US20040197513A1 - Labels and method of making same - Google Patents
Labels and method of making same Download PDFInfo
- Publication number
- US20040197513A1 US20040197513A1 US10/744,581 US74458103A US2004197513A1 US 20040197513 A1 US20040197513 A1 US 20040197513A1 US 74458103 A US74458103 A US 74458103A US 2004197513 A1 US2004197513 A1 US 2004197513A1
- Authority
- US
- United States
- Prior art keywords
- label
- brochure
- sheet
- base member
- base
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Abandoned
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Classifications
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B32—LAYERED PRODUCTS
- B32B—LAYERED PRODUCTS, i.e. PRODUCTS BUILT-UP OF STRATA OF FLAT OR NON-FLAT, e.g. CELLULAR OR HONEYCOMB, FORM
- B32B27/00—Layered products comprising a layer of synthetic resin
- B32B27/06—Layered products comprising a layer of synthetic resin as the main or only constituent of a layer, which is next to another layer of the same or of a different material
- B32B27/10—Layered products comprising a layer of synthetic resin as the main or only constituent of a layer, which is next to another layer of the same or of a different material of paper or cardboard
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B31—MAKING ARTICLES OF PAPER, CARDBOARD OR MATERIAL WORKED IN A MANNER ANALOGOUS TO PAPER; WORKING PAPER, CARDBOARD OR MATERIAL WORKED IN A MANNER ANALOGOUS TO PAPER
- B31D—MAKING ARTICLES OF PAPER, CARDBOARD OR MATERIAL WORKED IN A MANNER ANALOGOUS TO PAPER, NOT PROVIDED FOR IN SUBCLASSES B31B OR B31C
- B31D1/00—Multiple-step processes for making flat articles ; Making flat articles
- B31D1/02—Multiple-step processes for making flat articles ; Making flat articles the articles being labels or tags
- B31D1/021—Making adhesive labels having a multilayered structure, e.g. provided on carrier webs
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B32—LAYERED PRODUCTS
- B32B—LAYERED PRODUCTS, i.e. PRODUCTS BUILT-UP OF STRATA OF FLAT OR NON-FLAT, e.g. CELLULAR OR HONEYCOMB, FORM
- B32B7/00—Layered products characterised by the relation between layers; Layered products characterised by the relative orientation of features between layers, or by the relative values of a measurable parameter between layers, i.e. products comprising layers having different physical, chemical or physicochemical properties; Layered products characterised by the interconnection of layers
- B32B7/04—Interconnection of layers
- B32B7/06—Interconnection of layers permitting easy separation
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B32—LAYERED PRODUCTS
- B32B—LAYERED PRODUCTS, i.e. PRODUCTS BUILT-UP OF STRATA OF FLAT OR NON-FLAT, e.g. CELLULAR OR HONEYCOMB, FORM
- B32B7/00—Layered products characterised by the relation between layers; Layered products characterised by the relative orientation of features between layers, or by the relative values of a measurable parameter between layers, i.e. products comprising layers having different physical, chemical or physicochemical properties; Layered products characterised by the interconnection of layers
- B32B7/04—Interconnection of layers
- B32B7/12—Interconnection of layers using interposed adhesives or interposed materials with bonding properties
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
- G09F3/02—Forms or constructions
- G09F3/0288—Labels or tickets consisting of more than one part, e.g. with address of sender or other reference on separate section to main label; Multi-copy labels
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
- G09F3/02—Forms or constructions
- G09F3/0288—Labels or tickets consisting of more than one part, e.g. with address of sender or other reference on separate section to main label; Multi-copy labels
- G09F3/0289—Pull- or fold-out labels
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B32—LAYERED PRODUCTS
- B32B—LAYERED PRODUCTS, i.e. PRODUCTS BUILT-UP OF STRATA OF FLAT OR NON-FLAT, e.g. CELLULAR OR HONEYCOMB, FORM
- B32B2519/00—Labels, badges
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
- G09F3/02—Forms or constructions
- G09F2003/0252—Forms or constructions associated with a leaflet
-
- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
- Y10S—TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y10S428/00—Stock material or miscellaneous articles
- Y10S428/914—Transfer or decalcomania
-
- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
- Y10T—TECHNICAL SUBJECTS COVERED BY FORMER US CLASSIFICATION
- Y10T156/00—Adhesive bonding and miscellaneous chemical manufacture
- Y10T156/10—Methods of surface bonding and/or assembly therefor
- Y10T156/1002—Methods of surface bonding and/or assembly therefor with permanent bending or reshaping or surface deformation of self sustaining lamina
- Y10T156/1051—Methods of surface bonding and/or assembly therefor with permanent bending or reshaping or surface deformation of self sustaining lamina by folding
-
- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
- Y10T—TECHNICAL SUBJECTS COVERED BY FORMER US CLASSIFICATION
- Y10T428/00—Stock material or miscellaneous articles
- Y10T428/14—Layer or component removable to expose adhesive
-
- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
- Y10T—TECHNICAL SUBJECTS COVERED BY FORMER US CLASSIFICATION
- Y10T428/00—Stock material or miscellaneous articles
- Y10T428/24—Structurally defined web or sheet [e.g., overall dimension, etc.]
- Y10T428/24752—Laterally noncoextensive components
-
- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
- Y10T—TECHNICAL SUBJECTS COVERED BY FORMER US CLASSIFICATION
- Y10T428/00—Stock material or miscellaneous articles
- Y10T428/24—Structurally defined web or sheet [e.g., overall dimension, etc.]
- Y10T428/24802—Discontinuous or differential coating, impregnation or bond [e.g., artwork, printing, retouched photograph, etc.]
-
- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
- Y10T—TECHNICAL SUBJECTS COVERED BY FORMER US CLASSIFICATION
- Y10T428/00—Stock material or miscellaneous articles
- Y10T428/28—Web or sheet containing structurally defined element or component and having an adhesive outermost layer
- Y10T428/2848—Three or more layers
Definitions
- This invention relates to labels and, more particularly, to pressure sensitive labels of the kinds which may adhesively be secured to substrates, such as bottles or other containers, and which provide an integral brochure.
- this invention relates to a method of making such labels.
- this invention relates to an improved label integrated with a printed brochure and a method of making such a label and an assembly of such labels carried on a flexible liner.
- a label having at least one resealable brochure and suitable for being attached to a mounting surface including: a base planar member including oppositely disposed first and second surfaces and a first lateral edge, the first surface being suitable for coupling the base member to the mounting surface; at least one brochure sheet at least partially overlying the base member; and, at least one planar overlying member coupled to the second surface of the base member and the at least one brochure sheet; wherein, a portion of the at least one brochure sheet and overlying member project beyond the first lateral edge of the base member such that when the label is attached to the mounting surface the at least one overlying member may be selectively uncoupled and recoupled to the mounting surface.
- FIG. 1 is a pictorial view, in perspective, of a label assembly in accordance with the invention.
- FIG. 2 is a cross-sectional view taken along the line 2 - 2 in FIG. 1.
- FIG. 3 is a cross-sectional view of a form of label in accordance with the invention.
- FIG. 4 is a cross-sectional view of another form of label in accordance with the invention.
- FIG. 5 is a top plan view, in cross-section, of an exemplary label in accordance with the invention, applied to a substrate in the form of a flat-sided container with small radius corners.
- FIG. 5 a is a top plan view similar to FIG. 5, also in cross-section, of another exemplary label in accordance with the invention, applied to a substrate in the form of a container of round cross-section.
- FIG. 6 is a plan view of a brochure blank for use in the invention.
- FIG. 7 is a plan view of a brochure blank for use in an alternative form of the invention.
- FIG. 8 depicts a portion of a base label web as used in the invention.
- FIG. 9 depicts a base label web, die cut prior to stripping waste, to provide intermediate blanks for base labels in accordance with the invention.
- FIG. 9 a depicts an alternative form of base label web.
- FIG. 10 is a plan view illustrating a brochure blank assembly associated with a base label web in accordance with the invention.
- FIG. 11 is a view similar to FIG. 10, illustrating the step of die cutting to produce finished labels.
- FIG. 12 is a detail view of a portion of a label in accordance with the invention.
- FIG. 13 is a cross-sectional view of yet another form of label in accordance with the invention.
- FIG. 14 is a pictorial view, in perspective, of another form of the label assembly in accordance with the invention.
- FIG. 15 is a cross-sectional view taken along the line 15 - 15 in FIG. 14 of a label of this invention in a closed position.
- FIG. 16 is a cross-sectional view taken along the line 15 - 15 in FIG. 14 of a label of this invention in an open position.
- FIG. 17 is a detail view of a portion of the label of FIG. 14.
- FIG. 18 is a plan view of a brochure blank for use with the label of FIG. 14.
- FIG. 19 depicts a base label web, die cut prior to stripping waste, to provide intermediate blanks for base labels in accordance with the invention.
- FIG. 20 is a plan view illustrating the brochure blank assembly associated with the base label web in accordance with the label of FIG. 14.
- a brochure label be made “resealable,” that is, so constructed and arranged that opening or use of the brochure associated with the label does not render impossible resealing of the brochure.
- a resealable brochure label may be restored to its initial appearance and condition after having been opened.
- a brochure label be capable of neatly wrapping around the sharp or small radius corners of a square container. In such an application, the brochure must often be made to wrap around three or four corners, each of which provides a stress point for the brochure and an opportunity for highly undesirable local bunching or buckling.
- the present invention provides for a smooth and highly pleasing wrap.
- Another desirable attribute in a brochure label is ease of opening and reseal-ability.
- the present invention provides a simple and effective tab to facilitate opening, as well as capability of repeated resealing.
- the graphics and other aesthetic aspects of the brochure be integrated with those of the products labeled, so as to provide a uniform appearance and appeal.
- the label design has often been different from the brochure, imparting to the entire product the appearance of an “afterthought” rather than a well-integrated whole.
- the printing of the brochure component of a brochure label can be coordinated with that of the base label, using matched or coordinated materials or printing techniques, so that the base label and brochure provide the appearance of a unitary piece.
- Labels in accordance with the present invention may be delivered to users in roll form and applied to packages in the same manner, using the same equipment, and at satisfactory production speeds (generally in excess of 200 bottles per minute) as standard pressure sensitive labels.
- the present invention provides an adhesive label assembly which includes an integral brochure.
- the assembly comprises a pressure sensitive base label, adhesively and releasably supported by a flexible liner.
- a brochure is associated with the base label and is made up of a folded sheet providing panels, or pages, of the brochure.
- the brochure is positioned to overlie at least a portion of the base label, and the top panel of the brochure is made to project laterally beyond a lateral edge of the base label.
- the projecting portion of the top panel may provide a tab to facilitate opening of the brochure.
- a self-adhesive transparent overlayer is provided over the upper surface of the base label and also the top panel of the brochure.
- the overlayer is made to extend beyond an edge of the top panel, to facilitate sealing and resealing by adhesion of the overlayer to the container or other substrate to which the base label is applied or to a remote end portion of the base label.
- sealing and resealing of the overlayer may be accomplished by adhering the extended portion of the overlayer to a portion of the base label which extends beyond a bottom panel of the brochure.
- the top panel may also provide a tab, which, in association with the projecting portion of the overlayer, provides both a means for sealing the brochure and a means for easily gripping the brochure to facilitate opening.
- perforations may be provided on one or more panels of the brochure, to facilitate ready removal of the page provided by that panel.
- the removed page may be or include a coupon, a premium, or a pre-printed request for additional information.
- a line of perforations may be provided in the base label and overlayer, so that the consumer may remove the booklet without destroying the copy contained on the base label beneath it.
- the invention provides a method of making an adhesive label assembly of the kind having an integral brochure.
- the method comprises steps of: providing a pressure sensitive base label web comprising a base label sheet and a flexible liner releasably secured to the base label sheet; die cutting through the base label sheet but not the liner to form a blank for at least one and preferably two or more base labels; and stripping from the liner the material of the base label sheet other than the blank.
- a brochure blank assembly printed to provide multiple brochures, is mated to the base label web and so positioned that a top panel of the assembly projects laterally beyond what will be the lateral edge of the base label.
- the base label also extends beyond a bottom panel of the brochure.
- an overlayer of self-adhesive material serving to secure the brochure blank assembly to the base label blank and also adhering to the liner adjacent to the tab portion.
- the overlayer self-adhesive material serves to secure the brochure blank assembly to the base label and also adhere to the extended portion of the base label.
- brochure blank assembly may be affixed to the base label by a suitable adhesive or by other affixation means. Die cutting through the overlayer and stripping of the waste yields the desired label assembly, with the individual labels releasably secured to the flexible liner.
- FIG. 1 a label assembly designated generally by the reference numeral 10 .
- the label assembly 10 includes plural individual labels 12 , disposed on a flexible liner 14 . It should be understood that the thicknesses of the liner 14 and labels 12 , as well as the various components which are laminated to make up the label 12 , are exaggerated for clarity.
- the label 12 includes a base label 16 , a brochure 18 and a transparent overlayer 20 . Seen in FIG. 2 is an adhesive layer 22 by which the overlayer 20 is secured to the base label and the brochure 18 (and which, in turn, secures the brochure 18 to the base label 16 ), and an adhesive layer 24 which releasably secures the base label 16 to the liner 14 .
- the brochure 18 in FIGS. 1 and 2 is a leaflet which has two leaves 26 and 28 , separated by a fold line 30 .
- the top leaf 26 it will be seen, is wider than the bottom leaf 28 , and thus extends further from the fold line 30 than does the bottom leaf 28 .
- a portion of the top leaf 26 extends beyond the lateral edge 31 of the base label 16 .
- a portion of the top leaf 26 is shaped to provide a tab 32 , the purpose of which will be described shortly.
- a portion 34 of the overlayer 20 projects beyond a lateral edge 36 of the top leaf 26 in the vicinity of the tab 32 , and is thus adhesively joined directly to the liner 14 .
- FIG. 5 the manner in which a label such as the label 12 may be affixed to a substrate in the form of a container 38 is seen.
- the container 38 is a round cornered square container.
- the label 12 wraps completely around the circumference of the container 38 , without any bunching or buckling of the brochure 18 at the corners. This desirable result is achieved because, as described above, the top leaf 26 of the brochure 18 and the portion 34 of the overlayer 20 extend beyond the lateral edge 31 of the base label 16 .
- the top leaf 26 with its associated overlayer 20 can be drawn tightly and smoothly during application of the label 12 to the container 38 , thus enabling the adhesive 22 of the portion 34 to self-adhere (in the illustrated example) to a terminal portion 13 of the label 12 .
- the adhesive 22 ′ of a portion 34 ′ may adhere directly to a container 38 ′.
- the tab 32 facilitates opening of the brochure, because it is interposed between the adhesive 22 , 22 ′ and, as the case may be, the terminal portion 13 of the label 12 or the container 38 ′.
- the tab 32 thus provides a convenient “handle” and an aid to opening of the brochure.
- the adhesive 22 , 22 ′ on the portions 34 , 34 ′ facilitates repeated resealing of the brochure as the contents of the containers 38 , 38 ′ are used.
- FIGS. 5 and 5 a are illustrative, and that a label applied as shown in FIG. 5 may be used to advantage on a round or otherwise shaped container or substrate, such as the round container 38 shown in FIG. 5 a .
- a label may be applied as shown in FIG. 5 a to a square or rectangular container, such as the container 38 of FIG. 5.
- the stock from which the base labels 16 are made is commercially available and familiar to those skilled in the art. It generally comprises a layer of paper, peelably joined by pressure sensitive adhesive to a liner of flexible plastic polymeric film.
- the material for the overlayer 20 is also commercially available, and comprises a flexible clear plastic polymeric film, coated on one face with a clear pressure sensitive adhesive (which provides the adhesive 22 , 22 ′).
- the top surface of the overlayer 20 may be treated in a known manner (as by having on it a release agent) to facilitate release and to avoid co-adhesion failure.
- FIGS. 1 and 6 through 11 a method of making an adhesive label assembly in accordance with the invention will be described.
- a brochure blank assembly 40 is created by printing, cutting and folding.
- the brochure blank assembly is prepared in full web width.
- a base label is printed, also in full web width.
- the base label is die cut from a base label web 42 and, excess is stripped to base label blanks, each blank ultimately providing, in the presently preferred form of the method, two base labels.
- the brochure blank assembly 40 is brought together with the die cut and stripped base label web, and a pressure sensitive overlayer 20 is applied over the exposed liner 14 , the base label and brochure blank assembly, joining in the process the base label and brochure. No glue is required to assemble the base label and brochure, although glue may optionally be used in some embodiments.
- the assembled base label, brochure and overlayer are die cut to the final outline of the label, and waste is stripped to yield the final label assembly.
- the brochure blank assembly 40 may be created as follows:
- the brochure is printed by any suitable process, in the presently preferred process by sheet-fed offset printing in full web width (typically about twelve inches). Each sheet may contain multiple repetitions width wise.
- One presently preferred form of the process prints four wide.
- the portions of the blank assembly 40 which, with further trimming, will ultimately form the above-mentioned tabs 32 are preferably die cut, although other techniques may occur to those skilled in the art.
- the sheet is then trimmed to size and folded as desired, as at fold line 30 in FIG. 6.
- a base label web designated generally by the reference numeral 42 , a portion of which is seen in the Figure, is provided.
- the base label web is comprised of a base label sheet 44 , of paper or other suitable material and liner 14 releasably adhered to the base label sheet 42 .
- the base label web 42 has respective lower 46 and upper 48 faces, and has on its lower face a continuous layer 24 of adhesive which provides the above-mentioned adhesive layer 24 in the finished product.
- Printed matter suitable to the intended finished product may be applied to the upper face 48 of the base label sheet 44 by any suitable printing process.
- Suitable eye and machine-readable positioning, “eye” and registration marks “M” may also be printed on the base label sheet 44 , to facilitate joining of the brochure blank assembly 40 with the base label web 42 (as described below) and other automated process steps.
- printing of the base label sheet 44 is preferably done in full web width, providing multiple repetitions across the width of the web.
- the illustrated example provides four repetitions designated in the Figure as 50 a - d.
- FIGS. 9 and 9 a depict alternative forms of the base label web 42 after die cutting through the base label sheet 44 (but not the liner 14 ) to form base label blanks 52 .
- the die cutting operation provides two base label blanks 52 , the width of each blank 52 enabling it to provide a base label 16 (FIG. 1) for two labels 12 .
- a single base label blank 52 ′ is provided, of a width enabling it to provide a base label 16 for four labels 12 .
- waste material “W” around the base label blanks may be stripped from the base label web 42 .
- FIGS. 10 and 11 the step of joining the brochure blank assembly 40 with the base label web 42 is illustrated.
- the brochure blank assembly 40 is brought into juxtaposition with the base label web 42 in such a way that the fold 30 extends transversely with respect to the base label sheet 44 .
- this operation may be automated in ways familiar to those skilled in the art, drawing brochure blank assemblies 40 , for example, from a hopper (not seen) and synchronizing the application of brochure blank assemblies 40 to a moving base label web 42 .
- Folding of the brochure blank 40 is done in such a way as to provide an assembly having a top panel 54 , which ultimately forms the above-mentioned top leaves 26 of the brochures 18 , and a bottom panel 56 , which ultimately forms the bottom leaves 28 of the brochure 18 .
- Associated with the top panel 54 are projections 58 which, after further cutting described below, form the tabs 32 associated with the top leaves 26 .
- the top panel 54 extends from the fold line 30 a distance greater than the width of the bottom panel 56 , so that when the brochure blank assembly 40 is positioned with respect to the base label web 42 , the panel 54 projects beyond a lateral edge 60 of what will become the base label 16 .
- a continuous transparent overlayer 20 is next applied, by conventional laminating techniques, over the joined brochure blank assembly 40 and base label web 42 , covering and adhering to the portions of the base label blanks 52 not covered by the brochure blank assembly 40 , to the top panel 54 of the brochure blank 40 , and to the remainder of the base label web 42 .
- the final die cutting step will now be described.
- the individual labels 12 are cut to their final external dimensions by cutting through the overlayer 20 , the brochure blank assembly 40 and the base label blanks 52 , but not the liner 14 .
- This die cutting step establishes the final outline of the tabs 32 as well. Stripping from the liner 14 of the excess material (i.e., material outside the outline of the label as defined by the die) yields the label assembly 10 depicted in FIG. 1.
- the overlayer 20 may also be perforated, as at 62 in FIG. 11, adjacent to the fold line 30 of the brochure blank assembly 40 . Such a perforation facilitates selective ready removal of the entire brochure 18 from a label 12 , by grasping of the brochure and tearing of the overlayer 20 along the perforation 62 .
- the perforation 62 may be made as part of the final die cutting step described above, by die cutting through the overlayer 20 .
- FIGS. 3 and 4 illustrate particular features of various forms of labels in accordance with the invention.
- FIG. 3 there is shown in dotted line the manner in which one of the leaves of the brochure may be removed, for use as a return coupon or a source of information.
- a line of perforations 63 may be provided across the leaf 28 in a direction transverse to the leaf, to facilitate removal of the leaf.
- the perforation 63 may be made during printing or die cutting of the brochure blank assembly from which the brochure 18 is made.
- FIGS. 4 and 7 illustrate aspects of an alternative form of the invention, which provides a potential for eight pages of text within a brochure made up of four leaves.
- a brochure blank 64 as seen in FIG. 7, is so folded as to provide respective panels 66 , 68 , 70 and 72 .
- the panels 70 and 72 may be folded behind the panels 66 and 68 , and the thus-folded blank 64 thereafter used in the manner described above in connection with the brochure blank assembly 40 .
- Final die cutting in the manner described above yields from the panels 66 - 72 a total of 4 leaves.
- a line of glue 74 may be applied to the blank 64 , as illustrated in FIG. 7, to maintain the leaves provided by the panels 70 and 72 in position relative to the other panels after the final die cutting step.
- the glue 74 may be applied in a conventional manner before the folding step.
- one pair of leaves may, if desired, be extracted from the brochure as a return coupon or informational piece.
- FIGS. 14 through 20 depict yet another embodiment of this invention.
- label 12 comprises base label 16 , brochure 18 and overlayer 20 .
- Brochure 18 may comprise any number of panels as exemplified by the seven panel construction depicted in FIGS. 14, 15, 16 and 17 .
- Seen in FIG. 15 is adhesive layer 22 by which overlayer 20 is secured to top leaf 26 of brochure 18 and base label 16 , an adhesive layer 80 which secures bottom leaf 28 of brochure 18 to base label 16 , and adhesive layer 24 which releasably secures base label 16 to liner 14 .
- brochure 18 in FIGS. 14, 15, 16 , and 17 is a leaflet which is formed or folded to provide seven printed surfaces or “panels,” it will be apparent to those skilled in the art that label 12 may accommodate numerous configurations of brochure 18 .
- fold line 30 separates leaves 26 and 28 .
- Fold line 30 also forms an area in which the additional panels of brochure 18 may be folded (for example along fold lines 30 ′ and 30 ′′ as shown in FIGS. 15 and 16) and inserted between leaves 26 and 28 when label 12 is in the closed position.
- Top leaf 26 is wider than bottom leaf 28 , and thus extends further from fold line 30 than does bottom leaf 28 . Additionally, a portion of top leaf 26 designated as area 32 in FIGS. 14, 15 and 17 extend beyond lateral edge 31 of base label 16 shown in FIG. 14.
- label 12 as depicted in FIGS. 14, 15, 16 and 17 may be affixed to containers with various cross-sections including, but not limited to, containers 38 shown in FIGS. 5 and 5 a .
- label 12 may take numerous shapes and may be adhered to the entire surface area of container 38 , such as container 38 shown in FIG. 5 a .
- label 12 of FIG. 14 could be adhered to any one of the four sides of container 38 shown in FIG. 5.
- label 12 could be adhered to any two sides and any corner of container 38 .
- Tab 32 of label 12 depicted in FIGS. 14, 15, and 17 facilitates the opening of the brochure because it is interposed between leaf 26 of brochure 18 and container 38 , and further, because of notched opening 82 in base label 16 .
- relief notch 82 creates a space between leaf 26 and the substrate (such as container 38 ) to which label 12 is affixed.
- Tab 32 thus provides a convenient “handle” and an aid to gaining access to brochure 18 .
- adhesive 22 present on portion 34 of overlayer 20 facilitates repeated unsealing and resealing of brochure 18 as container 38 is used.
- adhesive 80 may be any material suitable for adhering brochure 18 to base label 16 and preferably is a cold glue.
- FIGS. 14 and 18 through 20 a method of making an adhesive label assembly in accordance with the instant embodiment of label 12 will be described.
- brochure blank assembly 40 is created by printing, cutting and folding. Brochure blank assembly 40 is prepared in full web width. Base label 16 is printed, also in full web width. Next, base label 16 is die cut from base label web 42 (which, in part, forms relief notch 82 ) and excess waste (depicted in the accompanying figures as “W”) is stripped from base label blanks 52 , each blank ultimately providing, in the presently preferred form of the method, three base labels 16 . Next, brochure blank assembly 40 is affixed to base label blank 52 by applying adhesive 80 to base label blank 52 and joining brochure blank assembly 40 to adhesive 80 .
- adhesive 80 is generally necessary if brochure 18 is to remain affixed to base label 16 , it is not necessary to use adhesive 80 if brochure 18 is to be completely removed from label 12 .
- Overlayer 20 is then applied over exposed liner 14 , base label blank 52 , and brochure blank assembly 40 . Finally, base label blank 52 , brochure assembly 40 and overlayer 20 are die cut to final outline 86 of label 12 , and waste “W” is stripped to yield the final label assembly.
- brochure blank assembly 40 may be created as follows: brochure blanks are printed by any suitable process.
- brochure blank 40 is printed by sheet-fed offset printing in full sheets (typically about twenty-four inches wide) and which are cut in half to form a full web width (typically about approximately twelve inches).
- Each full web width may contain multiple repetitions of printed matter.
- One presently preferred form of the process prints on each full web width three brochures 18 .
- brochures may be printed on one or both sides of brochure blank assembly 40 .
- the portions of brochure blank assembly 40 which, with further trimming, will ultimately form tabs 32 of the embodiment of FIGS. 14, 15, 16 and 17 , are preferably die cut, although other techniques may occur to those skilled in the art.
- the full web width is then trimmed to size and folded as desired, such as at fold lines 30 , 30 ′ and 30 ′′ depicted in FIG. 18.
- base label web 42 of this embodiment is preferably printed as disclosed above except that three rather than four repetitions are preferably printed across base label web 24 , although other repetitions are possible.
- FIG. 19 depicts a form of base label web 42 after die cutting through base label sheet 44 (but not liner 14 ) to form three attached base label blanks 52 .
- the die cutting operation of FIG. 19 provides three attached base label blanks 52 , which blanks 52 are to be separated in a later step in the process. The width of each blank 52 enables it to provide a base label 16 for three labels 12 . Other equivalent arrangements will occur in those skilled in the art.
- the waste material “W” around base label blanks 52 may be stripped from base label web 42 .
- adhesive 80 is applied to a section of each label blank 52 at which section brochure blank assembly 40 will be applied to label blank 52 .
- Adhesive 80 may be applied by any means shown in the art but preferably adhesive 80 will be applied to base label blanks 52 in a continuous area approximately the size and shape of brochure blank assembly 40 . Alternatively, adhesive 80 may be applied to the underside of brochure leaf 28 .
- brochure blank assembly 40 is brought into juxtaposition with base label web 42 in such a way that fold 30 extends transversely with respect to base label sheet 44 . It will be recognized that this operation may be automated in ways described above with respect to the embodiment of the invention described herein. Folding of brochure label 40 is done in such a way as to provide an assembly having a top panel 54 , which ultimately forms the above-mentioned top leaves 26 of brochures 18 , and bottom panels 56 (not shown in FIG. 20), which ultimately forms bottom leaves 28 of brochure 18 . Associated with top panel 54 are projections 58 which, after further cutting described below, form tabs 32 associated with top leaves 26 .
- Top panel 54 extends from fold line 30 a distance greater than the width of bottom panel 56 , so that when brochure blank assembly 40 is positioned with respect to base label web 42 , panel 54 projects beyond lateral edge 60 of what is fold 30 ′ such that top panel 54 may contact at least a portion of label blank 52 .
- a continuous transparent overlayer 20 is next applied, by conventional laminating techniques, over joined brochure blank assembly 40 and base label web 42 , covering and adhering to the portions of base label blanks 52 not covered by brochure blank assembly 40 , to top panel 54 of brochure blank 40 , and the remainder of the base label web 42 .
- the final die cutting step is substantially as described with respect to other embodiments of this invention.
- individual labels 12 are cut to the final external dimensions.
- This die cutting step establishes a final label outline 86 of label 12 (including tab 32 ) as depicted in FIG. 20. Stripping from liner 14 of excess material (i.e., material outside final label outline 86 ) yields label assembly 10 depicted in FIG. 14.
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Abstract
A label having at least one resealable brochure and suitable for being attached to a mounting surface. The label includes a base planar member including oppositely disposed first and second surfaces and a first lateral edge. The first surface is suitable for coupling the base member to the mounting surface. At least one sheet forms the brochure and at least partially overlies the base member. At least one planar overlying member is coupled to the second surface of the base member and the at least one brochure sheet. A portion of the at least one brochure sheet and overlying member project beyond the first lateral edge of the base member such that when the label is attached to the mounting surface the at least one overlying member may be selectively uncoupled and recoupled to the mounting surface.
Description
- The present application is a continuation of copending U.S. patent application Ser. No. 09/898,871, filed Jul. 3, 2001, entitled “LABELS AND METHOD OF MAKING SAME”, which is a continuation of U.S. patent application Ser. No. 09/232,121, filed Jan. 15, 1999, and entitled “LABELS AND METHOD OF MAKING SAME”, which is a divisional application of U.S. patent application Ser. No. 08/662,842, filed Jun. 12, 1996, which was a continuation-in-part of U.S. patent application Ser. No. 08/489,611, filed Jun. 12, 1995.
- This invention relates to labels and, more particularly, to pressure sensitive labels of the kinds which may adhesively be secured to substrates, such as bottles or other containers, and which provide an integral brochure. In another of its aspects, this invention relates to a method of making such labels. In general, this invention relates to an improved label integrated with a printed brochure and a method of making such a label and an assembly of such labels carried on a flexible liner.
- A label having at least one resealable brochure and suitable for being attached to a mounting surface, the label including: a base planar member including oppositely disposed first and second surfaces and a first lateral edge, the first surface being suitable for coupling the base member to the mounting surface; at least one brochure sheet at least partially overlying the base member; and, at least one planar overlying member coupled to the second surface of the base member and the at least one brochure sheet; wherein, a portion of the at least one brochure sheet and overlying member project beyond the first lateral edge of the base member such that when the label is attached to the mounting surface the at least one overlying member may be selectively uncoupled and recoupled to the mounting surface.
- There are seen in the drawings forms of the invention which are presently preferred (and which constitute the best mode contemplated for carrying the invention into effect), but it should be understood that the invention is not limited to the precise arrangements and instrumentalities shown.
- FIG. 1 is a pictorial view, in perspective, of a label assembly in accordance with the invention.
- FIG. 2 is a cross-sectional view taken along the line2-2 in FIG. 1.
- FIG. 3 is a cross-sectional view of a form of label in accordance with the invention.
- FIG. 4 is a cross-sectional view of another form of label in accordance with the invention.
- FIG. 5 is a top plan view, in cross-section, of an exemplary label in accordance with the invention, applied to a substrate in the form of a flat-sided container with small radius corners.
- FIG. 5a is a top plan view similar to FIG. 5, also in cross-section, of another exemplary label in accordance with the invention, applied to a substrate in the form of a container of round cross-section.
- FIG. 6 is a plan view of a brochure blank for use in the invention.
- FIG. 7 is a plan view of a brochure blank for use in an alternative form of the invention.
- FIG. 8 depicts a portion of a base label web as used in the invention.
- FIG. 9 depicts a base label web, die cut prior to stripping waste, to provide intermediate blanks for base labels in accordance with the invention.
- FIG. 9a depicts an alternative form of base label web.
- FIG. 10 is a plan view illustrating a brochure blank assembly associated with a base label web in accordance with the invention.
- FIG. 11 is a view similar to FIG. 10, illustrating the step of die cutting to produce finished labels.
- FIG. 12 is a detail view of a portion of a label in accordance with the invention.
- FIG. 13 is a cross-sectional view of yet another form of label in accordance with the invention.
- FIG. 14 is a pictorial view, in perspective, of another form of the label assembly in accordance with the invention.
- FIG. 15 is a cross-sectional view taken along the line15-15 in FIG. 14 of a label of this invention in a closed position.
- FIG. 16 is a cross-sectional view taken along the line15-15 in FIG. 14 of a label of this invention in an open position.
- FIG. 17 is a detail view of a portion of the label of FIG. 14.
- FIG. 18 is a plan view of a brochure blank for use with the label of FIG. 14.
- FIG. 19 depicts a base label web, die cut prior to stripping waste, to provide intermediate blanks for base labels in accordance with the invention.
- FIG. 20 is a plan view illustrating the brochure blank assembly associated with the base label web in accordance with the label of FIG. 14.
- The entire disclosures of U.S. patent application Ser. No. 09/898,871, filed Jul. 3, 2001, and entitled “LABELS AND METHOD OF MAKING SAME”, U.S. patent application Ser. No. 09/232,121, filed Jan. 15, 1999, and entitled “LABELS AND METHOD OF MAKING SAME”, U.S. patent application Ser. No. 08/662,842, filed Jun. 12, 1996, and U.S. patent application Ser. No. 08/489,611, filed Jun. 12, 1995, are hereby incorporated by reference as if being set forth in their respective entireties herein.
- Labels which incorporate brochures or booklets have heretofore been proposed. Such labels, sometimes called “brochure labels,” are useful for applications in which (1) it is expedient or necessary to provide with a packaged product detailed directions for usage; (2) regulatory requirements, as in the case of pharmaceuticals, make it necessary to provide with the product a great deal of explanatory information; and (3) it is desired to provide promotional or game materials with the product. Other applications will occur to those skilled in the art.
- It is particularly desirable, from both practical and aesthetic points of view, that a brochure label be made “resealable,” that is, so constructed and arranged that opening or use of the brochure associated with the label does not render impossible resealing of the brochure. A resealable brochure label may be restored to its initial appearance and condition after having been opened. It is also highly desirable that a brochure label be capable of neatly wrapping around the sharp or small radius corners of a square container. In such an application, the brochure must often be made to wrap around three or four corners, each of which provides a stress point for the brochure and an opportunity for highly undesirable local bunching or buckling. The present invention provides for a smooth and highly pleasing wrap.
- Another desirable attribute in a brochure label is ease of opening and reseal-ability. The present invention provides a simple and effective tab to facilitate opening, as well as capability of repeated resealing.
- In some applications, it is necessary or desirable that the graphics and other aesthetic aspects of the brochure be integrated with those of the products labeled, so as to provide a uniform appearance and appeal. In prior art constructions, the label design has often been different from the brochure, imparting to the entire product the appearance of an “afterthought” rather than a well-integrated whole. In accordance with the present invention, the printing of the brochure component of a brochure label can be coordinated with that of the base label, using matched or coordinated materials or printing techniques, so that the base label and brochure provide the appearance of a unitary piece.
- Finally, in some instances it is desirable that one or more leaves or pages of the brochure be made removable, or that provision be made for remove-ability of the entire brochure at the user's option. As is explained below, suitable structural features may be provided within the purview of the present invention to achieve these desirable ends.
- Labels in accordance with the present invention may be delivered to users in roll form and applied to packages in the same manner, using the same equipment, and at satisfactory production speeds (generally in excess of 200 bottles per minute) as standard pressure sensitive labels.
- Accordingly, and in general, the present invention provides an adhesive label assembly which includes an integral brochure. The assembly comprises a pressure sensitive base label, adhesively and releasably supported by a flexible liner. A brochure is associated with the base label and is made up of a folded sheet providing panels, or pages, of the brochure. The brochure is positioned to overlie at least a portion of the base label, and the top panel of the brochure is made to project laterally beyond a lateral edge of the base label. The projecting portion of the top panel may provide a tab to facilitate opening of the brochure. A self-adhesive transparent overlayer is provided over the upper surface of the base label and also the top panel of the brochure. The overlayer is made to extend beyond an edge of the top panel, to facilitate sealing and resealing by adhesion of the overlayer to the container or other substrate to which the base label is applied or to a remote end portion of the base label. Alternatively, sealing and resealing of the overlayer may be accomplished by adhering the extended portion of the overlayer to a portion of the base label which extends beyond a bottom panel of the brochure. Regardless of the specific embodiment of the invention, the top panel may also provide a tab, which, in association with the projecting portion of the overlayer, provides both a means for sealing the brochure and a means for easily gripping the brochure to facilitate opening.
- Optionally, perforations may be provided on one or more panels of the brochure, to facilitate ready removal of the page provided by that panel. Those skilled in the art will appreciate that the removed page may be or include a coupon, a premium, or a pre-printed request for additional information.
- Optionally and alternatively, a line of perforations may be provided in the base label and overlayer, so that the consumer may remove the booklet without destroying the copy contained on the base label beneath it.
- In still another of its aspects, the invention provides a method of making an adhesive label assembly of the kind having an integral brochure. The method comprises steps of: providing a pressure sensitive base label web comprising a base label sheet and a flexible liner releasably secured to the base label sheet; die cutting through the base label sheet but not the liner to form a blank for at least one and preferably two or more base labels; and stripping from the liner the material of the base label sheet other than the blank. Next, a brochure blank assembly, printed to provide multiple brochures, is mated to the base label web and so positioned that a top panel of the assembly projects laterally beyond what will be the lateral edge of the base label. Alternatively, at least a portion of the base label also extends beyond a bottom panel of the brochure. Next, there is applied over the liner, brochure blank assembly and base label an overlayer of self-adhesive material, the self-adhesive material serving to secure the brochure blank assembly to the base label blank and also adhering to the liner adjacent to the tab portion. Alternatively, where the base label extends beyond the bottom panel of the brochure, the overlayer self-adhesive material serves to secure the brochure blank assembly to the base label and also adhere to the extended portion of the base label.
- Optionally, brochure blank assembly may be affixed to the base label by a suitable adhesive or by other affixation means. Die cutting through the overlayer and stripping of the waste yields the desired label assembly, with the individual labels releasably secured to the flexible liner.
- Referring now to the drawings in detail, wherein like reference numerals indicate like elements, there is seen in FIG. 1 a label assembly designated generally by the
reference numeral 10. Thelabel assembly 10 includes pluralindividual labels 12, disposed on aflexible liner 14. It should be understood that the thicknesses of theliner 14 and labels 12, as well as the various components which are laminated to make up thelabel 12, are exaggerated for clarity. - Referring to FIGS. 1 and 2, an
individual label 12 will be described in detail. Thelabel 12 includes abase label 16, abrochure 18 and atransparent overlayer 20. Seen in FIG. 2 is anadhesive layer 22 by which theoverlayer 20 is secured to the base label and the brochure 18 (and which, in turn, secures thebrochure 18 to the base label 16), and anadhesive layer 24 which releasably secures thebase label 16 to theliner 14. - The
brochure 18 in FIGS. 1 and 2 is a leaflet which has twoleaves fold line 30. Thetop leaf 26, it will be seen, is wider than thebottom leaf 28, and thus extends further from thefold line 30 than does thebottom leaf 28. A portion of thetop leaf 26 extends beyond thelateral edge 31 of thebase label 16. As is perhaps best seen in FIG. 1 (and also in FIG. 12), a portion of thetop leaf 26 is shaped to provide atab 32, the purpose of which will be described shortly. As is also apparent in FIG. 1, aportion 34 of theoverlayer 20 projects beyond alateral edge 36 of thetop leaf 26 in the vicinity of thetab 32, and is thus adhesively joined directly to theliner 14. - Referring now to FIG. 5, the manner in which a label such as the
label 12 may be affixed to a substrate in the form of acontainer 38 is seen. In the example shown in FIG. 5, thecontainer 38 is a round cornered square container. Thelabel 12 wraps completely around the circumference of thecontainer 38, without any bunching or buckling of thebrochure 18 at the corners. This desirable result is achieved because, as described above, thetop leaf 26 of thebrochure 18 and theportion 34 of theoverlayer 20 extend beyond thelateral edge 31 of thebase label 16. In such an arrangement, thetop leaf 26, with its associatedoverlayer 20 can be drawn tightly and smoothly during application of thelabel 12 to thecontainer 38, thus enabling the adhesive 22 of theportion 34 to self-adhere (in the illustrated example) to aterminal portion 13 of thelabel 12. In other applications, such as the one shown in FIG. 5a (in which elements corresponding to those already described are designated by like, primed (′), reference numerals), the adhesive 22′ of aportion 34′ may adhere directly to acontainer 38′. - The
tab 32 facilitates opening of the brochure, because it is interposed between the adhesive 22, 22′ and, as the case may be, theterminal portion 13 of thelabel 12 or thecontainer 38′. Thetab 32 thus provides a convenient “handle” and an aid to opening of the brochure. On the other hand, the adhesive 22, 22′ on theportions containers - It should be understood that the embodiments seen in FIGS. 5 and 5a are illustrative, and that a label applied as shown in FIG. 5 may be used to advantage on a round or otherwise shaped container or substrate, such as the
round container 38 shown in FIG. 5a. Similarly, a label may be applied as shown in FIG. 5a to a square or rectangular container, such as thecontainer 38 of FIG. 5. - The stock from which the base labels16 are made is commercially available and familiar to those skilled in the art. It generally comprises a layer of paper, peelably joined by pressure sensitive adhesive to a liner of flexible plastic polymeric film.
- The material for the
overlayer 20 is also commercially available, and comprises a flexible clear plastic polymeric film, coated on one face with a clear pressure sensitive adhesive (which provides the adhesive 22, 22′). The top surface of theoverlayer 20 may be treated in a known manner (as by having on it a release agent) to facilitate release and to avoid co-adhesion failure. - Referring now to FIGS. 1 and 6 through11, a method of making an adhesive label assembly in accordance with the invention will be described.
- In general, the method involves the following steps, each of which will be described in somewhat greater detail below: A brochure
blank assembly 40 is created by printing, cutting and folding. The brochure blank assembly is prepared in full web width. A base label is printed, also in full web width. Next, the base label is die cut from abase label web 42 and, excess is stripped to base label blanks, each blank ultimately providing, in the presently preferred form of the method, two base labels. Next, the brochureblank assembly 40 is brought together with the die cut and stripped base label web, and a pressuresensitive overlayer 20 is applied over the exposedliner 14, the base label and brochure blank assembly, joining in the process the base label and brochure. No glue is required to assemble the base label and brochure, although glue may optionally be used in some embodiments. Finally, the assembled base label, brochure and overlayer are die cut to the final outline of the label, and waste is stripped to yield the final label assembly. - Referring now to FIG. 6, the brochure
blank assembly 40 may be created as follows: The brochure is printed by any suitable process, in the presently preferred process by sheet-fed offset printing in full web width (typically about twelve inches). Each sheet may contain multiple repetitions width wise. One presently preferred form of the process prints four wide. The portions of theblank assembly 40 which, with further trimming, will ultimately form the above-mentionedtabs 32, are preferably die cut, although other techniques may occur to those skilled in the art. The sheet is then trimmed to size and folded as desired, as atfold line 30 in FIG. 6. - Referring now to FIG. 8, a base label web, designated generally by the
reference numeral 42, a portion of which is seen in the Figure, is provided. The base label web is comprised of abase label sheet 44, of paper or other suitable material andliner 14 releasably adhered to thebase label sheet 42. Thebase label web 42 has respective lower 46 and upper 48 faces, and has on its lower face acontinuous layer 24 of adhesive which provides the above-mentionedadhesive layer 24 in the finished product. Printed matter suitable to the intended finished product may be applied to theupper face 48 of thebase label sheet 44 by any suitable printing process. Suitable eye and machine-readable positioning, “eye” and registration marks “M” may also be printed on thebase label sheet 44, to facilitate joining of the brochureblank assembly 40 with the base label web 42 (as described below) and other automated process steps. As is apparent in FIG. 8, printing of thebase label sheet 44 is preferably done in full web width, providing multiple repetitions across the width of the web. The illustrated example provides four repetitions designated in the Figure as 50 a-d. - FIGS. 9 and 9a depict alternative forms of the
base label web 42 after die cutting through the base label sheet 44 (but not the liner 14) to formbase label blanks 52. In FIG. 9, the die cutting operation provides twobase label blanks 52, the width of each blank 52 enabling it to provide a base label 16 (FIG. 1) for twolabels 12. In the alternative arrangement shown in FIG. 9a, a single base label blank 52′ is provided, of a width enabling it to provide abase label 16 for fourlabels 12. Other equivalent arrangements will occur to those skilled in the art. After die cutting, waste material “W” around the base label blanks may be stripped from thebase label web 42. - Referring now to FIGS. 10 and 11, the step of joining the brochure
blank assembly 40 with thebase label web 42 is illustrated. As is best seen in FIG. 10, the brochureblank assembly 40 is brought into juxtaposition with thebase label web 42 in such a way that thefold 30 extends transversely with respect to thebase label sheet 44. It will be recognized that this operation may be automated in ways familiar to those skilled in the art, drawing brochureblank assemblies 40, for example, from a hopper (not seen) and synchronizing the application of brochureblank assemblies 40 to a movingbase label web 42. Folding of thebrochure blank 40 is done in such a way as to provide an assembly having atop panel 54, which ultimately forms the above-mentioned top leaves 26 of thebrochures 18, and abottom panel 56, which ultimately forms the bottom leaves 28 of thebrochure 18. Associated with thetop panel 54 areprojections 58 which, after further cutting described below, form thetabs 32 associated with the top leaves 26. Thetop panel 54, it should be understood, extends from the fold line 30 a distance greater than the width of thebottom panel 56, so that when the brochureblank assembly 40 is positioned with respect to thebase label web 42, thepanel 54 projects beyond alateral edge 60 of what will become thebase label 16. - A continuous
transparent overlayer 20 is next applied, by conventional laminating techniques, over the joined brochureblank assembly 40 andbase label web 42, covering and adhering to the portions of thebase label blanks 52 not covered by the brochureblank assembly 40, to thetop panel 54 of thebrochure blank 40, and to the remainder of thebase label web 42. - Referring now to FIG. 11, the final die cutting step will now be described. In this step, the
individual labels 12 are cut to their final external dimensions by cutting through theoverlayer 20, the brochureblank assembly 40 and thebase label blanks 52, but not theliner 14. This die cutting step establishes the final outline of thetabs 32 as well. Stripping from theliner 14 of the excess material (i.e., material outside the outline of the label as defined by the die) yields thelabel assembly 10 depicted in FIG. 1. - The
overlayer 20 may also be perforated, as at 62 in FIG. 11, adjacent to thefold line 30 of the brochureblank assembly 40. Such a perforation facilitates selective ready removal of theentire brochure 18 from alabel 12, by grasping of the brochure and tearing of theoverlayer 20 along theperforation 62. Theperforation 62 may be made as part of the final die cutting step described above, by die cutting through theoverlayer 20. - FIGS. 3 and 4 illustrate particular features of various forms of labels in accordance with the invention. In FIG. 3, there is shown in dotted line the manner in which one of the leaves of the brochure may be removed, for use as a return coupon or a source of information. For this purpose, a line of
perforations 63 may be provided across theleaf 28 in a direction transverse to the leaf, to facilitate removal of the leaf. Theperforation 63 may be made during printing or die cutting of the brochure blank assembly from which thebrochure 18 is made. - FIGS. 4 and 7 illustrate aspects of an alternative form of the invention, which provides a potential for eight pages of text within a brochure made up of four leaves. In this embodiment a
brochure blank 64, as seen in FIG. 7, is so folded as to providerespective panels panels panels blank assembly 40. Final die cutting in the manner described above yields from the panels 66-72 a total of 4 leaves. - It will be appreciated that in folding the
brochure blank 64, a line ofglue 74 may be applied to the blank 64, as illustrated in FIG. 7, to maintain the leaves provided by thepanels glue 74 may be applied in a conventional manner before the folding step. As is apparent from FIG. 4, with this embodiment, one pair of leaves may, if desired, be extracted from the brochure as a return coupon or informational piece. - Those skilled in the art will appreciate that although the above-described embodiments of the brochure are “book-like” in the sense that they have leaves joined at a spine (defined by a fold line), it is within the purview of the invention to provide a brochure whose panels are joined by spaced parallel fold lines. Such an embodiment of the invention is seen in FIG. 13 and designated generally by
reference numeral 76. - FIGS. 14 through 20 depict yet another embodiment of this invention. Referring to FIGS. 14 and 15,
label 12 comprisesbase label 16,brochure 18 andoverlayer 20.Brochure 18 may comprise any number of panels as exemplified by the seven panel construction depicted in FIGS. 14, 15, 16 and 17. Seen in FIG. 15 isadhesive layer 22 by whichoverlayer 20 is secured totop leaf 26 ofbrochure 18 andbase label 16, anadhesive layer 80 which securesbottom leaf 28 ofbrochure 18 tobase label 16, andadhesive layer 24 which releasably securesbase label 16 toliner 14. - Although
brochure 18 in FIGS. 14, 15, 16, and 17 is a leaflet which is formed or folded to provide seven printed surfaces or “panels,” it will be apparent to those skilled in the art that label 12 may accommodate numerous configurations ofbrochure 18. In the embodiment of FIGS. 14, 15, 16 and 17,fold line 30 separates leaves 26 and 28. Foldline 30 also forms an area in which the additional panels ofbrochure 18 may be folded (for example alongfold lines 30′ and 30″ as shown in FIGS. 15 and 16) and inserted betweenleaves label 12 is in the closed position. -
Top leaf 26 is wider thanbottom leaf 28, and thus extends further fromfold line 30 than doesbottom leaf 28. Additionally, a portion oftop leaf 26 designated asarea 32 in FIGS. 14, 15 and 17 extend beyondlateral edge 31 ofbase label 16 shown in FIG. 14. - As will be apparent to those skilled in the art,
label 12 as depicted in FIGS. 14, 15, 16 and 17 may be affixed to containers with various cross-sections including, but not limited to,containers 38 shown in FIGS. 5 and 5a. Generally,label 12 may take numerous shapes and may be adhered to the entire surface area ofcontainer 38, such ascontainer 38 shown in FIG. 5a. For example,label 12 of FIG. 14 could be adhered to any one of the four sides ofcontainer 38 shown in FIG. 5. Alternatively,label 12 could be adhered to any two sides and any corner ofcontainer 38. -
Tab 32 oflabel 12 depicted in FIGS. 14, 15, and 17 (shown with a corner turned upward in order to demonstrate the flexibility of tab 32) facilitates the opening of the brochure because it is interposed betweenleaf 26 ofbrochure 18 andcontainer 38, and further, because of notched opening 82 inbase label 16. When applied tocontainer 38,relief notch 82 creates a space betweenleaf 26 and the substrate (such as container 38) to whichlabel 12 is affixed.Tab 32 thus provides a convenient “handle” and an aid to gaining access tobrochure 18. On the other hand, as best shown in FIG. 17, adhesive 22 present onportion 34 ofoverlayer 20 facilitates repeated unsealing and resealing ofbrochure 18 ascontainer 38 is used. - The materials used in the construction of this embodiment of the invention depicted in FIGS. 14, 15,16 and 17 may be the same as used in the construction of other embodiments of this invention. In addition, adhesive 80 may be any material suitable for adhering
brochure 18 tobase label 16 and preferably is a cold glue. - Referring now to FIGS. 14 and 18 through20, a method of making an adhesive label assembly in accordance with the instant embodiment of
label 12 will be described. - In general, the method involves the following steps, each of which will be described in greater detail below: brochure
blank assembly 40 is created by printing, cutting and folding. Brochureblank assembly 40 is prepared in full web width.Base label 16 is printed, also in full web width. Next,base label 16 is die cut from base label web 42 (which, in part, forms relief notch 82) and excess waste (depicted in the accompanying figures as “W”) is stripped frombase label blanks 52, each blank ultimately providing, in the presently preferred form of the method, three base labels 16. Next, brochureblank assembly 40 is affixed to base label blank 52 by applying adhesive 80 to base label blank 52 and joining brochureblank assembly 40 toadhesive 80. Although in this embodiment adhesive 80 is generally necessary ifbrochure 18 is to remain affixed tobase label 16, it is not necessary to use adhesive 80 ifbrochure 18 is to be completely removed fromlabel 12.Overlayer 20 is then applied over exposedliner 14, base label blank 52, and brochureblank assembly 40. Finally, base label blank 52,brochure assembly 40 andoverlayer 20 are die cut tofinal outline 86 oflabel 12, and waste “W” is stripped to yield the final label assembly. - Referring now to FIG. 18, brochure
blank assembly 40 may be created as follows: brochure blanks are printed by any suitable process. In the presently preferred process,brochure blank 40 is printed by sheet-fed offset printing in full sheets (typically about twenty-four inches wide) and which are cut in half to form a full web width (typically about approximately twelve inches). Each full web width may contain multiple repetitions of printed matter. One presently preferred form of the process prints on each full web width threebrochures 18. Optionally, brochures may be printed on one or both sides of brochureblank assembly 40. The portions of brochureblank assembly 40 which, with further trimming, will ultimately formtabs 32 of the embodiment of FIGS. 14, 15, 16 and 17, are preferably die cut, although other techniques may occur to those skilled in the art. The full web width is then trimmed to size and folded as desired, such as atfold lines - Turning now to FIG. 19,
base label web 42 of this embodiment is preferably printed as disclosed above except that three rather than four repetitions are preferably printed acrossbase label web 24, although other repetitions are possible. - FIG. 19 depicts a form of
base label web 42 after die cutting through base label sheet 44 (but not liner 14) to form three attachedbase label blanks 52. The die cutting operation of FIG. 19 provides three attachedbase label blanks 52, whichblanks 52 are to be separated in a later step in the process. The width of each blank 52 enables it to provide abase label 16 for threelabels 12. Other equivalent arrangements will occur in those skilled in the art. After die cutting, the waste material “W” aroundbase label blanks 52 may be stripped frombase label web 42. - Referring now to FIG. 20, the step of joining the brochure
blank assembly 40 withbase label web 42 is illustrated. First, adhesive 80 is applied to a section of each label blank 52 at which section brochureblank assembly 40 will be applied to label blank 52.Adhesive 80 may be applied by any means shown in the art but preferably adhesive 80 will be applied tobase label blanks 52 in a continuous area approximately the size and shape of brochureblank assembly 40. Alternatively, adhesive 80 may be applied to the underside ofbrochure leaf 28. - After application of
adhesive 80, brochureblank assembly 40 is brought into juxtaposition withbase label web 42 in such a way that fold 30 extends transversely with respect tobase label sheet 44. It will be recognized that this operation may be automated in ways described above with respect to the embodiment of the invention described herein. Folding ofbrochure label 40 is done in such a way as to provide an assembly having atop panel 54, which ultimately forms the above-mentioned top leaves 26 ofbrochures 18, and bottom panels 56 (not shown in FIG. 20), which ultimately forms bottom leaves 28 ofbrochure 18. Associated withtop panel 54 areprojections 58 which, after further cutting described below,form tabs 32 associated with top leaves 26.Top panel 54, it should be understood, extends from fold line 30 a distance greater than the width ofbottom panel 56, so that when brochureblank assembly 40 is positioned with respect tobase label web 42,panel 54 projects beyondlateral edge 60 of what is fold 30′ such thattop panel 54 may contact at least a portion of label blank 52. - A continuous
transparent overlayer 20 is next applied, by conventional laminating techniques, over joined brochureblank assembly 40 andbase label web 42, covering and adhering to the portions ofbase label blanks 52 not covered by brochureblank assembly 40, totop panel 54 of brochure blank 40, and the remainder of thebase label web 42. - The final die cutting step is substantially as described with respect to other embodiments of this invention. In this step,
individual labels 12 are cut to the final external dimensions. This die cutting step establishes afinal label outline 86 of label 12 (including tab 32) as depicted in FIG. 20. Stripping fromliner 14 of excess material (i.e., material outside final label outline 86) yieldslabel assembly 10 depicted in FIG. 14. - The present invention may be embodied in other specific forms without departing from its spirit or essential attributes. Accordingly, reference should be made to the appended claims rather than the foregoing specification as indicating the scope of the invention.
Claims (21)
1. A label having at least one resealable brochure and suitable for being attached to a mounting surface, said label comprising:
a base planar member including oppositely disposed first and second surfaces and a first lateral edge, said first surface being suitable for coupling said base member to said mounting surface;
at least one brochure sheet at least partially overlying said base member; and,
at least one planar overlying member coupled to said second surface of said base member and said at least one brochure sheet;
wherein, a portion of said at least one brochure sheet and overlying member project beyond said first lateral edge of said base member such that when said label is attached to said mounting surface said at least one overlying member may be selectively uncoupled and recoupled to said mounting surface.
2. The label of claim 1 , wherein said portion of said at least one sheet and overlying member projecting beyond said lateral edge of said base member at least partially form at least one tab for facilitating said unsealing and resealing of said at least one sheet.
3. The label of claim 1 , wherein said at least one brochure sheet comprises at least one removable sheet.
4. The label of claim 1 , wherein said base member is adhesively coupled to said mounting surface.
5. The label of claim 1 , wherein said base member is a label.
6. The label of claim 1 , wherein said brochure comprises one or more at least partially superimposed panels.
7. The label of claim 6 , wherein at least one of said panels is removable.
8. The label of claim 6 , further comprising at least one fold line in said at least one brochure sheet, said at least one fold line at least partially defining said panels.
9. The label of claim 1 , wherein said base member further comprises at least a second lateral edge such that when said second surface of said base label is secured to said mounting surface, said portion of said at least one brochure sheet and overlying member that project beyond said first lateral edge of said base member at least partially overlap said second lateral edge.
10. The label of claim 9 , wherein when said second surface of said base label is secured to said mounting surface, said portion of said at least one brochure sheet and overlying member that project beyond said first lateral edge are adhesively coupled to said overlying layer.
11. The label of claim 9 , wherein when said second surface of said base label is secured to said mounting surface, said portion of said at least one brochure sheet and overlying member that project beyond said first lateral edge are adhesively coupled to said mounting surface.
12. The label of claim 1 , wherein said overlying member comprises a film.
13. The label of claim 1 , wherein said film is a clear plastic polymeric film and said base member comprises a paper sheet.
14. The label of claim 1 , wherein said base member comprises at least one relief notch.
15. A label assembly comprising: a liner, and, at least one label including a resealable brochure and being suitable for attachment to a mounting surface, each said at least one label being releasably secured to said liner and comprising:
a planar base member including oppositely disposed first and second surfaces and a lateral edge, said first surface having at least one adhesive property coupling said base member to said liner and being suitable for coupling said base member to said mounting surface when released from said liner;
at least one brochure sheet being folded transversely with respect to said base member so as to form a plurality of at least partially superimposed panels at least partially overlying said base member; and,
at least one planar overlying member adhesively coupled to said second surface of said base member and securing said at least one sheet to said base member;
wherein a portion of said at least one sheet and overlying member project beyond said lateral edge of said base member such that when said label is attached to said mounting surface said at least one overlying member may be selectively uncoupled and recoupled to said mounting surface so as to unseal and reseal said brochure.
16. The label assembly of claim 15 , wherein at least a portion of said overlying member is adhesively coupled to said liner.
17. The label assembly of claim 15 , wherein said liner is flexible.
18. The label assembly of claim 15 , wherein said portion of said at least one sheet and overlying member projecting beyond said lateral edge of said base member at least partially form at least one tab for facilitating said unsealing and resealing of said brochure.
19. The label assembly of claim 15 , wherein said at least one sheet comprises at least one removable sheet.
20. The label assembly of claim 15 , wherein said base member comprises another lateral edge such that when said second surface of said base label is secured to said mounting surface, said portion of said at least one sheet and overlying member that project beyond said lateral edge of said base member overlap said other lateral edge.
21. The label assembly of claim 15 , wherein said base member comprises at least one relief notch.
Priority Applications (7)
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US10/744,581 US20040197513A1 (en) | 1995-06-12 | 2003-12-23 | Labels and method of making same |
US11/367,011 US20060267572A1 (en) | 2003-08-05 | 2006-03-01 | Radio frequency identification label and method of labeling |
US11/455,926 US20070148393A1 (en) | 2003-08-05 | 2006-06-19 | Reactive labels and methods of making and using the same |
US11/482,095 US20070065619A1 (en) | 2003-08-05 | 2006-07-06 | Reactive labels and methods of making and using the same |
US11/607,495 US20100035010A9 (en) | 1995-06-12 | 2006-12-01 | Labels and methods of making same |
US11/803,685 US20080003410A1 (en) | 1995-06-12 | 2007-05-14 | Labels and method of making same |
US13/026,891 US8671599B2 (en) | 1995-06-12 | 2011-02-14 | Labels and methods of making same |
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US66284296A | 1996-06-12 | 1996-06-12 | |
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US09/898,871 US20010045741A1 (en) | 1995-06-12 | 2001-07-03 | Labels and method of making same |
US10/744,581 US20040197513A1 (en) | 1995-06-12 | 2003-12-23 | Labels and method of making same |
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US10/634,442 Continuation-In-Part US20040028865A1 (en) | 1995-06-12 | 2003-08-05 | Extended wrap label |
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US11/367,011 Continuation-In-Part US20060267572A1 (en) | 2003-08-05 | 2006-03-01 | Radio frequency identification label and method of labeling |
US11/455,926 Continuation-In-Part US20070148393A1 (en) | 1995-06-12 | 2006-06-19 | Reactive labels and methods of making and using the same |
US11/482,095 Continuation-In-Part US20070065619A1 (en) | 1995-06-12 | 2006-07-06 | Reactive labels and methods of making and using the same |
US11/607,495 Continuation-In-Part US20100035010A9 (en) | 1995-06-12 | 2006-12-01 | Labels and methods of making same |
US11/803,685 Continuation US20080003410A1 (en) | 1995-06-12 | 2007-05-14 | Labels and method of making same |
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US09/898,871 Abandoned US20010045741A1 (en) | 1995-06-12 | 2001-07-03 | Labels and method of making same |
US10/744,581 Abandoned US20040197513A1 (en) | 1995-06-12 | 2003-12-23 | Labels and method of making same |
US11/803,685 Abandoned US20080003410A1 (en) | 1995-06-12 | 2007-05-14 | Labels and method of making same |
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US09/898,871 Abandoned US20010045741A1 (en) | 1995-06-12 | 2001-07-03 | Labels and method of making same |
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US11/803,685 Abandoned US20080003410A1 (en) | 1995-06-12 | 2007-05-14 | Labels and method of making same |
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US10410556B2 (en) | 2011-08-09 | 2019-09-10 | Spinlabel Technologies, Inc. | Interactive rotating label and closure coordination system |
US10497288B2 (en) | 2013-04-26 | 2019-12-03 | Quality Assured Enterprises, Inc. | Labels and their manufacturing methods |
US10899501B2 (en) | 2013-05-17 | 2021-01-26 | Spinlabel Technologies, Inc. | Container with rotating shrink label locking features and promotional label system |
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US4744591A (en) * | 1984-10-29 | 1988-05-17 | Instance David John | Labels and manufacture thereof |
US4933043A (en) * | 1984-10-29 | 1990-06-12 | Instance David John | Manufacture of self adhesive labels |
US4711686A (en) * | 1985-02-18 | 1987-12-08 | Instance David John | Method of making labels |
US4850613A (en) * | 1987-07-30 | 1989-07-25 | Instance David John | Label |
US4930812A (en) * | 1987-08-12 | 1990-06-05 | Denny Bros. Printing Limited | Adhesive lable or leaflet assemblies |
US4847130A (en) * | 1987-09-03 | 1989-07-11 | Denny Bros. Printing Limited | Tag attachment system |
US5031938A (en) * | 1987-11-24 | 1991-07-16 | Instance David John | Labels and manufacture thereof |
US5222766A (en) * | 1988-08-16 | 1993-06-29 | Instance David John | Labels and manufacture thereof |
US5174605A (en) * | 1988-11-24 | 1992-12-29 | Instance David John | Labels and manufacture thereof |
US5262214A (en) * | 1989-09-28 | 1993-11-16 | Instance David John | Labels and manufacture thereof |
US5975575A (en) * | 1989-09-28 | 1999-11-02 | Instance; David John | Labels and manufacture thereof |
US5399403A (en) * | 1990-08-31 | 1995-03-21 | Instance; David J. | Labels and manufacture thereof |
US5587222A (en) * | 1994-11-14 | 1996-12-24 | Wallace Computer Services, Inc. | Label assembly with multi-ply insert |
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US8980394B2 (en) | 2010-01-20 | 2015-03-17 | Quality Assured Enterprises, Inc. | Resealable label |
US20120125526A1 (en) * | 2010-11-22 | 2012-05-24 | Stephen Key | High-speed expanded content labels |
US8709198B2 (en) * | 2010-11-22 | 2014-04-29 | Spinlabel Technologies, Inc. | High-speed expanded content labels |
US8973755B2 (en) | 2011-07-26 | 2015-03-10 | Spinlabel Technologies, Inc. | Compliance aid labeling for medication containers |
US9342999B2 (en) | 2011-08-08 | 2016-05-17 | Spinlabel Technologies, Inc. | Machine readable information interface for a container |
US10410556B2 (en) | 2011-08-09 | 2019-09-10 | Spinlabel Technologies, Inc. | Interactive rotating label and closure coordination system |
US9085402B2 (en) | 2011-08-16 | 2015-07-21 | Spinlabel Technologies, Inc. | Medical information rotating label system for a container |
US10497288B2 (en) | 2013-04-26 | 2019-12-03 | Quality Assured Enterprises, Inc. | Labels and their manufacturing methods |
US10899501B2 (en) | 2013-05-17 | 2021-01-26 | Spinlabel Technologies, Inc. | Container with rotating shrink label locking features and promotional label system |
Also Published As
Publication number | Publication date |
---|---|
US6274236B1 (en) | 2001-08-14 |
US20080003410A1 (en) | 2008-01-03 |
US20010045741A1 (en) | 2001-11-29 |
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