US1645195A - Advertising device - Google Patents

Description

, 2 -Sheets-Sheet l kw Nw w S Nm ww @maan/coz c. ai.. KEI-2 ADVERTISING DEVICE Filed NOV. 19, 1924 Zd-Ma@ Oct.' 11, 1927.

- C. L. KEE

ADVERTISING DEVICE sheets-sheet 2 v @mundo/v Jl. Kw

Filed NOV. 19. 1924 Patented Oct. ll, 1927.

Unirse srares CHARLES L. REE, OF PORTSMOUTH, VIRGNIA.

ADVERTISING DEVCE.

Application filed November 19, 1924. Serial No. 750,819.

rl`he present invention relates to an advertising device of the type embodying a sign having representations constituting a setting and a movable element organized and coacting with the setting in such manner as to actually depict successive stages in the use of a commodity, such as the dispensing and consumption thereof, or so as otherwise to draw attention to and create an interest in t-he subject of the advertisement.

Une of the principal objects of the present invention is to provide an advertising device of this character wherein the setting with the movable element in one position is presented to view for a predetermined interval of time before the movable element is permitted to move to represent or depict the action which constitutes the central attractive fea-ture of the advertising` device. By retarding the action of the movable element, that is, by preventing` its movement for a predetermined period after the setting and movable element in one position have been presented to view, observers have an opportunity to grasp the importand signiicance of the first stage of the action represented before the movable element begins to progress through the various stages of the action. The action being easy to follow and attractive in subject-matter the attention of even the desultory is attracted and held so that the subject-matter of the advertisement is brought forcibly before the observers of the advertising device and interest in the subject of the advertisement is produced in the minds of the observers.

Another object is the provision of an advertising device of this character employing a sign having a plurality of faces adapted to be successively presented to View, the sign having on each of its faces a setting and having a movable element cooperable with each setting, the several faces 0f the sign serving to vividly depict several related act-ions in proper sequence.

Other objects and advantages reside in certain novel features of the construction, arrangement and combination of parts which will be hereinafter more fully described and particularly pointed out in the appended claims, reference being had to the accompanying drawings forming a part of this specification and in which:

Figure 1 is a view in front elevation showing a sign or advertising device constructed in accordance with the present invention,

Figure 2 is a fragmentary view in elevation showing the rear of the sign illustra-ted in Figure l,

Figure 3 is a view in transverse section on line 3-3 of Figure l,

VFigure l is a view partly in elevation and partly in central vertical section illustrating the mechanism employed for controlling the movements of the movable element, and

Figure 5 is similar View showing a different position of the parts.

leferring to the drawings, the numeral 1 designates a suitable vbase carrying pedestals 2 in which trunnions 3 of a sign frame l are rotatably mounted. The base 1 contains the motor for rotating the Asign frame and this base and one of the hollow pedestals provide a housing for the motion transmission mechanism employed between the motor and sign.Y mechanism is of the type designed to ntermittently move the sign frame through a predetermined angular interval. In lthe present instance an electric motor is used and the gearingV employed rotates the sign frame through 180, permits the same to remain stationary for a predetermined interval, then moves the sign frame through another 180o and again permits the same to remain stationary for a predetermined time and so on. The special details of this gearing forms no part of this invention.

A sign proper designated generally at 5 is fitted snugly within the main or rotating sign frame 4L and is held in position by elongated plates 6 which are attached by screws or other suitable fastening means to the sign frame 4 and which overlap the sign 5 to hold the same in position.

rllhe sign proper consists of a rectangular frame 8 to which walls 9 and 10 are atlixed. Between the spaced walls 9 and 10 a com-I partment 1l is formed. The exposed' faces of the walls 9 and 10 bear representations which constitute the setting and major portion of the illustration of the sign. In the present instance this illustration consists of a voter about to drop a'ballot into a ballotV box. lt is to be understood, however, that the subject-matter of the illustration may vary and that the illustration shown is merely for the purpose of disclosing one embodi-V v ment of the invention. f

Each of the walls is provided With an opening 13 immediately above the ballot box depicted on the surface of they walls.,

The motion transmission A solid frame 14 is positioned in the chamber or compartment vl1 and is secured as at 15 to the trame 8. On the opposite sides of the frame 14 guides 16 are secured and receive tongues 17 formed on a movable sign elementl8which is shii'table in the guides under the action of gravity. ln the present instance the movable elements represent a ballotA or the ballot of the group which the figures represent or symbolize. rhe guides are so positioned that the sign element 18 is designed to' move down across the opening 13 and thus appear to be dropped from the hand of the ligure or voter into the ballot boX. The portions of the frame back of the openings 13 are colored the same as the background of the exposed faces or` the walls 9 and 10 so that the openings are camouilaged. Elastic bumpers 2O areV provided at the ends of the guides to limit the movements oi!` the sign elements 18. Since the movable sign elements are freely shiiftablein their movable guides under the action ol gravity as each ltace of the is presented to view, the ballot represented by its movable element will appear to drop into the ballot box and as each sign iiace is turned so as to be hidden from view its movable .element will be repositioned so as to be ready to drop into the ballot boi; the next time the sign tace is presented to view. 'lhe present invention proposes to hold the movf able sign elements 18 against shitting movement for a predetermined period alter the signface with which they coact is presented to `'view so that the observers will have an opportunity to see the movable sign elements asf constituting ballots in the hand of the voter and about to'be dropped into the ballot boxand after having opportunity to observe this phase of the action, the movable sign element .is released and the ballot appar- Y ently drops linto the` ballot box.

In carrying out these purposes, means is provided tor holding each movable element 18 in position to be elevated when its sign face is presented to view and this means is shown as `comprising a latch 21 having a finger 22 adapted to be engaged with its movable sign 'elemept 18. The end of the finger 22 which engages the sign element 18 is bevelled as at 28 to permit the sign 18 to reposition itself. The latch 22 is pivoted as at 24 on a bracket 25 and has an operating arm 26 rigidly connected thereto and provided with a vertically offset end 27 which projects up into a casing 28 carried by the f bracket 25 and by a second bracket 29, both of the brackets 25 and 29 being carried by the trame 14;. `The vertically odset end 27 of the operating arm 26 of the latch 22 extends up into a guide socket 30 defined by two members 31 carried or fixed in the lower end of the casing 28. Thercasing 28 is o-tubular form and has its ends closed.

One wall of the casing is removable. TWithin the casing 28 series 'oic oppositely arranged gnide members 82 are provided. rlhe guide members 82extend along each side or the casing and project toward each other and the guide members on one s are arranged in between'the guide members on the other side, or in other words the guide members are staggered. @ne side of each guide member is slightly inclined `as indicated at but the other side oi each .guide member is sharply inclined from its Vpoints as indicated Vat and then gradually inclined towardits large end as indicated at 35. rllhis arrangement ci the guide members provides a tortnons passage for a steel ball ll0 which under the action of gravity rolls from one end ot the casing 28 to the other whenever the position oi the sign is changed. The arrangement is such that when either sign tace presented toA view the ball organized with the mechanism associated with the front, face rolls from the end at which the bracket 29 is located down the inclined tace to release the latch 22 is relatively slow andV requires an interval 'or time suilicient to permit observers of the sign to fully grasp the import and s'ignii'i'cance of that phase of `the action illustrated when .the movable sign element 18 is held elevated. As the face which has been presented to the front moves to the back the ball organized. with the mechanism associated with such tace rolls from the end at which the bracket 25 and socket 30 arelocated down to the end Vat which the bracket 29 is located and the ball moves rapidly at such time since it travels over the sharply inclined portions 34 of the guides. llhis quick return of the balls insures a full and complete retarding action. Light retractile coil springs l5 areassociated with the latches 22 and tend to ,project the fingers 28 into engagement with the movable sign elements.

l claimi l. ln an advertising device, a sign having a wall adapted tobe periodically presented to view, said'wall having an opening, an element biased to shift across the opening when the wall lis presented to view, and means for preventing shifting movement of the element for a predetermined interval after the wall has been presented to view.

2. In an advertising device, a sign having awall adapted to be periodically .presented to view, said wall having an opening, an

element shiftable across said opening under the action oi' gravity When the Wall is presented to view, means coacting With the-element for holding the same against movement, and a. release -for said means operable at a predetermined interval after the Wall has been presented to view.

3. En an advertising device, a sign having a plurality oi' Walls adapted to be successively presented to View, each Wall having an opening, a movable sign element shiftable across said opening, means coacting With said element for holding the same against movement and a release for each means operable at a predetermined interval after the Wall with which it is associated is presented to view.

fl. In an advertising device, a sign having a plurality oi' Walls adapted to be successively presented to View, each Wall having an opening, guides associated With each opening, a movable sign element for each opening, e'ach sign element being mounted for free shifting movement in the guides yassociated with its opening, a latch cooperable With each sign element, a release for each latch including' a casing and a. ball sliiftable in the casing under the action of gravity,

each casing having a plurality of guides therein defining a tortuous passage to retard the movement of the ball.

5. An advertising device of the character specified in claim 4 of the casing which deiine the tortuous passage for the ball have slightly inclined sides to constrain the ball to slovv movement when thesame is moving to release the latch and sharply inclined portions to. permit a quick return of the ball.

6. In an advertising device, a sign, means for mounting the sign for turning movement about a horizontal axis, said sign including a frame and spaced WallsV secured to the frame and deiining a compartment, each Wall having representations thereon and having an opening, a frame arranged Within the compartment and connected With the frame of the sign, guides onsaid frame for the openings of each Wall, a movable sign element in each set of guides, each movable sign element being shiftable under the action of gravity across the openingv ofthe Wall With which lit is associated, a latch for holding each movable sign element against movement and means for releasing the latch. n

CHARLES L. KEE.

and wherein the guidesy

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