US20020073419A1 - Using viewership Profiles for targeted promotion deployment - Google Patents

Using viewership Profiles for targeted promotion deployment Download PDF

Info

Publication number
US20020073419A1
US20020073419A1 US09/873,786 US87378601A US2002073419A1 US 20020073419 A1 US20020073419 A1 US 20020073419A1 US 87378601 A US87378601 A US 87378601A US 2002073419 A1 US2002073419 A1 US 2002073419A1
Authority
US
United States
Prior art keywords
viewership
system
network device
activity data
time
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
US09/873,786
Other versions
US7370073B2 (en
Inventor
Felix Yen
Kirk Cameron
Mark Fagnani
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Microsoft Technology Licensing LLC
Original Assignee
Navic Systems Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority to US25348800P priority Critical
Application filed by Navic Systems Inc filed Critical Navic Systems Inc
Priority to US09/873,786 priority patent/US7370073B2/en
Assigned to NAVIC SYSTEMS, INC. reassignment NAVIC SYSTEMS, INC. ASSIGNMENT OF ASSIGNORS INTEREST (SEE DOCUMENT FOR DETAILS). Assignors: CAMERON, KIRK, FAGNANI, MARK, YEN, FELIX
Publication of US20020073419A1 publication Critical patent/US20020073419A1/en
Application granted granted Critical
Publication of US7370073B2 publication Critical patent/US7370073B2/en
Assigned to MICROSOFT TECHNOLOGY LICENSING, LLC reassignment MICROSOFT TECHNOLOGY LICENSING, LLC ASSIGNMENT OF ASSIGNORS INTEREST (SEE DOCUMENT FOR DETAILS). Assignors: MICROSOFT CORPORATION
Assigned to MICROSOFT CORPORATION reassignment MICROSOFT CORPORATION MERGER (SEE DOCUMENT FOR DETAILS). Assignors: NAVIC SYSTEMS, INC.
Application status is Active legal-status Critical
Adjusted expiration legal-status Critical

Links

Images

Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network, synchronizing decoder's clock; Client middleware
    • H04N21/442Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213Monitoring of end-user related data
    • H04N21/44222Monitoring of user selections, e.g. selection of programs, purchase activity
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0251Targeted advertisement
    • G06Q30/0264Targeted advertisement based upon schedule
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0251Targeted advertisement
    • G06Q30/0269Targeted advertisement based on user profile or attribute
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866Management of end-user data
    • H04N21/25883Management of end-user data being end-user demographical data, e.g. age, family status or address
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866Management of end-user data
    • H04N21/25891Management of end-user data being end-user preferences
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65Transmission of management data between client and server
    • H04N21/658Transmission by the client directed to the server
    • H04N21/6582Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00Television systems
    • H04N7/16Analogue secrecy systems; Analogue subscription systems
    • H04N7/173Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309Transmission or handling of upstream communications
    • H04N7/17318Direct or substantially direct transmission and handling of requests

Abstract

A system for generating viewership profiles to facilitate distributing promotions based on the profiles to one or more network devices, such as set top boxes. The system includes a promotion agent associated with each network device which collects viewing activity data of the network device. For example, the viewing activity data may include a channel the network device was tuned to, a time when the network device was tuned to the channel, and a time the network device was tuned away from the channel. The collected viewing activity data is then transmitted, for example, every twenty-four hours, to a life-cycle manager server, which also periodically receives a program schedule. The program schedule typically specifies the channel on which a particular program was displayed, as well as the time the program was shown. The life-cycle manager server correlates the viewing activity data with the program schedule to generate the viewership profile of the network device. The life cycle manager server determines the viewing behavior for four, eight, and twelve week periods, for example, or for a time period specified by a user.

Description

    RELATED APPLICATIONS
  • This application claims the benefit of U.S. Provisional Application No. 60/253,488, filed on Nov. 28, 2000. The entire teachings of the above application is incorporated herein by reference.[0001]
  • BACKGROUND OF THE INVENTION
  • At the present time, most data network devices located in the residences include some type of personal computer. Typically, these personal computers are used to connect to Internet Service Providers over dial-up connections to execute application programs such as email clients and Web browsers that utilize the global Internet to access text and graphic content. Increasingly, the demand is for multimedia content, including audio and video, to be delivered over such networks. However, the backbone architecture of purely data networks, especially those designed for use with the telephone network, were not originally designed to handle such high data rates. [0002]
  • The trend is towards a more ubiquitous model where the network devices in the home will be embedded systems designed for a particular function or purpose. This has already occurred to some degree. Today, for example, cable television (CATV) network set-top boxes typically have limited data communication capabilities. The main function of the data devices is to handle channel access between residential users and a head end or server on the cable TV network. [0003]
  • However, it is estimated that the worldwide market for Internet appliances such as digital set-top boxes and Web-connected terminals will reach $17.8 billion in 2004, and millions of such digital set-top boxes have already been deployed. Increasingly, advertisers and content providers view the cable set-top as the first platform of choice for widespread delivery of a suite of intelligent content management and distribution services. [0004]
  • In the future, the functionality offered by these set-top boxes or other embedded platforms, such as a game system, will be expanded. For example, they may offer Internet browsing capabilities and e-commerce serving capabilities. Moreover, it is anticipated that common-household appliances will also have network functionality, in which they will be attached to the network to automate various tasks. [0005]
  • SUMMARY OF THE INVENTION
  • The digital set top box provides certain interesting functionalities, such as the ability to collect data, such as a log of the channels watched over time, and other events. The set top box can be designed and programed to report this information to a central location. At the central location, this data can be aggregated for many hundreds of thousands of users. This information, when coupled with other information such as demographics, can then be used by advertisers and service providers to target individuals or blanket defined market segments with promotions, advertisements, and content. The digital delivery of promotions can then allow for impulse responses yielding immediate increases in revenues. [0006]
  • However, to effectively target specific set top boxes with promotions, the viewership profiles of the set top boxes must be generated. These profiles characterize the viewing behavior of the viewers associated with the individual set top boxes. [0007]
  • The present invention implements a system for generating viewership profiles to facilitate distributing promotions based on the profiles to one or more network devices, such as set top boxes. [0008]
  • Specifically, the system includes a promotion agent associated with each network device which collects viewing activity data of the network device. For example, the viewing activity data may include a channel the network device was tuned to, a time when the network device was tuned to the channel, and a time the network device was tuned away from the channel. [0009]
  • The collected viewing activity data is then transmitted, for example, every twenty-four hours, to a life-cycle manager server, which also periodically receives a program schedule. The program schedule typically specifies the channel on which a particular program was displayed, as well as the time the program was shown. [0010]
  • The life-cycle manager server correlates the viewing activity data with the program schedule to generate the viewership profile of the network device. The life cycle manager server determines the viewing behavior for four, eight, and twelve week periods, for example, or for a time period specified by a user. [0011]
  • In another aspect, the invention implements a method for generating viewership profiles to facilitate distributing promotions based on the profiles to one or more network devices. The method includes collecting viewership activity data for each network device, and correlating the viewership activity with program schedules. The viewership profiles are generated for each network device based on the correlation. [0012]
  • The implementation of a system for generating viewership profiles in this manner assists network operators to cost effectively support the advanced features of the set top box, such as to provide targeted promotion and digital content distribution services. This enables network operators to generate new revenues and provide a richer interactive environment for consumers. [0013]
  • BRIEF DESCRIPTION OF THE DRAWINGS
  • The foregoing and other objects, features and advantages of the invention will be apparent from the following more particular description of preferred embodiments of the invention, as illustrated in the accompanying drawings in which like reference characters refer to the same parts throughout the different views. The drawings are not necessarily to scale, emphasis instead being placed upon illustrating the principles of the invention. [0014]
  • FIG. 1A is a block diagram illustrating a set top box attached to a television displaying a promotion in a full-screen electronic program guide according to one embodiment of the present invention. [0015]
  • FIG. 1B is a block diagram illustrating the television of Fig. 1A displaying a promotion in a partial-screen electronic program guide. [0016]
  • FIG. 2 is a schematic diagram illustrating the interaction between a server system and an embedded client system according to the invention. [0017]
  • FIG. 3A is a process flow diagram illustrating a process for generating viewership profiles. [0018]
  • FIG. 3B is a process flow diagram illustrating a process for determining the type of individual tuned into a set top box at a given time. [0019]
  • FIG. 4 is a process flow diagram illustrating a process for targeting network devices. [0020]
  • FIG. 5 is a process flow diagram illustrating the interaction of the system of FIG. 2 with multiple network devices.[0021]
  • DETAILED DESCRIPTION OF THE INVENTION
  • A description of preferred embodiments of the invention follows. Embodiments of the targeted promotion delivery system allow advertisers and service providers the ability to effectively utilize a multimedia network for targeting promotions at viewers through network devices. Network devices are targeted for promotion delivery based on device usage statistics collected from these devices and on demographic data. The promotion delivery system can target network devices in varying degrees of granularity from a single network device to entire market segments. Furthermore, the promotion delivery system is designed to ensure efficient use of network bandwidth when delivering promotions to prevent network congestion. The system can be implemented over a variety of multimedia networks containing large populations of network devices, such as television set top boxes, Internet phones, and other similar network appliances. [0022]
  • FIG. 1A is a diagram illustrating a video display system with an active promotion according to one embodiment. Promotions include promotional content that may be presented in various multimedia formats including audio, video, graphics or icons, and Internet hyperlinks. Promotions are used to advertise goods and services, promote events, or present other commercial or non-commercial information. [0023]
  • Referring to FIG. 1A, the video display system [0024] 1 includes network device or set top box 10 connected to a respective video display 20, such as a television. Promotions 30 typically include promotional content that may be presented in various multimedia Is formats including standard audio visual clips, but also computer graphics, icons, or Internet hyperlinks. Promotions are used to advertise goods and services, promote events, or present other commercial or non-commercial information. One or more promotions 30 may be simultaneously active within the video display 20 and may be displayed in different ways. For example, promotions 30 can be presented on electronic program guides, channel information bars 40 (FIG. 1B), or by overlaying video broadcast programming. Some active promotions allow user interaction such as linking to e-commerce web-sites via hyperlink connections or direct communication with the server subsystem to obtain additional software, such as device drivers, video games, or other application software.
  • The promotions [0025] 30 can be stored locally or in a stream in the network that is viewed as a virtual channel or a dedicated channel and located using a local moniker. The promotions 30 can be displayed as banners, hot spots, or full motion streams, such as personal video recorders. The promotions 30 could be for a video on demand (VOD) movie, commerce IPPV, an offer for a product, a pay for view event, and walled gardens. Although the promotions 30 in FIGS. 1A and 1B cover only a portion of the viewable screen area, the promotions may cover the entire screen area. Further, there may be multiple promotions 30 displayed on the video device 20, each promotion 30 being independently selectable. The multiple promotions 30 may cover a portion or the entire viewing screen area of the video device 20. Clicking on or accepting the promotion 30 by the viewer may cause the network device 10 to tune away from channel on which the promotion is displayed.
  • FIG. 2 is a high-level system diagram illustrating a targeted promotion delivery system for a multimedia network according to one embodiment. The system [0026] 100 includes a promotion server subsystem 200 and a promotion agent subsystem 300 embedded within each of the network devices. The promotion server subsystem 200 and the promotion agent subsystems 300 communicate with each other through a combination of application-level messaging and serialized bulk data transmissions.
  • A life-cycle manager server [0027] 250 periodically collects viewer usage data from the promotion agent subsystem 300 of each of the network devices to generate viewership profiles. In television networks, the data collected by the life-cycle manager server 250 may include tuner data (i.e., a history of channels watched) and responses to past promotions. This history is kept on a relatively fine time scale, such as five seconds, or any other time period set by the user. In this way, it can be determined how long a particular promotion was deployed, or even which portions of a promotion or video program were viewed.
  • In more detail regarding promotion delivery, the promotion server subsystem [0028] 200 includes a database 210, a scheduler or promotion manager server 220, a bulk data server 230, and a promotion manager client 240 interfacing with the life-cycle manager server 250. The bulk data server is typically located at a central location in the multimedia network at a data center, head end, or divided between the two depending on the density and population of devices. The other components, the database 210, the promotion manager server 220, and the promotion manager client 240, are located at the data center.
  • The life-cycle manager server [0029] 250 of the promotion server subsystem 200 generate viewership profiles for each of the network devices from the collected data using a variety of statistical models. The viewership profiles are then used to associate each multimedia content viewing device with promotion groups.
  • Promotion groups are collections of network devices whose individual viewership profiles match membership criterion describing a particular demographic or viewership history. For example, a promotion group may be demographically based, i.e., “married women in their 30's with more than one school age child and a household income of at least $100,0000,” or based on viewership history, i.e., “tends to watch the Golf Channel on Sunday afternoon.” The membership criterion for a promotion group may be specified broadly to target an entire market segment (e.g., sports enthusiasts) or narrowly to target a niche portion of a market segment (e.g., badminton sport enthusiasts). Furthermore, membership within a promotion group can change over time in response to updates to the viewership profiles. Therefore, the promotion delivery system is adaptable to changes in viewer usage or viewership patterns by making adjustments to promotion groups. [0030]
  • Promotions are then scheduled for delivery to specific promotion groups. A promotion is scheduled for delivery to a promotion group by an advertiser or service provider entering a scheduling request for a promotion via the promotion manager client [0031] 240, or a promotion web console interfaced with an intranet and/or the Internet. The promotion manager server 220 packages the promotion for delivery and stores it in the database 210. Later, the package information is read from the database 210 and used to create customized transmission schedules that specify when and how each of the network devices that is associated with a promotion group is to receive it.
  • The promotion agent subsystem [0032] 300 embedded in each of the network devices includes a promotion agent 310 and a bulk data agent 320. Upon receipt of the transmission schedule messages, the promotion agent 310 processes each schedule entry and waits for the bulk data agent 320 to deliver each promotion identified in the transmission schedule. The bulk data agent 320 then handles the reception of the promotions from the scheduled data transmission as specified in the promotion download requests. In one embodiment, the bulk data agent 320 tunes into a multicast data transmission stream at a specified time and channel or network address specified in the transmission schedule.
  • The promotion manager server [0033] 220 extracts the promotion package from the database 210 and converts it into a transmission request that is sent to the bulk data server 230. The bulk data server 230 fetches the promotions from the database 210 that are identified in the transmission request message, and transmits them via multicast or broadcast transmission depending on transmission control data specified in the transmission request. The promotions can also be stored in the bulk data server 230 or in a cache.
  • Once the promotions have been successfully delivered, the promotions are activated at the network devices as specified in promotion control data of the transmission schedules. Promotion activation may be event, time, or channel driven. In is addition, Navic triggers or triggers embedded in broadcast streams such as Advanced Television Enhancement Forum (ATVEF), Vertical Blanking Interval (VBI), or in Moving Pictures Experts Group (MPEG) data streams may activate the promotions. Promotion activation may also occur because of some series of viewer events, for example, some pattern of channel surfing by the viewer may activate a promotion. [0034]
  • FIG. 3A illustrates a generalized process diagram [0035] 400 for creating a viewership profile of a viewer 15 who has tuned to a program channel on the set-top box 10. In a first step 402, the promotion agent 310 of the promotion agent subsystem 300 embedded in the set top box 10 creates a log of the viewer's activities. The log records the channel to which the this set top box is tuned to, the time the channel was tuned in, and the time the it left the channel. In the described embodiment, the event is recorded only if the period between the time the viewer tuned in the channel and the time the viewer tuned away from the channel is greater than about five seconds. By logging events that have only been watched for a period greater than five seconds, the promotion agent is able to distinguish shows that are actually watched from channel “surfing” by the viewer. Time periods other than five seconds can be set by the user. In fact, the collection of the viewership data is entirely configurable. That is, the user can set the policies for which the data is collected.
  • After the promotion agent [0036] 310 has logged viewer activities for a period time, such as twenty four hours, the logged activities are transmitted through messages, in a state 404, to the life cycle manager server 250. Note that the transmission of the activities can be governed entirely by policies configurable by the user. Thus, the viewer activities can be logged for any time period, or not at all. The messages are transmitted through a messaging protocol for unicast transmission, such as TCP/IP or UDP. The messaging protocol is described in more detail in the U.S. Application Attorney Docket 2657.2002-000, entitled “PROTOCOL FOR THROTTLING HIGH VOLUME MESSAGES,” filed Nov. 28, 2000. In a state 406, the life cycle manager receives the log from the promotion agent 310. Also, in the state 406 a program schedule 260 is periodically transmitted to the life cycle manager server 250. Such program schedule data for broadcast network is typically available from commercial services.
  • After receiving the logged viewership activities and the program schedule [0037] 260, the life cycle manager server 250 correlates the data in the state 406. Then in a state 408, the life cycle manager determines the viewer behavior associated with set top box 10. In this step, the life cycle manager determines what programs were watched and the percentage of time each program was watched during its scheduled time slot. Further, the life cycle manager determines the genre of programs watched and the percentage of time each genre were viewed. The genres may be collections of programs associated with sports, news, comedies, or health shows. Note, that the total percentage of genres watched can exceed 100% because some shows may belong to multiple genres. The life cycle manager server determines the viewer behavior for four, eight and twelve week periods, for example, or for a time period specified by a user. Finally, the viewership profile of the viewer associated with the top box 10 is generated.
  • Next, in a state [0038] 410, the viewer behavior data generated by the life cycle manager server is matched with group profiles 270 provided by third parties, such as advertisers, to the life cycle manager server 250. These group profiles 270 may include age, gender, residence and other demographic data.
  • Subsequently, in a state [0039] 412, the matched viewership behavior data and group profiles 270 is used to determine the class of the viewer associated with the set top box 10. In a state 414, this viewership profile is transmitted to and stored in the database 210.
  • Referring to FIG. 3B, the system [0040] 100 is also able in real time to compare short term viewership activity 420 associated with the set top box 10 with long term activity 430 as obtained in the process just described above. The short term activity 420 is collected by the promotion agent 310, and a compressed version of the long term activity is transmitted from the life cycle manager server 250 to the promotion agent 310. In a state 440, the promotion agent 310 then correlates the short term activity 420 with the long term activity 430 to establish the type of individual watching a program on a given set top box at a given moment.
  • After the viewership profiles of the set top box [0041] 10 in a network is generated, an advertiser, or anyone else interested in paying for the data, is able to make many uses of such data. For example, the advertiser may target certain promotion groups which are collections of network devices whose individual viewership profiles are matched to membership criteria. The membership criteria is usually based on demographics or geographic locations.
  • Referring to FIG. 4, a process for generating promotion groups is illustrated in detail. In a particular network, the set top box [0042] 10 is associated with the viewer 15. The viewership profile for the set top box 10 is obtained as described above. The data for the set top box 10 is then transmitted to the database 210, in a state 502, which in turn is transmitted to the promotion manager server 220 in a state 504 . In the state 504, the promotion manager server 220 matches the viewership profile with the membership criteria 505 provided by third parties, for example, through the promotion manager client 240 (FIG. 2). The membership criteria may be based, for example, on demographics, geographic locations of the network devices, or channel and promotion history data of the network devices.
  • In a state [0043] 506, promotion groups are generated by the promotion manager server 220. Next, in a state 508, based on these promotion groups, the promotion manager server 220 determines which promotions to send to the set top box 10. As such, the promotion manager server 220 generates promotion schedules which specify when each promotion is to be shown on a particular set top box. The scheduling information is transmitted to the promotion agent 320 through the messaging protocol discussed above. The actual content or promotions is downloaded from the bulk manager server 230 to the bulk server agent 320 embedded in the set top box 10 when instructed by the promotion manager server 220. The bulk manager server 230 does not transmit the content through the messaging protocol discussed earlier. Rather, it employs a protocol, such as UDP, which is capable of efficiently transmitting multicast and broadcast media. The bulk data protocol is described in more detail in the U.S. Application No. 09/519,221, entitled “MESSAGE ROUTER,” filed Mar. 16, 2000. The scheduled promotions are then displayed on the video display 20 (FIG. 1A) on a particular channel at a specified time. Further, the promotions may be displayed at a designated time independent of what the viewers are watching, or the promotions may be displayed on particular shows the viewers are watching.
  • After the targeted promotions have been displayed, the system [0044] 100 is able to determine the success of the these promotions. For example, in a state 510, the promotion agent 310 collects data as to which scheduled promotions were actually watched by the set top box 10. That is, the promotion agent 310 can determine if the viewer watched a particular promotion as intended, or if the viewer to tuned away from the promotion by changing channels, for example. This data is uploaded in a state 512 to the life cycle manager 250 which transmits the data to the database 210 in a state 514. Thus, the system 100 is able to provide advertisers information related to the success of the promotions. This information can be provided in a state 516 directly to the advertiser after its scheduled promotion was shown, or the advertiser may make an inquiry of the information stored in the database 210 in a state 518.
  • Although the above discussion has been directed to a single viewer watching programs tuned to by a particular set top box, the present embodiment is able to distinguish viewing patterns of multiple viewers who watch programs delivered to a single set top box. [0045]
  • As shown in FIG. 5, multiple viewers, [0046] 15-1 through 15-N, can view programs on their respective video display 20, via their set top boxes 10. Thus, by the process described above and as illustrated in FIGS. 3A and 3B, the system 100 is able to generate viewership profiles of each viewer associated with an individual set top box 10. Further, once the viewership profiles are generated, the process as described in reference to FIG. 4 enables the system 100 to determine which viewer(s) of viewers 15-1 through 15-N, may be watching their respective video display 20 at a particular time and what channel the set top box 10 is tuned to. As such, the system 100 is able to determine a particular viewer to target, as well as determining the success of the promotion which was targeted at a particular viewer.
  • While this invention has been particularly shown and described with references to preferred embodiments thereof, it will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the scope of the invention encompassed by the appended claims. [0047]

Claims (44)

What is claimed is:
1. A system for generating viewership profiles to facilitate distributing promotions based on the profiles of at least one network device, comprising:
a promotion agent associated with the network device for collecting viewership activity data of the network device; and
a life-cycle manager server which receives the viewership activity data from the promotion agent and correlates the viewership activity data with program schedules to generate the viewership profiles.
2. The system of claim 1, wherein the viewership activity data of the network device includes a program channel on the network device.
3. The system of claim 1, wherein the viewership activity data includes a time at which the network device was tuned to the channel.
4. The system of claim 1, wherein the viewership activity includes a time at which the network device was tuned away from the channel.
5. The system of claim 1, wherein the viewership activity data is collected if the difference between a time the network device was tuned to the channel and a time the network device was tuned away from the channel is greater than a time period set by the user.
6. The system of claim 1, wherein the viewership activity data is collected by the promotion agent over a twenty-four hour period before the viewership activity data is received by the life-cycle manager.
7. The system of claim 1, wherein the viewership activity data includes a program viewed by a viewer.
8. The system of claim 7, wherein the viewership activity data provides a percentage of time the program was viewed by the viewer.
9. The system of claim 8, wherein the percentage of time is precise to within about one percent.
10. The system of claim 7, wherein the program belongs to a genre.
11. The system of claim 10, wherein the viewership activity data provides a percentage of time which the genre is viewed.
12. The system of claim 11, wherein the percentage of time is precise to within about one percent.
13. The system of claim 7, wherein the program belongs to multiple genres.
14. The system of claim 1, wherein the viewership profile data is matched with a group profile.
15. The system of claim 14, wherein the group profile is based on viewer attributes.
16. The system of claim 15, wherein the attributes include a geographic location.
17. The system of claim 15, wherein the attributes include demographic characteristics.
18. The system of claim 15, wherein the attributes include a genre of programs.
19. The system of claim 1, wherein short-term viewership activity is compared with the viewership profile.
20. The system of claim 19, wherein the short-term viewership activity spans over a time period of about one minute.
21. The system of claim 19, wherein the short-term viewership activity spans over a time period of about one hour.
22. The system of claim 1, wherein the viewership profile includes viewership activity data spanning a time period of about four weeks.
23. The system of claim 1, wherein the viewership profile includes viewership activity data spanning a time period of about eight weeks.
24. The system of claim 1, wherein the viewership profile includes viewership activity data spanning a time period of about twelve weeks.
25. The system of claim 1, wherein the viewership profile includes viewership activity data spanning a time period defined by a user of the system.
26. A method for generating viewership profiles to facilitate distributing promotions based on the profiles to at least one network device, comprising the steps of:
collecting viewership activity data for the network device;
correlating the viewership activity with program schedules; and
generating viewership profiles for the network device based on the correlation.
27. The method of claim 26, wherein the step of collecting viewership activity data further includes collecting channels selected on the network device.
28. The method of claim 26, wherein the step of collecting viewership activity data further includes collecting a time at which the network device was tuned to the channel.
29. The method of claim 26, wherein the step of collecting viewership activity data further includes collecting a time at which the network device was tuned away from the channel.
30. The method of claim 26, wherein the step of collecting viewership activity data collects viewership activity data if the difference between a time the network device was tuned to the channel and a time the network device was tuned away from the channel is greater than a time period set by the user.
31. The method of claim 26, wherein the step of collecting viewership activity data is performed over a twenty-four hour period.
32. The method of claim 26, wherein the step of collecting viewership activity data includes collecting a program viewed by a viewer.
33. The method of claim 26, further comprising the step of matching the viewership profile of each network device with a group profile.
34. The method of claim 33, wherein the step of matching includes matching to the group profile based on viewer attributes.
35. The method of claim 34, wherein the step of matching includes matching to viewer attributes based on a geographic location.
36. The method of claim 34, wherein the step of matching includes matching to viewer attributes based on demographic characteristics.
37. The method of clam 34, wherein the step of matching includes matching to viewer attributes based on a genre of programs.
38. The method of claim 26, further comprising the step of comparing the viewership profile with short-term viewership activity.
39. The method of claim 38, wherein the step of comparing includes comparing with short-term activity spanning over a time period of about one minute.
40. The method of claim 38, wherein the step of comparing includes comparing with short-term activity spanning over a time period of about one hour.
41. The method of claim 26, wherein the step of generating the viewership profile is based on viewership activity spanning a time period of about four weeks.
42. The method of claim 26, wherein the step of generating the viewership profile is based on viewership activity spanning a time period of about eight weeks.
43. The method of claim 26, wherein the step of generating the viewership profile is based on viewership activity spanning a time period of about twelve weeks.
44. The method of claim 26, wherein the step of generating the viewership profile is based on viewership activity spanning a time period defined by a user of the system.
US09/873,786 2000-11-28 2001-06-04 Using viewership profiles for targeted promotion deployment Active 2023-03-16 US7370073B2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
US25348800P true 2000-11-28 2000-11-28
US09/873,786 US7370073B2 (en) 2000-11-28 2001-06-04 Using viewership profiles for targeted promotion deployment

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US09/873,786 US7370073B2 (en) 2000-11-28 2001-06-04 Using viewership profiles for targeted promotion deployment
US12/115,492 US20080255952A1 (en) 2000-11-28 2008-05-05 Using viewership profiles for targeted promotion deployment

Related Child Applications (1)

Application Number Title Priority Date Filing Date
US12/115,492 Continuation US20080255952A1 (en) 2000-11-28 2008-05-05 Using viewership profiles for targeted promotion deployment

Publications (2)

Publication Number Publication Date
US20020073419A1 true US20020073419A1 (en) 2002-06-13
US7370073B2 US7370073B2 (en) 2008-05-06

Family

ID=26943310

Family Applications (2)

Application Number Title Priority Date Filing Date
US09/873,786 Active 2023-03-16 US7370073B2 (en) 2000-11-28 2001-06-04 Using viewership profiles for targeted promotion deployment
US12/115,492 Abandoned US20080255952A1 (en) 2000-11-28 2008-05-05 Using viewership profiles for targeted promotion deployment

Family Applications After (1)

Application Number Title Priority Date Filing Date
US12/115,492 Abandoned US20080255952A1 (en) 2000-11-28 2008-05-05 Using viewership profiles for targeted promotion deployment

Country Status (1)

Country Link
US (2) US7370073B2 (en)

Cited By (33)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020087980A1 (en) * 2000-12-28 2002-07-04 Eldering Charles A. Grouping advertisement subavails
US20040215691A1 (en) * 2003-02-12 2004-10-28 Maria Van De Ven Antonius Joha Method of controlling descrambling of a plurality of program transport streams, receiver system and portable secure device
WO2005031524A2 (en) * 2003-09-23 2005-04-07 Concrete Pictures, Inc. Scheduling trigger apparatus and method
US20050267810A1 (en) * 2004-06-01 2005-12-01 Zhiliang Zheng System, method and computer program product for organizing items for presentment to a user
US20050267820A1 (en) * 2004-06-01 2005-12-01 Zhiliang Zheng System, method and computer program product for finding customer orientated advertisements
US20050267809A1 (en) * 2004-06-01 2005-12-01 Zhiliang Zheng System, method and computer program product for presenting advertising alerts to a user
US20050278731A1 (en) * 2004-06-09 2005-12-15 Navic Systems, Inc. System and method of anonymous settop event collection and processing in a multimedia network
US20060041477A1 (en) * 2004-08-17 2006-02-23 Zhiliang Zheng System and method for providing targeted information to users
US20060041478A1 (en) * 2004-06-01 2006-02-23 Zhiliang Zheng Universal network market system
US20060041476A1 (en) * 2004-08-17 2006-02-23 Zhiliang Zheng System and method for providing an expert platform
US20080168497A1 (en) * 2007-01-04 2008-07-10 Bellsouth Intellectual Property Corporation Methods, systems, and computer program products for providing interactive electronic programming guide services
US20080250358A1 (en) * 2007-04-06 2008-10-09 Bellsouth Intellectual Property Corporation Methods, systems, and computer program products for implementing a navigational search structure for media content
US20090019182A1 (en) * 2007-07-11 2009-01-15 Yahoo! Inc. Behavioral predictions based on network activity locations
US20090193460A1 (en) * 2008-01-30 2009-07-30 Microsoft Corporation Program promotion feedback
US20100169928A1 (en) * 2003-08-07 2010-07-01 Sony Corporation Information processing apparatus, information processing method, program, and recording medium
US20100186044A1 (en) * 2007-09-30 2010-07-22 Jian Yang Method, system, and device for obtaining user management information
US20110016482A1 (en) * 2009-07-15 2011-01-20 Justin Tidwell Methods and apparatus for evaluating an audience in a content-based network
US7916631B2 (en) 2000-11-28 2011-03-29 Microsoft Corporation Load balancing in set top cable box environment
US20130205317A1 (en) * 2012-02-07 2013-08-08 Nishith Kumar Sinha Method and system for utilizing automatic content recognition for content tracking
US20140316903A1 (en) * 2006-12-13 2014-10-23 Quickplay Media Inc. Consumption profile for mobile media
US8959556B2 (en) 2008-09-29 2015-02-17 The Nielsen Company (Us), Llc Methods and apparatus for determining the operating state of audio-video devices
US9078040B2 (en) 2012-04-12 2015-07-07 Time Warner Cable Enterprises Llc Apparatus and methods for enabling media options in a content delivery network
US9154841B2 (en) 2012-12-28 2015-10-06 Turner Broadcasting System, Inc. Method and system for detecting and resolving conflicts in an automatic content recognition based system
US9503691B2 (en) 2008-02-19 2016-11-22 Time Warner Cable Enterprises Llc Methods and apparatus for enhanced advertising and promotional delivery in a network
US9692535B2 (en) 2012-02-20 2017-06-27 The Nielsen Company (Us), Llc Methods and apparatus for automatic TV on/off detection
US9832246B2 (en) 2006-05-24 2017-11-28 Time Warner Cable Enterprises Llc Personal content server apparatus and methods
US9854280B2 (en) 2012-07-10 2017-12-26 Time Warner Cable Enterprises Llc Apparatus and methods for selective enforcement of secondary content viewing
US9883223B2 (en) 2012-12-14 2018-01-30 Time Warner Cable Enterprises Llc Apparatus and methods for multimedia coordination
US10028025B2 (en) 2014-09-29 2018-07-17 Time Warner Cable Enterprises Llc Apparatus and methods for enabling presence-based and use-based services
US10051304B2 (en) 2009-07-15 2018-08-14 Time Warner Cable Enterprises Llc Methods and apparatus for targeted secondary content insertion
US10129576B2 (en) 2006-06-13 2018-11-13 Time Warner Cable Enterprises Llc Methods and apparatus for providing virtual content over a network
US10278008B2 (en) 2012-08-30 2019-04-30 Time Warner Cable Enterprises Llc Apparatus and methods for enabling location-based services within a premises
US10327044B2 (en) 2006-12-13 2019-06-18 Quickplay Media Inc. Time synchronizing of distinct video and data feeds that are delivered in a single mobile IP data network compatible stream

Families Citing this family (31)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7370073B2 (en) * 2000-11-28 2008-05-06 Navic Systems, Inc. Using viewership profiles for targeted promotion deployment
US8387093B2 (en) * 2002-08-23 2013-02-26 Microsoft Corporation Media recommendations based on negative feedback
US8214256B2 (en) * 2003-09-15 2012-07-03 Time Warner Cable Inc. System and method for advertisement delivery within a video time shifting architecture
US7881963B2 (en) * 2004-04-27 2011-02-01 Stan Chudnovsky Connecting internet users
US8763157B2 (en) * 2004-08-23 2014-06-24 Sony Computer Entertainment America Llc Statutory license restricted digital media playback on portable devices
US8751310B2 (en) 2005-09-30 2014-06-10 Sony Computer Entertainment America Llc Monitoring advertisement impressions
US8574074B2 (en) 2005-09-30 2013-11-05 Sony Computer Entertainment America Llc Advertising impression determination
US8676900B2 (en) 2005-10-25 2014-03-18 Sony Computer Entertainment America Llc Asynchronous advertising placement based on metadata
US20070094363A1 (en) * 2005-10-25 2007-04-26 Podbridge, Inc. Configuration for ad and content delivery in time and space shifted media network
US20070094083A1 (en) * 2005-10-25 2007-04-26 Podbridge, Inc. Matching ads to content and users for time and space shifted media network
US20070118425A1 (en) 2005-10-25 2007-05-24 Podbridge, Inc. User device agent for asynchronous advertising in time and space shifted media network
US20070244750A1 (en) * 2006-04-18 2007-10-18 Sbc Knowledge Ventures L.P. Method and apparatus for selecting advertising
CN101438526B (en) 2006-05-05 2013-03-13 美国索尼电脑娱乐公司 Advertisement rotation
US8776107B2 (en) * 2006-11-27 2014-07-08 Sony Corporation System and method for internet TV and broadcast advertisements
US20090048977A1 (en) * 2007-07-07 2009-02-19 Qualcomm Incorporated User profile generation architecture for targeted content distribution using external processes
US9497286B2 (en) * 2007-07-07 2016-11-15 Qualcomm Incorporated Method and system for providing targeted information based on a user profile in a mobile environment
US9392074B2 (en) * 2007-07-07 2016-07-12 Qualcomm Incorporated User profile generation architecture for mobile content-message targeting
US9203911B2 (en) 2007-11-14 2015-12-01 Qualcomm Incorporated Method and system for using a cache miss state match indicator to determine user suitability of targeted content messages in a mobile environment
WO2009065045A1 (en) * 2007-11-14 2009-05-22 Qualcomm Incorporated Methods and systems for determining a geographic user profile to determine suitability of targeted content messages based on the profile
US20090157512A1 (en) * 2007-12-14 2009-06-18 Qualcomm Incorporated Near field communication transactions with user profile updates in a mobile environment
US8769558B2 (en) 2008-02-12 2014-07-01 Sony Computer Entertainment America Llc Discovery and analytics for episodic downloaded media
US8051444B2 (en) 2008-06-02 2011-11-01 Intent IQ, LLC Targeted television advertisements selected on the basis of an online user profile and presented with television programs or channels related to that profile
WO2010104690A1 (en) * 2009-03-13 2010-09-16 Simulmedia, Inc. Method and apparatus for television program promotion
US20110029365A1 (en) * 2009-07-28 2011-02-03 Beezag Inc. Targeting Multimedia Content Based On Authenticity Of Marketing Data
US8763090B2 (en) 2009-08-11 2014-06-24 Sony Computer Entertainment America Llc Management of ancillary content delivery and presentation
EP2572256A4 (en) * 2010-05-19 2015-08-19 Google Inc Distributing content
KR101951500B1 (en) 2011-08-03 2019-02-22 인텐트 아이큐, 엘엘씨 Targeted television advertising based on profiles linked to multiple online devices
US9380252B2 (en) 2012-01-23 2016-06-28 Fourthwall Media, Inc. Systems and methods for user event data reduction
WO2013184488A1 (en) 2012-06-05 2013-12-12 Almondnet, Inc. Targeted television advertising based on a profile linked to an online device associated with a content-selecting device
AU2013203768B2 (en) * 2013-03-07 2016-05-05 The Nielsen Company (Us), Llc Methods and apparatus to monitor media presentations
US9137558B2 (en) 2013-11-26 2015-09-15 At&T Intellectual Property I, Lp Method and system for analysis of sensory information to estimate audience reaction

Citations (50)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4329675A (en) * 1980-07-18 1982-05-11 Societe Anonyme Dite: Visiodis System for automatically substituting television signals at a head station for a cable network
US4331974A (en) * 1980-10-21 1982-05-25 Iri, Inc. Cable television with controlled signal substitution
USRE33808E (en) * 1980-10-21 1992-01-28 Information Resources, Inc. Cable television with multi-event signal substitution
US5155591A (en) * 1989-10-23 1992-10-13 General Instrument Corporation Method and apparatus for providing demographically targeted television commercials
US5389964A (en) * 1992-12-30 1995-02-14 Information Resources, Inc. Broadcast channel substitution method and apparatus
US5515098A (en) * 1994-09-08 1996-05-07 Carles; John B. System and method for selectively distributing commercial messages over a communications network
US5532732A (en) * 1988-12-23 1996-07-02 Gemstar Development Corporation Apparatus and methods for using compressed codes for monitoring television program viewing
US5559548A (en) * 1994-05-20 1996-09-24 Davis; Bruce System and method for generating an information display schedule for an electronic program guide
US5579055A (en) * 1993-06-07 1996-11-26 Scientific-Atlanta, Inc. Electronic program guide and text channel data controller
US5585866A (en) * 1993-09-09 1996-12-17 Miller; Larry Electronic television program guide schedule system and method including virtual channels
US5589892A (en) * 1993-09-09 1996-12-31 Knee; Robert A. Electronic television program guide schedule system and method with data feed access
US5629733A (en) * 1994-11-29 1997-05-13 News America Publications, Inc. Electronic television program guide schedule system and method with display and search of program listings by title
US5635978A (en) * 1994-05-20 1997-06-03 News America Publications, Inc. Electronic television program guide channel system and method
US5673089A (en) * 1994-12-13 1997-09-30 Gemstar Development Corporation Apparatus and method for channel scanning by theme
US5740549A (en) * 1995-06-12 1998-04-14 Pointcast, Inc. Information and advertising distribution system and method
US5774170A (en) * 1994-12-13 1998-06-30 Hite; Kenneth C. System and method for delivering targeted advertisements to consumers
US5781246A (en) * 1993-09-09 1998-07-14 Alten; Jerry Electronic television program guide schedule system and method
US5793438A (en) * 1995-11-13 1998-08-11 Hyundai Electronics America Electronic program guide with enhanced presentation
US5805204A (en) * 1992-10-09 1998-09-08 Prevue Interactive, Inc. System and method for communicating data and objective code for an interactive video guide system
US5812123A (en) * 1994-11-29 1998-09-22 Microsoft Corporation System for displaying programming information
US5822123A (en) * 1993-09-09 1998-10-13 Davis; Bruce Electronic television program guide schedule system and method with pop-up hints
US5844620A (en) * 1995-08-11 1998-12-01 General Instrument Corporation Method and apparatus for displaying an interactive television program guide
US5850218A (en) * 1997-02-19 1998-12-15 Time Warner Entertainment Company L.P. Inter-active program guide with default selection control
US5870150A (en) * 1995-08-30 1999-02-09 Gemstar Development Corporation Television guide reader and programmer
US5886746A (en) * 1994-12-13 1999-03-23 Gemstar Development Corporation Method for channel scanning
US5977962A (en) * 1996-10-18 1999-11-02 Cablesoft Corporation Television browsing system with transmitted and received keys and associated information
US6002393A (en) * 1995-08-22 1999-12-14 Hite; Kenneth C. System and method for delivering targeted advertisements to consumers using direct commands
US6005562A (en) * 1995-07-20 1999-12-21 Sony Corporation Electronic program guide system using images of reduced size to identify respective programs
US6005597A (en) * 1997-10-27 1999-12-21 Disney Enterprises, Inc. Method and apparatus for program selection
US6006265A (en) * 1998-04-02 1999-12-21 Hotv, Inc. Hyperlinks resolution at and by a special network server in order to enable diverse sophisticated hyperlinking upon a digital network
US6020929A (en) * 1994-04-28 2000-02-01 United Video Properties, Inc. Video mix program guide
US6034678A (en) * 1991-09-10 2000-03-07 Ictv, Inc. Cable television system with remote interactive processor
US6052145A (en) * 1995-01-05 2000-04-18 Gemstar Development Corporation System and method for controlling the broadcast and recording of television programs and for distributing information to be displayed on a television screen
US6055573A (en) * 1998-12-30 2000-04-25 Supermarkets Online, Inc. Communicating with a computer based on an updated purchase behavior classification of a particular consumer
US6064377A (en) * 1990-09-28 2000-05-16 Ictv, Inc. Subscriber directed simultaneous multiple signal presentation for interactive cable television system
US6084628A (en) * 1998-12-18 2000-07-04 Telefonaktiebolaget Lm Ericsson (Publ) System and method of providing targeted advertising during video telephone calls
US6100917A (en) * 1995-06-30 2000-08-08 Fujitsu Limited Bidirectional cable television system, cable television distributing device and processing terminal device
US6119098A (en) * 1997-10-14 2000-09-12 Patrice D. Guyot System and method for targeting and distributing advertisements over a distributed network
US20020059094A1 (en) * 2000-04-21 2002-05-16 Hosea Devin F. Method and system for profiling iTV users and for providing selective content delivery
US20020152117A1 (en) * 2001-04-12 2002-10-17 Mike Cristofalo System and method for targeting object oriented audio and video content to users
US20030020744A1 (en) * 1998-08-21 2003-01-30 Michael D. Ellis Client-server electronic program guide
US6574793B1 (en) * 2000-02-25 2003-06-03 Interval Research Corporation System and method for displaying advertisements
US6614987B1 (en) * 1998-06-12 2003-09-02 Metabyte, Inc. Television program recording with user preference determination
US6637029B1 (en) * 1997-07-03 2003-10-21 Nds Limited Intelligent electronic program guide
US20040044677A1 (en) * 2000-03-08 2004-03-04 Better T.V. Technologies Ltd. Method for personalizing information and services from various media sources
US6718551B1 (en) * 1997-01-06 2004-04-06 Bellsouth Intellectual Property Corporation Method and system for providing targeted advertisements
US6738978B1 (en) * 1992-12-09 2004-05-18 Discovery Communications, Inc. Method and apparatus for targeted advertising
US20050149964A1 (en) * 1998-03-04 2005-07-07 United Video Properties, Inc. Program guide system with monitoring of advertisement usage and user activities
US6918131B1 (en) * 2000-07-10 2005-07-12 Nokia Corporation Systems and methods for characterizing television preferences over a wireless network
US6983478B1 (en) * 2000-02-01 2006-01-03 Bellsouth Intellectual Property Corporation Method and system for tracking network use

Family Cites Families (21)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6463585B1 (en) 1992-12-09 2002-10-08 Discovery Communications, Inc. Targeted advertisement using television delivery systems
US5532735A (en) * 1994-04-29 1996-07-02 At&T Corp. Method of advertisement selection for interactive service
US5848396A (en) * 1996-04-26 1998-12-08 Freedom Of Information, Inc. Method and apparatus for determining behavioral profile of a computer user
US5948061A (en) * 1996-10-29 1999-09-07 Double Click, Inc. Method of delivery, targeting, and measuring advertising over networks
CN1264477A (en) * 1997-01-09 2000-08-23 梅地亚·梅垂克斯公司 Monitoring of remot fill access on public computer network
US6643696B2 (en) * 1997-03-21 2003-11-04 Owen Davis Method and apparatus for tracking client interaction with a network resource and creating client profiles and resource database
US6134532A (en) * 1997-11-14 2000-10-17 Aptex Software, Inc. System and method for optimal adaptive matching of users to most relevant entity and information in real-time
US20020095676A1 (en) * 1998-05-15 2002-07-18 Robert A. Knee Interactive television program guide system for determining user values for demographic categories
US7146627B1 (en) * 1998-06-12 2006-12-05 Metabyte Networks, Inc. Method and apparatus for delivery of targeted video programming
US6684194B1 (en) * 1998-12-03 2004-01-27 Expanse Network, Inc. Subscriber identification system
US20020169659A1 (en) * 1998-12-18 2002-11-14 Srinivas Bollapragada Method for including promotions in a broadcast schedule
US7237251B1 (en) * 1999-03-02 2007-06-26 Bigband Networks, Inc. Method and apparatus for using delay time during switching events to display previously stored information elements
EP1177674A4 (en) * 1999-05-10 2004-12-08 Samsung Electronics Co Ltd Advertisement subgroups for digital streams
CA2313846C (en) 1999-07-19 2005-01-11 Lucent Technologies Inc. Television advertisement delivery system and method
CA2284438A1 (en) * 1999-09-22 2001-03-22 Brad C. Barrett Selection & adaptation system & method for the delivery of individualized television commercial(s) to an identified advanced television viewer
US6839680B1 (en) * 1999-09-30 2005-01-04 Fujitsu Limited Internet profiling
US7548874B2 (en) * 1999-10-21 2009-06-16 International Business Machines Corporation System and method for group advertisement optimization
US7822629B2 (en) * 1999-12-15 2010-10-26 Hewlett-Packard Development Company, L.P. Customer profiling apparatus for conducting customer behavior pattern analysis, and method for comparing customer behavior patterns
US7330824B1 (en) * 2000-02-25 2008-02-12 Navic Systems, Inc. Method and system for content profiling and activation
US7370073B2 (en) * 2000-11-28 2008-05-06 Navic Systems, Inc. Using viewership profiles for targeted promotion deployment
US7216090B2 (en) * 2000-11-28 2007-05-08 Navic Systems, Inc. Promotion packaging for transmission groups

Patent Citations (52)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4329675A (en) * 1980-07-18 1982-05-11 Societe Anonyme Dite: Visiodis System for automatically substituting television signals at a head station for a cable network
US4331974A (en) * 1980-10-21 1982-05-25 Iri, Inc. Cable television with controlled signal substitution
USRE33808E (en) * 1980-10-21 1992-01-28 Information Resources, Inc. Cable television with multi-event signal substitution
US5532732A (en) * 1988-12-23 1996-07-02 Gemstar Development Corporation Apparatus and methods for using compressed codes for monitoring television program viewing
US5155591A (en) * 1989-10-23 1992-10-13 General Instrument Corporation Method and apparatus for providing demographically targeted television commercials
US6064377A (en) * 1990-09-28 2000-05-16 Ictv, Inc. Subscriber directed simultaneous multiple signal presentation for interactive cable television system
US6100883A (en) * 1990-09-28 2000-08-08 Ictv, Inc. Home interface controller for providing interactive cable television
US6034678A (en) * 1991-09-10 2000-03-07 Ictv, Inc. Cable television system with remote interactive processor
US5805204A (en) * 1992-10-09 1998-09-08 Prevue Interactive, Inc. System and method for communicating data and objective code for an interactive video guide system
US6738978B1 (en) * 1992-12-09 2004-05-18 Discovery Communications, Inc. Method and apparatus for targeted advertising
US5389964A (en) * 1992-12-30 1995-02-14 Information Resources, Inc. Broadcast channel substitution method and apparatus
US5579055A (en) * 1993-06-07 1996-11-26 Scientific-Atlanta, Inc. Electronic program guide and text channel data controller
US6014184A (en) * 1993-09-09 2000-01-11 News America Publications, Inc. Electronic television program guide schedule system and method with data feed access
US5589892A (en) * 1993-09-09 1996-12-31 Knee; Robert A. Electronic television program guide schedule system and method with data feed access
US5585866A (en) * 1993-09-09 1996-12-17 Miller; Larry Electronic television program guide schedule system and method including virtual channels
US5781246A (en) * 1993-09-09 1998-07-14 Alten; Jerry Electronic television program guide schedule system and method
US5822123A (en) * 1993-09-09 1998-10-13 Davis; Bruce Electronic television program guide schedule system and method with pop-up hints
US6020929A (en) * 1994-04-28 2000-02-01 United Video Properties, Inc. Video mix program guide
US5635978A (en) * 1994-05-20 1997-06-03 News America Publications, Inc. Electronic television program guide channel system and method
US5559548A (en) * 1994-05-20 1996-09-24 Davis; Bruce System and method for generating an information display schedule for an electronic program guide
US5515098A (en) * 1994-09-08 1996-05-07 Carles; John B. System and method for selectively distributing commercial messages over a communications network
US5812123A (en) * 1994-11-29 1998-09-22 Microsoft Corporation System for displaying programming information
US5629733A (en) * 1994-11-29 1997-05-13 News America Publications, Inc. Electronic television program guide schedule system and method with display and search of program listings by title
US5774170A (en) * 1994-12-13 1998-06-30 Hite; Kenneth C. System and method for delivering targeted advertisements to consumers
US5673089A (en) * 1994-12-13 1997-09-30 Gemstar Development Corporation Apparatus and method for channel scanning by theme
US5886746A (en) * 1994-12-13 1999-03-23 Gemstar Development Corporation Method for channel scanning
US6052145A (en) * 1995-01-05 2000-04-18 Gemstar Development Corporation System and method for controlling the broadcast and recording of television programs and for distributing information to be displayed on a television screen
US5740549A (en) * 1995-06-12 1998-04-14 Pointcast, Inc. Information and advertising distribution system and method
US6100917A (en) * 1995-06-30 2000-08-08 Fujitsu Limited Bidirectional cable television system, cable television distributing device and processing terminal device
US6005562A (en) * 1995-07-20 1999-12-21 Sony Corporation Electronic program guide system using images of reduced size to identify respective programs
US5844620A (en) * 1995-08-11 1998-12-01 General Instrument Corporation Method and apparatus for displaying an interactive television program guide
US6002393A (en) * 1995-08-22 1999-12-14 Hite; Kenneth C. System and method for delivering targeted advertisements to consumers using direct commands
US5870150A (en) * 1995-08-30 1999-02-09 Gemstar Development Corporation Television guide reader and programmer
US5793438A (en) * 1995-11-13 1998-08-11 Hyundai Electronics America Electronic program guide with enhanced presentation
US5977962A (en) * 1996-10-18 1999-11-02 Cablesoft Corporation Television browsing system with transmitted and received keys and associated information
US6718551B1 (en) * 1997-01-06 2004-04-06 Bellsouth Intellectual Property Corporation Method and system for providing targeted advertisements
US5850218A (en) * 1997-02-19 1998-12-15 Time Warner Entertainment Company L.P. Inter-active program guide with default selection control
US6637029B1 (en) * 1997-07-03 2003-10-21 Nds Limited Intelligent electronic program guide
US6119098A (en) * 1997-10-14 2000-09-12 Patrice D. Guyot System and method for targeting and distributing advertisements over a distributed network
US6005597A (en) * 1997-10-27 1999-12-21 Disney Enterprises, Inc. Method and apparatus for program selection
US20050149964A1 (en) * 1998-03-04 2005-07-07 United Video Properties, Inc. Program guide system with monitoring of advertisement usage and user activities
US6006265A (en) * 1998-04-02 1999-12-21 Hotv, Inc. Hyperlinks resolution at and by a special network server in order to enable diverse sophisticated hyperlinking upon a digital network
US6614987B1 (en) * 1998-06-12 2003-09-02 Metabyte, Inc. Television program recording with user preference determination
US20030020744A1 (en) * 1998-08-21 2003-01-30 Michael D. Ellis Client-server electronic program guide
US6084628A (en) * 1998-12-18 2000-07-04 Telefonaktiebolaget Lm Ericsson (Publ) System and method of providing targeted advertising during video telephone calls
US6055573A (en) * 1998-12-30 2000-04-25 Supermarkets Online, Inc. Communicating with a computer based on an updated purchase behavior classification of a particular consumer
US6983478B1 (en) * 2000-02-01 2006-01-03 Bellsouth Intellectual Property Corporation Method and system for tracking network use
US6574793B1 (en) * 2000-02-25 2003-06-03 Interval Research Corporation System and method for displaying advertisements
US20040044677A1 (en) * 2000-03-08 2004-03-04 Better T.V. Technologies Ltd. Method for personalizing information and services from various media sources
US20020059094A1 (en) * 2000-04-21 2002-05-16 Hosea Devin F. Method and system for profiling iTV users and for providing selective content delivery
US6918131B1 (en) * 2000-07-10 2005-07-12 Nokia Corporation Systems and methods for characterizing television preferences over a wireless network
US20020152117A1 (en) * 2001-04-12 2002-10-17 Mike Cristofalo System and method for targeting object oriented audio and video content to users

Cited By (79)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7916631B2 (en) 2000-11-28 2011-03-29 Microsoft Corporation Load balancing in set top cable box environment
US10116983B1 (en) 2000-12-28 2018-10-30 Prime Research Alliance E., Inc. System and method for managing advertising in program streams
US9462315B2 (en) 2000-12-28 2016-10-04 Prime Research Alliance E, Inc. Grouping advertisement subavails
US8677401B2 (en) 2000-12-28 2014-03-18 Prime Research Alliance E, Inc. Grouping advertisement subavails
US9918117B1 (en) 2000-12-28 2018-03-13 Prime Research Alliance E., Inc. System and method for managing advertising in program streams
US8087045B2 (en) 2000-12-28 2011-12-27 Prime Research Alliance E, Inc. Grouping advertisement subavails
US7331057B2 (en) * 2000-12-28 2008-02-12 Prime Research Alliance E, Inc. Grouping advertisement subavails
US9124949B2 (en) 2000-12-28 2015-09-01 Prime Research Alliance E, Inc. Grouping advertisement subavails
US20020087980A1 (en) * 2000-12-28 2002-07-04 Eldering Charles A. Grouping advertisement subavails
US20040215691A1 (en) * 2003-02-12 2004-10-28 Maria Van De Ven Antonius Joha Method of controlling descrambling of a plurality of program transport streams, receiver system and portable secure device
CN100481929C (en) 2003-02-12 2009-04-22 耶德托存取公司 Method of controlling descrambling of a plurality of program transport streams, receiver system and portable secure device
US7552457B2 (en) * 2003-02-12 2009-06-23 Irdeto Access B.V. Method of controlling descrambling of a plurality of program transport streams, receiver system and portable secure device
US20100169928A1 (en) * 2003-08-07 2010-07-01 Sony Corporation Information processing apparatus, information processing method, program, and recording medium
US10255353B2 (en) * 2003-08-07 2019-04-09 Sony Corporation Individualized detailed program recommendations with active updating of viewer preferences
US20070079353A1 (en) * 2003-09-23 2007-04-05 Concrete Pictures, Inc., A Delaware Corporation Scheduling trigger apparatus and method
WO2005031524A3 (en) * 2003-09-23 2007-03-01 Concrete Pictures Inc Scheduling trigger apparatus and method
WO2005031524A2 (en) * 2003-09-23 2005-04-07 Concrete Pictures, Inc. Scheduling trigger apparatus and method
US20060259924A1 (en) * 2003-09-23 2006-11-16 Concrete Pictures, Inc. Scheduling trigger apparatus and method
US9380269B2 (en) 2003-09-23 2016-06-28 Time Warner Cable Enterprises Llc Scheduling trigger apparatus and method
US9060100B2 (en) 2003-09-23 2015-06-16 Time Warner Cable Enterprises, LLC Scheduling trigger apparatus and method
US8291453B2 (en) 2003-09-23 2012-10-16 Time Warner Cable Inc. Scheduling trigger apparatus and method
US20050267810A1 (en) * 2004-06-01 2005-12-01 Zhiliang Zheng System, method and computer program product for organizing items for presentment to a user
US20060041478A1 (en) * 2004-06-01 2006-02-23 Zhiliang Zheng Universal network market system
US20050267820A1 (en) * 2004-06-01 2005-12-01 Zhiliang Zheng System, method and computer program product for finding customer orientated advertisements
US20050267809A1 (en) * 2004-06-01 2005-12-01 Zhiliang Zheng System, method and computer program product for presenting advertising alerts to a user
US20050278731A1 (en) * 2004-06-09 2005-12-15 Navic Systems, Inc. System and method of anonymous settop event collection and processing in a multimedia network
US20060041477A1 (en) * 2004-08-17 2006-02-23 Zhiliang Zheng System and method for providing targeted information to users
US20060041476A1 (en) * 2004-08-17 2006-02-23 Zhiliang Zheng System and method for providing an expert platform
US9832246B2 (en) 2006-05-24 2017-11-28 Time Warner Cable Enterprises Llc Personal content server apparatus and methods
US10129576B2 (en) 2006-06-13 2018-11-13 Time Warner Cable Enterprises Llc Methods and apparatus for providing virtual content over a network
US10031969B2 (en) 2006-12-13 2018-07-24 Quickplay Media Inc. Seamlessly switching among unicast, multicast, and broadcast mobile media content
US10078694B2 (en) 2006-12-13 2018-09-18 Quickplay Media Inc. Mediation and settlement for mobile media
US20140316903A1 (en) * 2006-12-13 2014-10-23 Quickplay Media Inc. Consumption profile for mobile media
US10459977B2 (en) 2006-12-13 2019-10-29 Quickplay Media Inc. Mediation and settlement for mobile media
US9697280B2 (en) 2006-12-13 2017-07-04 Quickplay Media, Inc. Mediation and settlement for mobile media
US10327044B2 (en) 2006-12-13 2019-06-18 Quickplay Media Inc. Time synchronizing of distinct video and data feeds that are delivered in a single mobile IP data network compatible stream
US10409862B2 (en) 2006-12-13 2019-09-10 Quickplay Media Inc. Automated content tag processing for mobile media
US10180982B2 (en) 2006-12-13 2019-01-15 Quickplay Media Inc. Mobile media pause and resume
US10083234B2 (en) 2006-12-13 2018-09-25 Quickplay Media Inc. Automated content tag processing for mobile media
US20080168497A1 (en) * 2007-01-04 2008-07-10 Bellsouth Intellectual Property Corporation Methods, systems, and computer program products for providing interactive electronic programming guide services
US20080250358A1 (en) * 2007-04-06 2008-10-09 Bellsouth Intellectual Property Corporation Methods, systems, and computer program products for implementing a navigational search structure for media content
US8631439B2 (en) 2007-04-06 2014-01-14 At&T Intellectual Property I, L.P. Methods, systems, and computer program products for implementing a navigational search structure for media content
US20090019182A1 (en) * 2007-07-11 2009-01-15 Yahoo! Inc. Behavioral predictions based on network activity locations
US7958228B2 (en) * 2007-07-11 2011-06-07 Yahoo! Inc. Behavioral predictions based on network activity locations
US20100186044A1 (en) * 2007-09-30 2010-07-22 Jian Yang Method, system, and device for obtaining user management information
US20090193460A1 (en) * 2008-01-30 2009-07-30 Microsoft Corporation Program promotion feedback
US8341660B2 (en) 2008-01-30 2012-12-25 Microsoft Corporation Program promotion feedback
US8544035B2 (en) 2008-01-30 2013-09-24 Microsoft Corporation Program promotion feedback
US9503691B2 (en) 2008-02-19 2016-11-22 Time Warner Cable Enterprises Llc Methods and apparatus for enhanced advertising and promotional delivery in a network
US8959556B2 (en) 2008-09-29 2015-02-17 The Nielsen Company (Us), Llc Methods and apparatus for determining the operating state of audio-video devices
US9681179B2 (en) 2008-09-29 2017-06-13 The Nielsen Company (Us), Llc Methods and apparatus for determining the operating state of audio-video devices
US20110016482A1 (en) * 2009-07-15 2011-01-20 Justin Tidwell Methods and apparatus for evaluating an audience in a content-based network
US10051304B2 (en) 2009-07-15 2018-08-14 Time Warner Cable Enterprises Llc Methods and apparatus for targeted secondary content insertion
US9178634B2 (en) 2009-07-15 2015-11-03 Time Warner Cable Enterprises Llc Methods and apparatus for evaluating an audience in a content-based network
US9319740B2 (en) 2012-02-07 2016-04-19 Turner Broadcasting System, Inc. Method and system for TV everywhere authentication based on automatic content recognition
US9003440B2 (en) 2012-02-07 2015-04-07 Turner Broadcasting System, Inc. Method and system for synchronization of messages to content utilizing automatic content recognition
US9015745B2 (en) 2012-02-07 2015-04-21 Turner Broadcasting System, Inc. Method and system for detection of user-initiated events utilizing automatic content recognition
US9351037B2 (en) 2012-02-07 2016-05-24 Turner Broadcasting System, Inc. Method and system for contextual advertisement replacement utilizing automatic content recognition
US9210467B2 (en) 2012-02-07 2015-12-08 Turner Broadcasting System, Inc. Method and system for a universal remote control
US9172994B2 (en) 2012-02-07 2015-10-27 Turner Broadcasting System, Inc. Method and system for an automatic content recognition abstraction layer
US9137568B2 (en) 2012-02-07 2015-09-15 Turner Broadcasting System, Inc. Method and system for logo identification based on automatic content recognition
US9020948B2 (en) 2012-02-07 2015-04-28 Turner Broadcasting System, Inc. Method and system for automatic content recognition network operations
US20130205317A1 (en) * 2012-02-07 2013-08-08 Nishith Kumar Sinha Method and system for utilizing automatic content recognition for content tracking
US8997133B2 (en) * 2012-02-07 2015-03-31 Turner Broadcasting System, Inc. Method and system for utilizing automatic content recognition for content tracking
US9043821B2 (en) 2012-02-07 2015-05-26 Turner Broadcasting System, Inc. Method and system for linking content on a connected television screen with a browser
US10205939B2 (en) 2012-02-20 2019-02-12 The Nielsen Company (Us), Llc Methods and apparatus for automatic TV on/off detection
US9692535B2 (en) 2012-02-20 2017-06-27 The Nielsen Company (Us), Llc Methods and apparatus for automatic TV on/off detection
US10051305B2 (en) 2012-04-12 2018-08-14 Time Warner Cable Enterprises Llc Apparatus and methods for enabling media options in a content delivery network
US9621939B2 (en) 2012-04-12 2017-04-11 Time Warner Cable Enterprises Llc Apparatus and methods for enabling media options in a content delivery network
US9078040B2 (en) 2012-04-12 2015-07-07 Time Warner Cable Enterprises Llc Apparatus and methods for enabling media options in a content delivery network
US9854280B2 (en) 2012-07-10 2017-12-26 Time Warner Cable Enterprises Llc Apparatus and methods for selective enforcement of secondary content viewing
US10278008B2 (en) 2012-08-30 2019-04-30 Time Warner Cable Enterprises Llc Apparatus and methods for enabling location-based services within a premises
US9883223B2 (en) 2012-12-14 2018-01-30 Time Warner Cable Enterprises Llc Apparatus and methods for multimedia coordination
US9282346B2 (en) 2012-12-28 2016-03-08 Turner Broadcasting System, Inc. Method and system for automatic content recognition (ACR) integration for smartTVs and mobile communication devices
US9167278B2 (en) 2012-12-28 2015-10-20 Turner Broadcasting System, Inc. Method and system for automatic content recognition (ACR) based broadcast synchronization
US9167276B2 (en) 2012-12-28 2015-10-20 Turner Broadcasting System, Inc. Method and system for providing and handling product and service discounts, and location based services (LBS) in an automatic content recognition based system
US9154841B2 (en) 2012-12-28 2015-10-06 Turner Broadcasting System, Inc. Method and system for detecting and resolving conflicts in an automatic content recognition based system
US9288509B2 (en) 2012-12-28 2016-03-15 Turner Broadcasting System, Inc. Method and system for providing synchronized advertisements and services
US10028025B2 (en) 2014-09-29 2018-07-17 Time Warner Cable Enterprises Llc Apparatus and methods for enabling presence-based and use-based services

Also Published As

Publication number Publication date
US7370073B2 (en) 2008-05-06
US20080255952A1 (en) 2008-10-16

Similar Documents

Publication Publication Date Title
US7996862B2 (en) Metadata mapping to support targeted advertising
JP4340258B2 (en) Program guide system with targeted advertising
US6201536B1 (en) Network manager for cable television system headends
US7661118B2 (en) Methods, systems, and products for classifying subscribers
US7313802B1 (en) Method and system to provide deals and promotions via an interactive video casting system
US6983478B1 (en) Method and system for tracking network use
JP4625656B2 (en) Interactive content without triggers
CA2456984C (en) Interactive television tracking system
Jensen Interactive television: new genres, new format, new content
CN101540877B (en) Client-server electronic program guide
AU2003265844B2 (en) Video-on-demand and targeted advertising
US7051351B2 (en) System and method of inserting advertisements into an information retrieval system display
AU2003286487B2 (en) iChoose video advertising
JP5567629B2 (en) Promotion system and method linked by metadata
EP1157547B1 (en) System and method for tailoring television and/or electronic program guide features, such as advertising
ES2395031T3 (en) Method and system to provide a personalized list of information media
US7212730B2 (en) System and method for enhanced edit list for recording options
US7363643B2 (en) Real-time audience monitoring, content rating, and content enhancing
US5864823A (en) Integrated virtual telecommunication system for E-commerce
CA2353646C (en) Subscriber characterization and advertisement monitoring system
US6298482B1 (en) System for two-way digital multimedia broadcast and interactive services
US6718551B1 (en) Method and system for providing targeted advertisements
US7370342B2 (en) Method and apparatus for delivery of targeted video programming
US7743330B1 (en) Method and apparatus for placing virtual objects
CA2177153C (en) Network manager for cable television system headends

Legal Events

Date Code Title Description
AS Assignment

Owner name: NAVIC SYSTEMS, INC., MASSACHUSETTS

Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNORS:YEN, FELIX;CAMERON, KIRK;FAGNANI, MARK;REEL/FRAME:012693/0699

Effective date: 20010919

STCF Information on status: patent grant

Free format text: PATENTED CASE

FPAY Fee payment

Year of fee payment: 4

AS Assignment

Owner name: MICROSOFT TECHNOLOGY LICENSING, LLC, WASHINGTON

Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNOR:MICROSOFT CORPORATION;REEL/FRAME:034541/0001

Effective date: 20141014

FPAY Fee payment

Year of fee payment: 8

AS Assignment

Owner name: MICROSOFT CORPORATION, WASHINGTON

Free format text: MERGER;ASSIGNOR:NAVIC SYSTEMS, INC.;REEL/FRAME:045539/0875

Effective date: 20120518