US20120173388A1 - System and method to associate broadcast radio content with a transaction via an internet server - Google Patents
System and method to associate broadcast radio content with a transaction via an internet server Download PDFInfo
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- US20120173388A1 US20120173388A1 US13/418,164 US201213418164A US2012173388A1 US 20120173388 A1 US20120173388 A1 US 20120173388A1 US 201213418164 A US201213418164 A US 201213418164A US 2012173388 A1 US2012173388 A1 US 2012173388A1
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L9/00—Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols
- H04L9/40—Network security protocols
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
- G06Q30/0266—Vehicular advertisement based on the position of the vehicle
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
- G06Q30/0635—Processing of requisition or of purchase orders
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
- H04H20/53—Arrangements specially adapted for specific applications, e.g. for traffic information or for mobile receivers
- H04H20/61—Arrangements specially adapted for specific applications, e.g. for traffic information or for mobile receivers for local area broadcast, e.g. instore broadcast
- H04H20/62—Arrangements specially adapted for specific applications, e.g. for traffic information or for mobile receivers for local area broadcast, e.g. instore broadcast for transportation systems, e.g. in vehicles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/12—Protocols specially adapted for proprietary or special-purpose networking environments, e.g. medical networks, sensor networks, networks in vehicles or remote metering networks
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/06—Selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS]; Services to user groups; One-way selective calling services
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- G—PHYSICS
- G08—SIGNALLING
- G08G—TRAFFIC CONTROL SYSTEMS
- G08G1/00—Traffic control systems for road vehicles
- G08G1/09—Arrangements for giving variable traffic instructions
- G08G1/091—Traffic information broadcasting
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L69/00—Network arrangements, protocols or services independent of the application payload and not provided for in the other groups of this subclass
- H04L69/30—Definitions, standards or architectural aspects of layered protocol stacks
- H04L69/32—Architecture of open systems interconnection [OSI] 7-layer type protocol stacks, e.g. the interfaces between the data link level and the physical level
- H04L69/322—Intralayer communication protocols among peer entities or protocol data unit [PDU] definitions
- H04L69/329—Intralayer communication protocols among peer entities or protocol data unit [PDU] definitions in the application layer [OSI layer 7]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W84/00—Network topologies
- H04W84/005—Moving wireless networks
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W88/00—Devices specially adapted for wireless communication networks, e.g. terminals, base stations or access point devices
- H04W88/16—Gateway arrangements
Definitions
- This invention relates generally to data communication and, more specifically, to data communication to vehicles.
- Such attempts are generally limited to a single transaction or information request for only a specific type of product, and do not provide the user with a wide range of information and transaction options related to a variety of products and services. Moreover, such attempts do not incorporate the use of vehicle information, such as vehicle location, traveling speed, and direction, to customize and tailor the information and transaction options to the specific needs of the user.
- vehicle information such as vehicle location, traveling speed, and direction
- the present invention provides a system and method for providing services to users in vehicles based on radio broadcasts received by a radio receiver in the vehicle.
- the system includes a computer-based vehicle unit located in a vehicle, a gateway configured to wirelessly send and receive information to and from the vehicle unit, and a computer-based server in communication with the gateway over a network.
- the vehicle unit wirelessly receives a radio broadcast from a radio station, transmits vehicle information, communicates radio broadcast information to the server via the gateway, and receives content from the server via the gateway.
- the vehicle information includes vehicle location and the broadcast frequency or station identification to which the radio receiver is tuned.
- the content is associated with the radio broadcast.
- the vehicle unit includes a user interface component that presents the received content and radio broadcast and records user requests.
- the server processes the requests and sends confirmation messages back to the unit via the gateway when a request has been completed or other information needs to be sent to the unit.
- the server includes a receiving component that receives information from the vehicle via the gateway, a content generator that generates content based on prestored radio broadcast information and associated vehicle information, and a first sending component that sends the generated content to the vehicle unit via the gateway.
- the server also includes a transaction component that completes a transaction based on the request and prestored user information, a confirmation component that generates a confirmation message based on the completed transaction, and a second sending component that sends the generated confirmation message to the vehicle via the network and the gateway.
- the user interface includes a microphone for recording requests and a speaker for presenting received content audibly.
- the user interface includes a display for displaying one or more images or textual information associated with at least a portion of the content or the message.
- the transaction component includes a voice recognition processor configured to perform voice recognition processing of the recorded request.
- the transaction component includes a monetary transfer component configured to perform a monetary transfer with a bank system over a network connection based on user information and the user request.
- the transaction component includes a business information component configured to retrieve information from a business system over a network connection based on the user request, wherein the confirmation information includes at least a portion of the information retrieved from the business system.
- the recorded user request is a request to purchase an item offered for purchase in one or more of the received radio broadcast or the sent content.
- the invention provides a system and method for improving services to users in vehicles based on radio broadcasts received by a radio receiver in the vehicle.
- FIG. 1 is a diagram illustrating an exemplary system for performing functions of the present invention
- FIG. 2 is a diagram illustrating the contents of a vehicle interface unit of the present invention.
- FIG. 3 is a flow chart illustrating operation of the present invention.
- the present invention provides a system and method for using broadcast radio content and wireless network communication to enhance user interaction with a business from the user's vehicle.
- the present invention is a system 10 that includes a network 12 (such as the Internet), a wireless gateway 14 , a radio station 16 , at least one financial services system 18 , business system 20 , and main system 22 , all of which include a server and a database. Financial services system 18 , business system 20 , and main system 22 are coupled to network 12 .
- a user's vehicle 24 includes a telematic control unit 26 and a radio 28 .
- the telematic control unit 26 includes a processor 30 , a built-in global positioning system (GPS) unit 32 , a wireless communication module 34 , a vehicle information component 36 , and a user interface 38 .
- Vehicle information component 36 extracts information related to the vehicle's sensory status, such as engine specification, door lock/unlock status, and airbag deployment requirements from vehicle 24 .
- User interface 38 includes one or more of a microphone, a speaker, a display, such as a touch sensitive screen, and user interface buttons.
- Main system 22 generates interactive content for use by the user at the vehicle.
- the interactive content can include a wide variety of information including, for example, product information.
- the main system previously receives the interactive content from associated business server 20 .
- Telematic control unit 26 sends the interactive content via gateway 14 .
- Wireless communication module 34 wirelessly receives the interactive content from gateway 14 .
- Processor 30 presents the received interactive content to the motorist via user interface 38 .
- the content is presented visually, audibly, or using a combination of both.
- the user can select from the offered content (products or services) directly related to the broadcasted radio content.
- the interactive content is related to broadcasted radio content and the specific circumstances of the user.
- Main system 22 obtains information related to the broadcasted radio content, such as broadcast time schedule, from the business system. The main system determines what interactive content to send based on the radio station the motorist is listening to, and where to send the interactive content based on the vehicle's location. This information is obtained from the vehicle's telematic control unit. Likewise, main system 22 obtains financial account information from the user, which in turn is used to authorize purchases. The resulting system provides the user with a variety of options with respect to making purchases based on the interactive content presented over the radio.
- the user drives vehicle 24 to a fast download site.
- the download site i.e., hot spot
- the hot spot includes a wireless communications component capable of communicating wireless data transmission content at a much greater capacity to a vehicle in close proximity.
- the telematic control unit's wireless communication module 34 is capable of sending and receiving both voice and data wirelessly to gateway 14 .
- the wireless gateway is in direct communication with network 12 .
- wireless communication module 34 sends a request in the form of a message to process a transaction to wireless gateway 14 , such as a request to purchase an item.
- the wireless gateway directs the request to main system 22 for processing.
- the wireless gateway facilitates communication between a wireless network (e.g., cellular telephone network) and other networks. Bridges, routers, and switches are components of others systems that may be used to connect different networks.
- Main system 22 determines if the user message is associated with a bank transaction, a business transaction, or both.
- the main system communicates with bank server 18 for completing a bank transaction, such as verifying a user's credit card, account information and address. Once the transaction is completed, main system 22 sends confirmation back to vehicle 24 via wireless gateway 14 .
- the GPS receiver sends the user's current vehicle location and trajectory information to main system 22 via network 12 .
- the vehicle location is checked against the business transaction server to locate the nearest establishment associated with the broadcasted content.
- a timestamp is used in determining the estimated time of arrival (ETA) with respect to that establishment.
- a confirmation of the transaction and the location of the establishment are sent back to the user interface.
- ETA estimated time of arrival
- the telematic control unit 26 receives the radio broadcast signal.
- the radio broadcast signal originates from a radio tower in analog form and is transmitted to a radio receiver in vehicle 24 .
- information related to the radio broadcast is determined.
- the main system determines the radio broadcast channel information associated with the vehicle. This may be accomplished by sending radio broadcast channel information from the telematic control unit to the main system.
- the main system uses radio broadcast channel information to determine what information is related to the radio broadcast of interest to the vehicle user.
- the main system 22 sends information content related to the radio broadcast to telematic control unit 26 via gateway 14 .
- the information content is a function of what the radio station is broadcasting and the businesses that are participating in the system.
- the telematic control unit sends information related to the user's selection as well as vehicle information to main system 22 via a wireless communication link.
- the information sent from the telematic control unit to the main system can include vehicle location and trajectory, a request to perform a transaction, or a request for more information concerning broadcast content.
- the wireless communication link may include a cellular station, a satellite dish, or other wireless communication system, which provides access to network 12 .
- main system 22 searches a database to process the request for more information related to the broadcasted content, or to process the request to perform a monetary transaction.
- main system 22 can send information about content to be broadcast in the near future, for example, the title of songs that will be broadcast in the next 15 minutes. This information is sent to the telematic control unit's cache memory to be displayed in a timely fashion. The telematic control unit discards the cache information in the event the user switches radio stations or frequencies.
- main system 22 retrieves textual or audio information related to the processed request and returns the results to telematic control unit 26 .
- the telematic control unit presents the received results, which includes a digest of information about the broadcast requested, confirmation results of any monetary transaction, and directions to a requested site or any other information generated by main system 22 .
- the digest of information can be displayed on the telematic control unit's display, or the vehicle radio's display.
- the telematic control unit can also present results aurally.
- a user in a vehicle listening to music wishes to request more information about the music, or wishes to purchase a CD of the playing music.
- the song “Candy” is playing on the radio.
- the display on telematic control unit 26 shows “Candy Everybody . . . ” after related information is received from main system 22 via the network and the gateway.
- the user can request more information, by either pressing a button or uttering a keyword or phrase. For example, the user says “song information.”
- the microphone receives these words, after which telematic control unit 26 digitizes the received words and delivers them to main system 22 for voice processing. Alternatively, the content may have already been downloaded and is simply played to the user.
- the telematic control unit either responds aurally and/or displays the textual information: “Candy Everybody Wants by 10,000 Maniacs, CD $7.00, in stock” that is received from main system 22 .
- the user can further request to purchase the CD by either pressing a button or uttering a keyword.
- the telematic control unit sends a request to the server via the network.
- the server processes the request to purchase the CD by contacting the CD production company using the user's financial service company to complete the transaction.
- the telematic control unit verbally responds or displays a confirmation, for example: “Your confirmation code is CM1234.
- the CD will be sent to your address on file.”
- a user listens to an advertisement for a sandwich restaurant, the user can purchase a sub from the sandwich restaurant by either pressing a button or uttering a keyword, for example: “Buy jumbo club.”
- the request is sent to the server via the Internet, and telematic control unit 26 responds or displays: “The nearest subway location is about 0.7 miles off exit 167 and has a drive-through. Would you like to buy your club sandwich at that location for $1.99?”
- the user can then purchase the sandwich, by either pressing a button or uttering “Purchase.”
- a request is sent to the server via network 12 , which processes the request and returns an order number.
- the telematic control unit displays or responds: “Your order number is 57.”
- main system 22 determines if the user selected a request for more information or a monetary transaction. As previously described, a user can request for more information or a monetary transaction related to the broadcast by either pressing a button or uttering a keyword or phrase. If it is determined that a user selected a request for a transaction (whether monetary or for more information) at block 74 , the request is sent Over a wireless communication link to main system 22 for processing.
- the logic continues to decision block 76 to determine if the user has turned off the telematic control unit. If it is determined that the user wishes to continue receiving radio broadcast signals, then the logic returns to the beginning, where another radio broadcast signal is received and processed accordingly. If, at block 76 , it is determined the user has turned off the telematic control unit, the process ends at block 78 .
- the vehicle is equipped with a TV receiver and the broadcast content is television.
- the vehicle user or passenger can interact with the system in a similar manner as outlined above.
- the processor in the vehicle performs voice recognition processing of the voice request to generate textual representation of the recorded request.
- the processor in the vehicle then sends the textual representation of the recorded request to the server.
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Abstract
Description
- This application is a Continuation of and claims priority to U.S. patent application Ser. No. 11/929,744 filed Oct. 30, 2007, which is a continuation of U.S. application Ser. No. 09/884,854 filed on Jun. 18, 2001, which claims priority from U.S. Provisional Application Ser. No. 60/280,375, filed Mar. 29, 2001, which are incorporated by reference in their entireties.
- This invention relates generally to data communication and, more specifically, to data communication to vehicles.
- The following application is incorporated by reference as if fully set forth herein: U.S. application Ser. No. 09/884,854 filed Jun. 18, 2001.
- With the increased popularity of wireless telecommunication via cellular phones, personal data assistants, and computers, literally millions of consumers are gaining access to the Internet for information, services, and applications. Mobile telecommunication is especially useful for vehicular travelers, providing them with universal access to information and applications. Attempts have been made to parley traditional mobile telecommunications systems into vehicle-based systems that allow users to more easily and safely gain information and complete transactions from the convenience of their automobile. One such attempt, for instance, allows users to purchase music heard over the radio by contacting an automated purchasing service via a cellular telephone after hearing the music over the vehicle radio. Such attempts, however, are generally limited to a single transaction or information request for only a specific type of product, and do not provide the user with a wide range of information and transaction options related to a variety of products and services. Moreover, such attempts do not incorporate the use of vehicle information, such as vehicle location, traveling speed, and direction, to customize and tailor the information and transaction options to the specific needs of the user.
- There is a need for a system and method that provides greater flexibility for a user to obtain information and complete transactions related to a wide range of products and services advertised over the radio, for example, food, music, event tickets, and books. The system and method should also allow a mobile user to obtain customized information and complete transactions associated with broadcast radio content based on specific information related to the vehicle's particular circumstances.
- The present invention provides a system and method for providing services to users in vehicles based on radio broadcasts received by a radio receiver in the vehicle. The system includes a computer-based vehicle unit located in a vehicle, a gateway configured to wirelessly send and receive information to and from the vehicle unit, and a computer-based server in communication with the gateway over a network. The vehicle unit wirelessly receives a radio broadcast from a radio station, transmits vehicle information, communicates radio broadcast information to the server via the gateway, and receives content from the server via the gateway. The vehicle information includes vehicle location and the broadcast frequency or station identification to which the radio receiver is tuned. The content is associated with the radio broadcast. The vehicle unit includes a user interface component that presents the received content and radio broadcast and records user requests. The server processes the requests and sends confirmation messages back to the unit via the gateway when a request has been completed or other information needs to be sent to the unit.
- The server includes a receiving component that receives information from the vehicle via the gateway, a content generator that generates content based on prestored radio broadcast information and associated vehicle information, and a first sending component that sends the generated content to the vehicle unit via the gateway. The server also includes a transaction component that completes a transaction based on the request and prestored user information, a confirmation component that generates a confirmation message based on the completed transaction, and a second sending component that sends the generated confirmation message to the vehicle via the network and the gateway.
- In accordance with still further aspects of the invention, the user interface includes a microphone for recording requests and a speaker for presenting received content audibly.
- In accordance with yet other aspects of the invention, the user interface includes a display for displaying one or more images or textual information associated with at least a portion of the content or the message.
- In accordance with still another aspect of the invention, the transaction component includes a voice recognition processor configured to perform voice recognition processing of the recorded request.
- In accordance with still further aspects of the invention, the transaction component includes a monetary transfer component configured to perform a monetary transfer with a bank system over a network connection based on user information and the user request.
- In accordance with yet another aspect of the invention, the transaction component includes a business information component configured to retrieve information from a business system over a network connection based on the user request, wherein the confirmation information includes at least a portion of the information retrieved from the business system.
- In accordance with further aspects of the invention, the recorded user request is a request to purchase an item offered for purchase in one or more of the received radio broadcast or the sent content.
- As will be readily appreciated from the foregoing summary, the invention provides a system and method for improving services to users in vehicles based on radio broadcasts received by a radio receiver in the vehicle.
- The preferred and alternative embodiments of the present invention are described in detail below with reference to the following drawings.
-
FIG. 1 is a diagram illustrating an exemplary system for performing functions of the present invention; -
FIG. 2 is a diagram illustrating the contents of a vehicle interface unit of the present invention; and -
FIG. 3 is a flow chart illustrating operation of the present invention. - The present invention provides a system and method for using broadcast radio content and wireless network communication to enhance user interaction with a business from the user's vehicle. By way of overview and with reference to
FIG. 1 , the present invention is asystem 10 that includes a network 12 (such as the Internet), awireless gateway 14, aradio station 16, at least onefinancial services system 18,business system 20, andmain system 22, all of which include a server and a database.Financial services system 18,business system 20, andmain system 22 are coupled tonetwork 12. A user'svehicle 24 includes atelematic control unit 26 and aradio 28. - As shown in
FIG. 2 , thetelematic control unit 26 includes aprocessor 30, a built-in global positioning system (GPS)unit 32, awireless communication module 34, avehicle information component 36, and auser interface 38.Vehicle information component 36 extracts information related to the vehicle's sensory status, such as engine specification, door lock/unlock status, and airbag deployment requirements fromvehicle 24.User interface 38 includes one or more of a microphone, a speaker, a display, such as a touch sensitive screen, and user interface buttons. -
Main system 22 generates interactive content for use by the user at the vehicle. The interactive content can include a wide variety of information including, for example, product information. The main system previously receives the interactive content from associatedbusiness server 20.Telematic control unit 26 sends the interactive content viagateway 14.Wireless communication module 34 wirelessly receives the interactive content fromgateway 14.Processor 30 presents the received interactive content to the motorist viauser interface 38. The content is presented visually, audibly, or using a combination of both. Usingtelematic control unit 26, the user can select from the offered content (products or services) directly related to the broadcasted radio content. - The interactive content is related to broadcasted radio content and the specific circumstances of the user.
Main system 22 obtains information related to the broadcasted radio content, such as broadcast time schedule, from the business system. The main system determines what interactive content to send based on the radio station the motorist is listening to, and where to send the interactive content based on the vehicle's location. This information is obtained from the vehicle's telematic control unit. Likewise,main system 22 obtains financial account information from the user, which in turn is used to authorize purchases. The resulting system provides the user with a variety of options with respect to making purchases based on the interactive content presented over the radio. For example, if a user hears a song on the radio and requests to purchase that CD, the user can request to purchase one and have the cost charged to his/her account number and delivered to an address on file. Alternatively, the user could authorize purchase of the CD but, desiring to pick it up as soon as possible, could have the transaction completed at the nearest music store, so that the purchased product is waiting for pickup. In still another embodiment, the user drivesvehicle 24 to a fast download site. The download site (i.e., hot spot) is a location that has enhanced data channel communication tovehicle 24, thereby allowing for a greater amount of data to be downloaded in a shorter period of time. The hot spot includes a wireless communications component capable of communicating wireless data transmission content at a much greater capacity to a vehicle in close proximity. - The telematic control unit's
wireless communication module 34 is capable of sending and receiving both voice and data wirelessly togateway 14. The wireless gateway is in direct communication withnetwork 12. When a motorist or passenger makes a selection related to the presented interactive content,wireless communication module 34 sends a request in the form of a message to process a transaction towireless gateway 14, such as a request to purchase an item. The wireless gateway directs the request tomain system 22 for processing. The wireless gateway facilitates communication between a wireless network (e.g., cellular telephone network) and other networks. Bridges, routers, and switches are components of others systems that may be used to connect different networks.Main system 22 determines if the user message is associated with a bank transaction, a business transaction, or both. The main system communicates withbank server 18 for completing a bank transaction, such as verifying a user's credit card, account information and address. Once the transaction is completed,main system 22 sends confirmation back tovehicle 24 viawireless gateway 14. - In one example, if the user selects to purchase an item (e.g., a sub sandwich) that is included in a commercial advertisement radio broadcast, the GPS receiver sends the user's current vehicle location and trajectory information to
main system 22 vianetwork 12. The vehicle location is checked against the business transaction server to locate the nearest establishment associated with the broadcasted content. Furthermore, a timestamp is used in determining the estimated time of arrival (ETA) with respect to that establishment. A confirmation of the transaction and the location of the establishment are sent back to the user interface. - Referring now to
FIG. 3 , an illustrative routine for the operation oftelematic control unit 26 utilizingmain system 22 to send and retrieve information relating to monetary transactions and radio broadcast content via the Internet is described. First, atblock 60, thetelematic control unit 26 receives the radio broadcast signal. Typically, the radio broadcast signal originates from a radio tower in analog form and is transmitted to a radio receiver invehicle 24. Atblock 62, information related to the radio broadcast is determined. In this step, the main system determines the radio broadcast channel information associated with the vehicle. This may be accomplished by sending radio broadcast channel information from the telematic control unit to the main system. The main system uses radio broadcast channel information to determine what information is related to the radio broadcast of interest to the vehicle user. Atblock 64, themain system 22 sends information content related to the radio broadcast totelematic control unit 26 viagateway 14. The information content is a function of what the radio station is broadcasting and the businesses that are participating in the system. Next, atblock 66, if the user makes a selection pertaining to any of the information content presented bytelematic control unit 26, the telematic control unit sends information related to the user's selection as well as vehicle information tomain system 22 via a wireless communication link. The information sent from the telematic control unit to the main system can include vehicle location and trajectory, a request to perform a transaction, or a request for more information concerning broadcast content. The wireless communication link may include a cellular station, a satellite dish, or other wireless communication system, which provides access tonetwork 12. - At
block 68,main system 22 searches a database to process the request for more information related to the broadcasted content, or to process the request to perform a monetary transaction. In an alternative embodiment,main system 22 can send information about content to be broadcast in the near future, for example, the title of songs that will be broadcast in the next 15 minutes. This information is sent to the telematic control unit's cache memory to be displayed in a timely fashion. The telematic control unit discards the cache information in the event the user switches radio stations or frequencies. - At
block 70,main system 22 retrieves textual or audio information related to the processed request and returns the results totelematic control unit 26. Atblock 72, the telematic control unit presents the received results, which includes a digest of information about the broadcast requested, confirmation results of any monetary transaction, and directions to a requested site or any other information generated bymain system 22. The digest of information can be displayed on the telematic control unit's display, or the vehicle radio's display. The telematic control unit can also present results aurally. - In one example, a user in a vehicle listening to music wishes to request more information about the music, or wishes to purchase a CD of the playing music. For instance, the song “Candy” is playing on the radio. The display on
telematic control unit 26 shows “Candy Everybody . . . ” after related information is received frommain system 22 via the network and the gateway. The user can request more information, by either pressing a button or uttering a keyword or phrase. For example, the user says “song information.” The microphone receives these words, after whichtelematic control unit 26 digitizes the received words and delivers them tomain system 22 for voice processing. Alternatively, the content may have already been downloaded and is simply played to the user. The telematic control unit either responds aurally and/or displays the textual information: “Candy Everybody Wants by 10,000 Maniacs, CD $7.00, in stock” that is received frommain system 22. The user can further request to purchase the CD by either pressing a button or uttering a keyword. Once the user says “Purchase,” the telematic control unit sends a request to the server via the network. The server processes the request to purchase the CD by contacting the CD production company using the user's financial service company to complete the transaction. The telematic control unit verbally responds or displays a confirmation, for example: “Your confirmation code is CM1234. The CD will be sent to your address on file.” - In another example, a user listens to an advertisement for a sandwich restaurant, the user can purchase a sub from the sandwich restaurant by either pressing a button or uttering a keyword, for example: “Buy jumbo club.” The request is sent to the server via the Internet, and
telematic control unit 26 responds or displays: “The nearest subway location is about 0.7 miles off exit 167 and has a drive-through. Would you like to buy your club sandwich at that location for $1.99?” The user can then purchase the sandwich, by either pressing a button or uttering “Purchase.” Once the user selects to purchase the sandwich, a request is sent to the server vianetwork 12, which processes the request and returns an order number. The telematic control unit displays or responds: “Your order number is 57.” - Continuing with
FIG. 3 , atblock 72,telematic control unit 26 displays results of a request or a confirmation of a monetary transaction. Atblock 74,main system 22 determines if the user selected a request for more information or a monetary transaction. As previously described, a user can request for more information or a monetary transaction related to the broadcast by either pressing a button or uttering a keyword or phrase. If it is determined that a user selected a request for a transaction (whether monetary or for more information) atblock 74, the request is sent Over a wireless communication link tomain system 22 for processing. If, atblock 74, it is determined the user did not select to process any requests, then the logic continues todecision block 76 to determine if the user has turned off the telematic control unit. If it is determined that the user wishes to continue receiving radio broadcast signals, then the logic returns to the beginning, where another radio broadcast signal is received and processed accordingly. If, atblock 76, it is determined the user has turned off the telematic control unit, the process ends atblock 78. - In an alternate embodiment, the vehicle is equipped with a TV receiver and the broadcast content is television. In this embodiment, the vehicle user or passenger can interact with the system in a similar manner as outlined above.
- In still another embodiment, the processor in the vehicle performs voice recognition processing of the voice request to generate textual representation of the recorded request. The processor in the vehicle then sends the textual representation of the recorded request to the server.
- While the preferred embodiment of the invention has been illustrated and described, as noted above, many changes can he made without departing from the spirit and scope of the invention. Accordingly, the scope of the invention is not limited by the disclosure of the preferred embodiment. Instead, the invention should be determined entirely by reference to the claims that follow.
Claims (25)
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US13/418,164 US20120173388A1 (en) | 2001-03-29 | 2012-03-12 | System and method to associate broadcast radio content with a transaction via an internet server |
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US11/929,744 US8160930B2 (en) | 2001-03-29 | 2007-10-30 | System and method to associate broadcast radio content with a transaction via an internet server |
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US12/276,099 Abandoned US20090234752A1 (en) | 2001-03-29 | 2008-11-21 | System and method to associate broadcast radio content with a transaction via an internet server |
US13/418,164 Abandoned US20120173388A1 (en) | 2001-03-29 | 2012-03-12 | System and method to associate broadcast radio content with a transaction via an internet server |
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2007
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US11593843B2 (en) | 2020-03-02 | 2023-02-28 | BrandActif Ltd. | Sponsor driven digital marketing for live television broadcast |
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US11373214B2 (en) | 2020-03-03 | 2022-06-28 | BrandActif Ltd. | Method and system for digital marketing and the provision of digital content |
US11854047B2 (en) | 2020-03-03 | 2023-12-26 | BrandActif Ltd. | Method and system for digital marketing and the provision of digital content |
US11922464B2 (en) | 2020-03-03 | 2024-03-05 | BrandActif Ltd. | Sponsor driven digital marketing for live television broadcast |
US12086836B2 (en) | 2020-03-03 | 2024-09-10 | BrandActif Ltd. | Method and system for digital marketing and the provision of digital content |
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AU2002255946A1 (en) | 2002-10-15 |
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US20090234752A1 (en) | 2009-09-17 |
US20020143645A1 (en) | 2002-10-03 |
WO2002079932A2 (en) | 2002-10-10 |
US7472075B2 (en) | 2008-12-30 |
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