US1777508A - Advertising or display device - Google Patents

Description

Oct. 7, 1930. J. E'. TULIP ET AL Anvzansn ae on DISPLAY DEVICE med Marh' 25, 1929 Valli? W Patented Oct. 7, 1930 UNITED STATES FPATENT OFFICE JOSEPH EDWIN TULIIP AND ALVAH MONTA G UE wool), or NORTH SHIELDS, ENGLAND ADVERTISING on nisr'LAY' DEVICE- Application filed March 25, 1929, Serial No. 349,699, and interestitain oetoberliq, 1928.

This invention relates to an advertising or display device for use in connection With receptaclessuch as cans employed for containing preserved or other goods;

An object of the invention is to enable sealed cans to be represented as having the lid or upper part thereof raised to disclose the contents.

According to this inventionthere is provided a device comprising two members, one of which (hereinafter termed the base mem her) is adapted to fit or rest in or on the top of a can or the like, and the other (hereinafter termed the lid member) representing the cut-open top or lid of the can being adapted to remain in a raised position, the said lid member being preferably provided with a strut adapted to support the member in the required raised position.

A device, constructed according to the invention, suitable for use with a hermetically sealed can containing preserved goods, such as herrings, is illustrated, by way of example, in the accompanying drawings in which:

' Fig. 1 is a perspective view of the device in the open position on a hermetically sealed can containingherrings.

Fig. 2 is a side elevation of the device in the open position, and

Fig. 8 shows a back view of the device opened out flat. I

Referring to the accompanying drawings,

a fiat member 1 of cardboard or other suitable material, herein referred to as the base member, is shaped to the contour of the removable portion or lid of the can 2, Fig. 1, i. e. circular, oval or other shape, and is adapted to rest on such lid, or if the can is provided with a recessed or beaded top 3, the said base member may be adapted to fit into such bead or recess.

' The'base member 1 is formed integral with or has hingedly or otherwise secured thereto or mounted thereon another member at herein referred to as the 11d member, of cardboard or other suitable material; the said lid mem-" portion of the can after it has been opened With a can opener. V

The lid member 41 is preferably provided with a strut or support 6 to retain the member in a raised position, the said strut being adapted to engage the side 7 of the can.

It will be seen that if the upper surface of the base member 1 is furnished with a picture of the contents or the top layer of the contents of the can, a very realistic impression of an,

open can is conveyed' Any suitable advertising or other matter may be applied to the upstanding simulation lid 4.

Although the members comprising the de vice have been described as being formed from cardboard, it will be understood they may be constructed of metal or any other suitable material.

The device is also applicable to cans or receptacles having replaceable lids of flanged or other formation, the lid member of the device being shaped or formed to simulate the lid of the can or receptacle with which thedevice is to be employed.

The device is preferably formed to enable it to be readily folded into a comparatively small compass for the purpose of storage and transport, and this may be conveniently effected by arranging the base and lid members to fold one on the other.

a closed can, and the other of which is movably connected with said base member throughout a limited portion of its perimeter to simulate the top of a can, and means carried by one of said members engageable with a can for holding said top member at an angle to said base member, and preventing likelihood of the displacement of said base memher, said base ,member having impressed thereon the representation of the contents of a can.

2. An advertising or display device con sisting of two members of substantially the same contour throughout, one of which constitutes a base member adapted to rest upon,

the lid of a closed can, and the other of which is movably connected with said base member throughout a limited portion of its perimeter to simulate the top of a can, and a tongue secured to said top member adjacent the point of connection of said members and projecting beyond said point of connection into engagement with the side of a can for holding said top member at an angle to said base member, a d E nt ng l lifi ll d 0f 15116v placement 0 said base member, said base member having impressed thereon the repre sentation of the contents of a'can,

JOSEPH EDWIN TULIP. 1 7 ALVAH MONTAGUE WOQD.

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