the drawing.

By this construction and by reference to the drawing, it will be seen that canned or boxed goods may be stacked one on top of each other and may have their label side out and be on an inclined plane which will make a uniform and attractive display of the goods while at the same time the goods are not likely to be tipped from the rack as their center of gravity will tend to hold them tight to the inclined face member ID. The top shelf, l5, may be loaded with fruit such as oranges and the like, or may be used for displaying other merchandise not adaptable to an inclined position. It may of course, be used also for canned and boxed merchandise. Should it be desired to display bottled merchandise or other forms of merchandise having a flat base but not adapted to stacking, a number of the step-shelves I9 may be easily attached to the face member as the key-hole slots are cut in the face in parallel, vertical and horizontal rows. These same slots may be used for the attachment of one or a plu- These separators divide the front panel into sections so that merchandise of different types and prices may be stacked on the front and separated from each other. Price tags for each compartment may be slipped into the holder 22 by bending the cards with their ends inward and allowing the ends to spring into the channels.

My display rack may be made of any size and may be used on counters for showing small merchandise or may be used as a floor or window display rack. Some of the many advantages of my rack are that it is adapted to the display of all types and shapes of merchandise, it has adequate storage space in its rear for bulk or additional goods, and it may be easily moved about without tearing down the display. The rack may be set up for display in another room and then wheeled into the position it is to occupy. It is easily moved about when cleaning and when rearranging the floor space. The device is sanitary, is convenient and is not bulky and may be loaded or stacked in many attractive and ornamental ways to boost the sales of merchandise. As all merchandise is supported above the floor there is no danger of customers tripping over the same, thereby eliminating such undesirable accidents. By the forward edge of the bottom l4 extending upwardly and outwardly the device itself will not be one that any person would likely stumble over. The members II), ll, 12, I3, l4, I5, and [6 may be secured together by any suitable means such as nails, screws, glue, bolts and like.

Some changes may be made in the construction and arrangement of my improved Portable merchandise display rack without departing from the real spirit and purpose of my invention, and it is my intention to cover by my claims any modified forms of structure or use of mechanical equivalents which may be reasonably included within their scope.

I claim:

1. In a device of the class described, a horizontal bottom portion, a one piece front portion extending upwardly and rearwardly from said bottom portion in a straight plane; said front portion being closer to a vertical plane than to a horizontal plane, a horizontal top portion'h-aving its forward marginal edge portion adjacent the upper portion of said front portion, two side portions each of one piece secured to said bottom portion, said front portion, and said top portion; said side portions extending beyond the outside planes of said-front portion and said top portion for forming retaining walls, a retaining wall extending along the rear marginal edge portion of said top portion, a supporting base portion at the lower marginal edge portion of said front portion extending at a right angle to said front portion, said front portion being provided with a plurality of key hole slots, a plurality of shelf members designed to engage the front surface of said front portion, and a plurality of headed screws on each of said shelf members detachably engaging said plurality of key hole slots for detachably holding said shelf members on said front portion.

2. In a device of the class described, a horizontal bottom portion, a one piece front portion extending upwardly and rearwardly from said bottom portion in a straight plane; said front portion being closer to a vertical plane than to a horizontal plane, a horizontal top portion having its forward marginal edge portion adjacent the upper portion of said front portion, two side portion, said front portion having a plurality of openings, a shelf member designed to engage the front surface of said front portion, and a plurality of lug members on said shelf member for detachably engaging said plurality of openings respec tively for detachably holding said shelf member on said front portion.

ANTHON H. PASCHELL.

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