US1871288A - Display device - Google Patents

Description

Aug. 9, 1932. J. G. WHITNEIY DISPLAY DEVICE Filed March 22, 1950 Patented Aug. 9, 1932 UNITED STATES JOHN G. WHITNEY, ELYRIA, OHIO DISPLAY DEVICE Application filed March 22, 1930. Serial No. 437,965.

This invention relates to merchandise display devices.

One of the objects of this invention is to provide a display device which will be at tractive in appearance, simple and cheap to construct and efficient in operation.

Another object is to provide a merchandise display device upon which a great number of articles of merchandise such for example as neckties and other similar articles may be displayed and each article rendered visible without the necessity of handling of the same by the customer.

Another object is to provide such a merchandise display device upon which the articles of merchandise which it is adapted to display may be quickly and easily placed or removed therefrom and which when thereon -will be retained thereon in an orderly ar 2G rangement.

Another object is to provide a merchandise display device of the class referred to upon which a large number of articles such as neckties for example may bedisplayed in a small space and which will clearly indicate when one or more of the articles have been removed therefrom, to discourage theft of the articles by shoplifters which. occurs when articles of merchandise are displayed collectively.

Another object is to provide a merchandise display device provided with improved means forilluminating the articles thereon and provided with improved means for letter press display of quality, price, etc.

Other objects will be apparent to those skilled in the art to which my invention pertains.

My invention is fully disclosed in thefol lowing description taken in connection with.

an the accompanying drawing in which, i

play device embodying my invention in one form thereof with some of the parts broken away;. i

Fig. 2 is a partial cross-sectional view taken from the plane 20f Fig. 1 and drawn to a large scale;

Fig. 3 is a partial cross-sectional view taken from the plane 3 of Fig. 1 or Fig. 5 and drawn to a larger scale;

rotational movement in either direction may Fig. 1 is a side elevational view of a dis-' the support 1 extends part way onlyinto the head 3 and therefore the head 3 may be ad justed upwardly or downwardly on the sup-' port 1. 'A collar 4 provided with athumb screw 5 may be" adjus-tably positioned up wardly or downwardly on the support 1 and collar 4 has a: lug 6 andthelower" end of the 3 may be, at any adjusted position; rotated upon the support 1 and about its axis and its be limited by abutment of thestops 7 upon the lug 6.

Upon the upper end of the head 3 is secured asby threads 8, athimble 9 to which are connected a, pair *offlexibleelectric conduits at 11'-11., Insulated wires "for supplying current to the lamps maypass downwardly {through the conduits 10,"through the sleeve or head 3, tubularpost 1, base 2 and out-'- portion 15. The arms 14-14 and portion 15 are preferably formedfromdlat bar stocksecured in any adjusted position. The lower end of the head 3 restsupon thecol-lar 4 and v is supported thereby, The upper-side of the r head 3 is cut away to provide a'pairof shoul-- ders 77. By f this construction; the head Preferably I provide a rotational movement of approximately 180'degrees.

so i

, 1010 carrying on'their outer ends electrical f .lamp bulbs and reflectors indicated generally r be provided on each of the arms 14, the rods of:

and are in a plane but the portion is formed at a point midwaybetween the arms 14-14 with a transverse depression 19 substantially fitting the exterior cylindrical surface of the head 3. A clamp 16 also partly encircles the head 3 and is riveted to the portion 15 by rivets 17-17. Thus the arms 1414 are provided with a cylindrical bore through which the head 3 is telescoped and the arms 14 may thus be adjustably moved or slid upwardly and downwardly on the head 3. To secure verse rods 22. The rods may be press-fitted 1 into the perforations 21 or otherwise rigidly secured therein so that they aredisposed in parallel relation to each other; Any suitable number of rods, such as five for example, may

one arm 14 being parallel to each other and parallel to the rods on the other arm 14. The rods 22 are all preferably of the same length and extend equal distances from the arms 14 on each sidethereof. At the ends of each of the rods 22 a large diameter disk or head 23 is provided. The head 23 may be secured to the rods in any suitable manner but I preferto provide heads 23 with ashank or pin connection the rods 22 may be tubular.

Mounted upon the arms lei-14 is a pair 50f card supporting clips 24-24, of the wellknown construction shown in Fig. 1, adapted to frictionally clamp display cards 25 therein upon which may be printed display matter relating to price, quality, etc. of the goods to be displayed. The clips 24 may be secured upon the arms 1414 bymeans of screws in the screw-threaded holes 26-26 shown in Fig.3.

The operation of my invention as shown in Figs. 1 to 4inclusive may be Well described in connection with articles of merchandise such as neckties. The neckties are mounted on the rods 22 as indicated in dotted lines.

28 in Figs; land 4. Tomount a necktie on ;th e rod the necktie'may be suspended on the thumb and first finger of the users hand. and

from sliding OK the end of the rod. It is desirable in the practice of my invention that each article suchas a necktie shall occupy a place on the rod 22 by itself, that is, they will not be placed one on top of the other.

' To permit of this and at the same time to g 7 their ends through the rods. and drive the same into the rods 22. In this make possible the display of a great number of articles in a compact space, the plurality of rods 22 of suitable length is provided. On a display device of the general proportions illustrated in the drawing, there may be provided room for a dozen ties on each rod 22 and thus ten dozen ties may be displayed on the completedevice.

By thus providing a device upon which a great number of ties may be displayed, each tie being displayed separately, I obtain several important advantages and improvements over prior display devices. Each tie or like article may be seen and examined by the prospective purchaser without the necessity of .his handling any of the ties, that is, none of them is concealed by others. ties may be arranged over the whole display device as to color and gradations of color whereby a'desired color or shade may be quickly and accurately'found. By providing'a place for each tie, it ispractically impossible for the commissionof a theft by the so-called shop lifter because the salesman can instantly detect the fact that a single tie is removed because its'blank space will immediately be apparent on its rod 22. Any

' selected tie may be removedfrom the device 7 without disturbing the display or disarranging the other ti es and there are no obstructions to the removal of any tie of the The rods 22 being. separated.

entire lot. throughout the. length, particularly at the ends thereof, the ties may be mounted on the rods without the necessity of threading The sloping arrangement of the groups of rods 22, permits lamps 11 and at the same time concealing the lamps from the observer. The arms 1414,

in Fig. 5, many of the features of the first described form are retained but with simplification. The lamps 11-7-11 are not employed and the head'3O is rotatable continuously in one direction, there being no stops on the lower end of the head 30 nor on the collar'3l,

but the head 30 may be adjusted upwardly or downwardly. The upper end of thehead in this form is provided with a single clip 32 anda single display card 33.

The r I the. equal illumination of the ties bythe.

invention is not limited to the exact details of construction as shown and described. Many changes may be made therein without departing from the spirit of my infvention or sacrificing its advantages] I claim: I a I c 1. In a merchandise. display device,- ,a standard, a head'telescopically mounted on the standard vertically adjustable; thereon and. rotatable about the axis thereof, means telescopically .mounted on said head, a

laterally extending arm supported thereby, v

a plurality of bars secured to the arm and extending horizontally therefrom in parallel spaced relation to each other.

2. In a merchandise display device, a standard, a head telescopically mounted on the standard vertically adjustable thereon and rotatable about the axis thereof, means telescopically mounted on said head, a laterally extending arm supported thereby, a plurality of bars secured to the arm at their middle portions and extending horizontally therefrom in opposite directions and in parallel spaced relation to each other.

3. In a merchandise display device, a standard, a head telescopically mounted on the standard vertically adjustable thereon and rotatable about the axis thereof, means telescopically mounted on said head, a plurality of sloping arms extending laterally therefrom on opposite sides thereof, a plurality of bars secured to each arm at substantially the middle portions of the bars and extending horizontally from the arms in opposite directions and in spaced parallel relation to each other.

4. In a merchandise display device, a standard, a head telescopically mounted on the standard vertically adjustable thereon and rotatable about the axis thereof, means telescopically mounted on said head, a plurality of sloping arms extending laterally therefrom on opposite sides thereof, a plurality of bars secured to each arm at substantially the middle portions of the bars and extending horizontally from the arms in opposite directions and in spaced parallel relation to each other, the bars being provided each with heads on the extreme ends thereof.

5. In a merchandise display device, a standard, a head telescopically mounted on the standard vertically adjustable thereon and rotatable about the axis thereof, means telescopically mounted on said head, and a laterally extending arm supported thereby, a plurality of bars supported by the arm and extending horizontally in parallel spaced relation to each other.

In testimony whereof I hereunto afiix my signature this 19th day of March, 1930.

JOHN G. WHITNEY.

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