US1715061A - Advertising sign - Google Patents

Description

May 28, 1929.

J. E. DOYLE', JR

ADVERTISING SIGN Eild Jan. 6, 1928 alims/wud Patented May 28, 1929.

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ADVERTISING SEGNIY Application filed January 6, 1928. Serial No. 244,799.Y

the niain sign element, which sign, by virtue of its construction, may be very easily and quickly mounted on practically any sort of support, but particularly ,round members such as poles, and which will withstand weather Wear for a comparatively great len th of time.

Other objects and features of the invention will hereinafter appear. The accompanying drawing shows the preferred foiin. The essential novel characteristics of the invention are summarized in the claims.

ln the drawing, Fig. l is a plan View of the device supported on a tree or pole, the support being shown in broken lines; Figs. 2 and 3 are cross sectional views talien substantially along the lilies 2 2 and 3 3 on Fig. l.

rl`lie common practice in mounting heavy paper or paste-board signs for advertising events such as fairs and the like, is to select a suitable support, such as a fence, tree or building wall, and nail the sign to the support through the corners, usually reinforcing the sign at the nail hole by tin clips. rilhese signs are consequently presented to the observer at the angle of the supporting surface. In case of fences, the signs are presented in a very unfavorable angle t0 the observer as he approaches the sign, Wherefore much of the advertising value is lost. This is mainly because for the most part, the observer passes the sign at considerable speed. It is only where the signs may be mounted on buildings or specially erected sign supports that the sign is presented in such manner as to be easily read in passing. In the case of mounting the signs on poles and trees, the signs are invariably curved in conformation to the curved surface of the support, and this detracts froin the advertising value because the characters of the legend are fore-shortened at each side of the sign.

rlhe present invention contemplates a cheap and effective means for utilizing` poles and trees as a support for such advertising siens, and to so arrange the elements 0f the sign that the printed surface may be presented full-face to the observer approaching it when he is at normal reading distance from the sign.

The invention utilizes, as one of its elements, a familiar reinforcement for the edge of the card, namely, that found in calendars, and no claim is therefore made to the reinforcement per se. The inventionis believed to reside in the ensemble of elements. The device as shown Vcomprises in general, a card l, upper and lower end reinforcing members 2, and auxiliary reinforcing members .10.

The card may have its character bearing sur-v 4fecti'vely ,preventedy from coming off. This may be done by inserting one edge of the strip into the confines of a single edge fold 4 of the body, then bending the strip' about the free edge of the portion 4, and doubling the stripte overlap both the front and back side of the sign. vThe two bends inthe sheet metal,

as at 5 and 6, result in three panels 7 8 and v 9. The auxiliary reinforcement is in the nature of a circular tab 10, secured in place, as shown in Fig. 3, wherein an edge portion l0a of the tab is folded between the panel 7 of the strip, and portion 4: of the sign body or board. rlhis edge folding of the tab, may, if desired, extend between all the overlying portions of card and strip. The tab has an opening preferably offset from the center of the tab, as atvll, vand reinforced as by a rib 11n. The whole tab may be reinforced, if desired, by an annular rib near the outer edge, designated 10b. f

To secure the sign in place on the support, the sign isplaced as shown in Fig. l, and fastening members such as nails 15 driven `through the openings l1 penetrating the'body or card.

From the above, it will be seen that my sign construction has several unique advantages in addition to those earlier mentioned. For example, the entire device is capable of being packed flat into a very small area; neither the edge reinforce nor the ltabs having any considerable thickness. Further, because the tabs are on the front side of the sign and vertically aligned, it is very easy to find the tabs and nail through them, locating the high point on the tree or pole in nailing the second tab after the first, simply by the sense of feeling, to avoid having to sight in placing the sign in upright position. Once in place, the mid-portion of the sign, which is the portion most likely to give way under the Whipping effect of the wind, is so reinforced as to withstand greater strain than the remainder of the edge, because of the additional reinforcing effect of the tab.

I claim zl. As a new article of inarnifacture, a sign comprising a body portion of cardboard or the like adapted to be printed on and having its top and bottom edges provided With folded sheet metal reinforce devices, and a pair of vertically aligned tabs With one edge thereoffolded and embracedby respective reinforce devices and extending therefrom inwardly toward each other in a plane parallel to the plane of the body on the front or printedV face thereof.

2. In an advertising sign, a panel formed from a single piece of flexible material, such as cardboard, a pair of sheet metal reinforce devices in folded relation to the top and bottom edges ofA said panel, and a pair of tabs lying against the body of the panel adjacent top and bottom thereof, and having open ings for the passage of nails or the like through the panel, said tabs extending Within o the folded reinforcing ine'inbersand clamped in place thereby.

k3. A sign comprising a panel with suitable insignia on the face thereof, one end of said panel being bent over toward the face thereof in a Uf-forin, a tab lying against the face of the panel and having its endportion bent back on itself and inserted Within the U-part of the panel, and a metal binding strip having one extreme end lying Within the folded por'- tion' of the tab, and thence bent backwardly on itself in the form of a U Within Which the folded portions of the panel and tab lie, said binding strip extendingalong the edge of the sign and said tab having an opening for the passage of a nail through the sign adjacent the Vbinding strip. A

4. A sign comprising a panel With suitable insignia on the face thereof, one end of said panel being bent over toward the body thereof in a U-form, a tab lying against the body of the panel and having its end portion inserted Within the U-part of the panel, and a metal binding strip extending along the edge of the sign and having one edge portion lying Within the folded portion of the panel, said strip being thence bent back- Wardly on itself in the form of a U Within which the adjacent portions of the panel and tab lie, said strip holding the `U portion of the panel pressed together to clamp the tab therein.

In testimony whereof, I hereunto aflix my signature.

JAMES E. DOYLE, JR.

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