US1924955A - Display device - Google Patents

Description

Aug. 29, 1933. R. EI NEU-'ERT 1,924,955

DISPLAY DEVICE Filed Sept. 13, 1932 2 Sheets-Sheet l R. E. NEIFERT DISPLAY DEVICE Aug. 29, l1933.

Fi'led Sept. 13. 1932 2 Sheets-Sheet 2 Patented Aug. 29, 1933 UNITED STATES DISPLAY DEVICE Raymond E. Neifert, Brooklyn, N. Y., assignor to J. A. Deknatel & Son, Inc., New York, N. Y., a corporation of New York Application' september 13, 1932 Serial No. 632,998

2 claims. (c1. 211-1) This invention relates to display devices and more specifically to a display rack for use upon counters of retail stores and show rooms for displaying merchandise. v Y

One of the objects of the invention is the provision of a display rack or stand of the character indicated, particularly adapted for prominently displaying beads, jewelry and the like.

Another purpose is the construction of a device on which may be simultaneously displayed necklaces, rings, bracelets, brooches, earrings, clips and pendants in a manner readily visible so as to attract the attention of a prospective purchaser.

Still another aim is the formation of a display stand embodying all the features referred to, yet being of simple construction and characterized by relatively few parts.

All of the above will be obvious from the description hereinafter appearing when considered in conjunction with the drawings appended hereto and made part hereof, and in which:

Fig. 1 is a front elevation of one embodiment of the invention adapted to effectively and simultaneously display necklaces, bracelets, rings, brooches and earrings;

2 is side elevation of the form of the invention shown in Fig. 1;

Eig. 3 is a sectional View taken on line 3--3 of Figi;

Fig. 4 is a front elevation of a second embodiment of the invention in somewhat modified form;

Fig. 5 is a top plan view of the arms which support the necklaces; and

Fig. 6 is a sectional view taken on line 6 6 of Fig. 4.

Referring first to the form of the invention shown in Figs. l, 2 and 3, the reference numeral l0 designates a substantially fiat rectangular base adapted to rest on a counter1 or show case. Secured to and rising centrally from this base is an article supporter 11 having side walls 11a, 11b, a rear wall 11C and a front wall 11d. The upper surface of the holder 11 is arranged to extend angularly with respect to base i0 and is divided so as to form a series of stepped display surfaces 12, 13, and 1li, respectively, of varying areas. The surface 12 is of less area than either 13 or 14 and is formed with a plurality of apertures 15 for partially receiving therewithin articles of jewelry, such as rings. These apertures it will be noted extend in alignment in spaced relationship from end to end and centrally of the surface 12. Y In view of the fact that but a portion of the circum ference of each ring is displayed, the display space required for a number of rings issmall and accordingly the area of the surface 12 need not be very great.

Situated below the surface 12 and in stepped relationship thereto is a display surface 13 of larger 60A area which has a plurality of elongated openings 16 for securing brooches or the like thereto. rIhese brocches require more display space and accordingly the area ofthe surface 13 is greater than that required for displayingthe rings,vas described above.

The display space 14 projects in stepped relationship to 13 and extends downwardly therefrom to the front wall 11d of the article supporter. A series of apertures 17 is formed within and across 70 the surface of the display area near its upper edge so that a plurality of earrings may be secured therein, yet providing ample room for receiving the pendant portions of the rings on the area 14. Display areas 12, 13 and 14 are preferably covered 75 with velvet of a distinctive color to constitute a background for prominently displaying jewelry placed thereon. v

An arm 18, semi-circular in cross-section and having a corrugated or grooved surface 13a is se- 80 cured to the walls lla, 11b, and 11c of the article supporter to extend above the base and substantially parallel thereto. Upon this may be hung bracelets7 and if these be of the beaded variety, the individual beads will tend to rest in the grooves of the corrugated surface 18'UL so as not to permit the string on which the beads are strung to contact the arm so as to avoid directly supporting the entire weight of the bracelet on the string. The curve of this arm is so constructed that the brace- 96 lets hang on it approximately as they would on a womans arm.

A standard 19 provided with braces 19a, 19b eX- tends vertically upward from the rear wall 11c of the article supporter, Secured by means of brackets 20, 20a to the uppermost portion of the standard is an arm or arms 21 projecting substantially parallel to the arm 18 equidistantly on each side of the standard 19. A series of pegs 22 A provided with stops 23 are fastened to the arm 100 21 in spaced relationship and at right angles` thereto. The surfaces of these pegs are also corrugated in a manner similar to the arm 18 and are adapted to receive necklaces or strings of beads thereon to hang therefrom.

The Yform of the invention shown inFigs. 4, 5 and 6 is characterized by a flat base 30 which may be square,'as shown, or circular, rectangulanor any other desired shape. Secured centrally thereto is a pivot pin 30a for rotatably support- 110 ing the main portion of a display rack generally designated as D. The latter embodies four article supporters 31, 31a, Slb, and 31C symmetrical-- ly arranged and attached to a standard S. Each article supporter is constructed similar to the supporter 11 described in the previous embodiment, With the one exception that the stepped display surfaces are of equal area. porter 3l is provided with apertures 31 on its display surfaces for securing earrings therein; the supporter 312L has elongated openings 31 on its display areas for fastening brooches therein; the supporter 31b hasapertures 31' for holding rings on its display surfaces; and the supporter 31c is adapted for clips or the like on its display portion. Also secured to the standard S and radiating therefrom between the article supporters are arms 35, 35a, 35h, and 35C, identical in construction with the arm 18, previously described. I

The standard S, in addition, has secured thereto and radiating therefrom at the upper end thereof a plurality of rods provided with pegs 4l for supporting necklaces therefrom.

From the above description it Will be seen that I have provided a display device ideally adapted for simultaneously and effectively displaying beads and jewelry. In the form of the invention shown in Figs. 4 to 6, inclusive, it will be appreciated that the standard S may be rotated on The supits pivot pin to bring any desired portion of the display device into view.

It will be further understood that the invention is not limited to the precise details of construction as herein set forth, as the invention may be adapted for other uses than supporting beads and the articles of jewelry enumerated, and that consequently variations may be made in the fastening means for retaining the articles to be supported in connection with the inclined sur-- faces of the supporters. The invention may be therefore said to cover all such modifications as fall fairly `Within the scope of the following claims.

What I claim is:

l. Ay display device comprising a base having a holder thereon, the holder` being provided with means for displaying a plurality of articles, an arm supported above the base substantially parallel thereto, said arm having a corrugated upper surface With the'corrugations extending lengi tudinally of the arm.

2. A display device comprising a base having a holder thereon, the holder having a series of stepped` surfaces provided with means for dirplaying various articles, an arm supported above the base substantially parallel thereto, said arm having a corrugated surface with the corrugations extending longitudinally thereof.

RAYMOND E. NEIFERT.

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