US1723910A - Advertising machine - Google Patents

Description

Aug. 6, 192 9.

D. ARAMBURU ADVERTI S ING MACHINE Filed July 20, 1925 8 Sheets-Sheet lbw/" o 4l'amzuru,

INVENTOR ATTORNEY WITNESS:

Aug. 6, 1929. D. ARAMBURU 1,723,910

- ADVERTISING MACHINE Filed July 20. 1925 8 Sheets-Sheet 5 0 nrl' po 41'?! uru INVENTOR ATTORN EY Aug. 6, 1929. D. ARAMBURU 1,723,910

ADVERTISiNG MACHIN'E Filed July 20, 1925 8 Sheets-Sheet 5 DOM "f0 4l'am ura INVENTOR A'i roRNEY 1929. D. AR AMBURU 1,723,910

ADVERTISING MACHINE Filed July 20, 1925 8 Sheets-Sheet 6 INVENTOR ATIORNEY 1929-" D. ARAMBURU 1,723,910

ADVERTISING MACHINE Filed July 20, 1925 8 Sheets-Sheet 7 INVENTOR ATTORNEY Aug. 6, 1929. D. ARAMBURU ADVERTKSING MACHINE Filed July 20, 1925 8 Sheets-Sheet 8 2021161 0 AI'aMZZCI'K INVENTOR ATTORNEY Patented h, h "lt 'l hlld'li' FFICE.

DOMINGO AliI/A'MBUEU, OE VJAS EINGTGH, DI$TRIGT OF COLUMBIA, ASSIGNOR TO SAIVI- FMJJRARI, OF NEVJ YGRK, N. Y.

ADVEBTIEETETG MIACHINE.

Application filed July 29, 1925. Serial No. M5899.

This invention relates to an advertising device, and. the object is to provide a plurality of individual signs or advertising units adapted to be moved successively by continuously driven mechanism into position for observation, each unit thus brought to operative position being then moved rearwardly to inoperative position and another unit being brought into view. is A. further object is to provide for the automatic movement of the curtain across the field of vision while the change of units is being made, and to provide for the automatic return of the curtain to inoperative position.

A further object is to provide particular Figure 5 is a section on line 55 of Fig ure 4:.

Figure 6 is a perspective view of one of the advertising units, with means at the lelit side of the view for completing eleclillG fillClllgs, tor illuminating purposes.

h1gure s a section on line 7-7 of Figure 6, the view showing independent mezms each of the units eniploved to be lighted bythe particularlamps carried thereby.

l igure S is a view in front elevation showingan advertising unit employing movable elements.

Figure 9 constitutes a vertical section through a unit of the type shown in Figure and novel means for shifting the units. 8, the details of the actuating mechanism A further object is to provide novel terms bein illustrated. of advertising units, with means tor illul O .re 10 is a view in front elevation minating the units individually, some oi said showing another form of advertising unit units having movable figures thereon, and carrying movable elements. the provision being made for actuating the Figure 11 is a diagrammatic view showelements of the figures from common driving Eng means for illuminating this unit and or actuating mechanism. for actuating the movable elements.

lVith the foregoing and other objects in Figure 12 is a view in front elevation view, the invention consists in the novel con showing a still further form of unit. struetion and arrangement of elements de- Figure 18 constitutes a vertical section scribed, illustrated and claimed, it being through a unit of the term of Figure 12. the understood that modifications may be made actuating means being illustrated in detail.

within the scope of the claims without de- Referring especially to Figure 2, several parting from the spirit of the invention. advertising units are shown in dotted lines in the drawings forming part of this apand are designated, respectively, 10, 11, 1Q.

plieation: and 13, these units being, it desired, of the l i uju-c 1 shows the housing of the device, type illustrated in Figure 6, or *arrving and shows one of the movable advertising movable elements of the kind shown in cer unit in position tor observation, the other tain other views of the drawings. advertising matter being in the nature of These units each include vertical outer a permanent displa and the figure as a elements such as 14 and i5, and an interwhole being a perspective view. mediate element 16, the devices 14, 15 and 40 Figure 2 is a perspective view showing 16 being spaced about as shown in Figure the mechanism. tor actuatin the individual 6, and as shown in horizontal section in advertising units, several of these units be- Figure 7. Upper and lower transverse eleing shown in, dotted lines, those at the right ments or plates 1'? connect the several ve being adapted for movement toward the tical el ments, and anti-fri ti roll r 18 is observer, then to the left, and then in a are mounted on vertical axial elements 19, direction from the observer, after which they positioned in plates 17 in the manner illusare movable to the right, to stopping PO itrated especially in Figure 6. These anti.- tion. iriction rollers engage the track structure Figure 3 is a perspective Vi w S ow g shown in Figure 3, and serve to guide the th owe trucks 311d wing in the pp advertising units into position. Each unit portion 1116:1115 llOI' operating it curtain, and arries a series of Contact fingers, uch as in the lower portion of the view, a portion those shown at the left in Figure 6, wherein of the actuating mechanism. the fingers are designated 20 and project from one end of the unit and are adapted Figure is a vertical section on line l-lof Figure 8. for engagement with stationary contact de- 101' illuminating the unit there lllustrated,

vices 21. These contact fingers 20 complete circuits through elements 21, and thence through lamps such as those shown in dotted lines in Figure 6. The lamps 25 are mounted in individual compartments,

as shown in Figure 7, the partitions for these compartments being designated 26, and it is the intention that a letter for each word of the sign, or for the word in the middle of the sign in Figure 6 shall be illuminated by a separate lamp, the lamps being li hted successively. In Figure 6 the upper and'lovver lines of the sign are each illuminated by a single lamp, these lamps being designated 30 and 31.

The track structure of Figure 3 includes the longitudinally extending elements 35,

and the elements 36 extending perpendicularly with reference to members 85. Channels 87 provide for iovem'ent of the units in one direction longitudinally of the housing, and channels 38 provide for similar movement longitudinally of the housing in the other direction, while channels 39 and 10 provide for movement forwardly and rearwardly of the housing.

An electric motor is designated 45, and

' manner shown in Figure 2, in order to make successive contact with the spring fingers or contact devices 56, shown in the lower right hand portion of Figure 2. ires such as 57 extend from contact fingers 56 and extend thence to contact fingers such as those shown at the left of Figure 2, whereby circuits are completed through the illuminating devices of the individual units.

A chain or endless device 60 is driven by wheel 61 mounted on shaft 52, this chain passing around sprocket wheel 63 on shaft 64, and passing thence around sprocket wheel 65 mounted at 66. The chain further passes over sprocket wheel 67 mounted at 68, continuing thence around sprocket wheel 61 before mentioned.

Shaft 64 mounts a sprocket wheel 69 driving chain 70 passing over sprocket wheel 71 on shaft 72,'the latter carrying a gear wheel 73 adapted to mesh with a gear wheel such as 7 4 carried by any of the sign units, and adapted to actuate movable elements therein, assuming that the unit is thus provided In Figure 7 means for driving movable elements of one of the sign units are shown conventionally, the gear wheel 74.- being mounted on shaft 75 and carrying sprocket Wheel 76 driving chain 77 passing over sprocket wheel 78 mounted. as shown, that is, on a shaft 79 which also mounts a sprocket wheel 80 imparting movement to chain 81 passing over sprocket wheel 82 on shaft 83. This shaft last named *arries a pulley wheel or the like designated 84 and adapted to drive a belt or the like for imparting movement to any of the movable members of a sign unit, such, for instance, as the units illustrated in Figures 8 to 13.

Figure 1 shows a housing 5 provided with an observation opening or window 6 opposite which the sign units to be displayed are shifted. The right hand side of the housing carries a permanent display device 7 and the sign units at the right of Figure 2 are assumed to be opposite this portion of the device, and, obviously, are not intended to be seen until they are shifted successively ,0 position opposite opening 6 at the left of Figure 1.

During the operation of shifting the units to position for observation, a curtain or the like, designated 85, is opposite the opening 6 of Figure 1, and the display matter is not on exhibition during the shifting operation. This curtain 85 need not be flexible, but is rather of light rigid construction, and mounts rollers such as 86 on which the cur tain is slidable over track 87. Upper guiding members are designated 88 and cooperate with the upper true is or guides 89. The curtain 85 is thrown to inoperative position by means of a cord or cable 90 connected with the curtain at the point 91, this cord passing over idle pulley 92 and thence ovcr pulley wheel 93 mounted on shaft 9f, the shaft being adapted to be supported in suitable bearings, not shown. Rigid with pulley wheel 93 is a smaller pulley wheel 95 on which cord 96 is wound, this cord being connected with a weight 97 constituting a gravity device by means of which the curtain is thrown to inoperative position, that is, moved to the right in Figure 3 when the advertising matter is in position for exhibition.

The curtain 85 carries an arm or the. like designated 98 having a slot therein. the slot being engaged by. a pivoted latch 99. The pivotal point is shown at 99, and a stop 109 is mounted below latch 99 and limits the downward movement thereof. \Vhcn the curtain is moved to the left of Figure 3 by means referred to below, arm or element 98 passes beneath the pivoted latch and raises the latter, permitting it to drop into the slot in arm 98 and secure the curtain in the position of Figure 3. During this movement the gravity device 97 will be lifted, and it will be understood that upon the release of latch 99, at the proper time, the curtain will automatically move to the right of Figure 3 by reason of the weight 97 The advertising units carry lugs or the like designated 101 1,723,910 till positioned for engagement with the latch 99 at the point 99, and the downward movement of end portion 99 causes the release of the latch as the advertising unit comes into display position.

In order to move the curtain to the left of Figure 3, chain 60 is provided with an engaging device or lug 60 for contact with projecting element 1023 carried by the our tain. The moven'ient of the upper run 01 chain 50 toward the left and the engagement between devices 60 and 103 produces the movement of the curtain to the position just mentioned, that is, to closed position.

Chain 60 further carries an engaging de vice shown in l igure 2, and adapted for engagement with the lover corner portion of any 01 the sign uni for the purpose of moving one OIl these as from the right of Figure 2, to the left thereof, and into the position of unit 10.

After unit 10 has been on display it is carried rcarwardly by the movement of an engaging device 105, this elementhavinp; the general form of an angle bar and being adapted for engagement with one lower edge of unit Each unit is provided with contact devices 106, with which the ears 10'? of members 105 come into engagement for shifting the unit as here indicated. Each device 105 mounted rigidly on a vertical pin 108 passing through arm 109 extending); radially from disk 110 mounted on a vertical shaft 111. A similar arm 112 is connected 1 another sign unitengaging device 11?),

slot. at the right of Figure 2. The pins 108 also pass through bars 11 1 movable loruardly and rearwardly of the housing between anti friction rollers 115. This construction permits the shitting of the units at the left of Figure 2 rearwardly of the hourin and simultaneousl Y oermits the shifting? to! r:

of the unit at the right of the housing to a for 'srd eosition. The rotation of disk 110 hv n1 of vertical shaft 111 produces the shri'tnig operation specified, and this rotation, or partial revolution, is produced by tension exerted on chain 125 connected with slidable element 120 operating in brackets or guides 12?. Slide 126 carries an upwardly extending and offset portion 128 engaged by element 130 on chain 131 driven from sprocket wheel 132 on shaft :49. Chain 125 connected with arm 109 at the point 109. A reverse movement of arms 109 and 112 by the rotation of shaft 11 is produced by means of arm 110 connected at 11? with shaft 111. Ari-n 116 movable across plate 118 and is engaged by a contact device or devices 120 carried by chain 60.

Figure shows a horizontal section on line li -5 of Figure 1, and shows vertical shaft 111 in section and arm 116 in top plan. A guard member 185 is also shown in section and is further shown in Figure 3 in perspective. In this view chain 60 posses between guard members 136.

Advertising unit of Figure 2 having been moved rearwardly, it then movable to the position or unit 11, and the latter is carried backward and is then in position to be shifted to the position of unit 12, and thereafter to the position of unit 13. It will next come to the -front, at the right of Figure 2 and will then be in position to be carried to the leit, and to the position of unit 10 of l ig'ure 2. The movement long 111d!- nally oi? the housing, at the rear of Figure 2, etiected by means ot the other ch in 131 ate p M Z. 'lne edge portion of this plate may be made for completing individual circm s, and lighting individual lamps, succesrre 2, it may be assumed of the view, through wire or one wire 57 to one of the brusl cs 56, and thence to contact plate 55. Brushes or lingers are in. engagement with this plate and are in electric contact with wires 5?, leading to the imli'vidual contact devices 21 of l ",gure t3 and thence through contact lingers 20 and wires .20 to the lamps the sign, the circuit being; completed through a common return wire l i-l crmnected. with contact linger 142 which cucontact member 1453 connected with the ative side of the supply circuit. The indii .xlual signs ar thus illuminated as they are broup'ht to o1. ative position, and where these unus carry movable elements such as 1 se shown in Figures 8 to 13, the movable elements oi the signs will be operated, due to engagement between gear wheels [4- of the units and. gear wheels oi the actuating mechanism. The gear wheels last named are shown in the lower left hand corner of l i ures r, and 8.

In lli ures 8 and 9 one form of advertising unit hears the representation of a man in the act oi? shaving, and the movable elements include the hand 150 holding the razor, and the eyelids and eyebrows.

clear wheel '24 is mounted on a shaft it carrying a sprocket wheel 151 (lriving chain 152 passing over sprocket wheel 153 on shaft 154 also carrying a sprocket wheel driving chain 155 and a sprocket wheel driving chain 150. Cl iin 156 drives mechanism actuating chain 157 imparting movement through a sprocket Wheel 158 to shaft 159 ered as shown, or other arrangement roir point lei-0, at the left mounting an eccentric member 160. This member imparts movement to rod 161 pivotally connected with an element 163 pivoted at 16a and operating a portion 165 representing an eyelid. A similar eyelid 166 is operated by bar or arm 16'? and rod 162 pivoted to rod 161.

Chain 155 imparts movement through suitable mechanism to chain 168 carrying an engaging device169 which contacts with arms such as 170 of eyebrow members 171 held in normal position by sirings 172.

The hand 150 carrying the razor is mounted on vertically slidable element 17% guided in slot 175. llilovement is imparted to slide 174 by means of a cord 1T6 connected with slide 17:7 engagred'by lug 178 on chain 157. A similar sliee 177 may be connected with the brush 177 of Fig ire 8, and is ogeratively connected with ment 174. Slide 177 is provided with lug (with which lug 169 may also cooperate), for reversing the movement of element 174. Any of the units may be illuminated as illustrated elsewhere, and it is not necessary to describe lighting means in this immediate connection.

Fi ures 1O and'11 show another form 01 unit, wherein a figure representing a slicemaker includes elements automatically operative for handling the thread in the operation of s wing a shoe. The driving wheel is designated 7d, as in the previous instance,

and without describing every element of the drive, it will. be understood that move ment is imparted through chains 180 and 181 to shaft 182 mounting an eccentric member 183 cooperating with eccentric strap 18% and connectet with a flexible device 185. The latter moves vertically and has connected therewith threads or the like designated 186 which diverse and have their upper and outer ends connected with the hands 187 of the shoemaker represented by the movable figure. The arms of the figure include the elements 188 and 189, and these elements are connected with mechanical arms 190 held by springs such 191, so that the arms ofthe shoemaker when drawn toward each other by means of tension on cord 185 will be turned to normal or original position under the action of springs 19.1. Another movable element of the sign designated 192 may be operated on shaft 193 eon- .stituting an obvious portion of the driving mechanism.

A further form of movable advertising unit is shown in Figures 12 and 13, wherein the figures permanently car ied by the (lisplay member are designated 195, 196, and 197. The front of the advertising unit is provided with a surface which may be termed a blackboard, this being shown at 198 and being provided with a window 199 through which the display member 200 is visible. Several of these display members or figures are carried by a disk 2 l1 rotatable on a shaft 202, and as an individual. element comes into position opposite window 199 the hand 201 or": the figure shown at 197 is moved for the purpose oi": attracting attention.

The figure shown at then expected to indicate the character of the display member 200, and it is assumed that whereas a triangle is on exhibition, it will be termed a square by the figure shown at 195. This operation is produced by means oi disk 201 carrying several words, such as Angle, Square and Circle, and when dish 204- is in the position of l igure 12 the word Square will be visible and it is assumed that [the figure shown at 195 has applied the term Square to the triangle on display. Disk 20%- may be assumed to be driven ti-om one of the chains illustrated in Figure 111 and designated 205 and, 206, chain 206 driving through si' ble means an eccentric device 20? imparting movement to rod or cord 208 for operating lever 209 which imparts movement to hand 201. The jaw of figurel9 l and is operated by clement t will be understood that chain 205 driven from one of the standard gear .wheels, such as wheel 7-1 at the lower left hand corner of the view. A 'i'urthcr disk 212 carries several words in the nature of comments on the term applied by liojurc 195 to the display element. l igl'urd 12 shows that the comment made by the individual represented by 1.96 Foolish. indicating that the figure 195 has made an absurd error. Disks 201. 204:, 212 have rigidly connected therewith, wheels such as 201 engaged and rotated by chain 2( 6. It is obvious that display devices of this type may be produced in a great varictv of forms. and those "rihed and illustrated merely by wa of example.

Having thus described the invention. what is claimed as new is:

'1. In a device of the class derailed. a plurality of irdependcnt advertising umis having movable. elements thereon. means carried by each unit for driving said mow able elements, continuous t'aveliug means movable longitudinally and separate rotatable means inteimi'rtently ()JLIulJlO. 'l'or roving tiese units into and out of dis-play position, and means automatically engaged when the units are moved to displaypbsition for actuating the driving means within the independent units.

2. In a device of the class dcscrilwd. a plurality of independent advertising; units having movable elements thereoiu mums carried by each unit for driving said movable elements, continuous traveling means movable longitudinally and separate rotatable means intermittently operable for mov- (l l are depcnd it units, a curtain tor shielding the advert i units while being moved to display ition, and means to" moving; tl'

curtain from operative to inoperative position.

evice ot the class described, a N j, o1. independent zulvertising ui'lits having movable elements thereon, means car ried by each unit for driving said movable elements, continuous traveling means 1novable longitudinally and separate rotatable means intermittently operable for moving these imits into and out olt display position, means automatically engaged when the units are moved to display position for actuating the driving means Within the independent units, a curtain for shielding the advertising units while being; moved to display position,

means for moving the c rtain from operative to inoperative position, and devices automatically releasing the means la namet when a uniu comes into display pcs .t. LlOIl.

t. In a device oi the class described, plurality of independent advertising units lravingmovable elements thereon, means carried by each unit for driving said movable elements, continuous traveling; means movable longitudinally and separate rotatable means intermittently operable for moving these units into and out of display position, means auton'iat-ically engaged when the units are moved to display position for actuating; the driving means within the independent units, illuminating means for the individual advertising units, and means for autonmtically making electric contact for the illun'i' lating means when the units come into di play position.

5. In a device of the class described, a plurality of independent advertising units having movable elements thereon, means carried by each unit for actuating said movable elements, means automatically engaged at intervals for imparting motion to the actua ling; means of the independent units, a housing having a display opening on one side thereof, a curtain tor closing the opening, means for retaining; the curtain temporarily in closed position, means for fiting the curtain to open position when the retaining means are released, and continuous traveling means movable longitudinaliy and separate rotatable means actuated by the traveling means and intermittently operable for shifting the advertising units into and out of display position and effecting the automatic release of the curtain by said shifting operation. 7

6. In a device of the class described, a plurality of advertising units having mova display window on one side of able elements thereon, means carried by each unit tor actuat ng said movable element-s, means automatically engaged at intervals for imparting, motion to tne actuating): n'ieans oi. the independent units, a housing having a display window on one side of the trout portion thereof, means for shifting; the units successively to position opposite the opening, means for carrying said units rearwardly from the opening alter display, means tor lllOVlllgJ, the units longitodinally oil the housing, at the rear portion thereof, and means for successively carrying the units forwardly on the side of the housing; opposite the display opening, fl means last named including a rotatable device sop-- arate from and intermittently operable by the means for moving; the units longitudinally.

7. In a device of the class described, a plm'ality of advertising units having movable elements thereon, means carried by each unit for actuating said movable elements, means automatically engaged at intervals iniimparting: motion to the act sting means oil. the independent units, a housing having the front portion thereoh'niea, s for shit ,9; the uni s successively to position opposite the opening, means for carrying said unit-s rearwardly from the opening alter display, means for moving the uni is longitudinally of the housing, at the rear portion thereof, means for successively carrying the units forwardly on the side of the housing opposite the display opening, said means for moving; the units rearwardly and forwardly including radial element. simultaneously engaging opposite units in reverse directions and rotatable intermittently by the means, continuously movable, .or shifting the units longitudinally ot the housing, and a curtain for closing the window in timed relation with 8. In a device of the class described, a plurality of advertising units hrvir'i inevable elements thereon, means carried by each unit for actor said movable ole merits, means automati sally engaged at intervals for imparting motion to the actuating uieansof the independent units, a housinp, having a display window on one side of the front portion thereof, means for shift-- ing the units successively to position opposite the opening, means tor carrying said and rotatable intermittently by the means, continuously movable for shifting the units longitudinally of the housing, and a curtain for automatically closing the WlIiClOW 1n t med relation with the operation of the means for moving the units.

9.. In device of the class described, means for shifting a plurality of advertising units into and out of display position in a housin said means including a plurality oi travelling elements movable in opposite directions, engaging devices on said elements, and a plurality of arms and mounting means therefor rotatable about a common axis ,aid arms engaging the units from opposite sides and moving them in parallel paths in oppo site, directions, and the travelling elements being movable perpendicularly of said paths of travel.

, 10. In a device of the class described, means for shifting a plurality advertising units into and out of display position in a housing, said means including a plurality of travelling elements movable in opposite direct-ions, engaging devices on said elements, and a plum iy or arms and mounting means therefor rotatable about a common axis, said a'zms engaging the units from opposite sides and moving them in parallel paths in opposite directions, the traveling elements being movable per-pendiculurly (it said paths of travel, and automatically operated means for shielding the units while bein moved into display position.

11. A plural"-1y of movable display units for an advor ll g device, said units comprising- 'iranies bodily movable independently of each other, unitary pour-r driving mechanism, said units carrying poriuunrut iy matter and including movable o e menrs cooperating with the display matter, mechanical means for actuating the movable elements and inc uding a gear wheel mounted near an edge portion oi each unit, adapted to be engaged and driven by the power inc-\nzinism.

In testimony whereof I aflix my signature.

DOMINGO ARAMBURU.

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