US1940320A - Display stand - Google Patents

Description

Dec. 19, 1933. w F, OXENREITER 1,940,320

DI SPLAY STAND Filed June 25, 1950 Patented Dec. 19, 1933 .UNITED STATES PATENT 'OFFICE.

DISPLAY STAND William F. Oxenreiter, Pittsburgh, Pa.

Application June 25, 1930. Serial No. 463,671

2 Claims. (01. 211-1) My invention relates to a device for displaying merchandise attractively and for carrying out desired color schemes'in show windows or the like.

In many merchandising establishments, such as drug and department stores, it is found desirable to display goods of certain classes, such as toilet articles, shoes, hand bags, etc., against a colored background which is effective to carry out the color scheme employed in the decoration of the article displayed. I have invented a device for this purpose which provides an attractive and effective display stand which is inexpensive to manufacture and is adaptable for use with different colored articles by reason of the provision of means for changing the color of the background employed.

In addition to serving as a display stand, the invention also provides an attractive reversible tray having a colored top for domestic use. The device may also be employed as a suspended decoration in display windows, in connection with colored draperies, ribbons and the like.

For a clearer understanding of the invention, reference is made to the accompanying drawing, in which Figure 1 is a plan view of a present preferred embodiment of the invention;

Figure 2 is a side elevation;

Figure 8 is a sectional view to enlarged scale along the line III-III of Figure 1;

Figure 4 is a partial sectional view of a detail;

Figure 4a is a side elevation of the structure shown in Figure 4;

Figure 5 is a partial plan view of a modified form of a detail; I

Figure 6 is a plan view of an alternative shape in which the invention may be embodied;

Figure 7 is a partial plan view of a device which is adapted for suspension from a suitable support; and

Figure 8 is a partial sectional view indicating an alternative form of colored background for the device.

Referring in detail to the drawing, a display stand or tray 10 comprises an annular split ring 11 enclosing the edges of glass plates 12 and 13. Between the glass plates 12 and 13, I disposea spacer or separator 14 which is preferably of corrugated board. I

Between each plate of glass and the spacer, a colored sheet 15 is arranged to provide a colored background for the glass plates. Instead of using separate sheets 15 of colored material, I may apply a coat of colored paint 16 to one side of the V v glass plate, as shown in Figure 8.

A reflecting backing may be provided for the glass plate, as in a mirror, or a colored glass plate may be employed. As an alternative to using two plates and a separator, I may use a single plate with or without a suitable backing. By providing a suitable handle, a hand-mirror may thus be made. The device may also be supported vertically on edge, on a suitable base, for decorative or display purposes.

The ring 11 is split at 17 and a screw 18 is inserted in one end thereof for cooperation with a thumb nut 19. The other end of the ring is bifurcated, as at 20, so as to surround the screw 18 and lie under the nut 19. The bifurcated ends are turned up, as at 21, to facilitate closing and securing the ring.

Bent strips 22 are secured to the ring 11 which extend laterally and outwardly from the ring 11 and serve as combined legs and handles for the stands 10. The latter may be used as a stand or tray having handles and feet, or the latter may be omitted and the stand may be used lying flat on a supporting surface.

Figure 5 illustrates a modified form of securing means for theends of the split ring 11. A hinged tongue 23 is secured to one end of the ring and a perforated lug 24 to the other. These members cooperate in an obvious manner to secure the ends of the ring together.

Figure 6 illustrates an alternative shape in which the stand may be embodied. The device is adaptable to almost any form, such as elliptical or hexagonal and the like, in addition to the forms shown.

In Figure 7, I have illustrated how the device may be suspended from any suitable support. A ring 25 is pivoted on the thumb nut 19 and serves as a swiveled hanger. The exposed surface of the device may be reversed and suitable colors may be employed to carry out any desired decorative scheme as, for example, in decorating a show window.

As previously stated, the colored background for the plates may be a separate sheet or a coat of paint applied directly to the glass, as shown in Figure 8.

Numerous changes in the construction shown will be apparent, and it is not my intention to be limited to the details of the device illustrated. The use of glass plates is not essential, since non-transparent plates may be colored on both sides and changed with equal facility. All such changes may, of course, be made without depart- 2. A reversible, double-faced, display stand comprising a pair of glass plates, a sheet for backing each plate, a layer of resilient material between said backing sheets, means for securing said plates, sheets and layer together, and feet projecting laterally and outwardly of both said plates for supporting the stand with either of the plates uppermost.

WILLIAM F. OXENREITER.

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